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Advanced Google SERP Database

 
Advanced Google SERP Database encompasses millions of Google results pages with extra SERP features, such as featured snippets, knowledge graphs, people also ask sections, top stories, and more.

Besides accurate keyword metrics and structured data on all SERP elements appearing for a term, you will also get Page Rank and Domain Rank for organic results based on the DataForSEO Backlink Index.

This database is available in JSON format only.

Click here to download a database sample for the US location, English language.

The database in JSON contains data structured like in the example below:

{
  "keyword": "no deposit cash bonus",
  "location": 2840,
  "language": "en",
  "spell": null,
  "spell_type": "null",
  "keyword_info": {
    "search_volume": 90,
    "cpc": 8.948175,
    "competition": 1,
    "competition_level": "HIGH",
    "low_top_of_page_bid": null,
    "high_top_of_page_bid": null,
    "time_update": "2020-09-12T00:07:43.0733218Z",
    "categories": [
      10007,
      10013,
      10015,
      10019,
      10108,
      10125,
      10137,
      10168,
      10672,
      10885,
      11942,
      12204,
      13418,
      13691,
      13767
    ],
    "history": {
      "201902": 140,
      "201903": 170,
      "201904": 90,
      "201905": 90,
      "201906": 70,
      "201907": 70,
      "201908": 110,
      "201909": 90,
      "201910": 90,
      "201911": 70,
      "201912": 90,
      "202001": 50,
      "202002": 140
    }
  },
  "serp_info": {
    "check_url": "https://www.google.com/search?q=st%20mark%27s%20campanile%20tickets&num=100&hl=en&gl=US&gws_rd=cr&ie=UTF-8&oe=UTF-8&uule=w+CAIQIFISCQs2MuSEtepUEUK33kOSuTsc",
    "items_count": 84,
    "keyword_difficulty": 67,
    "se_results_count": 73,
    "time_update": "2022-04-03T14:23:56.6678836Z",
    "previous_updated_time": "2022-02-05T21:18:02.7517072Z",
    "item_types": [
      "answer_box",
      "carousel",
      "multi_carousel",
      "featured_snippet",
      "google_flights",
      "google_reviews",
      "google_posts",
      "images",
      "jobs",
      "math_solver",
      "knowledge_graph",
      "local_pack",
      "hotels_pack",
      "map",
      "organic",
      "paid",
      "people_also_ask",
      "related_searches",
      "people_also_search",
      "shopping",
      "top_stories",
      "twitter",
      "video",
      "events",
      "mention_carousel",
      "recipes",
      "top_sights",
      "scholarly_articles",
      "popular_products",
      "podcasts",
      "questions_and_answers",
      "find_results_on",
      "stocks_box",
      "visual_stories",
      "commercial_units",
      "local_services",
      "google_hotels",
      "currency_box"
    ],
    "serp": [
      {
        "title": null,
        "items": [
          {
            "type": "carousel_element",
            "title": "Shampoo",
            "sub_title": null
          },
          {
            "type": "carousel_element",
            "title": "Oil",
            "sub_title": null
          },
          {
            "type": "carousel_element",
            "title": "Hair spray",
            "sub_title": null
          }
        ],
        "type": "carousel",
        "position": "left",
        "xpath": "/html[1]/body[1]/div[7]/div[1]/div[7]/div[1]/div[1]/div[1]",
        "impressions_etv": 0,
        "traffic_cost": 92.96319999999999,
        "rank_group": 1,
        "rank_absolute": 1,
        "etv": 33.44
      },
      {
        "type": "multi_carousel",
        "items": [
          {
            "type": "multi_carousel_element",
            "multi_carousel_snippets": [
              {
                "type": "multi_carousel_snippet",
                "title": "Phosban Reactor Two Little Fishies"
              },
              {
                "type": "multi_carousel_snippet",
                "title": "Nyos Torq Body"
              },
              {
                "type": "multi_carousel_snippet",
                "title": "Aquatop Media Reactor"
              },
              {
                "type": "multi_carousel_snippet",
                "title": "Lifegard Aquatics Side Flow Turbo Reactor"
              },
              {
                "type": "multi_carousel_snippet",
                "title": "Reef Reactor Seachem"
              },
              {
                "type": "multi_carousel_snippet",
                "title": "Reef Octopus MF800B Complete Media Reactor"
              }
            ],
            "title": "Best GFO reactor"
          },
          {
            "type": "multi_carousel_element",
            "multi_carousel_snippets": [
              {
                "type": "multi_carousel_snippet",
                "title": "Aquamaxx cTech Calcium Reactor"
              },
              {
                "type": "multi_carousel_snippet",
                "title": "Caribsea Arm Media Aragonite 1gal"
              },
              {
                "type": "multi_carousel_snippet",
                "title": "Reef Octopus Calcium Reactor"
              },
              {
                "type": "multi_carousel_snippet",
                "title": "Korallen-Zucht Aragonit Reactor 1 kg"
              },
              {
                "type": "multi_carousel_snippet",
                "title": "Bubble Magus Calcium Reactor"
              },
              {
                "type": "multi_carousel_snippet",
                "title": "Reef Octopus VarioS DC Calcium Reactor"
              }
            ],
            "title": "Calcium Reactor"
          }
        ],
        "position": "left",
        "xpath": "/html[1]/body[1]/div[7]/div[1]/div[10]/div[1]/div[4]/div[1]/div[1]/div[1]/div[1]/div[1]",
        "impressions_etv": 0,
        "traffic_cost": 0,
        "rank_group": 1,
        "rank_absolute": 87,
        "etv": 6.08
      },
      {
        "items": [
          {
            "type": "top_stories_element",
            "source": "SweetwaterNOW",
            "domain": "www.sweetwaternow.com",
            "title": "Mustangs' Ricks Headed to Championship Round",
            "date": "2 days ago",
            "url": "https://www.sweetwaternow.com/mustangs-ricks-headed-to-championship-round/",
            "timestamp": "2022-03-06T13:51:44+00:00"
          },
          {
            "type": "top_stories_element",
            "source": "The Sacramento Bee",
            "domain": "www.sacbee.com",
            "title": "UC Davis takes on Cal Poly in Big West Tournament",
            "date": "33 mins ago",
            "url": "https://www.sacbee.com/sports/article259176638.html",
            "timestamp": "2022-03-08T13:18:44+00:00"
          },
          {
            "type": "top_stories_element",
            "source": "Mustang News",
            "domain": "mustangnews.net",
            "title": "Evan Wick wins Pac-12 title in 165-pound division, four Mustangs qualify nfor NCAA Championships",
            "date": "20 hours ago",
            "url": "https://mustangnews.net/evan-wick-wins-pac-12-title-in-165-pound-division-four-mustangs-qualify-for-ncaa-championships/",
            "timestamp": "2022-03-07T17:51:44+00:00"
          }
        ],
        "type": "top_stories",
        "position": "left",
        "xpath": "/html[1]/body[1]/div[7]/div[1]/div[10]/div[1]/div[2]/div[2]/div[1]/div[1]/div[3]/g-section-with-header[1]",
        "impressions_etv": 0,
        "traffic_cost": 0,
        "rank_group": 1,
        "rank_absolute": 3,
        "etv": 27.36
      },
      {
        "text": [
          "Alien: Covenant",
          "Available on",
          "Amazon Prime Video",
          "From",
          "$3.99",
          "YouTube",
          "From",
          "$3.99",
          "Google Play Movies & TV",
          "From",
          "$3.99",
          "Vudu",
          "From",
          "$3.99",
          "iTunes",
          "From",
          "$5.99"
        ],
        "links": [
          {
            "type": "link_element",
            "title": "Amazon Prime VideoFrom $3.99",
            "description": null,
            "url": "https://watch.amazon.com/detail?asin=B072L7CBGF"
          },
          {
            "type": "link_element",
            "title": "YouTubeFrom $3.99",
            "description": null,
            "url": "http://www.youtube.com/watch?v=t-WKh3Aoukg"
          },
          {
            "type": "link_element",
            "title": "Google Play Movies & TVFrom $3.99",
            "description": null,
            "url": "https://play.google.com/store/movies/details?id=t-WKh3Aoukg"
          },
          {
            "type": "link_element",
            "title": "VuduFrom $3.99",
            "description": null,
            "url": "http://www.vudu.com/movies/#!content/853471/Alien-Covenant"
          },
          {
            "type": "link_element",
            "title": "iTunesFrom $5.99",
            "description": null,
            "url": "https://itunes.apple.com/us/movie/alien-covenant/id1231319469?at=1001l6hu&ct=gca_organic_movie-title_1231319469"
          }
        ],
        "type": "answer_box",
        "position": "left",
        "xpath": "/html[1]/body[1]/div[9]/div[3]/div[8]/div[1]/div[2]/div[1]/div[2]/div[2]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]",
        "impressions_etv": 0,
        "traffic_cost": 0,
        "rank_group": 1,
        "rank_absolute": 4,
        "etv": 51.68
      },
      {
        "items": [
          {
            "type": "video_element",
            "source": "YouTube",
            "title": "A 4K Tour of Newark Liberty International Airport (EWR/KEWR)",
            "url": "https://www.youtube.com/watch?v=JbHq491C6Lc",
            "timestamp": "2015-06-02T00:00:00+00:00"
          },
          {
            "type": "video_element",
            "source": "YouTube",
            "title": "Newark, New Jersey - Landing at Newark Liberty International ...",
            "url": "https://www.youtube.com/watch?v=JBRxjN8M4hQ",
            "timestamp": "2015-06-02T00:00:00+00:00"
          },
          {
            "type": "video_element",
            "source": "www.northjersey.com",
            "title": "Construction underway one new Terminal One at Newark ...",
            "url": "https://www.northjersey.com/videos/news/transportation/2019/10/23/construction-underway-one-new-terminal-one-newark-liberty-airport/4076034002/",
            "timestamp": "2015-06-02T00:00:00+00:00"
          }
        ],
        "type": "video",
        "position": "left",
        "xpath": "/html[1]/body[1]/div[9]/div[3]/div[8]/div[1]/div[2]/div[1]/div[2]/div[2]/div[1]/div[1]/div[3]/div[1]/g-section-with-header[1]/div[2]",
        "impressions_etv": 0,
        "traffic_cost": 0,
        "rank_group": 1,
        "rank_absolute": 5,
        "etv": 97.28
      },
      {
        "title": "How to pronounce TENTATIVELY in English",
        "pre_snippet": "6 days ago",
        "description": "How to pronounce tentatively. How to say tentatively. Listen to the audio pronunciation in the Cambridge English Dictionary. Learn more.",
        "breadcrumb": "https://dictionary.cambridge.org › pronunciation › tenta...",
        "images": null,
        "is_image": false,
        "is_video": false,
        "is_featured_snippet": false,
        "extended_snippet": null,
        "amp_version": false,
        "rating": null,
        "highlighted": [
          "pronounce tentatively",
          "tentatively",
          "pronunciation"
        ],
        "links": null,
        "domain": "dictionary.cambridge.org",
        "main_domain": "cambridge.org",
        "url": "https://dictionary.cambridge.org/us/pronunciation/english/tentatively",
        "relative_url": "/us/pronunciation/english/tentatively",
        "is_malicious": false,
        "faq": null,
        "type": "organic",
        "is_new": false,
        "is_up": true,
        "is_down": false,
        "previous_rank_absolute": 5,
        "extended_people_also_search": [
          "tentatively meaning",
          "tentatively synonym",
          "tentatively in a sentence",
          "tentatively meaning in hindi",
          "tentatively meaning in urdu",
          "impeccably pronunciation"
        ],
        "cache_url": null,
        "price": null,
        "related_search_url": null,
        "related_result": null,
        "about_this_result": {
          "type": "about_this_result_element",
          "url": "https://dictionary.cambridge.org/us/pronunciation/english/tentatively",
          "source": "Wikipedia",
          "source_info": "The Cambridge Advanced Learner's Dictionary was first published in 1995 under the name Cambridge International Dictionary of English, by the Cambridge University Press. The dictionary has over 140,000 words, phrases, and meanings. It is suitable for learners at CEF levels B2-C2.",
          "source_url": "https://en.wikipedia.org/wiki/Cambridge_Advanced_Learner's_Dictionary",
          "language": "English",
          "location": "the United States",
          "search_terms": [
            "tentatively",
            "pronunciation"
          ],
          "related_items": null
        },
        "is_web_story": false,
        "timestamp": "2022-02-23T12:09:12+00:00",
        "rank_info": {
          "page_rank": 148,
          "main_domain_rank": 634
        },
        "position": "left",
        "xpath": "/html[1]/body[1]/div[7]/div[1]/div[10]/div[1]/div[2]/div[2]/div[1]/div[1]/div[4]",
        "impressions_etv": 0,
        "traffic_cost": 0,
        "rank_group": 1,
        "rank_absolute": 4,
        "etv": 33.44
      },
      {
        "title": "Venice buildingsView 15+ moreView 15+",
        "items": [
          "View 15+ moreView 15+",
          "Doge's Palace",
          "Saint Mark's Basilica",
          "Basilica di Santa Maria de...",
          "St Mark's Clocktower",
          "Galleria Giorgio Franchet...",
          "Gallerie dell'Accademia",
          "Peggy Guggenheim Collection"
        ],
        "type": "people_also_search",
        "position": "left",
        "xpath": "/html[1]/body[1]/div[7]/div[1]/div[10]/div[1]/div[2]/div[2]/div[1]/div[1]/div[1]/block-component[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[2]",
        "impressions_etv": 0,
        "traffic_cost": 0,
        "rank_group": 1,
        "rank_absolute": 2,
        "etv": 42.56
      },
      {
        "items": [
          "alien covenant cast",
          "alien covenant 2",
          "alien covenant sequel",
          "alien prometheus",
          "prometheus 3",
          "alien covenant review",
          "alien awakening",
          "alien covenant netflix"
        ],
        "type": "related_searches",
        "position": "left",
        "xpath": "/html[1]/body[1]/div[9]/div[3]/div[8]/div[1]/div[2]/div[1]/div[4]/div[1]/div[1]/div[3]/g-section-with-header[1]/div[2]",
        "impressions_etv": 0,
        "traffic_cost": 0,
        "rank_group": 1,
        "rank_absolute": 8,
        "etv": 51.68
      },
      {
        "title": "3333 W Camp Wisdom Rd Dallas, TX 75237",
        "url": "https://www.google.com/maps/place/3333+w+camp+wisdom+rd/@32.6627042,-96.8752033,3a,75y,2.25h,90t/data=!3m4!1e1!3m2!1s0zIHcEIrlC8A6lx2bDwUxw!2e0!4m2!3m1!1s0x864e910052d2dba9:0x118735577f61d3b7?sa=X&hl=en&gl=US&ved=2ahUKEwidvfql--D2AhUTIrkGHTX4BuUQxB16BAgXEAI",
        "type": "map",
        "position": "left",
        "xpath": "/html[1]/body[1]/div[7]/div[1]/div[10]/div[1]/div[2]/div[2]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]",
        "impressions_etv": 0,
        "traffic_cost": 0,
        "rank_group": 1,
        "rank_absolute": 1,
        "etv": 15.2
      },
      {
        "title": "BRS Deluxe Carbon & GFO Reactor: A Saltwater Tank Media ...",
        "featured_title": null,
        "description": null,
        "table": null,
        "type": "featured_snippet",
        "domain": "www.youtube.com",
        "main_domain": "youtube.com",
        "url": "https://www.youtube.com/watch?v=RNEZ8H_DLgQ",
        "relative_url": "/watch?v=RNEZ8H_DLgQ",
        "is_new": true,
        "is_up": false,
        "is_down": false,
        "previous_rank_absolute": 0,
        "images": null,
        "timestamp": null,
        "rank_info": {
          "page_rank": 151,
          "main_domain_rank": 932
        },
        "position": "left",
        "xpath": "/html[1]/body[1]/div[7]/div[1]/div[10]/div[1]/div[2]/div[2]/div[1]/div[1]/div[1]/block-component[1]/div[1]/div[1]/div[1]/div[1]/div[1]",
