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Regular Google SERP Database

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Regular Google SERP Database encompasses millions of Google results pages with standard organic and paid search results and featured snippets. Besides structured data on these SERP elements, you will also get accurate keyword metrics for relevant search terms.

This database is available in both JSON and CSV formats.

Click here to download a database sample for the US location, English language.

The database in JSON contains data structured like in the example below:

{
  "keyword": "salt water skincare",
  "location": 2840,
  "language": "en",
  "spell": null,
  "spell_type": null,
  "keyword_info": {
    "search_volume": 90,
    "cpc": 3.63,
    "competition": 1,
    "competition_level": "HIGH",
    "low_top_of_page_bid": 1.57,
    "high_top_of_page_bid": 3.63,
    "time_update": "2022-04-16T17:12:49.2702340Z",
    "categories": [],
    "history": {
      "202104": 40,
      "202105": 70,
      "202106": 90,
      "202107": 390,
      "202108": 210,
      "202109": 70,
      "202110": 50,
      "202111": 40,
      "202112": 50,
      "202201": 70,
      "202202": 40,
      "202203": 50
    }
  },
  "serp_info": {
    "check_url": "https://www.google.com/search?q=salt%20water%20skincare&num=100&hl=en&gl=US&gws_rd=cr&ie=UTF-8&oe=UTF-8&uule=w+CAIQIFISCQs2MuSEtepUEUK33kOSuTsc",
    "items_count": 105,
    "keyword_difficulty": 54,
    "se_results_count": 18800000,
    "time_update": "2022-03-01T14:06:08.8029647Z",
    "serp": [
      {
        "rank_group": 1,
        "rank_absolute": 1,
        "type": "featured_snippet",
        "domain": "www.today.com",
        "url": "https://www.today.com/health/9-surprising-ways-salt-can-restore-your-skin-body-1d80257289",
        "title": "9 surprising ways salt can restore your skin and body - Today ...",
        "description": "Salt helps to cleanse pores deeply, balance oil production and thwart bacteria that can instigate breakouts and acne. Try it: Mix one teaspoon sea salt with four ounces of warm water in small spray bottle until salt is dissolved. Mist on clean, dry skin, avoiding eyes. Use daily or twice daily.",
        "breadcrumb": null,
        "etv": 20.7936,
        "impressions_etv": 0,
        "traffic_cost": 75.480768
      },
      {
        "rank_group": 1,
        "rank_absolute": 3,
        "type": "organic",
        "domain": "www.allure.com",
        "url": "https://www.allure.com/story/sea-salt-water-for-acne-tiktok-hack",
        "title": "People on TikTok Are Using Sea Salt Water Treatments to ...",
        "description": "\"Sea salt water at best may help with mild skin inflammation and redness; I certainly do not consider this a viable treatment for acne nor would ...",
        "breadcrumb": "https://www.allure.com › Skin › News",
        "etv": 20.7936,
        "impressions_etv": 0,
        "traffic_cost": 75.480768
      },
      {
        "rank_group": 2,
        "rank_absolute": 4,
        "type": "organic",
        "domain": "www.healthshots.com",
        "url": "https://www.healthshots.com/beauty/natural-cures/benefits-of-washing-face-with-salt-water/",
        "title": "Benefits of washing face with salt water - Healthshots",
        "description": "Salt water naturally absorbs bacteria in the skin. It also tightens the skin to reduce pores, and sucks pore-clogging oil and toxins out of the ...",
        "breadcrumb": "https://www.healthshots.com › beauty › natural-cures",
        "etv": 11.3724,
        "impressions_etv": 0,
