This endpoint will provide you with the demographic breakdown (by age and gender) of keyword popularity per each specified term based on DataForSEO Trends data. You can check keyword trends for Google Search, Google News, and Google Shopping.
How our algorithm works: Our algorithm provides insights into the popularity of specific keywords based on their association with relevant web pages, news articles, or shopping listings, as well as the popularity of each relevant piece of content. We also combine this information with anonymous user web behavior data from various sources. Learn more on our Help Center.
You will get information for every single keyword in an array.
You can send up to 5 keywords in one keywords array. Our system will charge your account per each request, no matter what number of keywords an array has.
Instead of ‘login’ and ‘password’ use your credentials from https://app.dataforseo.com/api-dashboard
# Instead of 'login' and 'password' use your credentials from https://app.dataforseo.com/api-dashboard
login="login"
password="password"
cred="$(printf ${login}:${password} | base64)"
curl --location --request POST "https://api.dataforseo.com/v3/keywords_data/dataforseo_trends/demography/live"
--header "Authorization: Basic ${cred}"
--header "Content-Type: application/json"
--data-raw "[
{
"keywords": [
"rugby",
"cricket"
],
"date_from": "2023-01-01",
"date_to": "2024-01-01",
"type": "web",
"location_name": "United States"
}
]"
<?php
// You can download this file from here https://cdn.dataforseo.com/v3/examples/php/php_RestClient.zip
require('RestClient.php');
$api_url = 'https://api.dataforseo.com/';
try {
// Instead of 'login' and 'password' use your credentials from https://app.dataforseo.com/api-dashboard
$client = new RestClient($api_url, null, 'login', 'password');
} catch (RestClientException $e) {
echo "\n";
print "HTTP code: {$e->getHttpCode()}\n";
print "Error code: {$e->getCode()}\n";
print "Message: {$e->getMessage()}\n";
print $e->getTraceAsString();
echo "\n";
exit();
}
$post_array = array();
// simple way to set a task
$post_array[] = array(
"location_name" => "United States",
"date_from" => "2023-01-01",
"date_to" => "2024-01-01",
"type" => "web",
"keywords" => array(
"rugby",
"cricket"
)
);
try {
// POST /v3/keywords_data/dataforseo_trends/demography/live
$result = $client->post('/v3/keywords_data/dataforseo_trends/demography/live', $post_array);
print_r($result);
// do something with post result
} catch (RestClientException $e) {
echo "\n";
print "HTTP code: {$e->getHttpCode()}\n";
print "Error code: {$e->getCode()}\n";
print "Message: {$e->getMessage()}\n";
print $e->getTraceAsString();
echo "\n";
}
$client = null;
?>
from client import RestClient
# You can download this file from here https://cdn.dataforseo.com/v3/examples/python/python_Client.zip
client = RestClient("login", "password")
post_data = dict()
# simple way to set a task
post_data[len(post_data)] = dict(
location_name="United States",
date_from="2023-01-01",
date_to="2024-01-01",
type="web",
keywords=[
"rugby",
"cricket"
]
)
# POST /v3/keywords_data/dataforseo_trends/demography/live
# the full list of possible parameters is available in documentation
response = client.post("/v3/keywords_data/dataforseo_trends/demography/live", post_data)
# you can find the full list of the response codes here https://docs.dataforseo.com/v3/appendix/errors
if response["status_code"] == 20000:
print(response)
# do something with result
else:
print("error. Code: %d Message: %s" % (response["status_code"], response["status_message"]))
using Newtonsoft.Json;
using System;
using System.Collections.Generic;
using System.Net.Http;
using System.Net.Http.Headers;
using System.Text;
using System.Threading.Tasks;
namespace DataForSeoDemos
{
public static partial class Demos
{
public static async Task keywords_data_trends_explore_live()
{
var httpClient = new HttpClient
{
BaseAddress = new Uri("https://api.dataforseo.com/"),
// Instead of 'login' and 'password' use your credentials from https://app.dataforseo.com/api-dashboard
DefaultRequestHeaders = { Authorization = new AuthenticationHeaderValue("Basic", Convert.ToBase64String(Encoding.ASCII.GetBytes("login:password"))) }