        "impressions_etv": 0,
        "traffic_cost": 0,
        "rank_group": 1,
        "rank_absolute": 1,
        "etv": 6.08
      },
      {
        "title": "Kensington Antique Row",
        "description": "3762B Howard Ave · (301) 942-3324 nOpen ⋅ Closes 5:30PM nIn-store shopping n",
        "phone": null,
        "is_paid": false,
        "rating": {
          "rating_type": "Max5",
          "value": 4.5,
          "votes_count": 76,
          "rating_max": 5
        },
        "domain": null,
        "main_domain": null,
        "url": null,
        "relative_url": null,
        "type": "local_pack",
        "is_new": true,
        "is_up": false,
        "is_down": false,
        "previous_rank_absolute": 0,
        "position": "left",
        "xpath": "/html[1]/body[1]/div[7]/div[1]/div[10]/div[1]/div[2]/div[1]/div[1]/div[1]/div[1]/div[1]/div[2]/div[1]/div[1]/div[1]/div[1]",
        "impressions_etv": 0,
        "traffic_cost": 0,
        "rank_group": 1,
        "rank_absolute": 1,
        "etv": 15.2
      },
      {
        "type": "hotels_pack",
        "title": "Hotels | Culebra, Puerto Rico",
        "date_from": "2022-05-12",
        "date_to": "2022-05-13",
        "items": [
          {
            "type": "hotels_pack_element",
            "title": "El Navegante de Culebra",
            "url": "https://www.google.com/travel/hotels/Culebra/entity/CgoIisydl6apv58lEAE?g2lb=2502548,2503771,2503781,4258168,4270442,4284970,4291517,4306835,4401769,4597339,4640247,4649665,4680677,4722435,4722900,4723331,4733969&hl=en-US&gl=us&ssta=1&q=culebra+hotels&grf=EqUCCiwIDhIoEiZyJCoiCgcI5g8QBRgMEgcI5g8QBRgNIAAwHkDKAkoHCOYPEAQYDxILCCkoAToF0gICCAESCggHKAE6BDoCIAESCggCKAE6BBICCAESDAgKEAIoAToEWgIIBhIMCAoQAigBOgRaAggJEgwIChACKAE6BFoCCAMSDAgKEAIoAToEWgIIBxILCCgoAToFygICCAESCwgTKAI6BZoBAggBGiIIChIGCgRaAggGEgYKBFoCCAkSBgoEWgIIAxIGCgRaAggHGgIIAhoLCBMSBwoFmgECCAEaAggOGkEIBxINCgs6CQoCCGQaA1VTRBIOCgw6CgoDCJYBGgNVU0QSDgoMOgoKAwivARoDVVNEEg4KDDoKCgMI4QEaA1VTRCICIAE&rp=EIrMnZemqb-fJRDlv9PxhpiJu1QQ-YiOkeyslMw-ENmoioSonZzdRTgBQABIAqIBFEN1bGVicmEsIFB1ZXJ0byBSaWNvwAEDyAEA&ap=aAE&ictx=1",
            "description": "Free parking Free Wi-Fi n",
            "domain": "www.google.com",
            "rating": null,
            "price": {
              "current": 116,
              "regular": null,
              "max_value": null,
              "currency": "USD",
              "is_price_range": false,
              "displayed_price": "$116"
            },
            "is_paid": false
          },
          {
            "type": "hotels_pack_element",
            "title": "Ulala Culebra",
            "url": "https://www.google.com/travel/hotels/Culebra/entity/CgoI5b_T8YaYibtUEAE?g2lb=2502548,2503771,2503781,4258168,4270442,4284970,4291517,4306835,4401769,4597339,4640247,4649665,4680677,4722435,4722900,4723331,4733969&hl=en-US&gl=us&ssta=1&q=culebra+hotels&grf=EqUCCiwIDhIoEiZyJCoiCgcI5g8QBRgMEgcI5g8QBRgNIAAwHkDKAkoHCOYPEAQYDxILCCkoAToF0gICCAESCggHKAE6BDoCIAESCggCKAE6BBICCAESDAgKEAIoAToEWgIIBhIMCAoQAigBOgRaAggJEgwIChACKAE6BFoCCAMSDAgKEAIoAToEWgIIBxILCCgoAToFygICCAESCwgTKAI6BZoBAggBGiIIChIGCgRaAggGEgYKBFoCCAkSBgoEWgIIAxIGCgRaAggHGgIIAhoLCBMSBwoFmgECCAEaAggOGkEIBxINCgs6CQoCCGQaA1VTRBIOCgw6CgoDCJYBGgNVU0QSDgoMOgoKAwivARoDVVNEEg4KDDoKCgMI4QEaA1VTRCICIAE&rp=EIrMnZemqb-fJRDlv9PxhpiJu1QQ-YiOkeyslMw-ENmoioSonZzdRTgBQABIAqIBFEN1bGVicmEsIFB1ZXJ0byBSaWNvwAEDyAEA&ap=aAE&ictx=1",
            "description": "Free parking Free Wi-Fi n",
            "domain": "www.google.com",
            "rating": null,
            "price": {
              "current": 130,
              "regular": null,
              "max_value": null,
              "currency": "USD",
              "is_price_range": false,
              "displayed_price": "$130"
            },
            "is_paid": false
          },
          {
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            "url": "https://www.google.com/search?gsas=1&sabplaceid=ChIJSx6SrQ9T2YARed8V_f0hOg0&q=san+diego+personal+injury+lawyer&cs=0&sabpi=ChIIuPqdkwIQy8fIugkY_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",
            "domain": "www.google.com",
            "description": "20 years in business",
            "rating": {
              "rating_type": "Max5",
              "value": 5,
              "votes_count": 302,
              "rating_max": 5
            },
            "profile_image_url": "https://lh3.googleusercontent.com/uzK7ihdygT9vLtKkhg387zYt2F1YKSXruQGteu8qcwrQuihexS3-B-KmgwWhh2w=fcrop64=1,5a1713919eba8d98"
          },
          {
            "type": "local_services_element",
            "title": "Hamparyan Personal Injury Lawyers, San Diego APC",
            "url": "https://www.google.com/search?gsas=1&sabplaceid=ChIJSx6SrQ9T2YARed8V_f0hOg0&q=san+diego+personal+injury+lawyer&cs=0&sabpi=ChIIrrX5rAIQvua_vgkY_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",
            "domain": "www.google.com",
            "description": "9 years in business",
            "rating": {
              "rating_type": "Max5",
              "value": 5,
              "votes_count": 62,
              "rating_max": 5
            },
            "profile_image_url": "https://lh3.googleusercontent.com/GKIL8cPY1NGPlxycDLvn7r7362_MqHFIgUQLvFTQW8sWAJx6InAscqv4sfWQ8Q=fcrop64=1,3e2300babb62bc82"
          }
        ],
        "position": "left",
        "xpath": "/html[1]/body[1]/div[7]/div[1]/div[10]/div[1]/div[2]/div[2]/div[1]/div[1]/div[87]",
        "impressions_etv": 0,
        "traffic_cost": 2.7224399999999997,
        "rank_group": 82,
        "rank_absolute": 87,
        "etv": 0.294
      },
      {
        "type": "google_hotels",
        "hotel_identifier": "CgsI4srPluaypZuVARAB",
        "url": "https://google.com/travel/hotels/entity/CgsI4srPluaypZuVARAB",
        "position": "left",
        "xpath": "/html[1]/body[1]/div[7]/div[1]/div[10]/div[1]/div[2]/div[2]/div[1]/div[1]/div[87]",
        "impressions_etv": 0,
        "traffic_cost": 2.7224399999999997,
        "rank_group": 82,
        "rank_absolute": 87,
        "etv": 0.294
      },
      {
        "type": "commercial_units",
        "title": "Tickets & tours",
        "items": [
          {
            "type": "commercial_units_element",
            "title": "9/11 Memorial at World Trade Center and Financial District Walking Tour",
            "url": "https://www.viator.com/new-york-city/d687-ttd",
            "domain": "www.viator.com",
            "price": {
              "current": 43,
              "regular": null,
              "max_value": null,
              "currency": "USD",
              "is_price_range": false,
              "displayed_price": "$43"
            },
            "source": "Viator",
            "rating": {
              "rating_type": "Max5",
              "value": 5,
              "votes_count": 9,
              "rating_max": 5
            }
          },
          {
            "type": "commercial_units_element",
            "title": "Brooklyn: 2-Hour Manhattan & Brooklyn Bridges Bike Tour",
            "url": "https://www.getyourguide.com/s",
            "domain": "www.getyourguide.com",
            "price": {
              "current": 46,
              "regular": null,
              "max_value": null,
              "currency": "USD",
              "is_price_range": false,
              "displayed_price": "$46"
            },
            "source": "GetYourGuide",
            "rating": {
              "rating_type": "Max5",
              "value": 4.5,
              "votes_count": 18,
              "rating_max": 5
            }
          }
        ],
        "position": "left",
        "xpath": "/html[1]/body[1]/div[7]/div[1]/div[10]/div[1]/div[2]/div[2]/div[1]/div[1]/div[1]",
        "impressions_etv": 34355,
        "traffic_cost": 250.21,
        "rank_group": 1,
        "rank_absolute": 1,
        "etv": 54723
      }
    ]
  },
  "extra": {
    "core_keyword": null,
    "keyword_difficulty": 62
  }
}

Description of the fields in the database:

Field name Type Description
keyword string keyword
UTF-8 encoding applies
location integer location code
unique identifier of the corresponding location
you can receive the list of available locations with their location_code by making a separate request to
https://api.dataforseo.com/v3/dataforseo_labs/locations_and_languages
example:
2840 corresponds to the United States
you can also download the full list of supported locations in the CSV format (last updated 2022-10-05)
language string language code
unique identifier of the language available for the corresponding location
you can receive the list of available locations with their language_code by making a separate request to
https://api.dataforseo.com/v3/dataforseo_labs/locations_and_languages
example:
en corresponds to English
you can also download the full list of supported languages in the CSV format (last updated 2022-10-05)
spell string autocorrection of the search engine
if the search engine provided results for a keyword that was corrected, we will provide the keyword corrected by the search engine and the type of autocorrection
spell_type string type of autocorrection
possible values:
did_you_mean, showing_results_for, no_results_found_for
keyword_info object keyword data for the returned keyword
    search_volume integer average monthly search volume rate
represents the approximate number of searches for the given keyword on google.com
    cpc float cost-per-click
represents the average cost per click (USD) historically paid for the keyword
note that Google Ads does not provide separate CPC data;
this field returns values based on data from high_top_of_page_bid supplied in Google Ads
    competition float competition
represents the relative amount of competition associated with the given keyword;
the value is based on Google Ads data and can be between 0 and 1 (inclusive)
    competition_level string competition level
represents the relative level of competition associated with the given keyword in paid SERP only;
possible values: LOW, MEDIUM, HIGH
if competition level is unknown, the value is null;
learn more about the metric in this help center article
    low_top_of_page_bid float minimum bid for the ad to be displayed at the top of the first page
indicates the value greater than about 20% of the lowest bids for which ads were displayed (based on Google Ads statistics for advertisers)
the value may differ depending on the location
    high_top_of_page_bid float maximum bid for the ad to be displayed at the top of the first page
indicates the value greater than about 80% of the lowest bids for which ads were displayed (based on Google Ads statistics for advertisers)
the value may differ depending on the location
    time_update string date and time when keyword data was last updated
in the ISO 8601 format: “YYYY-MM-DDThh:mm:ss.sssssssZ”
example:
2020-09-12T00:07:43.0733218Z
    categories array product and service categories
you can download the full list of possible categories
    history object monthly searches
represents the (approximate) number of searches on the returned keyword in the given location
serp_info object SERP data available for the returned keyword
    check_url string direct URL to search engine results
you can use it to make sure that we provided exact results
    items_count integer the number of results returned in the serp array
    keyword_difficulty integer difficulty of ranking in the first top-10 organic results for a keyword
indicates the chance of getting in top-10 organic results for a keyword on a logarithmic scale from 0 to 100;
calculated by analysing, among other parameters, link profiles of the first 10 pages in SERP;
learn more about the metric in this help center guide
    se_results_count integer total number of results in SERP
    time_update string date and time when SERP data was last updated
in the ISO 8601 format: “YYYY-MM-DDThh:mm:ss.sssssssZ”
example:
2020-09-12T00:07:43.0733218Z
    previous_updated_time string previous to the most recent update of SERP data
in the ISO 8601 format: “YYYY-MM-DDThh:mm:ss.sssssssZ”
example:
2020-09-12T00:07:43.0733218Z
    item_types array types of search results in SERP
contains types of search results (items) found in SERP.
possible item types:
answer_box, carousel, multi_carousel, featured_snippet, google_flights, google_reviews, google_posts, google_hotels, images, jobs, knowledge_graph, local_pack, hotels_pack, map, organic, paid, people_also_ask, related_searches, people_also_search, shopping, top_stories, twitter, video, events, mention_carousel, recipes, top_sights, scholarly_articles, popular_products, podcasts, questions_and_answers, find_results_on, stocks_box, visual_stories, commercial_units, local_services, math_solver, currency_box
    serp array contains data on the SERP elements found for the returned keyword
            ‘organic’ element in SERP
        title string title of the result in SERP
        pre_snippet string includes additional information appended before the result description in SERP
        description string description of the results element in SERP
        breadcrumb string breadcrumb in SERP
        images array images of the element
            type string type of element = ‘images_element
            alt string alt tag of the image
            url string relevant URL
            image_url string URL of the image
the URL leading to the image on the original resource or DataForSEO storage (in case the original source is not available)
        is_image boolean indicates whether the element contains an image
        is_video boolean indicates whether the element contains a video
        is_featured_snippet boolean indicates whether the element is a featured_snippet
        extended_snippet string includes additional information appended after the result description in SERP
        amp_version boolean Accelerated Mobile Pages
indicates whether an item has the Accelerated Mobile Page (AMP) version
        rating object the item’s rating
the popularity rate based on reviews and displayed in SERP
            rating_type string the type of rating
here you can find the following elements: Max5, Percents, CustomMax
            value integer the value of the rating
            votes_count integer the amount of feedback
            rating_max integer the maximum value for a rating_type
        highlighted array words highlighted in bold within the results description
        links array sitelinks
the links shown below some of Google’s search results
if there are none, equals null
            type string type of element = ‘link_element
            title string title of the result in SERP
            description string description of the results element in SERP
            url string sitelink URL
        domain string domain in SERP
        main_domain string main domain in SERP without subdomains
        url string relevant absolute URL in SERP
        relative_url string relative URL from SERP
        is_malicious boolean indicates whether the element is marked as malicious
        faq object frequently asked questions
questions and answers extension shown below some of Google’s search results
if there are none, equals null
            type string type of element = ‘faq_box
            items array items featured in the faq_box
                type string type of element = ‘faq_box_element
                title string question related to the result
                description string answer provided in the drop-down block
                links array links featured in the faq_box_element
                    type string type of element = ‘link_element
                    title string link anchor text
                    description string link description
                    url string link URL
        type string type of element = ‘organic’
        is_new boolean new element
indicates whether the element is new compared with the previous version of the database
        is_up boolean element went up
indicates whether the element went up in SERP compared with the previous version of the database
        is_down boolean element went down
indicates whether the element went down in SERP compared with the previous version of the database
        previous_rank_absolute integer previous absolute rank in SERP
absolute position among all the elements in SERP previous to the most recent update
        extended_people_also_search array extension of the organic element
extension of the organic result containing related search queries