        "traffic_cost": 41.281812
      },
      {
        "rank_group": 3,
        "rank_absolute": 5,
        "type": "organic",
        "domain": "www.dazeddigital.com",
        "url": "https://www.dazeddigital.com/beauty/head/article/53576/1/salt-water-is-tiktok-s-latest-skincare-hack-and-it-s-backed-by-science",
        "title": "Say goodbye to acne with TikTok's latest skincare hack ...",
        "description": "The sea salt and water concoction is said to get rid of acne and reduce redness ... TikTok has found a simple solution to your acne woes, ...",
        "breadcrumb": "https://www.dazeddigital.com › beauty › head › article",
        "etv": 7.093170000000001,
        "impressions_etv": 0,
        "traffic_cost": 25.748207100000002
      },
      {
        "rank_group": 4,
        "rank_absolute": 6,
        "type": "organic",
        "domain": "www.glamourmagazine.co.uk",
        "url": "https://www.glamourmagazine.co.uk/article/sea-salt-water-acne-treatment",
        "title": "Acne-Curing Sea Salt Water Treatments Are Going Viral ...",
        "description": "Sea salt water treatments are the latest skincare hack promising to clear acne and calm breakouts, but does it work?",
        "breadcrumb": "https://www.glamourmagazine.co.uk › Beauty › Acne",
        "etv": 5.1006599999999995,
        "impressions_etv": 0,
        "traffic_cost": 18.515395799999997
      },
      {
        "rank_group": 5,
        "rank_absolute": 7,
        "type": "organic",
        "domain": "www.saltwaterskincare.com",
        "url": "https://www.saltwaterskincare.com/",
        "title": "Saltwater Skincare | Facials | Sandwich",
        "description": "Saltwater Skincare is a skincare studio and boutique in Sandwich, Cape Cod offering natural facials, peels, and waxing.",
        "breadcrumb": "https://www.saltwaterskincare.com",
        "etv": 3.84111,
        "impressions_etv": 0,
        "traffic_cost": 13.9432293
      },
      {
        "rank_group": 6,
        "rank_absolute": 8,
        "type": "organic",
        "domain": "lajolla.com",
        "url": "https://lajolla.com/article/is-salt-water-good-for-skin/",
        "title": "Is Salt Water Good for Skin - La Jolla",
        "description": "Table of contents. Benefits of Salt Water On Your Skin & Body. Natural Cleanser; Clears Acne; Gentle Exfoliant; Treat Skin Conditions; Alleviates Dandruff ...",
        "breadcrumb": "https://lajolla.com › Articles",
        "etv": 2.82906,
        "impressions_etv": 0,
        "traffic_cost": 10.2694878
      },
      {
        "rank_group": 7,
        "rank_absolute": 9,
        "type": "organic",
        "domain": "www.mydcsi.com",
        "url": "https://www.mydcsi.com/2020/02/25/benefits-salt-water-for-skin/",
        "title": "Benefits of Salt Water for Skin - MyDCSI",
        "description": "Besides its “scrubby” element, sea salt acts as a great exfoliant that opens pores for a deeper clean, increase blood circulation, and allows ...",
        "breadcrumb": "https://www.mydcsi.com › 2020/02/25 › benefits-salt-w...",
        "etv": 2.21184,
        "impressions_etv": 0,
        "traffic_cost": 8.0289792
      },
      {
        "rank_group": 8,
        "rank_absolute": 10,
        "type": "organic",
        "domain": "www.theguardian.com",
        "url": "https://www.theguardian.com/lifeandstyle/2021/oct/08/beauty-hacks-can-saltwater-cure-spots",
        "title": "Beauty hacks: can saltwater cure spots? | Skincare - The ...",
        "description": "While saltwater does have a gentle antimicrobial effect – saline solution is often used after piercing – it's also very drying to sensitive ...",
