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Advanced SERP Database

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The Advanced SERP Database encompasses over 500 million Google results pages with extra SERP features, such as rich snippets, knowledge graphs, etc.

This database is available only in JSON format.

The database in JSON contains data structured like in the example below:

{
  "keyword": "no deposit cash bonus",
  "location": 2840,
  "language": "en",
  "spell": null,
  "spell_type": "null",
  "keyword_info": {
    "search_volume": 90,
    "cpc": 8.948175,
    "competition": 0.5306122448979591,
    "time_update": "2020-09-12T00:07:43.0733218Z",
    "categories": [
      10007,
      10013,
      10015,
      10019,
      10108,
      10125,
      10137,
      10168,
      10672,
      10885,
      11942,
      12204,
      13418,
      13691,
      13767
    ],
    "history": {
      "201902": 140,
      "201903": 170,
      "201904": 90,
      "201905": 90,
      "201906": 70,
      "201907": 70,
      "201908": 110,
      "201909": 90,
      "201910": 90,
      "201911": 70,
      "201912": 90,
      "202001": 50,
      "202002": 140
    }
  },
  "impressions_info": {
    "ad_position_avg": 1.18,
    "ad_position_min": 1.3,
    "ad_position_max": 1,
    "cpc_avg": 574.65,
    "cpc_min": 517.19,
    "cpc_max": 632.12,
    "daily_impressions_avg": 1.77,
    "daily_impressions_min": 1.59,
    "daily_impressions_max": 1.95,
    "daily_clicks_avg": 0.06,
    "daily_clicks_min": 0.05,
    "daily_clicks_max": 0.07,
    "bid": 999,
    "daily_cost_avg": 34.64,
    "daily_cost_min": 31.18,
    "daily_cost_max": 38.11,
    "time_update": "2020-09-12T00:07:43.0733218Z"
  },
  "bing_keyword_info": {
    "search_volume": 52,
    "time_update": "2020-09-12T00:07:43.0733218Z",
    "history": {
      "201902": 140,
      "201903": 170,
      "201904": 90,
      "201905": 90,
      "201906": 70,
      "201907": 70,
      "201908": 110,
      "201909": 90,
      "201910": 90,
      "201911": 70,
      "201912": 90,
      "202001": 50,
      "202002": 140
    }
  },
  "serp_info": {
    "check_url": "https://www.google.com/search?q=st%20mark%27s%20campanile%20tickets&num=100&hl=en&gl=US&gws_rd=cr&ie=UTF-8&oe=UTF-8&uule=w+CAIQIFISCQs2MuSEtepUEUK33kOSuTsc",
    "keyword_difficulty": 67,
    "items_count": 84,
    "se_results_count": 73,
    "time_update": "2020-09-12T00:07:43.0733218Z",
    "item_types": [
      "answer_box",
      "carousel",
      "multi_carousel",
      "featured_snippet",
      "google_flights",
      "google_reviews",
      "google_posts",
      "images",
      "jobs",
      "knowledge_graph",
      "local_pack",
      "hotels_pack",
      "map",
      "organic",
      "paid",
      "people_also_ask",
      "related_searches",
      "people_also_search",
      "shopping",
      "top_stories",
      "twitter",
      "video",
      "events",
      "mention_carousel",
      "recipes",
      "top_sights",
      "scholarly_articles",
      "popular_products",
      "podcasts",
      "questions_and_answers",
      "find_results_on",
      "stocks_box",
      "visual_stories",
      "commercial_units",
      "local_services",
      "google_hotels"
    ],
    "serp": [
      {
        "title": "Research PORTER-CABLE Drywall Sanders",
        "items": [
          {
            "type": "carousel_element",
            "title": "The 5 Best Drywall Sanders [Ranked] | Product Reviews and ...",
            "sub_title": ""
          },
          {
            "type": "carousel_element",
            "title": "Best Drywall Sander with Reviews [ 2020 ] • Tools First",
            "sub_title": ""
          },
          {
            "type": "carousel_element",
            "title": "Best Drywall Sanders 2020 - Top Picks, Reviews & Guide",
            "sub_title": ""
          }
        ],
        "type": "carousel",
        "rank_group": 1,
        "rank_absolute": 1,
        "position": "left",
        "xpath": "/html[1]/body[1]/div[9]/div[3]/div[8]/div[1]/div[2]/div[1]/div[2]/div[2]/div[1]/div[1]/div[6]/g-card[1]/div[1]",
        "etv": 27.36,
        "impressions_etv": 0,
        "traffic_cost": 9.59236128
      },
      {
        "items": [
          {
            "type": "multi_carousel_element",
            "title": "Types of molds",
            "multi_carousel_snippets": [
              {
                "type": "multi_carousel_snippet",
                "title": "Aspergillus niger"
              },
              {
                "type": "multi_carousel_snippet",
                "title": "Penicillium chrysogen..."