Note: extension appears in SERP upon clicking on the result and then bouncing back to search results
        cache_url string cached version of the page
        price object pricing details
contains the pricing details of the product or service featured in the result
            current float current price
indicates the current price of the product or service featured in the result
            regular float regular price
indicates the regular price of the product or service with no discounts applied
            max_value float the maximum price
the maximum price of the product or service as indicated in the result
            currency string currency of the listed price
ISO code of the currency applied to the price
            is_price_range boolean price is provided as a range
indicates whether a price is provided in a range
            displayed_price string price string in the result
raw price string as provided in the result
        related_search_url string URL to a similar search
URL to a new search for the same keyword(s) on related sites
        related_result array related result from the same domain
related result from the same domain appears as a part of the main result snippet
            type string type of element = ‘related_result
            xpath string the XPath of the element
            domain string relevant domain
            title string title of the result in SERP
            url string relevant URL in SERP
            cache_url string cached version of the page
            related_search_url string URL to a similar search
URL to a new search for the same keyword(s) on related sites
            breadcrumb string breadcrumb in SERP
            is_image boolean indicates whether the element contains an image
            is_video boolean indicates whether the element contains a video
            description string description of the results element in SERP
            pre_snippet string includes additional information appended before the result description in SERP
            extended_snippet string includes additional information appended after the result description in SERP
            images array images of the element
                type string type of element = ‘images_element
                alt string alt tag of the image
                url string relevant URL
            amp_version boolean Accelerated Mobile Pages
indicates whether an item has the Accelerated Mobile Page (AMP) version
            rating object the item’s rating
the popularity rate based on reviews and displayed in SERP
                rating_type string the type of rating
here you can find the following elements: Max5, Percents, CustomMax
                value integer the value of the rating
                votes_count integer the amount of feedback
                rating_max integer the maximum value for a rating_type
            price object pricing details
contains the pricing details of the product or service featured in the result
                current float current price
indicates the current price of the product or service featured in the result
                regular float regular price
indicates the regular price of the product or service with no discounts applied
                max_value float the maximum price
the maximum price of the product or service as indicated in the result
                currency string currency of the listed price
ISO code of the currency applied to the price
                is_price_range boolean price is provided as a range
indicates whether a price is provided in a range
                displayed_price string price string in the result
raw price string as provided in the result
            highlighted array words highlighted in bold within the result’s description
            about_this_result object contains information from the ‘About this result’ panel
‘About this result’ panel provides additional context about why Google returned this result for the given query;
this feature appears after clicking on the three dots next to most results
                type string type of element = ‘about_this_result_element
                url string result’s URL
                source string source of additional information about the result
                source_info string additional information about the result
description of the website from Wikipedia or another additional context
                source_url string URL to full information from the source
                language string the language of the result
                location string location for which the result is relevant
                search_terms array matching search terms that appear in the result
                related_terms array related search terms that appear in the result
            time_stamp string date and time when the result was published
in the UTC format: “yyyy-mm-dd hh-mm-ss +00:00”
example:
2019-11-15 12:57:46 +00:00
        about_this_result object contains information from the ‘About this result’ panel
‘About this result’ panel provides additional context about why Google returned this result for the given query;
this feature appears after clicking on the three dots next to most results
            type string type of element = ‘about_this_result_element
            url string result’s URL
            source string source of additional information about the result
            source_info string additional information about the result
description of the website from Wikipedia or another additional context
            source_url string URL to full information from the source
            language string the language of the result
            location string location for which the result is relevant
            search_terms array matching search terms that appear in the result
            related_terms array related search terms that appear in the result
        is_web_story boolean indicates whether the element is marked as Google web story
        timestamp string date and time when the result was published
in the UTC format: “yyyy-mm-dd hh-mm-ss +00:00”
example:
2019-11-15 12:57:46 +00:00
        rank_info object page and domain rank information
            page_rank integer page rank
page_rank is calculated based on the method for node ranking in a linked database – a principle used in the original Google PageRank algorithm;
learn more about the metric and how it is calculated in this help center article
            main_domain_rank integer main domain rank
main_domain_rank is calculated based on the method for node ranking in a linked database – a principle used in the original Google PageRank algorithm
learn more about the metric and how it is calculated in this help center article
        position string the alignment of the element in SERP
can take the following values:
left, right
        xpath string the XPath of the element
        impressions_etv float estimated traffic volume based on impressions
estimated organic monthly traffic to the domain
calculated as the product of CTR (click-through-rate) and impression values of the keyword a given URL ranks for
        traffic_cost float estimated cost of converting organic search traffic into paid
represents the estimated monthly cost of running ads for the keyword that a given URL ranks for
the metric is calculated as the product of organic etv and paid cpc values and indicates the cost of driving the estimated volume of monthly organic traffic through PPC advertising in Google Search
        rank_group integer group rank in SERP
position within a group of elements with identical type values
positions of elements with different type values are omitted from rank_group
        rank_absolute integer absolute rank in SERP
absolute position among all the elements in SERP
        etv float estimated traffic volume
estimated organic monthly traffic to the domain
calculated as the product of CTR (click-through-rate) and search volume values of the keyword a given URL ranks for
            ‘paid’ element in SERP
        title string title of the result in SERP
        domain string full domain in SERP of the Ad element
        description string description of the results element in SERP
        breadcrumb string breadcrumb of the Ad element in SERP
        url string relevant absolute URL of the Ad element in SERP
        main_domain string main domain in SERP without subdomains
        relative_url string relevant relative URL of the Ad element in SERP
        highlighted array words highlighted in bold within the results description
        extra object additional information about the result
            ad_aclk string the identifier of the ad
        description_rows array extended description
if there is none, equals null
        links array sitelinks
the links shown below some of Google’s search results
if there are none, equals null
            type string type of element = ‘ad_link_element
            title string title of the element
            url string URL link
            description string description of the link element in SERP
            ad_aclk string the identifier of the ad
        type string type of element = ‘paid’
        is_new boolean new element
indicates whether the element is new compared with the previous version of the database
        is_up boolean element went up
indicates whether the element went up in SERP compared with the previous version of the database
        is_down boolean element went down
indicates whether the element went down in SERP compared with the previous version of the database
        previous_rank_absolute integer previous absolute rank in SERP
absolute position among all the elements in SERP previous to the most recent update
        price object pricing details
contains the pricing details of the product or service featured in the result
            current float current price
indicates the current price of the product or service featured in the result
            regular float regular price
indicates the regular price of the product or service with no discounts applied
            max_value float the maximum price
the maximum price of the product or service as indicated in the result
            currency string currency of the listed price
ISO code of the currency applied to the price
            is_price_range boolean price is provided as a range
indicates whether a price is provided in a range
            displayed_price string price string in the result
raw price string as provided in the result
        rank_info object page and domain rank information
            page_rank integer page rank
page_rank is calculated based on the method for node ranking in a linked database – a principle used in the original Google PageRank algorithm;
learn more about the metric and how it is calculated in this help center article
            main_domain_rank integer main domain rank
main_domain_rank is calculated based on the method for node ranking in a linked database – a principle used in the original Google PageRank algorithm
learn more about the metric and how it is calculated in this help center article
        position string the alignment of the element in SERP
can take the following values:
left, right
        xpath string the XPath of the element
        impressions_etv float estimated traffic volume based on impressions
estimated organic monthly traffic to the domain
calculated as the product of CTR (click-through-rate) and impression values of the keyword a given URL ranks for
        traffic_cost float estimated cost of converting organic search traffic into paid
represents the estimated monthly cost of running ads for the keyword that a given URL ranks for
the metric is calculated as the product of organic etv and paid cpc values and indicates the cost of driving the estimated volume of monthly organic traffic through PPC advertising in Google Search
        rank_group integer group rank in SERP
position within a group of elements with identical type values
positions of elements with different type values are omitted from rank_group
        rank_absolute integer absolute rank in SERP
absolute position among all the elements in SERP
        etv float estimated traffic volume
estimated organic monthly traffic to the domain
calculated as the product of CTR (click-through-rate) and search volume values of the keyword a given URL ranks for
            ‘carousel’ element in SERP
        title string title of the result in SERP
        items array additional items present in the element
if there are none, equals null
            type string type of element = ‘carousel_element
            title string title of the item
            sub_title string subtitle of the item
        type string type of element = ‘carousel’
        position string the alignment of the element in SERP
can take the following values:
left, right
        xpath string the XPath of the element
        impressions_etv float estimated traffic volume based on impressions
estimated organic monthly traffic to the domain;
calculated as the product of CTR (click-through-rate) and impressions values of the keyword a given URL ranks for
        traffic_cost float estimated cost of monthly search traffic
represents the estimated cost of paid monthly traffic based on etv and cpc values
        rank_group integer group rank in SERP
position within a group of elements with identical type values
positions of elements with different type values are omitted from rank_group
        rank_absolute integer absolute rank in SERP
absolute position among all the elements in SERP
        etv float estimated traffic volume
estimated organic monthly traffic to the domain;
calculated as the product of CTR (click-through-rate) and search volume values of the keyword a given URL ranks for
            ‘multi_carousel’ element in SERP
        type string type of element = ‘multi_carousel’
        items array additional items present in the element
if there are none, equals null
            type string type of element = ‘multi_carousel_element
            multi_carousel_snippets array multi_carousel_snippet results
                type string type of element = ‘multi_carousel_snippet
                title string title of a particular item
            title string title of the item
        position string the alignment of the element in SERP
can take the following values:
left, right
        xpath string the XPath of the element
        impressions_etv float estimated traffic volume based on impressions
estimated organic monthly traffic to the domain
calculated as the product of CTR (click-through-rate) and impressions values of the keyword a given URL ranks for
        traffic_cost float estimated cost of monthly search traffic
represents the estimated cost of paid monthly traffic based on etv and cpc values
        rank_group integer group rank in SERP
position within a group of elements with identical type values
positions of elements with different type values are omitted from rank_group
        rank_absolute integer absolute rank in SERP
absolute position among all the elements in SERP
        etv float estimated traffic volume
estimated organic monthly traffic to the domain
calculated as the product of CTR (click-through-rate) and search volume values of the keyword a given URL ranks for
            ‘answer_box’ element in SERP
        text array text
if there is none, equals null
        links array sitelinks
the links shown below some of Google’s search results
if there are none, equals null
            type string type of element = ‘link_element
            title string title of the link
            description string description of the results element in SERP
            url string URL link
        type string type of element = ‘answer_box’
        position string the alignment of the element in SERP
can take the following values:
left, right
        xpath string the XPath of the element
        impressions_etv float estimated traffic volume based on impressions
estimated organic monthly traffic to the domain
calculated as the product of CTR (click-through-rate) and impressions values of the keyword a given URL ranks for
        traffic_cost float estimated cost of monthly search traffic
represents the estimated cost of paid monthly traffic based on etv and cpc values
        rank_group integer group rank in SERP
position within a group of elements with identical type values
positions of elements with different type values are omitted from rank_group