};
var postData = new List<object>();
postData.Add(new
{
location_name = "United States",
date_from = "2023-01-01",
date_to = "2024-01-01",
type = "web",
keywords = new[]
{
"rugby",
"cricket"
}
});
// POST /v3/keywords_data/dataforseo_trends/demography/live
// the full list of possible parameters is available in documentation
var taskPostResponse = await httpClient.PostAsync("/v3/keywords_data/dataforseo_trends/demography/live", new StringContent(JsonConvert.SerializeObject(postData)));
var result = JsonConvert.DeserializeObject(await taskPostResponse.Content.ReadAsStringAsync());
// you can find the full list of the response codes here https://docs.dataforseo.com/v3/appendix/errors
if (result.status_code == 20000)
{
// do something with result
Console.WriteLine(result);
}
else
Console.WriteLine($"error. Code: {result.status_code} Message: {result.status_message}");
}
}
}
The above command returns JSON structured like this:
All POST data should be sent in the JSON format (UTF-8 encoding). The task setting is done using the POST method. When setting a task, you should send all task parameters in the task array of the generic POST array. You can send up to 2000 API calls per minute. The maximum number of requests that can be sent simultaneously is limited to 30. Visit DataForSEO Help Center to get practical tips for request handling depending on your Keyword Data API payload volume.
Below you will find a detailed description of the fields you can use for setting a task.
Description of the fields for setting a task:
Field name
Type
Description
keywords
array
keywords required field
the maximum number of keywords you can specify: 5
avoid symbols and special characters (e.g., UTF symbols, emojis);
specifying non-Latin characters, you’ll get data for the countries where they are used
location_name
string
full name of search engine location
optional field
if you don’t use this field, you will recieve global results if you use this field, you don’t need to specify location_code
you can receive the list of available locations of the search engine with their location_name by making a separate request to https://api.dataforseo.com/v3/keywords_data/dataforseo_trends/locations note that the data will be provided for the country the specified location_name belongs to;
example: United Kingdom
location_code
integer
search engine location code
optional field
if you don’t use this field, you will recieve global results if you use this field, you don’t need to specify location_name
you can receive the list of available locations of the search engines with their location_code by making a separate request to https://api.dataforseo.com/v3/keywords_data/dataforseo_trends/locations note that the data will be provided for the country the specified location_code belongs to;
example: 2840
type
string
dataforseo trends type
optional field
if you don’t specify this field, the web type will be used by default
possible values: web, news, ecommerce
date_from
string
starting date of the time range
optional field
if you don’t specify this field, the current day and month of the preceding year will be used by default
minimal value for the web type: 2004-01-01
minimal value for other types: 2008-01-01
date format: "yyyy-mm-dd"
example: "2019-01-15"
date_to
string
ending date of the time range
optional field
if you don’t specify this field, the today’s date will be used by default
date format: "yyyy-mm-dd"
example: "2019-01-15"
time_range
string
preset time ranges
optional field
if you specify date_from or date_to parameters, this field will be ignored when setting a task possible values for all type parameters: past_4_hours, past_day, past_7_days, past_30_days, past_90_days, past_12_months, past_5_years
tag
string
user-defined task identifier
optional field the character limit is 255
you can use this parameter to identify the task and match it with the result
you will find the specified tag value in the data object of the response
As a response of the API server, you will receive JSON-encoded data containing a tasks array with the information specific to the set tasks.
