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Categories For Domain


This endpoint will provide you with Google product or service categories that include keywords the domain ranks for in search. Furthermore, you will obtain general rankings and traffic data for the keywords under a certain category.

Instead of ‘login’ and ‘password’ use your credentials from https://app.dataforseo.com/api-dashboard

<?php
// You can download this file from here https://cdn.dataforseo.com/v3/examples/php/php_RestClient.zip
require('RestClient.php');
$api_url = 'https://api.dataforseo.com/';
// Instead of 'login' and 'password' use your credentials from https://app.dataforseo.com/api-dashboard
$client = new RestClient($api_url, null, 'login', 'password');

$post_array = array();
// simple way to set a task
$post_array[] = array(
	"target" => "dataforseo.com",
	"language_name" => "English",
	"location_code" => 2840,
	"filters" => [
		["metrics.organic.count", ">=", 100]
	],
	"limit" => 3
);
try {
   // POST /v3/dataforseo_labs/google/categories_for_domain/live
   $result = $client->post('/v3/dataforseo_labs/google/categories_for_domain/live', $post_array);
   print_r($result);
   // do something with post result
} catch (RestClientException $e) {
   echo "n";
   print "HTTP code: {$e->getHttpCode()}n";
   print "Error code: {$e->getCode()}n";
   print "Message: {$e->getMessage()}n";
   print  $e->getTraceAsString();
   echo "n";
}
$client = null;
?>

The above command returns JSON structured like this:

{
    "version": "0.1.20220216",
    "status_code": 20000,
    "status_message": "Ok.",
    "time": "0.7559 sec.",
    "cost": 0.0103,
    "tasks_count": 1,
    "tasks_error": 0,
    "tasks": [
        {
            "id": "03021545-0696-0402-0000-a5fa2c7acf66",
            "status_code": 20000,
            "status_message": "Ok.",
            "time": "0.6969 sec.",
            "cost": 0.0103,
            "result_count": 1,
            "path": [
                "v3",
                "dataforseo_labs",
                "google",
                "categories_for_domain",
                "live"
            ],
            "data": {
                "api": "dataforseo_labs",
                "function": "categories_for_domain",
                "se_type": "google",
                "target": "dataforseo.com",
                "language_code": "en",
                "location_name": "United States",
                "item_types": [
                    "paid",
                    "organic",
                    "featured_snippet",
                    "local_pack"
                ],
                "limit": 3
            },
            "result": [
                {
                    "se_type": "google",
                    "target": "dataforseo.com",
                    "location_code": 2840,
                    "language_code": "en",
                    "total_count": 419,
                    "items_count": 3,
                    "items": [
                        {
                            "se_type": "google",
                            "categories": [
                                13418
                            ],
                            "metrics": {
                                "organic": {
                                    "pos_1": 6,
                                    "pos_2_3": 19,
                                    "pos_4_10": 36,
                                    "pos_11_20": 57,
                                    "pos_21_30": 70,
                                    "pos_31_40": 71,
                                    "pos_41_50": 91,
                                    "pos_51_60": 81,
                                    "pos_61_70": 91,
                                    "pos_71_80": 103,
                                    "pos_81_90": 89,
                                    "pos_91_100": 48,
                                    "etv": 2030.6814219672233,
                                    "impressions_etv": 363.36985391471535,
                                    "count": 762,
                                    "estimated_paid_traffic_cost": 9727.090953672305,
                                    "is_new": 320,
                                    "is_up": 186,
                                    "is_down": 229,
                                    "is_lost": 0
                                },
                                "paid": {
                                    "pos_1": 1,
                                    "pos_2_3": 4,
                                    "pos_4_10": 0,
                                    "pos_11_20": 0,
                                    "pos_21_30": 0,
                                    "pos_31_40": 0,
                                    "pos_41_50": 0,
                                    "pos_51_60": 0,
                                    "pos_61_70": 0,
                                    "pos_71_80": 0,
                                    "pos_81_90": 0,
                                    "pos_91_100": 0,
                                    "etv": 5.870999842882156,
                                    "impressions_etv": 0.3240000009536743,
                                    "count": 5,
                                    "estimated_paid_traffic_cost": 26.69764280319214,
                                    "is_new": 5,
                                    "is_up": 0,
                                    "is_down": 0,
                                    "is_lost": 0
                                },
                                "featured_snippet": {
                                    "pos_1": 0,
                                    "pos_2_3": 0,
                                    "pos_4_10": 0,
                                    "pos_11_20": 0,
                                    "pos_21_30": 0,
                                    "pos_31_40": 0,
                                    "pos_41_50": 0,
                                    "pos_51_60": 0,
                                    "pos_61_70": 0,
                                    "pos_71_80": 0,
                                    "pos_81_90": 0,
                                    "pos_91_100": 0,
                                    "etv": 0,
                                    "impressions_etv": 0,
                                    "count": 0,
                                    "estimated_paid_traffic_cost": 0,
                                    "is_new": 0,
                                    "is_up": 0,
                                    "is_down": 0,
                                    "is_lost": 0
                                },
                                "local_pack": {
                                    "pos_1": 0,
                                    "pos_2_3": 0,
                                    "pos_4_10": 0,
                                    "pos_11_20": 0,
                                    "pos_21_30": 0,
                                    "pos_31_40": 0,
                                    "pos_41_50": 0,
                                    "pos_51_60": 0,
                                    "pos_61_70": 0,
                                    "pos_71_80": 0,
                                    "pos_81_90": 0,
                                    "pos_91_100": 0,
                                    "etv": 0,
                                    "impressions_etv": 0,
                                    "count": 0,
                                    "estimated_paid_traffic_cost": 0,
                                    "is_new": 0,
                                    "is_up": 0,
                                    "is_down": 0,
                                    "is_lost": 0
                                }
                            }
                        },
                        {
                            "se_type": "google",
                            "categories": [
                                10004
                            ],
                            "metrics": {
                                "organic": {
                                    "pos_1": 7,
                                    "pos_2_3": 19,
                                    "pos_4_10": 32,
                                    "pos_11_20": 26,
                                    "pos_21_30": 43,
                                    "pos_31_40": 48,
                                    "pos_41_50": 58,
                                    "pos_51_60": 66,
                                    "pos_61_70": 78,
                                    "pos_71_80": 79,
                                    "pos_81_90": 80,
                                    "pos_91_100": 47,
                                    "etv": 1947.4953793715686,
                                    "impressions_etv": 325.83209910430014,
                                    "count": 583,
                                    "estimated_paid_traffic_cost": 9255.851103173569,
                                    "is_new": 247,
                                    "is_up": 131,
                                    "is_down": 180,
                                    "is_lost": 0
                                },
                                "paid": {
                                    "pos_1": 2,
                                    "pos_2_3": 3,
                                    "pos_4_10": 0,
                                    "pos_11_20": 0,
                                    "pos_21_30": 0,
                                    "pos_31_40": 0,