        rank_absolute integer absolute rank in SERP
absolute position among all the elements in SERP
        etv float estimated traffic volume
estimated organic monthly traffic to the domain
calculated as the product of CTR (click-through-rate) and search volume values of the keyword a given URL ranks for
            ‘related_searches’ element in SERP
        items array additional items present in the element
if there are none, equals null
        type string type of element = ‘related_searches’
        position string the alignment of the element in SERP
can take the following values:
left, right
        xpath string the XPath of the element
        impressions_etv float estimated traffic volume based on impressions
estimated organic monthly traffic to the domain
calculated as the product of CTR (click-through-rate) and impressions values of the keyword a given URL ranks for
        traffic_cost float estimated cost of monthly search traffic
represents the estimated cost of paid monthly traffic based on etv and cpc values
        rank_group integer group rank in SERP
position within a group of elements with identical type values
positions of elements with different type values are omitted from rank_group
        rank_absolute integer absolute rank in SERP
absolute position among all the elements in SERP
        etv float estimated traffic volume
estimated organic monthly traffic to the domain
calculated as the product of CTR (click-through-rate) and search volume values of the keyword a given URL ranks for
            ‘people_also_search’ element in SERP
        title string title of the result in SERP
        items array additional items present in the element
if there are none, equals null
        type string type of element = ‘people_also_search’
        position string the alignment of the element in SERP
can take the following values:
left, right
        xpath string the XPath of the element
        impressions_etv float estimated traffic volume based on impressions
estimated organic monthly traffic to the domain
calculated as the product of CTR (click-through-rate) and impressions values of the keyword a given URL ranks for
        traffic_cost float estimated cost of monthly search traffic
represents the estimated cost of paid monthly traffic based on etv and cpc values
        rank_group integer group rank in SERP
position within a group of elements with identical type values
positions of elements with different type values are omitted from rank_group
        rank_absolute integer absolute rank in SERP
absolute position among all the elements in SERP
        etv float estimated traffic volume
estimated organic monthly traffic to the domain
calculated as the product of CTR (click-through-rate) and search volume values of the keyword a given URL ranks for
            ‘local_pack’ element in SERP
        title string title of the result in SERP
        description string description of the results element in SERP
        phone string phone number
        is_paid boolean indicates whether the element is an ad
        rating object the item’s rating
the popularity rate based on reviews and displayed in SERP
            rating_type string the type of rating
here you can find the following elements: Max5, Percents, CustomMax
            value integer the value of the rating
            votes_count integer the amount of feedback
            rating_max integer the maximum value for a rating_type
        domain string domain in SERP
        main_domain string main domain in SERP without subdomains
        url string relevant absolute URL in SERP
        relative_url string relative URL from SERP
        type string type of element = ‘local_pack’
        is_new boolean new element
indicates whether the element is new compared with the previous version of the database
        is_up boolean element went up
indicates whether the element went up in SERP compared with the previous version of the database
        is_down boolean element went down
indicates whether the element went down in SERP compared with the previous version of the database
        previous_rank_absolute integer previous absolute rank in SERP
absolute position among all the elements in SERP previous to the most recent update
        rank_info object page and domain rank information
            page_rank integer page rank
page_rank is calculated based on the method for node ranking in a linked database – a principle used in the original Google PageRank algorithm;
learn more about the metric and how it is calculated in this help center article
            main_domain_rank integer main domain rank
main_domain_rank is calculated based on the method for node ranking in a linked database – a principle used in the original Google PageRank algorithm
learn more about the metric and how it is calculated in this help center article
        position string the alignment of the element in SERP
can take the following values:
left, right
        xpath string the XPath of the element
        impressions_etv float estimated traffic volume based on impressions
estimated organic monthly traffic to the domain
calculated as the product of CTR (click-through-rate) and impressions values of the keyword a given URL ranks for
        traffic_cost float estimated cost of converting organic search traffic into paid
represents the estimated monthly cost of running ads for the keyword that a given URL ranks for;
the metric is calculated as the product of organic etv and paid cpc values and indicates the cost of driving the estimated volume of monthly organic traffic through PPC advertising in Google Search
        rank_group integer group rank in SERP
position within a group of elements with identical type values
positions of elements with different type values are omitted from rank_group
        rank_absolute integer absolute rank in SERP
absolute position among all the elements in SERP
        etv float estimated traffic volume
estimated organic monthly traffic to the domain
calculated as the product of CTR (click-through-rate) and search volume values of the keyword a given URL ranks for
            ‘knowledge_graph’ element in SERP
        title string title of the result in SERP
        sub_title string subtitle of the item
        description string description
        card_id string card id
        url string relevant URL
        logo_url string URL to the logo used in the element
        items array additional items present in the element
if there are none, equals null
            type string type of element = ‘knowledge_graph_carousel_item
            title string title of the item
            link object link in the item
                type array type of element = ‘link_element
                title string title of the link element
                description string description of the results element in SERP
                url string URL link
            data_attrid string google defined data attribute ID
example:
action:listen_artist
            items array elements of the knowledge graph carousel
                type array type of element = ‘knowledge_graph_carousel_element
                title string title of the element
                subtitle string subtitle of the element
                url string URL
                domain string domain in the URL
                image_url string URL of the image
            position string the alignment of the element in SERP
can take the following values:
left, right
            xpath string the XPath of the element
            impressions_etv float estimated traffic volume based on impressions
estimated organic monthly traffic to the domain;
calculated as the product of CTR (click-through-rate) and impressions values of the keyword a given URL ranks for
            traffic_cost float estimated cost of monthly search traffic
estimated organic monthly traffic to the domain;
represents the estimated cost of paid monthly traffic based on etv and cpc values
            rank_group integer group rank in SERP
position within a group of elements with identical type values
positions of elements with different type values are omitted from rank_group
            rank_absolute integer absolute rank in SERP
absolute position among all the elements in SERP
            etv float estimated traffic volume
estimated organic monthly traffic to the domain;
calculated as the product of CTR (click-through-rate) and search volume values of the keyword a given URL ranks for
            type string type of element = ‘knowledge_graph_description_item
            text string text featured in the item
            links array links in the item
                type array type of element = ‘link_element
                title string title of the link element
                description string description of the link
                url string URL link
            position string the alignment of the element in SERP
can take the following values:
left, right
            xpath string the XPath of the element
            impressions_etv float estimated traffic volume based on impressions
estimated organic monthly traffic to the domain;
calculated as the product of CTR (click-through-rate) and impressions values of the keyword a given URL ranks for
            traffic_cost float estimated cost of monthly search traffic
estimated organic monthly traffic to the domain;
represents the estimated cost of paid monthly traffic based on etv and cpc values
            rank_group integer group rank in SERP
position within a group of elements with identical type values
positions of elements with different type values are omitted from rank_group
            rank_absolute integer absolute rank in SERP
absolute position among all the elements in SERP
            etv float estimated traffic volume
estimated organic monthly traffic to the domain;
calculated as the product of CTR (click-through-rate) and search volume values of the keyword a given URL ranks for
            type string type of element = ‘knowledge_graph_images_item
            link object link of the item
                type array type of element = ‘link_element
                title string title of the link element
                description string description of the results element in SERP
                url string URL link
            items array elements of the knowledge graph images
                type array type of element = ‘knowledge_graph_images_element
                url string URL
                domain string domain in the URL
                alt string alternative text of the image
                image_url string URL of the image
            position string the alignment of the element in SERP
can take the following values:
left, right
            xpath string the XPath of the element
            impressions_etv float estimated traffic volume based on impressions
estimated organic monthly traffic to the domain;
calculated as the product of CTR (click-through-rate) and impressions values of the keyword a given URL ranks for
            traffic_cost float estimated cost of monthly search traffic
estimated organic monthly traffic to the domain;
represents the estimated cost of paid monthly traffic based on etv and cpc values
            rank_group integer group rank in SERP
position within a group of elements with identical type values
positions of elements with different type values are omitted from rank_group
            rank_absolute integer absolute rank in SERP
absolute position among all the elements in SERP
            etv float estimated traffic volume
estimated organic monthly traffic to the domain;
calculated as the product of CTR (click-through-rate) and search volume values of the keyword a given URL ranks for
            type string type of element = ‘knowledge_graph_list_item
            title string title of the item
            link object link of the item
                type array type of element = ‘link_element
                title string title of the link element
                description string description of the results element in SERP
                url string URL link
            data_attrid string google defined data attribute ID
example:
action:listen_artist
            items array elements of the knowledge graph list
                type array type of element = ‘knowledge_graph_list_element
                title string title of the element
                subtitle string subtitle of the element
                url string URL
                domain string domain in the URL
                image_url string URL of the image
            position string the alignment of the element in SERP
can take the following values:
left, right
            xpath string the XPath of the element
            impressions_etv float estimated traffic volume based on impressions
estimated organic monthly traffic to the domain;
calculated as the product of CTR (click-through-rate) and impressions values of the keyword a given URL ranks for
            traffic_cost float estimated cost of monthly search traffic
estimated organic monthly traffic to the domain;
represents the estimated cost of paid monthly traffic based on etv and cpc values
            rank_group integer group rank in SERP
position within a group of elements with identical type values
positions of elements with different type values are omitted from rank_group
            rank_absolute integer absolute rank in SERP
absolute position among all the elements in SERP
            etv float estimated traffic volume
estimated organic monthly traffic to the domain;
calculated as the product of CTR (click-through-rate) and search volume values of the keyword a given URL ranks for
            type string type of element = ‘knowledge_graph_row_item
            title string title of the item
            data_attrid string google defined data attribute ID
example:
action:listen_artist
            text string text featured in the item
            links array links of the item
                type array type of element = ‘link_element
                title string title of the link element
                description string description of the link
                url string URL link
            position string the alignment of the element in SERP
can take the following values:
left, right
            xpath string the XPath of the element
            impressions_etv float estimated traffic volume based on impressions
estimated organic monthly traffic to the domain;
calculated as the product of CTR (click-through-rate) and impressions values of the keyword a given URL ranks for
            traffic_cost float estimated cost of monthly search traffic
estimated organic monthly traffic to the domain;
represents the estimated cost of paid monthly traffic based on etv and cpc values
            rank_group integer group rank in SERP
position within a group of elements with identical type values
positions of elements with different type values are omitted from rank_group
            rank_absolute integer absolute rank in SERP
absolute position among all the elements in SERP
            etv float estimated traffic volume
estimated organic monthly traffic to the domain;
calculated as the product of CTR (click-through-rate) and search volume values of the keyword a given URL ranks for
            type string type of element = ‘knowledge_graph_part_item
            title string title of the item
            text string text featured in the item
            data_attrid string google defined data attribute ID
example:
action:listen_artist
            links array links of the item
                type array type of element = ‘link_element
                title string title of the link element
                description string description of the link
                url string URL link
            position string the alignment of the element in SERP
can take the following values:
left, right
            xpath string the XPath of the element
            impressions_etv float estimated traffic volume based on impressions
estimated organic monthly traffic to the domain;
calculated as the product of CTR (click-through-rate) and impressions values of the keyword a given URL ranks for
            traffic_cost float estimated cost of monthly search traffic
estimated organic monthly traffic to the domain;
represents the estimated cost of paid monthly traffic based on etv and cpc values
            rank_group integer group rank in SERP
