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Setting Live ‘Ad Traffic By Keywords’ Tasks

 
The Ad Traffic By Keywords endpoint is based on the latest version of the Google Ads API that is due to replace Google AdWords API by April 2022. If you’re using DataForSEO Google AdWords API, you need to upgrade to DataForSEO Google Ads API by April 27th, 2022.‌‌

Please note: you can send no more than 12 requests per minute per account using Google Ads Live endpoints.

Using the Ad Traffic By Keywords endpoint, you can receive a set of stats for estimating impressions, CPC, and clicks. This data is really useful for estimating real demand for a specific keyword, as it is much more accurate than the regular search volume information, which shows the broad match estimation for a group of similar keywords.

Note that Google Ads API provides account-specific results based on ad history, creatives already in the account, and other factors. Use high bid to level other factors.

The values you receive in the response depend on the set forecasting time period. There are two ways to specify the necessary time period:

1. By indicating the exact dates in the future using date_from and date_to;
2. By setting the date_interval to next_week, next_month, or next_quarter

If you do not use one of the ways above, the forecasting time period of next_month will be applied by default.

Instead of ‘login’ and ‘password’ use your credentials from https://app.dataforseo.com/api-dashboard

<?php
// You can download this file from here https://cdn.dataforseo.com/v3/examples/php/php_RestClient.zip
require('RestClient.php');
$api_url = 'https://api.dataforseo.com/';
try {
	// Instead of 'login' and 'password' use your credentials from https://app.dataforseo.com/api-dashboard
	$client = new RestClient($api_url, null, 'login', 'password');
} catch (RestClientException $e) {
	echo "n";
	print "HTTP code: {$e->getHttpCode()}n";
	print "Error code: {$e->getCode()}n";
	print "Message: {$e->getMessage()}n";
	print  $e->getTraceAsString();
	echo "n";
	exit();
}
$post_array = array();
// simple way to set a task
$post_array[] = array(
	"location_name" => "United States",
	"language_name" => "English",
	"bid" => 999.00,
	"match" => "exact",
	"keywords" => array(
		"seo marketing"
	)
);
try {
	// POST /v3/keywords_data/google_ads/ad_traffic_by_keywords/live
	// the full list of possible parameters is available in documentation
	$result = $client->post('/v3/keywords_data/google_ads/ad_traffic_by_keywords/live', $post_array);
	print_r($result);
	// do something with post result
} catch (RestClientException $e) {
	echo "n";
	print "HTTP code: {$e->getHttpCode()}n";
	print "Error code: {$e->getCode()}n";
	print "Message: {$e->getMessage()}n";
	print  $e->getTraceAsString();
	echo "n";
}
$client = null;
?>

The above command returns JSON structured like this:

{
    "version": "0.1.20210917",
    "status_code": 20000,
    "status_message": "Ok.",
    "time": "5.5458 sec.",
    "cost": 0.075,
    "tasks_count": 1,
    "tasks_error": 0,
    "tasks": [
        {
            "id": "10261133-1535-0094-0000-29713dd40417",
            "status_code": 20000,
            "status_message": "Ok.",
            "time": "5.4410 sec.",
            "cost": 0.075,
            "result_count": 1,
            "path": [
                "v3",
                "keywords_data",
                "google_ads",
                "ad_traffic_by_keywords",
                "live"
            ],
            "data": {
                "api": "keywords_data",
                "function": "ad_traffic_by_keywords",
                "se": "google_ads",
                "location_code": 2840,
                "language_code": "en",
                "bid": 999,
                "match": "exact",
                "keywords": [
                    "seo marketing"
                ]
            },
            "result": [
                {
                    "keyword": "seo marketing",
                    "location_code": 2840,
                    "language_code": "en",
                    "date_interval": "next_month",
                    "search_partners": false,
                    "bid": 999,
                    "match": "exact",
                    "impressions": 15067.28,
                    "ctr": 0.0402,
                    "average_cpc": 433.44,
                    "cost": 262417.23,
                    "clicks": 605.43
                }
            ]
        }
    ]
}

All POST data should be sent in the JSON format (UTF-8 encoding). The task setting is done using the POST method. When setting a task, you should send all task parameters in the task array of the generic POST array. You can send up to 2000 API calls per minute.

You will get information for every single keyword in an array. You can send up to 1000 keywords in one keywords array. Our system will charge your account per request, no matter what number of keywords an array has, the price for 1 or 1000 keywords will be the same.

Below you will find a detailed description of the fields you can use for setting a task.