                                    "pos_41_50": 0,
                                    "pos_51_60": 0,
                                    "pos_61_70": 0,
                                    "pos_71_80": 0,
                                    "pos_81_90": 0,
                                    "pos_91_100": 0,
                                    "etv": 23.918999910354614,
                                    "impressions_etv": 0.3240000009536743,
                                    "count": 5,
                                    "estimated_paid_traffic_cost": 211.1288366317749,
                                    "is_new": 5,
                                    "is_up": 0,
                                    "is_down": 0,
                                    "is_lost": 0
                                },
                                "featured_snippet": {
                                    "pos_1": 0,
                                    "pos_2_3": 0,
                                    "pos_4_10": 0,
                                    "pos_11_20": 0,
                                    "pos_21_30": 0,
                                    "pos_31_40": 0,
                                    "pos_41_50": 0,
                                    "pos_51_60": 0,
                                    "pos_61_70": 0,
                                    "pos_71_80": 0,
                                    "pos_81_90": 0,
                                    "pos_91_100": 0,
                                    "etv": 0,
                                    "impressions_etv": 0,
                                    "count": 0,
                                    "estimated_paid_traffic_cost": 0,
                                    "is_new": 0,
                                    "is_up": 0,
                                    "is_down": 0,
                                    "is_lost": 0
                                },
                                "local_pack": {
                                    "pos_1": 0,
                                    "pos_2_3": 0,
                                    "pos_4_10": 0,
                                    "pos_11_20": 0,
                                    "pos_21_30": 0,
                                    "pos_31_40": 0,
                                    "pos_41_50": 0,
                                    "pos_51_60": 0,
                                    "pos_61_70": 0,
                                    "pos_71_80": 0,
                                    "pos_81_90": 0,
                                    "pos_91_100": 0,
                                    "etv": 0,
                                    "impressions_etv": 0,
                                    "count": 0,
                                    "estimated_paid_traffic_cost": 0,
                                    "is_new": 0,
                                    "is_up": 0,
                                    "is_down": 0,
                                    "is_lost": 0
                                }
                            }
                        },
                        {
                            "se_type": "google",
                            "categories": [
                                10276
                            ],
                            "metrics": {
                                "organic": {
                                    "pos_1": 7,
                                    "pos_2_3": 19,
                                    "pos_4_10": 27,
                                    "pos_11_20": 24,
                                    "pos_21_30": 40,
                                    "pos_31_40": 41,
                                    "pos_41_50": 50,
                                    "pos_51_60": 59,
                                    "pos_61_70": 67,
                                    "pos_71_80": 74,
                                    "pos_81_90": 71,
                                    "pos_91_100": 45,
                                    "etv": 1915.792159449309,
                                    "impressions_etv": 318.6911735199392,
                                    "count": 524,
                                    "estimated_paid_traffic_cost": 9055.56244632788,
                                    "is_new": 221,
                                    "is_up": 114,
                                    "is_down": 166,
                                    "is_lost": 0
                                },
                                "paid": {
                                    "pos_1": 2,
                                    "pos_2_3": 3,
                                    "pos_4_10": 0,
                                    "pos_11_20": 0,
                                    "pos_21_30": 0,
                                    "pos_31_40": 0,
                                    "pos_41_50": 0,
                                    "pos_51_60": 0,
                                    "pos_61_70": 0,
                                    "pos_71_80": 0,
                                    "pos_81_90": 0,
                                    "pos_91_100": 0,
                                    "etv": 23.918999910354614,
                                    "impressions_etv": 0.3240000009536743,
                                    "count": 5,
                                    "estimated_paid_traffic_cost": 211.1288366317749,
                                    "is_new": 5,
                                    "is_up": 0,
                                    "is_down": 0,
                                    "is_lost": 0
                                },
                                "featured_snippet": {
                                    "pos_1": 0,
                                    "pos_2_3": 0,
                                    "pos_4_10": 0,
                                    "pos_11_20": 0,
                                    "pos_21_30": 0,
                                    "pos_31_40": 0,
                                    "pos_41_50": 0,
                                    "pos_51_60": 0,
                                    "pos_61_70": 0,
                                    "pos_71_80": 0,
                                    "pos_81_90": 0,
                                    "pos_91_100": 0,
                                    "etv": 0,
                                    "impressions_etv": 0,
                                    "count": 0,
                                    "estimated_paid_traffic_cost": 0,
                                    "is_new": 0,
                                    "is_up": 0,
                                    "is_down": 0,
                                    "is_lost": 0
                                },
                                "local_pack": {
                                    "pos_1": 0,
                                    "pos_2_3": 0,
                                    "pos_4_10": 0,
                                    "pos_11_20": 0,
                                    "pos_21_30": 0,
                                    "pos_31_40": 0,
                                    "pos_41_50": 0,
                                    "pos_51_60": 0,
                                    "pos_61_70": 0,
                                    "pos_71_80": 0,
                                    "pos_81_90": 0,
                                    "pos_91_100": 0,
                                    "etv": 0,
                                    "impressions_etv": 0,
                                    "count": 0,
                                    "estimated_paid_traffic_cost": 0,
                                    "is_new": 0,
                                    "is_up": 0,
                                    "is_down": 0,
                                    "is_lost": 0
                                }
                            }
                        }
                    ]
                }
            ]
        }
    ]
}