        "breadcrumb": "https://www.theguardian.com › lifeandstyle › oct › bea...",
        "etv": 1.7339939999999998,
        "impressions_etv": 0,
        "traffic_cost": 6.294398219999999
      },
      {
        "rank_group": 9,
        "rank_absolute": 11,
        "type": "organic",
        "domain": "www.centerfordermatologyandlaserskinsurgery.com",
        "url": "https://www.centerfordermatologyandlaserskinsurgery.com/skin-care/does-the-tiktok-sea-salt-water-acne-treatment-really-work/",
        "title": "Does the TikTok Sea Salt-Water Acne Treatment Really Work?",
        "description": "TikTok, incubator of trends, is full of skincare hacks. Some are helpful, some are … less so, and some are flat-out ridiculous.",
        "breadcrumb": "https://www.centerfordermatologyandlaserskinsurgery.com › ...",
        "etv": 1.3094999999999999,
        "impressions_etv": 0,
        "traffic_cost": 4.7534849999999995
      },
      {
        "rank_group": 10,
        "rank_absolute": 13,
        "type": "organic",
        "domain": "www.mindbodygreen.com",
        "url": "https://www.mindbodygreen.com/articles/sea-salt-spray-for-acne",
        "title": "Sea Salt Spray For Acne: Benefits, Risks & A DIY Recipe",
        "description": "Pour 1 teaspoon of sea salt with ½ cup of warm water into a spray bottle. Shake to combine. · To use, simply spray the salty solution onto your ...",
        "breadcrumb": "https://www.mindbodygreen.com › articles › sea-salt-sp...",
        "etv": 0.9661499999999998,
        "impressions_etv": 0,
        "traffic_cost": 3.5071244999999993
      },
      {
        "rank_group": 1,
        "rank_absolute": 101,
        "type": "paid",
        "domain": "www.target.com",
        "url": "https://www.target.com/s?searchTerm=xbox",
        "title": "BYOMA Skin Care - Dermatologist Approved",
        "description": "Better Skin Starts with a Boosted Barrier. Your Best Skin Starts with BYOMA. Soap-Free, Non-Comedogenic, Alcohol and Fragrance-Free, Oil-Free, Vegan and Cruelty free.",
        "breadcrumb": "https://www.target.com/",
        "etv": 6.399,
        "impressions_etv": 0,
        "traffic_cost": 23.228369999999998
      },
      {
        "rank_group": 2,
        "rank_absolute": 102,
        "type": "paid",
        "domain": "calecimprofessional.com",
        "url": "https://calecimprofessional.com/blogs/blog/bio-signals-and-youthful-skin-growth-factors-explained",
        "title": "CALECIM® Professional - Growth Factors",
        "description": "Stem Cells produce powerful growth factors. Trigger your skin’s natural renewal process. Signal skin repair at all levels. For visibly firm, lifted skin. Restore facial contours. See Product Page for More. Starter Sizes Available.",
        "breadcrumb": "https://www.calecimprofessional.com/",
        "etv": 2.6999999999999997,
        "impressions_etv": 0,
        "traffic_cost": 9.800999999999998
      },
      {
        "rank_group": 3,
        "rank_absolute": 103,
        "type": "paid",
        "domain": "www.amazon.com",
        "url": "https://www.amazon.com/sea-salt-skin-care/s?k=sea+salt+skin+care",
        "title": "Shop Sea Salt Skin Care - Fast Free Delivery with Prime.",
        "description": "Find Deals on Sea Salt Skin Care in Personal Care on Amazon.",
        "breadcrumb": "http://www.amazon.com/",
        "etv": 1.9709999999999999,
        "impressions_etv": 0,
        "traffic_cost": 7.154729999999999
      }
    ]
  },
  "extra": {
    "core_keyword": null,
    "keyword_difficulty": 54
  }
}