position within a group of elements with identical type values
positions of elements with different type values are omitted from rank_group
            rank_absolute integer absolute rank in SERP
absolute position among all the elements in SERP
            etv float estimated traffic volume
estimated organic monthly traffic to the domain;
calculated as the product of CTR (click-through-rate) and search volume values of the keyword a given URL ranks for
            type string type of element = ‘knowledge_graph_shopping_item
            data_attrid string google defined data attribute ID
example:
action:listen_artist
            items array elements of the knowledge graph shopping item
                type array type of element = ‘knowledge_graph_shopping_element
                title string title of the element
                url string URL
                domain string domain in the URL
                price object price indicated in the element
                    current float current price
indicates the current price of the product or service featured in the result
                    regular float regular price
indicates the regular price of the product or service with no discounts applied
                    max_value float the maximum price
the maximum price of the product or service as indicated in the result
                    currency string currency of the listed price
ISO code of the currency applied to the price
                    is_price_range boolean price is provided as a range
indicates whether a price is provided in a range
                    displayed_price string price string in the result
raw price string as provided in the result
                source string web source of the shopping element
indicates the source of information included in the element
                snippet string description of the shopping element
                marketplace string merchant account provider
ecommerce site that hosts products or websites of individual sellers under the same merchant account
example:
by Google
                marketplace_url string URL to the merchant account provider
ecommerce site that hosts products or websites of individual sellers under the same merchant account
            position string the alignment of the element in SERP
can take the following values:
left, right
            xpath string the XPath of the element
            impressions_etv float estimated traffic volume based on impressions
estimated organic monthly traffic to the domain;
calculated as the product of CTR (click-through-rate) and impressions values of the keyword a given URL ranks for
            traffic_cost float estimated cost of monthly search traffic
estimated organic monthly traffic to the domain;
represents the estimated cost of paid monthly traffic based on etv and cpc values
            rank_group integer group rank in SERP
position within a group of elements with identical type values
positions of elements with different type values are omitted from rank_group
            rank_absolute integer absolute rank in SERP
absolute position among all the elements in SERP
            etv float estimated traffic volume
estimated organic monthly traffic to the domain;
calculated as the product of CTR (click-through-rate) and search volume values of the keyword a given URL ranks for
            type string type of element = ‘knowledge_graph_expanded_item
            title string title of the element
            data_attrid string google defined data attribute ID
example:
action:listen_artist
            expanded_element array expanded element
                type array type of element = ‘knowledge_graph_expanded_element
                featured_title string featured title of the element
                url string URL
                domain string domain in the URL
                title string title of the element
                snippet string description of the shopping element
                table object table featured in the expanded element
                     table_header array table header
                     table_content array content of the table
            position string the alignment of the element in SERP
can take the following values:
left, right
            xpath string the XPath of the element
            impressions_etv float estimated traffic volume based on impressions
estimated organic monthly traffic to the domain;
calculated as the product of CTR (click-through-rate) and impressions values of the keyword a given URL ranks for
            traffic_cost float estimated cost of monthly search traffic
estimated organic monthly traffic to the domain;
represents the estimated cost of paid monthly traffic based on etv and cpc values
            rank_group integer group rank in SERP
position within a group of elements with identical type values
positions of elements with different type values are omitted from rank_group
            rank_absolute integer absolute rank in SERP
absolute position among all the elements in SERP
            etv float estimated traffic volume
estimated organic monthly traffic to the domain;
calculated as the product of CTR (click-through-rate) and search volume values of the keyword a given URL ranks for
        type string type of element = ‘knowledge_graph’
        position string the alignment of the element in SERP
can take the following values:
left, right
        xpath string the XPath of the element
            impressions_etv float estimated traffic volume based on impressions
estimated organic monthly traffic to the domain;
calculated as the product of CTR (click-through-rate) and impressions values of the keyword a given URL ranks for
            traffic_cost float estimated cost of monthly search traffic
estimated organic monthly traffic to the domain;
represents the estimated cost of paid monthly traffic based on etv and cpc values
        rank_group integer group rank in SERP
position within a group of elements with identical type values
positions of elements with different type values are omitted from rank_group
        rank_absolute integer absolute rank in SERP
absolute position among all the elements in SERP
            etv float estimated traffic volume
estimated organic monthly traffic to the domain;
calculated as the product of CTR (click-through-rate) and search volume values of the keyword a given URL ranks for
            ‘featured_snippet’ element in SERP
        title string title of the result in SERP
        featured_title string the title of the featured snippets source page
        description string description of the results element in SERP
        table object results table
if there are none, equals null
            table_header array column names
            table_content array the content of the table
one line of the table in this element of the array
        type string type of element = ‘featured_snippet’
        domain string full domain in SERP of the Ad element
        main_domain string main domain in SERP without subdomains
        url string relevant absolute URL of the element in SERP
        relative_url string relative URL of the element in SERP
        is_new boolean new element
indicates whether the element is new compared with the previous version of the database
        is_up boolean element went up
indicates whether the element went up in SERP compared with the previous version of the database
        is_down boolean element went down
indicates whether the element went down in SERP compared with the previous version of the database
        previous_rank_absolute integer previous absolute rank in SERP
absolute position among all the elements in SERP previous to the most recent update
        images array images of the element
            type string type of element = ‘images_element
            alt string alt tag of the image
            url string relevant URL
        timestamp string date and time when the result was published
in the UTC format: “yyyy-mm-dd hh-mm-ss +00:00”
example:
2019-11-15 12:57:46 +00:00
        rank_info object page and domain rank information
            page_rank integer page rank
page_rank is calculated based on the method for node ranking in a linked database – a principle used in the original Google PageRank algorithm;
learn more about the metric and how it is calculated in this help center article
            main_domain_rank integer main domain rank
main_domain_rank is calculated based on the method for node ranking in a linked database – a principle used in the original Google PageRank algorithm
learn more about the metric and how it is calculated in this help center article
        position string the alignment of the element in SERP
can take the following values:
left, right
        xpath string the XPath of the element
        impressions_etv float estimated traffic volume based on impressions
estimated organic monthly traffic to the domain
calculated as the product of CTR (click-through-rate) and impressions values of the keyword a given URL ranks for
        traffic_cost float estimated cost of monthly search traffic
represents the estimated cost of paid monthly traffic based on etv and cpc values
        rank_group integer group rank in SERP
position within a group of elements with identical type values
positions of elements with different type values are omitted from rank_group
        rank_absolute integer absolute rank in SERP
absolute position among all the elements in SERP
        etv float estimated traffic volume
estimated organic monthly traffic to the domain
calculated as the product of CTR (click-through-rate) and search volume values of the keyword a given URL ranks for
            ‘top_stories’ element in SERP
        items array additional items present in the element
if there are none, equals null
            type string type of element = ‘top_stories_element
            source string source of the element
indicates the source of information included in the top stories element
            domain string domain in SERP
            title string title of the result in SERP
            date string the date when the page source of the element was published
            url string URL
            timestamp string date and time when the episode was added
in the format “year-month-date:minutes:UTC_difference_hours:UTC_difference_minutes”
example:
2019-11-15 12:57:46 +00:00
        type string type of element = ‘top_stories’
        position string the alignment of the element in SERP
can take the following values:
left, right
        xpath string the XPath of the element
        impressions_etv float estimated traffic volume based on impressions
estimated organic monthly traffic to the domain
calculated as the product of CTR (click-through-rate) and impressions values of the keyword a given URL ranks for
        traffic_cost float estimated cost of monthly search traffic
represents the estimated cost of paid monthly traffic based on etv and cpc values
        rank_group integer group rank in SERP
position within a group of elements with identical type values
positions of elements with different type values are omitted from rank_group
        rank_absolute integer absolute rank in SERP
absolute position among all the elements in SERP
        etv float estimated traffic volume
estimated organic monthly traffic to the domain
calculated as the product of CTR (click-through-rate) and search volume values of the keyword a given URL ranks for
            ‘twitter’ element in SERP
        title string title of the result in SERP
        url string URL
        items array additional items present in the element
if there are none, equals null
            type string type of element = ‘twitter_element
            tweet string tweet message
            date string the posting date
            url string URL
            timestamp string date and time when the result was published
in the UTC format: “yyyy-mm-dd hh-mm-ss +00:00”
example:
2019-11-15 12:57:46 +00:00
        type string type of element = ‘twitter’
        position string the alignment of the element in SERP
can take the following values:
left, right
        xpath string the XPath of the element
        impressions_etv float estimated traffic volume based on impressions
estimated organic monthly traffic to the domain;
calculated as the product of CTR (click-through-rate) and impressions values of the keyword a given URL ranks for
        traffic_cost float estimated cost of monthly search traffic
represents the estimated cost of paid monthly traffic based on etv and cpc values
        rank_group integer group rank in SERP
position within a group of elements with identical type values
positions of elements with different type values are omitted from rank_group
        rank_absolute integer absolute rank in SERP
absolute position among all the elements in SERP
        etv float estimated traffic volume
estimated organic monthly traffic to the domain;
calculated as the product of CTR (click-through-rate) and search volume values of the keyword a given URL ranks for
            ‘map’ element in SERP
        title string title of the result in SERP
        url string URL of the result in SERP
        type string type of element = ‘map’
        position string the alignment of the element in SERP
can take the following values:
left, right
        xpath string the XPath of the element
        impressions_etv float estimated traffic volume based on impressions
estimated organic monthly traffic to the domain;
calculated as the product of CTR (click-through-rate) and impressions values of the keyword a given URL ranks for
        traffic_cost float estimated cost of monthly search traffic
represents the estimated cost of paid monthly traffic based on etv and cpc values
        rank_group integer group rank in SERP
position within a group of elements with identical type values;
positions of elements with different type values are omitted from rank_group
        rank_absolute integer absolute rank in SERP
absolute position among all the elements in SERP
        etv float estimated traffic volume
estimated organic monthly traffic to the domain;
calculated as the product of CTR (click-through-rate) and search volume values of the keyword a given URL ranks for
            ‘google_flights’ element in SERP
        type string type of element = ‘google_flights’
        title string title of the result in SERP
        url string URL of the result in SERP
        items array additional items present in the element
if there are none, equals null
            type string type of element = ‘google_flights_element
            description string description
            url string URL
        position string the alignment of the element in SERP
can take the following values:
left, right
        xpath string the XPath of the element
        impressions_etv float estimated traffic volume based on impressions
estimated organic monthly traffic to the domain;
calculated as the product of CTR (click-through-rate) and impressions values of the keyword a given URL ranks for
        traffic_cost float estimated cost of monthly search traffic
represents the estimated cost of paid monthly traffic based on etv and cpc values
        rank_group integer group rank in SERP
position within a group of elements with identical type values
positions of elements with different type values are omitted from rank_group
        rank_absolute integer absolute rank in SERP
absolute position among all the elements in SERP
        etv float estimated traffic volume
estimated organic monthly traffic to the domain;
calculated as the product of CTR (click-through-rate) and search volume values of the keyword a given URL ranks for
            ‘google_reviews’ element in SERP
        reviews_count integer the number of reviews
        place_id string the identifier of a place
        feature string the additional feature of the review
        type string type of element = ‘google_reviews’
        position string the alignment of the element in SERP
can take the following values:
left, right
        xpath string the XPath of the element
        impressions_etv float estimated traffic volume based on impressions
estimated organic monthly traffic to the domain;
calculated as the product of CTR (click-through-rate) and impressions values of the keyword a given URL ranks for
        traffic_cost float estimated cost of monthly search traffic
represents the estimated cost of paid monthly traffic based on etv and cpc values