All POST data should be sent in the JSON format (UTF-8 encoding). The task setting is done using the POST method. When setting a task, you should send all task parameters in the task array of the generic POST array. You can send up to 2000 API calls per minute. The maximum number of requests that can be sent simultaneously is limited to 30.

You can specify the number of results you want to retrieve, filter and sort them.
li
Below you will find a detailed description of the fields you can use for setting a task.

Description of the fields for setting a task:

Field name Type Description
target string domain or subdomain
required field
the domain or subdomain name of the target website
the domain or subdomain should be specified without https:// and www.
location_name string full name of the location
required field if you don’t specify location_code
Note: it is required to specify either location_name or location_code
you can receive the list of available locations with their location_name by making a separate request to the
https://api.dataforseo.com/v3/dataforseo_labs/locations_and_languages
example:
United Kingdom
location_code integer location code
required field if you don’t specify location_name
Note: it is required to specify either location_name or location_code
you can receive the list of available locations with their location_code by making a separate request to the
https://api.dataforseo.com/v3/dataforseo_labs/locations_and_languages
example:
2840
language_name string full name of the language
required field if you don’t specify language_code
Note: it is required to specify either language_name or language_code
you can receive the list of available languages with their language_name by making a separate request to the
https://api.dataforseo.com/v3/dataforseo_labs/locations_and_languages
example:
English
language_code string language code
required field if you don’t specify language_name
Note: it is required to specify either language_name or language_code
you can receive the list of available languages with their language_code by making a separate request to the
https://api.dataforseo.com/v3/dataforseo_labs/locations_and_languages
example:
en
include_subcategories boolean indicates if the subcategories will be included in the search
optional field
if set to false, the subcategories will be ignored
default value: false
learn more about the parameter in this help center article
item_types array display results by item type
optional field
indicates the type of search results included in the response