              },
              {
                "type": "multi_carousel_snippet",
                "title": "Black bread mold"
              },
              {
                "type": "multi_carousel_snippet",
                "title": "Aspergillus oryzae"
              },
              {
                "type": "multi_carousel_snippet",
                "title": "Aspergillus flavus"
              },
              {
                "type": "multi_carousel_snippet",
                "title": "Penicillium digitatum"
              },
              {
                "type": "multi_carousel_snippet",
                "title": "Alternaria alternata"
              },
              {
                "type": "multi_carousel_snippet",
                "title": "Cladospor... cladospori..."
              }
            ]
          },
          {
            "type": "multi_carousel_element",
            "title": "Fungi species",
            "multi_carousel_snippets": [
              {
                "type": "multi_carousel_snippet",
                "title": "Claviceps purpurea"
              },
              {
                "type": "multi_carousel_snippet",
                "title": "Botrytis cinerea"
              },
              {
                "type": "multi_carousel_snippet",
                "title": "Corn smut"
              },
              {
                "type": "multi_carousel_snippet",
                "title": "Splitgill mushroom"
              },
              {
                "type": "multi_carousel_snippet",
                "title": "Beauveria bassiana"
              },
              {
                "type": "multi_carousel_snippet",
                "title": "Gibberella zeae"
              },
              {
                "type": "multi_carousel_snippet",
                "title": "Magnapor... grisea"
              },
              {
                "type": "multi_carousel_snippet",
                "title": "Neurospora crassa"
              }
            ]
          }
        ],
        "type": "multi_carousel",
        "rank_group": 1,
        "rank_absolute": 2,
        "position": "right",
        "xpath": "/html[1]/body[1]/div[7]/div[2]/div[5]/div[1]/div[3]/div[1]/div[1]/div[1]/sticky-header[1]/div[2]/div[1]/g-flippy-carousel[1]/div[1]/div[1]/ol[1]/li[1]/span[1]/div[1]/div[1]/div[1]/div[3]/div[8]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]",
        "etv": null,
        "impressions_etv": null,
        "traffic_cost": null
      },
      {
        "items": [
          {
            "type": "top_stories_element",
            "source": "USATODAY.com",
            "domain": "www.usatoday.com",
            "title": "Airport workers: We need better protection from coronavirus at Newark, JFK \nand La Guardia",
            "date": "2 days ago",
            "url": "https://www.usatoday.com/story/travel/news/2020/02/25/airport-workers-we-need-training-protection-coronavirus/4872470002/"
          },
          {
            "type": "top_stories_element",
            "source": "NJ.com",
            "domain": "www.nj.com",
            "title": "Burning battery charger forces United flight from Newark to make emergency \nlanding",
            "date": "11 hours ago",
            "url": "https://www.nj.com/news/2020/02/burning-battery-charger-forces-united-flight-from-newark-to-make-emergency-landing.html"
          },
          {
            "type": "top_stories_element",
            "source": "Washington Post",
            "domain": "www.washingtonpost.com",
            "title": "A passenger’s battery charger exploded on a United flight, forcing an \nemergency landing",
            "date": "18 hours ago",
            "url": "https://www.washingtonpost.com/travel/2020/02/27/passengers-laptop-battery-exploded-united-flight-forcing-an-emergency-landing/"
          }
        ],
        "type": "top_stories",
        "rank_group": 1,
        "rank_absolute": 3,
        "position": "left",
        "xpath": "/html[1]/body[1]/div[9]/div[3]/div[8]/div[1]/div[2]/div[1]/div[2]/div[2]/div[1]/div[1]/div[7]/div[1]/g-section-with-header[1]/div[2]/div[1]/div[1]",
        "etv": 97.28,
        "impressions_etv": 0,
        "traffic_cost": 0
      },
      {
        "text": [
          "Alien: Covenant",
          "Available on",
          "Amazon Prime Video",
          "From",
          "$3.99",
          "YouTube",
          "From",
          "$3.99",
          "Google Play Movies & TV",
          "From",