        rank_group integer group rank in SERP
position within a group of elements with identical type values
positions of elements with different type values are omitted from rank_group
        rank_absolute integer absolute rank in SERP
absolute position among all the elements in SERP
        etv float estimated traffic volume
estimated organic monthly traffic to the domain;
calculated as the product of CTR (click-through-rate) and search volume values of the keyword a given URL ranks for
            ‘video’ element in SERP
        items array additional items present in the element
if there are none, equals null
            type string type of element = ‘video_element
            source string source of the element
indicates the source of the video
            title string title of the result in SERP
            url string URL
            timestamp string date and time when the result was published
in the UTC format: “yyyy-mm-dd hh-mm-ss +00:00”
example:
2019-11-15 12:57:46 +00:00
        type string type of element = ‘video’
        position string the alignment of the element in SERP
can take the following values:
left, right
        xpath string the XPath of the element
        impressions_etv float estimated traffic volume based on impressions
estimated organic monthly traffic to the domain;
calculated as the product of CTR (click-through-rate) and impressions values of the keyword a given URL ranks for
        traffic_cost float estimated cost of monthly search traffic
represents the estimated cost of paid monthly traffic based on etv and cpc values
        rank_group integer group rank in SERP
position within a group of elements with identical type values;
positions of elements with different type values are omitted from rank_group
        rank_absolute integer absolute rank in SERP
absolute position among all the elements in SERP
        etv float estimated traffic volume
estimated organic monthly traffic to the domain
calculated as the product of CTR (click-through-rate) and search volume values of the keyword a given URL ranks for
            ‘people_also_ask’ element in SERP
        items array additional items present in the element
if there are none, equals null
            type string type of element = ‘people_also_ask_element
            title string title of the result in SERP
            xpath string the XPath of the element
            expanded_element array expanded element
                featured_title string title
                url string relevant URL
                domain string domain in SERP
                title string title of the result in SERP
                description string description of the results element in SERP
                table object results table
if there are none, equals null
                    table_header array column names
                    table_content array the content of the table
one line of the table in this element of the array
                type string type of element = ‘people_also_ask_expanded_element
                timestamp string date and time when the result was published
in the UTC format: “yyyy-mm-dd hh-mm-ss +00:00”
example:
2019-11-15 12:57:46 +00:00
        type string type of element = ‘people_also_ask’
        position string the alignment of the element in SERP
can take the following values:
left, right
        xpath string the XPath of the element
        impressions_etv float estimated traffic volume based on impressions
estimated organic monthly traffic to the domain;
calculated as the product of CTR (click-through-rate) and impressions values of the keyword a given URL ranks for
        traffic_cost float estimated cost of monthly search traffic
represents the estimated cost of paid monthly traffic based on etv and cpc values
        rank_group integer group rank in SERP
position within a group of elements with identical type values;
positions of elements with different type values are omitted from rank_group
        rank_absolute integer absolute rank in SERP
absolute position among all the elements in SERP
        etv float estimated traffic volume
estimated organic monthly traffic to the domain;
calculated as the product of CTR (click-through-rate) and search volume values of the keyword a given URL ranks for
            ‘images’ element in SERP
        title string title of the result in SERP
        url string relevant URL
        items array additional items present in the element
if there are none, equals null
            type string type of element = ‘images_element
            alt string the alt tag of the image
            url string URL
            image_url string URL of the image
the URL leading to the image on the original resource or DataForSEO storage (in case the original source is not available)
        related_image_searches array contains keywords and images related to the specified search term
if there are none, equals null
            type string type of element = ‘related_image_searches_element
            title string title of the element
indicates keyword that may be used with the specified term to refine image search
            alt string alt tag of the featured image
            url string original URL of the featured image
the URL leading to the image on the original resource
            image_url string URL to the compressed featured image
the URL leading to the image on DataForSEO storage
        type string type of element = ‘images’
        position string the alignment of the element in SERP
can take the following values:
left, right
        xpath string the XPath of the element
        impressions_etv float estimated traffic volume based on impressions
estimated organic monthly traffic to the domain;
calculated as the product of CTR (click-through-rate) and impressions values of the keyword a given URL ranks for
        traffic_cost float estimated cost of monthly search traffic
represents the estimated cost of paid monthly traffic based on etv and cpc values
        rank_group integer group rank in SERP
position within a group of elements with identical type values;
positions of elements with different type values are omitted from rank_group
        rank_absolute integer absolute rank in SERP
absolute position among all the elements in SERP
        etv float estimated traffic volume
estimated organic monthly traffic to the domain;
calculated as the product of CTR (click-through-rate) and search volume values of the keyword a given URL ranks for
            ‘shopping’ element in SERP
        title string title of the result in SERP
        items array additional items present in the element
if there are none, equals null
            type string type of element = ‘shopping_element
            title string title of the result in SERP
            price object price
                current float current price
indicates the current price of the product or service featured in the result
                regular float regular price
indicates the regular price of the product or service with no discounts applied
                max_value float the maximum price
the maximum price of the product or service as indicated in the result
                currency string currency of the listed price
ISO code of the currency applied to the price
                is_price_range boolean price is provided as a range
indicates whether a price is provided in a range
                displayed_price string price string in the result
raw price string as provided in the result
            source string source of the element
indicates the source of information included in the ‘shopping’ element
            description string the description of the results element in SERP
            marketplace string merchant account provider
commerce site that hosts products or websites of individual sellers under the same merchant account
example:
by Google
            marketplace_url string relevant marketplace URL
URL of the page on the marketplace website where the product is hosted
        type string type of element = ‘shopping’
        position string the alignment of the element in SERP
can take the following values:
left, right
        xpath string the XPath of the element
        impressions_etv float estimated traffic volume based on impressions
estimated organic monthly traffic to the domain;
calculated as the product of CTR (click-through-rate) and impressions values of the keyword a given URL ranks for
        traffic_cost float estimated cost of monthly search traffic
represents the estimated cost of paid monthly traffic based on etv and cpc values
        rank_group integer group rank in SERP
position within a group of elements with identical type values
positions of elements with different type values are omitted from rank_group
        rank_absolute integer absolute rank in SERP
absolute position among all the elements in SERP
        etv float estimated traffic volume
estimated organic monthly traffic to the domain;
calculated as the product of CTR (click-through-rate) and search volume values of the keyword a given URL ranks for
            ‘jobs’ element in SERP
        title string title of the result in SERP
        url string URL of the result in SERP
        items array additional items present in the element
if there are none, equals null
            type string type of element = ‘jobs_element
            title string title of the result in SERP
            description string snippet
            author string author
            job_posted_time string the time when the job was posted
            contract_type string contract type
            salary string salary
            url string URL
            timestamp string date and time when the result was published
in the UTC format: “yyyy-mm-dd hh-mm-ss +00:00”
example:
2019-11-15 12:57:46 +00:00
        type string type of element = ‘jobs’
        position string the alignment of the element in SERP
can take the following values:
left, right
        xpath string the XPath of the element
        impressions_etv float estimated traffic volume based on impressions
estimated organic monthly traffic to the domain;
calculated as the product of CTR (click-through-rate) and impressions values of the keyword a given URL ranks for
        traffic_cost float estimated cost of monthly search traffic
represents the estimated cost of paid monthly traffic based on etv and cpc values
        rank_group integer group rank in SERP
position within a group of elements with identical type values;
positions of elements with different type values are omitted from rank_group
        rank_absolute integer absolute rank in SERP
absolute position among all the elements in SERP
        etv float estimated traffic volume
estimated organic monthly traffic to the domain;
calculated as the product of CTR (click-through-rate) and search volume values of the keyword a given URL ranks for
            ‘events’ element in SERP
        type string type of element = ‘events’
        url string URL of the result in SERP
        title string title of the result in SERP
        items array additional items present in the element
if there are none, equals null
            type string type of element = ‘events_element
            title string title of the item
            snippet string snippet of the element
            url string events_element URL
        position string the alignment of the element in SERP
can take the following values:
left, right
        xpath string the XPath of the element
        impressions_etv float estimated traffic volume based on impressions
estimated organic monthly traffic to the domain;
calculated as the product of CTR (click-through-rate) and impressions values of the keyword a given URL ranks for
        traffic_cost float estimated cost of monthly search traffic
represents the estimated cost of paid monthly traffic based on etv and cpc values
        rank_group integer group rank in SERP
position within a group of elements with identical type values;
positions of elements with different type values are omitted from rank_group
        rank_absolute integer absolute rank in SERP
absolute position among all the elements in SERP
        etv float estimated traffic volume
estimated organic monthly traffic to the domain;
calculated as the product of CTR (click-through-rate) and search volume values of the keyword a given URL ranks for
            ‘mention_carousel’ element in SERP
        title string title of the result in SERP
        items array additional items present in the element
if there are none, equals null
            type string type of element = ‘mention_carousel_element
            title string title of the item
            price object price
                current float current price
indicates the current price of the product or service featured in the result
                regular float regular price
indicates the regular price of the product or service with no discounts applied
                max_value float the maximum price
the maximum price of the product or service as indicated in the result
                currency string currency of the listed price
ISO code of the currency applied to the price
                is_price_range boolean price is provided as a range
indicates whether a price is provided in a range
                displayed_price string price string in the result
raw price string as provided in the result
            rating object the item’s rating
the popularity rate based on reviews and displayed in SERP
                rating_type string the type of rating
here you can find the following elements: Max5, Percents, CustomMax
                value integer the value of the rating
                votes_count integer the amount of feedback
                rating_max integer the maximum value for a rating_type
            mentioned_in array additional elements in the mention_carousel item
                type string type of element = ‘link_element
                title string title of the item
                snippet string snippet of the element
                url string link_element URL
        type string type of element = ‘mention_carousel’
        position string the alignment of the element in SERP
can take the following values:
left, right
        xpath string the XPath of the element
        impressions_etv float estimated traffic volume based on impressions
estimated organic monthly traffic to the domain;
calculated as the product of CTR (click-through-rate) and impressions values of the keyword a given URL ranks for
        traffic_cost float estimated cost of monthly search traffic
represents the estimated cost of paid monthly traffic based on etv and cpc values
        rank_group integer group rank in SERP
position within a group of elements with identical type values;
positions of elements with different type values are omitted from rank_group
        rank_absolute integer absolute rank in SERP
absolute position among all the elements in SERP
        etv float estimated traffic volume
estimated organic monthly traffic to the domain;
calculated as the product of CTR (click-through-rate) and search volume values of the keyword a given URL ranks for
            ‘find_results_on’ element in SERP
        type string type of element = ‘find_results_on’
        items array additional items present in the element
if there are none, equals null
            type string type of element = ‘find_results_on_element
            title string title of the result in SERP
            domain string domain name of the source
            url string find_results_on_element URL
            source string source of the element
indicates the source of information included in the element
        position string the alignment of the element in SERP
can take the following values:
left, right
        xpath string the XPath of the element
        impressions_etv float estimated traffic volume based on impressions
estimated organic monthly traffic to the domain;
calculated as the product of CTR (click-through-rate) and impressions values of the keyword a given URL ranks for
        traffic_cost float estimated cost of monthly search traffic
represents the estimated cost of paid monthly traffic based on etv and cpc values
        rank_group integer group rank in SERP
position within a group of elements with identical type values
positions of elements with different type values are omitted from rank_group
        rank_absolute integer absolute rank in SERP