Note: if the item_types array contains item types that are different from the organic object, the results will be ordered by the first item type in the array; you will not be able to sort and filter results by the types of search results not included in the response;

possible values:
["organic", "paid", "featured_snippet", "local_pack"]
default value:
["organic", "paid", "featured_snippet", "local_pack"]

filters array array of results filtering parameters
optional field
you can add several filters at once (8 filters maximum)
you should set a logical operator and, or between the conditions
the following operators are supported:
regex, <, <=, >, >=, =, <>, in, not_in
example:
["metrics.organic.pos_1,">",0]

[["metrics.organic.count",">=",100],
"and",
["metrics.organic.impressions_etv","in",[10,100]]]

[[["metrics.organic.count",">=",100],"and",["metrics.organic.pos_1",">",0]],
"or",
["metrics.organic.impressions_etv","in",[10,100]]]

for more information about filters, please refer to Dataforseo Labs – Filters or this help center guide

order_by array results sorting rules
optional field
you can use the same values as in the filters array to sort the results
possible sorting types:
asc – results will be sorted in the ascending order
desc – results will be sorted in the descending order
you should use a comma to specify a sorting type
example:
["metrics.paid.etv,asc"]
Note: you can set no more than three sorting rules in a single request
you should use a comma to separate several sorting rules
example:
["metrics.organic.etv,desc","metrics.paid.count,asc"]

default rule:
["metrics.organic.count,desc"]
Note: if the item_types array contains item types that are different from the organic object, the results will be ordered by the first item type in the array

limit integer the maximum number of returned categories
optional field
default value: 100
maximum value: 1000
offset integer offset in the results array of returned categories
optional field
default value: 0
if you specify the 10 value, the first ten categories in the results array will be omitted and the data will be provided for the successive categories
tag string user-defined task identifier
optional field
the character limit is 255
you can use this parameter to identify the task and match it with the result
you will find the specified tag value in the data object of the response

As a response of the API server, you will receive JSON-encoded data containing a tasks array with the information specific to the set tasks.

Description of the fields in the results array:

Field name Type Description
version string the current version of the API
status_code integer general status code
you can find the full list of the response codes here
Note: we strongly recommend designing a necessary system for handling related exceptional or error conditions
status_message string general informational message
you can find the full list of general informational messages here
time string execution time, seconds
cost float total tasks cost, USD
tasks_count integer the number of tasks in the tasks array
tasks_error integer the number of tasks in the tasks array returned with an error
tasks array array of tasks
        id string task identifier
unique task identifier in our system in the UUID format
        status_code integer status code of the task
generated by DataForSEO; can be within the following range: 10000-60000
you can find the full list of the response codes here
        status_message string informational message of the task
you can find the full list of general informational messages here
        time string execution time, seconds
        cost float cost of the task, USD
        result_count integer number of elements in the result array
        path array URL path
        data object contains the same parameters that you specified in the POST request
        result array array of results
            se_type string search engine type
            target string target domain or subdomain in a POST array
            location_code integer location code in a POST array
            language_code string language code in a POST array
            total_count integer total amount of results in our database relevant to your request
            items_count integer the number of results returned in the items array
            items array contains relevant categories and related ranking data
              se_type string search engine type
              categories array product and service categories
you can download the full list of possible categories
              metrics object ranking data relevant to the specified domain or subdomain
                organic object ranking and traffic data from organic search
                    pos_1 integer number of organic SERPs where the domain or subdomain ranks #1
                    pos_2_3 integer number of organic SERPs where the domain or subdomain ranks #2-3
                    pos_4_10 integer number of organic SERPs where the domain or subdomain ranks #4-10
                    pos_11_20 integer number of organic SERPs where the domain or subdomain ranks #11-20
                    pos_21_30 integer number of organic SERPs where the domain or subdomain ranks #21-30
                    pos_31_40 integer number of organic SERPs where the domain or subdomain ranks #31-40
                    pos_41_50 integer number of organic SERPs where the domain or subdomain ranks #41-50
                    pos_51_60 integer number of organic SERPs where the domain or subdomain ranks #51-60
                    pos_61_70 integer number of organic SERPs where the domain or subdomain ranks #61-70
                    pos_71_80 integer number of organic SERPs where the domain or subdomain ranks #71-80
                    pos_81_90 integer number of organic SERPs where the domain or subdomain ranks #81-90
                    pos_91_100 integer number of organic SERPs where the domain or subdomain ranks #91-100
                    etv float estimated traffic volume
estimated organic monthly traffic to the domain or subdomain
calculated as the product of CTR (click-through-rate) and search volume values of all keywords in the category that the domain or subdomain ranks for
learn more about how the metric is calculated in this help center article
                    impressions_etv float estimated traffic volume based on impressions
estimated organic monthly traffic to the domain or subdomain
calculated as the product of CTR (click-through-rate) and impressions values of all keywords in the category that the domain or subdomain ranks for
learn more about how the metric is calculated in this help center article
                    count integer total count of organic SERPs that contain the domain or subdomain
                    estimated_paid_traffic_cost float estimated cost of converting organic search traffic into paid
represents the estimated monthly cost (USD) of running ads for all keywords in the category that the domain or subdomain ranks for
the metric is calculated as the product of organic etv and paid cpc values and indicates the cost of driving the estimated volume of monthly organic traffic through PPC advertising in Google Search
learn more about how the metric is calculated in this help center article
                    is_new integer number of new ranked elements
indicates how many new ranked elements were found for the indicated target
                    is_up integer rank went up
indicates how many ranked elements of the indicated target went up
                    is_down integer rank went down
indicates how many ranked elements of the indicated target went down
                    is_lost integer lost ranked elements
indicates how many ranked elements of the indicated target were previously presented in SERPs, but weren’t found during the last check
                paid object ranking and traffic data from paid search
                    pos_1 integer number of paid SERPs where the domain or subdomain ranks #1
                    pos_2_3 integer number of paid SERPs where the domain or subdomain ranks #2-3
                    pos_4_10 integer number of paid SERPs where the domain or subdomain ranks #4-10
                    pos_11_20 integer number of paid SERPs where the domain or subdomain ranks #11-20
                    pos_21_30 integer number of paid SERPs where the domain or subdomain ranks #21-30
                    pos_31_40 integer number of paid SERPs where the domain or subdomain ranks #31-40
                    pos_41_50 integer number of paid SERPs where the domain or subdomain ranks #41-50
                    pos_51_60 integer number of paid SERPs where the domain or subdomain ranks #51-60
                    pos_61_70 integer number of paid SERPs where the domain or subdomain ranks #61-70
                    pos_71_80 integer number of paid SERPs where the domain or subdomain ranks #71-80
                    pos_81_90 integer number of paid SERPs where the domain or subdomain ranks #81-90
                    pos_91_100 integer number of paid SERPs where the domain or subdomain ranks #91-100
                    etv float estimated traffic volume
estimated paid monthly traffic to the domain or subdomain
calculated as the product of CTR (click-through-rate) and search volume values of all keywords in the category that the domain or subdomain ranks for
learn more about how the metric is calculated in this help center article
                    impressions_etv float estimated traffic volume based on impressions
estimated paid monthly traffic to the domain or subdomain
calculated as the product of CTR (click-through-rate) and impressions values of all keywords in the category that the domain or subdomain ranks for
learn more about how the metric is calculated in this help center article
                    count integer total count of paid SERPs that contain the domain or subdomain
                    estimated_paid_traffic_cost float estimated cost of monthly search traffic
represents the estimated cost of paid monthly traffic (USD) based on etv and cpc values of all keywords in the category that the domain or subdomain ranks for
learn more about how the metric is calculated in this help center article
                    is_new integer number of new ranked elements
indicates how many new ranked elements were found for the indicated target
                    is_up integer rank went up
indicates how many ranked elements of the indicated target went up
                    is_down integer rank went down
indicates how many ranked elements of the indicated target went down
                    is_lost integer lost ranked elements
indicates how many ranked elements of the indicated target were previously presented in SERPs, but weren’t found during the last check
                featured_snippet object ranking and traffic data from the featured snippet results in Google SERP
                    pos_1 integer number of featured snippet items where the domain or subdomain ranks #1
                    pos_2_3 integer number of featured snippet items where the domain or subdomain ranks #2-3
                    pos_4_10 integer number of featured snippet items where the domain or subdomain ranks #4-10
                    pos_11_20 integer number of featured snippet items where the domain or subdomain ranks #11-20
                    pos_21_30 integer number of featured snippet items where the domain or subdomain ranks #21-30
                    pos_31_40 integer number of featured snippet items where the domain or subdomain ranks #31-40
                    pos_41_50 integer number of featured snippet items where the domain or subdomain ranks #41-50
                    pos_51_60 integer number of featured snippet items where the domain or subdomain ranks #51-60
                    pos_61_70 integer number of featured snippet items where the domain or subdomain ranks #61-70
                    pos_71_80 integer number of featured snippet items where the domain or subdomain ranks #71-80
                    pos_81_90 integer number of featured snippet items where the domain or subdomain ranks #81-90
                    pos_91_100 integer number of featured snippet items where the domain or subdomain ranks #91-100
                    etv float estimated traffic volume
estimated paid monthly traffic to the domain or subdomain
calculated as the product of CTR (click-through-rate) and search volume values of all keywords in the category that the domain or subdomain ranks for
learn more about how the metric is calculated in this help center article
                    impressions_etv float estimated traffic volume based on impressions
estimated paid monthly traffic to the domain or subdomain
calculated as the product of CTR (click-through-rate) and impressions values of all keywords in the category that the domain or subdomain ranks for
learn more about how the metric is calculated in this help center article
                    count integer total count of featured snippet items that contain the domain or subdomain
                    estimated_paid_traffic_cost float estimated cost of monthly search traffic
represents the estimated cost of paid monthly traffic (USD) based on etv and cpc values of all keywords in the category that the domain or subdomain ranks for
learn more about how the metric is calculated in this help center article
                    is_new integer number of new ranked elements
indicates how many new ranked elements were found for the indicated target
                    is_up integer rank went up
indicates how many ranked elements of the indicated target went up
                    is_down integer rank went down
indicates how many ranked elements of the indicated target went down
                    is_lost integer lost ranked elements
indicates how many ranked elements of the indicated target were previously presented in SERPs, but weren’t found during the last check
                local_pack object ranking and traffic data from the local pack results in SERP
                    pos_1 integer number of local pack items where the domain or subdomain ranks #1
                    pos_2_3 integer number of local pack items where the domain or subdomain ranks #2-3
                    pos_4_10 integer number of local pack items where the domain or subdomain ranks #4-10
                    pos_11_20 integer number of local pack items where the domain or subdomain ranks #11-20
                    pos_21_30 integer number of local pack items where the domain or subdomain ranks #21-30
                    pos_31_40 integer number of local pack items where the domain or subdomain ranks #31-40
                    pos_41_50 integer number of local pack items where the domain or subdomain ranks #41-50
                    pos_51_60 integer number of local pack items where the domain or subdomain ranks #51-60
                    pos_61_70 integer number of local pack items where the domain or subdomain ranks #61-70
                    pos_71_80 integer number of local pack items where the domain or subdomain ranks #71-80
                    pos_81_90 integer number of local pack items where the domain or subdomain ranks #81-90
                    pos_91_100 integer number of local pack items where the domain or subdomain ranks #91-100
                    etv float estimated traffic volume
estimated paid monthly traffic to the domain or subdomain
calculated as the product of CTR (click-through-rate) and search volume values of all keywords in the category that the domain or subdomain ranks for
learn more about how the metric is calculated in this help center article
                    impressions_etv float estimated traffic volume based on impressions
estimated paid monthly traffic to the domain or subdomain
calculated as the product of CTR (click-through-rate) and impressions values of all keywords in the category that the domain or subdomain ranks for
learn more about how the metric is calculated in this help center article
                    count integer total count of local pack items that contain the domain or subdomain
                    estimated_paid_traffic_cost float estimated cost of monthly search traffic
represents the estimated cost of paid monthly traffic (USD) based on etv and cpc values of all keywords in the category that the domain or subdomain ranks for
learn more about how the metric is calculated in this help center article
                    is_new integer number of new ranked elements
indicates how many new ranked elements were found for the indicated target
                    is_up integer rank went up
indicates how many ranked elements of the indicated target went up
                    is_down integer rank went down
indicates how many ranked elements of the indicated target went down
                    is_lost integer lost ranked elements
indicates how many ranked elements of the indicated target were previously presented in SERPs, but weren’t found during the last check

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