Description of the fields for setting a task:

optional field

Field name Type Description
keywords array keywords
required field
The maximum number of keywords you can specify: 1000
The maximum number of characters for each keyword: 80
The maximum number of words for each keyword phrase: 10
the keywords you specify will be converted to a lowercase format
Note: Google Ads may return no data for certain groups of keywords
visit our Help Center to learn more
Also note that Google Ads doesn’t allow using certain symbols and characters (e.g., UTF symbols, emojis), so you can’t use them when setting a task;
to learn more about which symbols can be used and how Google Ads processes them, please refer to this article
bid float the maximum custom bid
required field
the collected data will be based on this value
it stands for the price you are willing to pay for an ad; the higher value you specify here, the higher values you will get in the returned metrics
learn more in this help center article
match string keywords match-type
required field
can take the following values: exact, broad, phrase
search_partners boolean include Google search partners
optional field
if you specify true, the results will be delivered for owned, operated, and syndicated networks across Google and partner sites that host Google search;
default value: false – results are returned for Google search sites
location_name string full name of search engine location
optional field
if you do not indicate the location, you will receive worldwide results, i.e., for all available locations;
if you use this field, you don’t need to specify location_code or location_coordinate
you can receive the list of available locations of the search engine with their location_name by making a separate request to https://api.dataforseo.com/v3/keywords_data/google_ads/locations
example:
London,England,United Kingdom
location_code integer search engine location code
optional field
if you do not indicate the location, you will receive worldwide results, i.e., for all available locations;
if you use this field, you don’t need to specify location_name or location_coordinate;
you can receive the list of available locations of the search engines with their location_code by making a separate request to https://api.dataforseo.com/v3/keywords_data/google_ads/locations
example:
2840
location_coordinate string GPS coordinates of a location
optional field
if you do not indicate the location, you will receive worldwide results, i.e., for all available locations;
if you use this field, you don’t need to specify location_name or location_code;
location_coordinate parameter should be specified in the “latitude,longitude” format;
the data will be provided for the country the specified coordinates belong to;
example:
52.6178549,-155.352142
language_name string full name of search engine language
optional field
you can receive the list of available languages of the search engine with their language_name by making a separate request to https://api.dataforseo.com/v3/keywords_data/google_ads/languages
example:
English
language_code string search engine language code
optional field
you can receive the list of available languages of the search engine with their language_code by making a separate request to https://api.dataforseo.com/v3/keywords_data/google_ads/languages
example:
en
date_from string starting date of the forecasting time range
required field if you specify date_to
if you indicate date_from and date_to, you don’t need to specify date_interval
minimum value is tomorrow’s date
the value you specify in date_from shouldn’t be further than date_to
date format: "yyyy-mm-dd"
example:
"2021-10-30"
date_to string ending date of the forecasting time range
required field if you specify date_from
if you indicate date_from and date_to, you don’t need to specify date_interval
minimum value is date_from +1 day
maximum value is current day and month of the next year
date format: "yyyy-mm-dd"
example:
"2022-10-30"
date_interval string forecasting date interval
optional field
if you specify date_interval, you don’t need to indicate date_from and date_to
possible values: next_week, next_month, next_quarter
default value: next_month
sort_by string results sorting parameters
optional field
Use these parameters to sort the results by relevance, impressions, ctr, average_cpc, cost, or clicks in the descending order
default value: relevance
tag string user-defined task identifier
optional field
the character limit is 255
you can use this parameter to identify the task and match it with the result
you will find the specified tag value in the data object of the response

‌‌
As a response of the API server, you will receive JSON-encoded data containing a tasks array with the information specific to the set tasks.

Description of the fields in the result array:

version string the current version of the API
status_code integer general status code
you can find the full list of the response codes here
Note: we strongly recommend designing a necessary system for handling related exceptional or error conditions
status_message string general informational message
you can find the full list of general informational messages here
time string execution time, seconds
cost float total tasks cost, USD
tasks_count integer the number of tasks in the tasks array
tasks_error integer the number of tasks in the tasks array returned with an error
tasks array array of tasks
        id string task identifier
unique task identifier in our system in the UUID format
        status_code integer status code of the task
generated by DataForSEO; can be within the following range: 10000-60000
you can find the full list of response codes here
        status_message string informational message of the task
you can find the full list of general informational messages here
        time string execution time, seconds
        cost float cost of the task, USD
        result_count integer number of elements in the result array
        path array URL path
        data object contains the same parameters that you specified in the POST request
        result array array of results
            keyword string keyword in a POST array
            location_code integer location code in a POST array
if there is no data, then the value is null
            language_code string language code in a POST array
if there is no data, then the value is null
            date_interval string forecasting date interval in a POST array
            search_partners boolean include Google search partners
the value you specified when setting the task
if true, the results are returned for owned, operated, and syndicated networks across Google and partner sites that host Google search;
if false, the results are returned for Google search sites only
            bid float the maximum custom bid
the bid you have specified when setting the task
represents the price you are willing to pay for an ad
the higher value you have specified, the higher metrics and cost you receive in response
learn more in this help center article
            match string keywords match-type
can take the following values: exact, broad, phrase
            impressions float projected number of ad impressions
number of impressions an ad is projected to get within the specified time period
if there is no data, then the value is null
learn more about impressions in this help center article
            ctr float projected click through rate (CTR) of the advertisement
number of clicks an ad is projected to receive divided by the number of ad impressions; the CTR is projected for the specified time period
if there is no data, then the value is null
            average_cpc float the average cost-per-click value
represents the cost-per-click (USD) estimated for a keyword based on the specified time period and historical data;
if there is no data, then the value is null
            cost float charge for an ad
amount that will be charged for running an ad within the specified time period
if there is no data, then the value is null
            clicks float number of clicks on an ad
number of clicks an ad is projected to get within the specified time period
if there is no data, then the value is null

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