absolute position among all the elements in SERP
        etv float estimated traffic volume
estimated organic monthly traffic to the domain;
calculated as the product of CTR (click-through-rate) and search volume values of the keyword a given URL ranks for
            ‘stocks_box’ element in SERP
        type string type of element = ‘‘stocks_box’’
        title string title of the result in SERP
        source string source of the element
indicates the source of information provided in the stocks_box element
        snippet string snippet of the element
        price object price quote featured on Google at the time when our API pulled the results
note that stock prices displayed in the stocks_box element may be delayed according to Google Finance disclaimer
            current float current price
indicates the current price of the product or service featured in the result
            regular float regular price
indicates the regular price of the product or service with no discounts applied
            max_value float the maximum price
the maximum price of the product or service as indicated in the result
            currency string currency of the listed price
ISO code of the currency applied to the price
            is_price_range boolean price is provided as a range
indicates whether a price is provided in a range
            displayed_price string price string in the result
raw price string as provided in the result
        url string relevant URL
        domain string domain in SERP
        table object results table
if there are none, equals null
            table_header array column names
if there are none, equals null
            table_content array the content of the table
additional information about the stock prices displayed below the graph
if there is none, equals null
        graph object contains data provided in the graph of the element
            items array data provided for the date and time when our API pulled the results
                type string type of element = ‘graph_element’
corresponds to one point on the graph that indicates the stock price for a specific date and time
                date string date and time
in the yyyy-mm-ddThh:mm:ss ISO 8601 format
indicates date and time for which the stock price in the value field is provided
                value integer stock price
stock price for the date and time provided in the date field
            previous_items array previous close data
contains stock price data based on the preceding time period
        position string the alignment of the element in SERP
can take the following values:
left, right
        xpath string the XPath of the element
        impressions_etv float estimated traffic volume based on impressions
estimated organic monthly traffic to the domain;
calculated as the product of CTR (click-through-rate) and impressions values of the keyword a given URL ranks for
        traffic_cost float estimated cost of monthly search traffic
represents the estimated cost of paid monthly traffic based on etv and cpc values
        rank_group integer group rank in SERP
position within a group of elements with identical type values
positions of elements with different type values are omitted from rank_group
        rank_absolute integer absolute rank in SERP
absolute position among all the elements in SERP
        etv float estimated traffic volume
estimated organic monthly traffic to the domain;
calculated as the product of CTR (click-through-rate) and search volume values of the keyword a given URL ranks for
        ‘currency_box’ element in SERP
        type string type of element = ‘currency_box’
         value integer value to convert
        converted_value float value converted to a requested currency
indicates the exact value based on Google Fincance data at the time when our API pulled the results
note that exchange rates displayed in the currency_box element may be delayed according to the Google Finance disclaimer
        currency string currency to convert
        converted_currency string converted currency
        timestamp string date and time when the result was published
in the UTC format: “yyyy-mm-dd hh-mm-ss +00:00”
example:
2019-11-15 12:57:46 +00:00
        table object results table
if there are none, equals null
            table_header array column names
if there are none, equals null
            table_content array the content of the table
information about the requested exchange rates as featured in SERP
if there is none, equals null
        graph object contains data provided in the graph of the element
            items array data provided for the date and time when our API pulled the results
                    type string type of element = ‘graph_element’
corresponds to one point on the graph that indicates the exchange rate for a specific date and time
                    date string date and time
in the yyyy-mm-ddThh:mm:ss ISO 8601 format
indicates date and time for which the exchange rate in the value field is provided
                    value float exchange rate
exchange rate for the date and time provided in the date field
            previous_items array exchange rates on the preceding time period
contains exchange rate data based on the preceding time period
if there are none, equals null
                    type string type of element = ‘graph_element’
corresponds to one point on the graph that indicates the exchange rate for a specific date and time
                    date string date and time
in the yyyy-mm-ddThh:mm:ss ISO 8601 format
indicates the date and time for which the value field provides previous exchange rate
                    value float previous exchange rate
exchange rate on the preceding time period
        position string the alignment of the element in SERP
can take the following values:
left, right
        xpath string the XPath of the element
        impressions_etv float estimated traffic volume based on impressions
estimated organic monthly traffic to the domain
calculated as the product of CTR (click-through-rate) and impression values of the keyword a given URL ranks for
        traffic_cost float estimated cost of converting organic search traffic into paid
represents the estimated monthly cost of running ads for the keyword that a given URL ranks for
the metric is calculated as the product of organic etv and paid cpc values and indicates the cost of driving the estimated volume of monthly organic traffic through PPC advertising in Google Search
        rank_group integer group rank in SERP
position within a group of elements with identical type values
positions of elements with different type values are omitted from rank_group
        rank_absolute integer absolute rank in SERP
absolute position among all the elements in SERP
        etv float estimated traffic volume
estimated organic monthly traffic to the domain
calculated as the product of CTR (click-through-rate) and search volume values of the keyword a given URL ranks for
            ‘recipes’ element in SERP
        type string type of element = ‘recipes’
        items array additional items present in the element
if there are none, equals null
            type string type of element = ‘recipes_element
            title string title of the item
            url string recipes_element URL
            domain string domain in SERP
            source string source of the element
indicates the source of information included in the top stories element
            description string snippet of the element
            time string the total time it takes to prepare the dish
            rating object the item’s rating
the popularity rate based on reviews and displayed in SERP
                rating_type string the type of rating
here you can find the following elements: Max5, Percents, CustomMax
                value integer the value of the rating
                votes_count integer the amount of feedback
                rating_max integer the maximum value for a rating_type
        position string the alignment of the element in SERP
can take the following values:
left, right
        xpath string the XPath of the element
        impressions_etv float estimated traffic volume based on impressions
estimated organic monthly traffic to the domain;
calculated as the product of CTR (click-through-rate) and impressions values of the keyword a given URL ranks for
        traffic_cost float estimated cost of monthly search traffic
represents the estimated cost of paid monthly traffic based on etv and cpc values
        rank_group integer group rank in SERP
position within a group of elements with identical type values
positions of elements with different type values are omitted from rank_group
        rank_absolute integer absolute rank in SERP
absolute position among all the elements in SERP
        etv float estimated traffic volume
estimated organic monthly traffic to the domain;
calculated as the product of CTR (click-through-rate) and search volume values of the keyword a given URL ranks for
            ‘top_sights’ element in SERP
        type string type of element = ‘top_sights’
        items array additional items present in the element
if there are none, equals null
            type string type of element = ‘top_sights_element
            title string title of the item
            url string top_sights_element URL
            description string snippet of the element
            rating object the item’s rating
the popularity rate based on reviews and displayed in SERP
                rating_type string the type of rating
here you can find the following elements: Max5, Percents, CustomMax
                value integer the value of the rating
                votes_count integer the amount of feedback
                rating_max integer the maximum value for a rating_type
        position string the alignment of the element in SERP
can take the following values:
left, right
        xpath string the XPath of the element
        impressions_etv float estimated traffic volume based on impressions
estimated organic monthly traffic to the domain;
calculated as the product of CTR (click-through-rate) and impressions values of the keyword a given URL ranks for
        traffic_cost float estimated cost of monthly search traffic
represents the estimated cost of paid monthly traffic based on etv and cpc values
        rank_group integer group rank in SERP
position within a group of elements with identical type values
positions of elements with different type values are omitted from rank_group
        rank_absolute integer absolute rank in SERP
absolute position among all the elements in SERP
        etv float estimated traffic volume
estimated organic monthly traffic to the domain;
calculated as the product of CTR (click-through-rate) and search volume values of the keyword a given URL ranks for
            ‘scholarly_articles’ element in SERP
        type string type of element = ‘scholarly_articles’
        items array additional items present in the element
if there are none, equals null
            type string type of element = ‘scholarly_articles_element
            title string title of the item
            url string scholarly_articles_element URL
            author string author
            description string snippet of the element
            rating array the item’s rating
the popularity rate based on reviews and displayed in SERP
                rating_type string the type of rating
here you can find the following elements: Max5, Percents, CustomMax
                value integer the value of the rating
                votes_count integer the amount of feedback
                rating_max integer the maximum value for a rating_type
        position string the alignment of the element in SERP
can take the following values:
left, right
        xpath string the XPath of the element
        impressions_etv float estimated traffic volume based on impressions
estimated organic monthly traffic to the domain;
calculated as the product of CTR (click-through-rate) and impressions values of the keyword a given URL ranks for
        traffic_cost float estimated cost of monthly search traffic
represents the estimated cost of paid monthly traffic based on etv and cpc values
        rank_group integer group rank in SERP
position within a group of elements with identical type values
positions of elements with different type values are omitted from rank_group
        rank_absolute integer absolute rank in SERP
absolute position among all the elements in SERP
        etv float estimated traffic volume
estimated organic monthly traffic to the domain;
calculated as the product of CTR (click-through-rate) and search volume values of the keyword a given URL ranks for
            ‘popular_products’ element in SERP
        type string type of element = ‘popular_products’
        items array additional items present in the element
if there are none, equals null
            type string type of element = ‘popular_products_element
            title string title of the item
            snippet string snippet of the element
            price object price
                current float current price
indicates the current price of the product or service featured in the result
                regular float regular price
indicates the regular price of the product or service with no discounts applied
                max_value float the maximum price
the maximum price of the product or service as indicated in the result
                currency string currency of the listed price
ISO code of the currency applied to the price
                is_price_range boolean price is provided as a range
indicates whether a price is provided in a range
                displayed_price string price string in the result
raw price string as provided in the result
            rating object the item’s rating
the popularity rate based on reviews and displayed in SERP
                rating_type string the type of rating
here you can find the following elements: Max5, Percents, CustomMax
                value integer the value of the rating
                votes_count integer the amount of feedback
                rating_max integer the maximum value for a rating_type
        position string the alignment of the element in SERP
can take the following values:
left, right
        xpath string the XPath of the element
        impressions_etv float estimated traffic volume based on impressions
estimated organic monthly traffic to the domain;
calculated as the product of CTR (click-through-rate) and impressions values of the keyword a given URL ranks for
        traffic_cost float estimated cost of monthly search traffic
represents the estimated cost of paid monthly traffic based on etv and cpc values
        rank_group integer group rank in SERP
position within a group of elements with identical type values
positions of elements with different type values are omitted from rank_group
        rank_absolute integer absolute rank in SERP
absolute position among all the elements in SERP
        etv float estimated traffic volume
estimated organic monthly traffic to the domain;
calculated as the product of CTR (click-through-rate) and search volume values of the keyword a given URL ranks for
            ‘podcasts’ element in SERP
        type string type of element = ‘podcasts’
        items array additional items present in the element
if there are none, equals null
            type string type of element = ‘podcasts_element
            title string title of the item
            url string podcasts_element URL
            snippet string snippet of the element
            timestamp string date and time when the episode was added
in the format “year-month-date:minutes:UTC_difference_hours:UTC_difference_minutes”
example:
2019-11-15 12:57:46 +00:00
            time_to_play string the total time it will take to play a podcast
        position string the alignment of the element in SERP
can take the following values:
left, right
        xpath string the XPath of the element
        impressions_etv float estimated traffic volume based on impressions
estimated organic monthly traffic to the domain;
calculated as the product of CTR (click-through-rate) and impressions values of the keyword a given URL ranks for
        traffic_cost float estimated cost of monthly search traffic
represents the estimated cost of paid monthly traffic based on etv and cpc values
        rank_group integer group rank in SERP