Description of the fields in the results array:
Field name
Type
Description
version
string
the current version of the API
status_code
integer
general status code
you can find the full list of the response codes here Note: we strongly recommend designing a necessary system for handling related exceptional or error conditions
status_message
string
general informational message
you can find the full list of general informational messages here
time
string
execution time, seconds
cost
float
total tasks cost, USD
tasks_count
integer
the number of tasks in the tasks array
tasks_error
integer
the number of tasks in the tasks array returned with an error
tasks
array
array of tasks
id
string
task identifier unique task identifier in our system in the UUID format
status_code
integer
status code of the task
generated by DataForSEO; can be within the following range: 10000-60000
you can find the full list of response codes here
status_message
string
informational message of the task
you can find the full list of general informational messages here
time
string
execution time, seconds
cost
float
cost of the task, USD
result_count
integer
number of elements in the result array
path
array
URL path
data
object
contains the same parameters that you specified in the POST request
result
array
array of results
keywords
array
keywords in a POST array
type
array
search engine type in a POST array
location_code
integer
location code in a POST array
if there is no data, then the value is null
language_code
string
language code in a POST array
if there is no data, then the value is null
datetime
string
date and time when the result was received
in the UTC format: “yyyy-mm-dd hh-mm-ss +00:00”
example: 2019-11-15 12:57:46 +00:00
items_count
integer
the number of results returned in the items array
items
array
contains keyword popularity and related data
‘demography’ element
position
integer
the alignment of the element
can take the following values: 1, 2, 3, 4, etc.
type
string
type of element = ‘demography’
keywords
array
relevant keywords
the data included in the demography and demography_comparison is based on the keywords listed in this array
demography
object
demographic breakdown of keyword popularity data per each specified term
conains keyword popularity data by age and gender
age
array
distribution of keyword popularity by age
keyword
string
relevant keyword for which demographic data is provided
values
array
contains age range and corresponding keyword popularity values
type
string
age range
can take the following values: 18-24, 25-34, 35-44, 45-54, 55-64
value
integer
keyword popularity rate within the specified age range
using this value you can understand how popular a keyword is within each age range;
calculation: we determine the highest popularity value for the relevant keyword across all age groups, and then express all other values as a percentage of that highest value (100);
a value of 100 is the highest popularity for the term
a value of 0 means there was not enough data for this term
gender
array
distribution of keyword popularity by gender
keyword
string
relevant keyword for which demographic data is provided
values
array
contains gender and corresponding keyword popularity values
type
string
gender category
can take the following values: female, male
value
integer
keyword popularity rate within the specified gender category
using this value you can understand how popular a keyword is within each gender category;
calculation: we determine the highest popularity value for the relevant keyword across all gender categories, and then express all other values as a percentage of that highest value (100);
a value of 100 is the highest popularity for the term;
a value of 0 means there was not enough data for this term
demography_comparison
object
comparison of demographic data on keyword popularity for the specified parameters
conains keyword popularity data by age and gender
if you specified a single keyword, the value will be null
age
object
comparison of keyword popularity data by age
$18-24
array
indicates age range and contains corresponding keyword popularity values
contains comparison of keyword popularity for the specified terms within the specified age range variable can take the following values:18-24, 18-24, 25-34, 35-44, 45-54, 55-64;
using the values from this array, you can understand which of the specified keywords is more popular within the related age range;
the first value in the array is provided for the first term from the keywords array, the second value is provided for the second keyword, and so on;
calculation: we determine the total popularity value of all keywords within each age range, and then express all other values as a percentage of the total value (100);
a value of 100 is the highest popularity for the term
a value of 0 means there was not enough data for this term
gender
object
comparison of keyword popularity data by gender
female
array
indicates gender category and contains corresponding keyword popularity values
contains comparison of keyword popularity for the specified terms within the specified gender category;
using the values from this array, you can understand which of the specified keywords is more popular within the related gender category;
the first value in the array is provided for the first term from the keywords array, the second value is provided for the second keyword, and so on;
calculation: we determine the total popularity value of all keywords within each gender category, and then express all other values as a percentage of the total value (100);
a value of 100 is the highest popularity for the term
a value of 0 means there was not enough data for this term
male
array
indicates gender category and contains corresponding keyword popularity values
contains comparison of keyword popularity for the specified terms within the specified gender category;
using the values from this array, you can understand which of the specified keywords is more popular within the related gender category;
the first value in the array is provided for the first term from the keywords array, the second value is provided for the second keyword, and so on;
calculation: we determine the total popularity value of all keywords within each gender category, and then express all other values as a percentage of the total value (100);
a value of 100 is the highest popularity for the term
a value of 0 means there was not enough data for this term