Description of the fields in the database:

Field name Type Description
keyword string keyword
UTF-8 encoding applies
location integer location code
unique identifier of the corresponding location
you can receive the list of available locations with their location_code by making a separate request to
https://api.dataforseo.com/v3/dataforseo_labs/locations_and_languages
example:
2840 corresponds to the United States
you can also download the full list of supported locations in the CSV format (last updated 2022-01-17)
language string language code
unique identifier of the language available for the corresponding location
you can receive the list of available locations with their language_code by making a separate request to
https://api.dataforseo.com/v3/dataforseo_labs/locations_and_languages
example:
en corresponds to English
you can also download the full list of supported languages in the CSV format (last updated 2022-01-17)
spell string autocorrection of the search engine
if the search engine provided results for a keyword that was corrected, we will provide the keyword corrected by the search engine and the type of autocorrection
spell_type string type of autocorrection
possible values:
did_you_mean, showing_results_for, no_results_found_for
keyword_info object keyword data for the returned keyword
    search_volume integer average monthly search volume rate
represents the approximate number of searches for the given keyword on google.com
    cpc float cost-per-click
represents the average cost per click (USD) historically paid for the keyword
note that Google Ads does not provide separate CPC data;
this field returns values based on data from high_top_of_page_bid supplied in Google Ads
    competition float competition
represents the relative amount of competition associated with the given keyword;
the value is based on Google Ads data and can be between 0 and 1 (inclusive)
    competition_level string competition level
represents the relative level of competition associated with the given keyword in paid SERP only;
possible values: LOW, MEDIUM, HIGH
if competition level is unknown, the value is null;
learn more about the metric in this help center article
    low_top_of_page_bid float minimum bid for the ad to be displayed at the top of the first page
indicates the value greater than about 20% of the lowest bids for which ads were displayed (based on Google Ads statistics for advertisers)
the value may differ depending on the location
    high_top_of_page_bid float maximum bid for the ad to be displayed at the top of the first page
indicates the value greater than about 80% of the lowest bids for which ads were displayed (based on Google Ads statistics for advertisers)
the value may differ depending on the location
    time_update string date and time when keyword data was last updated
in the ISO 8601 format: “YYYY-MM-DDThh:mm:ss.sssssssZ”
example:
2020-09-12T00:07:43.0733218Z
    categories array product and service categories
you can download the full list of possible categories
    history object monthly searches
represents the (approximate) number of searches on the returned keyword in the given location
serp_info object SERP data available for the returned keyword
    check_url string direct URL to search engine results
you can use it to make sure that we provided exact results
    items_count integer the number of results returned in the serp array
    keyword_difficulty integer difficulty of ranking in the first top-10 organic results for a keyword
indicates the chance of getting in top-10 organic results for a keyword on a logarithmic scale from 0 to 100;
calculated by analysing, among other parameters, link profiles of the first 10 pages in SERP;
learn more about the metric in this help center guide
    se_results_count integer total number of results in SERP
    time_update string date and time when SERP data was last updated
in the ISO 8601 format: “YYYY-MM-DDThh:mm:ss.sssssssZ”
example:
2020-09-12T00:07:43.0733218Z
    serp array contains data on the SERP elements found for the returned keyword
        rank_group integer group rank in SERP
position within a group of elements with identical type values
positions of elements with different type values are omitted from rank_group
        rank_absolute integer absolute rank in SERP
absolute position among all the elements found in SERP;
note: values are returned in the ascending order, with values corresponding to advanced SERP features omitted from the results

to get all items (including advanced SERP features and rich snippets) with their positions, please refer to the Advanced SERP Database

        type string type of element
possible types:
organic, paid, featured_snippet
        domain string domain in SERP
        url string relevant URL
        title string title of the result in SERP
        description string description of the results element in SERP
        breadcrumb string breadcrumb in SERP
        etv float estimated traffic volume
estimated organic monthly traffic to the domain;
calculated as the product of CTR (click-through-rate) and search volume values of the keyword a given URL ranks for
        impressions_etv float estimated traffic volume based on impressions
estimated organic monthly traffic to the domain;
calculated as the product of CTR (click-through-rate) and impressions values of the keyword a given URL ranks for
        traffic_cost float estimated cost of converting organic search traffic into paid
represents the estimated monthly cost of running ads for the keyword that a given URL ranks for;
the metric is calculated as the product of organic etv and paid cpc values and indicates the cost of driving the estimated volume of monthly organic traffic through PPC advertising in Google Search
extra array additional information about the keyword
    core_keyword string main keyword in a group
contains the main keyword in a group of keywords that share similarities across the keyword_info parameters
if the value is null, our database does not contain any keywords that match these criteria
    keyword_difficulty integer difficulty of ranking in the first top-10 organic results for a keyword
indicates the chance of getting in top-10 organic results for a keyword on a logarithmic scale from 0 to 100;
calculated by analysing, among other parameters, link profiles of the first 10 pages in SERP;
learn more about the metric in this help center guide

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