position within a group of elements with identical type values
positions of elements with different type values are omitted from rank_group
        rank_absolute integer absolute rank in SERP
absolute position among all the elements in SERP
        etv float estimated traffic volume
estimated organic monthly traffic to the domain;
calculated as the product of CTR (click-through-rate) and search volume values of the keyword a given URL ranks for
            ‘questions_and_answers’ element in SERP
        type string type of element = ‘questions_and_answers’
        items array additional items present in the element
if there are none, equals null
            type string type of element = ‘questions_and_answers_element
            url string questions_and_answers_element URL
            question_text string question included in the item
            answer_text string answer included in the item
            source string name of the source
            votes integer number of votes
        position string the alignment of the element in SERP
can take the following values:
left, right
        xpath string the XPath of the element
        impressions_etv float estimated traffic volume based on impressions
estimated organic monthly traffic to the domain;
calculated as the product of CTR (click-through-rate) and impressions values of the keyword a given URL ranks for
        traffic_cost float estimated cost of monthly search traffic
represents the estimated cost of paid monthly traffic based on etv and cpc values
        rank_group integer group rank in SERP
position within a group of elements with identical type values
positions of elements with different type values are omitted from rank_group
        rank_absolute integer absolute rank in SERP
absolute position among all the elements in SERP
        etv float estimated traffic volume
estimated organic monthly traffic to the domain;
calculated as the product of CTR (click-through-rate) and search volume values of the keyword a given URL ranks for
            ‘hotels_pack’ element in SERP
        type string type of element = ‘hotels_pack’
        title string title of the result in SERP
        date_from string starting date of stay
in the format “year-month-date”;
example:
2019-11-15
        date_to string ending date of stay
in the format “year-month-date”;
example:
2019-11-17
        items array contains results featured in the ‘hotels_pack’ element of SERP
            type string type of element = ‘hotels_pack_element’
            title string title of the place
            url string relevant URL
            desription string description of the place in SERP
            domain string domain in SERP
            rating object the item’s rating
the popularity rate based on reviews and displayed in SERP
                rating_type string the type of rating
here you can find the following elements: Max5, Percents, CustomMax
                value float the value of the rating
                votes_count integer the amount of feedback
                rating_max integer the maximum value for a rating_type
            price object price of booking a place for the specified dates of stay
                current float current price
indicates the current price of booking a place for the specified dates of stay
                regular float regular price
indicates the regular price of booking a place for the specified dates of stay
                max_value float the maximum price
the maximum price of booking a place for the specified dates of stay
                currency string currency of the listed price
ISO code of the currency applied to the price
                is_price_range boolean price is provided as a range
indicates whether a price is provided in a range
                displayed_price string price string in the result
raw price string as provided in the result
            is_paid boolean indicates whether the element is an ad
        position string the alignment of the element in SERP
can take the following values:
left, right
        xpath string the XPath of the element
        impressions_etv float estimated traffic volume based on impressions
estimated organic monthly traffic to the domain;
calculated as the product of CTR (click-through-rate) and impressions values of the keyword a given URL ranks for
        traffic_cost float estimated cost of monthly search traffic
represents the estimated cost of paid monthly traffic based on etv and cpc values
        rank_group integer group rank in SERP
position within a group of elements with identical type values
positions of elements with different type values are omitted from rank_group
        rank_absolute integer absolute rank in SERP
absolute position among all the elements in SERP
        etv float estimated traffic volume
estimated organic monthly traffic to the domain;
calculated as the product of CTR (click-through-rate) and search volume values of the keyword a given URL ranks for
            ‘google_posts’ element in SERP
        type string type of element = ‘google_posts’
        posts_id string the identifier of the google_posts feature
        feature string the additional feature of the review
        cid string google-defined client id
unique id of a local establishment;
can be used with Google Reviews API to get a full list of reviews
        position string the alignment of the element in SERP
can take the following values:
left, right
        xpath string the XPath of the element
        impressions_etv float estimated traffic volume based on impressions
estimated organic monthly traffic to the domain;
calculated as the product of CTR (click-through-rate) and impressions values of the keyword a given URL ranks for
        traffic_cost float estimated cost of monthly search traffic
represents the estimated cost of paid monthly traffic based on etv and cpc values
        rank_group integer group rank in SERP
position within a group of elements with identical type values
positions of elements with different type values are omitted from rank_group
        rank_absolute integer absolute rank in SERP
absolute position among all the elements in SERP
        etv float estimated traffic volume
estimated organic monthly traffic to the domain;
calculated as the product of CTR (click-through-rate) and search volume values of the keyword a given URL ranks for
            ‘visual_stories’ element in SERP
        type string type of element = ‘visual_stories’
        items array contains results featured in the visual_stories element of SERP
            type string type of element = ‘visual_stories_element’
            title string title of the visual story
            url string relevant URL
            domain string domain in SERP
        position string the alignment of the element in SERP
can take the following values:
left, right
        xpath string the XPath of the element
        impressions_etv float estimated traffic volume based on impressions
estimated organic monthly traffic to the domain;
calculated as the product of CTR (click-through-rate) and impressions values of the keyword a given URL ranks for
        traffic_cost float estimated cost of monthly search traffic
estimated organic monthly traffic to the domain;
represents the estimated cost of paid monthly traffic based on etv and cpc values
        rank_group integer group rank in SERP
position within a group of elements with identical type values
positions of elements with different type values are omitted from rank_group
        rank_absolute integer absolute rank in SERP
absolute position among all the elements in SERP
        etv float estimated traffic volume
estimated organic monthly traffic to the domain;
calculated as the product of CTR (click-through-rate) and search volume values of the keyword a given URL ranks for
            ‘commercial units’ element in SERP
        type string type of element = ‘commercial_units’
        title string title of the visual story
        items array contains results featured in the commercial_units element of SERP
            type string type of element = ‘commercial_units_element’
            title string title of the element
            url string relevant URL
            domain string domain in SERP
            price object price
                current float current price
indicates the current price of the product or service featured in the result
                regular float regular price
indicates the regular price of the product or service with no discounts applied
                max_value float the maximum price
the maximum price of the product or service as indicated in the result
                currency string currency of the listed price
ISO code of the currency applied to the price
                is_price_range boolean price is provided as a range
indicates whether a price is provided in a range
                displayed_price string price string in the result
raw price string as provided in the result
            source string source
            rating object the item’s rating
the popularity rate based on reviews and displayed in SERP
                rating_type string the type of rating
here you can find the following elements: Max5, Percents, CustomMax
                value integer the value of the rating
                votes_count integer the amount of feedback
                rating_max integer the maximum value for a rating_type
        position string the alignment of the element in SERP
can take the following values:
left, right
        xpath string the XPath of the element
        impressions_etv float estimated traffic volume based on impressions
estimated organic monthly traffic to the domain;
calculated as the product of CTR (click-through-rate) and impressions values of the keyword a given URL ranks for
        traffic_cost float estimated cost of monthly search traffic
estimated organic monthly traffic to the domain;
represents the estimated cost of paid monthly traffic based on etv and cpc values
        rank_group integer group rank in SERP
position within a group of elements with identical type values
positions of elements with different type values are omitted from rank_group
        rank_absolute integer absolute rank in SERP
absolute position among all the elements in SERP
        etv float estimated traffic volume
estimated organic monthly traffic to the domain;
calculated as the product of CTR (click-through-rate) and search volume values of the keyword a given URL ranks for
            ‘local services’ element in SERP
        type string type of element = ‘local_services’
        title string title of the local services element
        url string relevant URL
        domain string domain in SERP
        items array contains results featured in the local_services element of SERP
            type string type of element = ‘local_services_element’
            title string title of the element
            url string relevant URL
            domain string domain in SERP
            description string description of the element
            rating object the item’s rating
the popularity rate based on reviews and displayed in SERP
                rating_type string the type of rating
here you can find the following elements: Max5, Percents, CustomMax
                value integer the value of the rating
                votes_count integer the amount of feedback
                rating_max integer the maximum value for a rating_type
            profile_image_url string URL to the image featured in the element
        position string the alignment of the element in SERP
can take the following values:
left, right
        xpath string the XPath of the element
        impressions_etv float estimated traffic volume based on impressions
estimated organic monthly traffic to the domain;
calculated as the product of CTR (click-through-rate) and impressions values of the keyword a given URL ranks for
        traffic_cost float estimated cost of monthly search traffic
estimated organic monthly traffic to the domain;
represents the estimated cost of paid monthly traffic based on etv and cpc values
        rank_group integer group rank in SERP
position within a group of elements with identical type values
positions of elements with different type values are omitted from rank_group
        rank_absolute integer absolute rank in SERP
absolute position among all the elements in SERP
        etv float estimated traffic volume
estimated organic monthly traffic to the domain;
calculated as the product of CTR (click-through-rate) and search volume values of the keyword a given URL ranks for
            ‘google_hotels’ element in SERP
        hotel_identifier string unique hotel identifier
unique hotel identifier assigned by Google;
example: "CgoIjaeSlI6CnNpVEAE"
        url string URL of the element
        position string the alignment of the element in SERP
can take the following values:
left, right
        xpath string the XPath of the element
        impressions_etv float estimated traffic volume based on impressions
estimated organic monthly traffic to the domain;
calculated as the product of CTR (click-through-rate) and impressions values of the keyword a given URL ranks for
        traffic_cost float estimated cost of monthly search traffic
estimated organic monthly traffic to the domain;
represents the estimated cost of paid monthly traffic based on etv and cpc values
        rank_group integer group rank in SERP
position within a group of elements with identical type values
positions of elements with different type values are omitted from rank_group
        rank_absolute integer absolute rank in SERP
absolute position among all the elements in SERP
        etv float estimated traffic volume
estimated organic monthly traffic to the domain;
calculated as the product of CTR (click-through-rate) and search volume values of the keyword a given URL ranks for
            ‘math_solver’ element in SERP
        type string type of element = ‘math_solver’
        title string title of the result in SERP
        result string solution to the equation
solution to the mathematical equation specified in the keyword field when setting a task
        items array additional items present in the element
if there are none, equals null
            type string type of element = ‘math_solver_element
            title string title of the item
            expanded_element array expanded element
                type string type of element = ‘math_solver_expanded_element
                title string title of the element
                solution array solution of the element
displays steps to solve the mathematical equation as specified in the element
        position string the alignment of the element in SERP
can take the following values:
left, right
        xpath string the XPath of the element
        impressions_etv float estimated traffic volume based on impressions
estimated organic monthly traffic to the domain;
calculated as the product of CTR (click-through-rate) and impressions values of the keyword a given URL ranks for
        traffic_cost float estimated cost of monthly search traffic
estimated organic monthly traffic to the domain;
represents the estimated cost of paid monthly traffic based on etv and cpc values
        rank_group integer group rank in SERP
position within a group of elements with identical type values
positions of elements with different type values are omitted from rank_group
        rank_absolute integer absolute rank in SERP
absolute position among all the elements in SERP
        etv float estimated traffic volume
estimated organic monthly traffic to the domain;
calculated as the product of CTR (click-through-rate) and search volume values of the keyword a given URL ranks for
extra array additional information about the keyword
    core_keyword string main keyword in a group
contains the main keyword in a group of keywords that share similarities across the keyword_info parameters
if the value is null, our database does not contain any keywords that match these criteria
    keyword_difficulty integer difficulty of ranking in the first top-10 organic results for a keyword
indicates the chance of getting in top-10 organic results for a keyword on a logarithmic scale from 0 to 100;
calculated by analysing, among other parameters, link profiles of the first 10 pages in SERP;
learn more about the metric in this help center guide

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