          "$3.99",
          "Vudu",
          "From",
          "$3.99",
          "iTunes",
          "From",
          "$5.99"
        ],
        "links": [
          {
            "type": "link_element",
            "title": "Amazon Prime VideoFrom $3.99",
            "description": null,
            "url": "https://watch.amazon.com/detail?asin=B072L7CBGF"
          },
          {
            "type": "link_element",
            "title": "YouTubeFrom $3.99",
            "description": null,
            "url": "http://www.youtube.com/watch?v=t-WKh3Aoukg"
          },
          {
            "type": "link_element",
            "title": "Google Play Movies & TVFrom $3.99",
            "description": null,
            "url": "https://play.google.com/store/movies/details?id=t-WKh3Aoukg"
          },
          {
            "type": "link_element",
            "title": "VuduFrom $3.99",
            "description": null,
            "url": "http://www.vudu.com/movies/#!content/853471/Alien-Covenant"
          },
          {
            "type": "link_element",
            "title": "iTunesFrom $5.99",
            "description": null,
            "url": "https://itunes.apple.com/us/movie/alien-covenant/id1231319469?at=1001l6hu&ct=gca_organic_movie-title_1231319469"
          }
        ],
        "type": "answer_box",
        "rank_group": 1,
        "rank_absolute": 4,
        "position": "left",
        "xpath": "/html[1]/body[1]/div[9]/div[3]/div[8]/div[1]/div[2]/div[1]/div[2]/div[2]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]",
        "etv": 51.68,
        "impressions_etv": 0,
        "traffic_cost": 0
      },
      {
        "items": [
          {
            "type": "video_element",
            "source": "YouTube",
            "title": "A 4K Tour of Newark Liberty International Airport (EWR/KEWR)",
            "url": "https://www.youtube.com/watch?v=JbHq491C6Lc"
          },
          {
            "type": "video_element",
            "source": "YouTube",
            "title": "Newark, New Jersey - Landing at Newark Liberty International ...",
            "url": "https://www.youtube.com/watch?v=JBRxjN8M4hQ"
          },
          {
            "type": "video_element",
            "source": "YouTube",
            "title": "Newark, New Jersey - Landing at Newark Liberty International ...",
            "url": "https://www.youtube.com/watch?v=AN191RDT36w"
          },
          {
            "type": "video_element",
            "source": "YouTube",
            "title": "A Video Tour of Newark International Airport (EWR), Terminal C",
            "url": "https://www.youtube.com/watch?v=yWVzRFhj1HQ"
          },
          {
            "type": "video_element",
            "source": "Facebook",
            "title": "Newark Liberty International Airport -... - Newark Liberty ...",
            "url": "https://www.facebook.com/EWRairport/videos/newark-liberty-international-airport-ewr-hosted-the-minority-and-women-owned-bus/1965631916808426/"
          },
          {
            "type": "video_element",
            "source": "YouTube",
            "title": "Newark Liberty International Airport (EWR) - Finding Your Way ...",
            "url": "https://www.youtube.com/watch?v=4J5xahyQRCM"
          },
          {
            "type": "video_element",
            "source": "YouTube",
            "title": "United - Puppies at Newark Liberty International Airport",
            "url": "https://www.youtube.com/watch?v=35oy-HRm5K8"
          },
          {
            "type": "video_element",
            "source": "YouTube",
            "title": "TRIP REPORT | United Airlines - 777 200 - Newark (EWR) to ...",
            "url": "https://www.youtube.com/watch?v=wp6VAF5pUrI"
          },
          {
            "type": "video_element",
            "source": "www.northjersey.com",
            "title": "Construction underway one new Terminal One at Newark ...",
            "url": "https://www.northjersey.com/videos/news/transportation/2019/10/23/construction-underway-one-new-terminal-one-newark-liberty-airport/4076034002/"
          }
        ],
        "type": "video",
        "rank_group": 1,
        "rank_absolute": 5,
        "position": "left",
        "xpath": "/html[1]/body[1]/div[9]/div[3]/div[8]/div[1]/div[2]/div[1]/div[2]/div[2]/div[1]/div[1]/div[3]/div[1]/g-section-with-header[1]/div[2]",
        "etv": 97.28,
        "impressions_etv": 0,
        "traffic_cost": 0
      },
      {
        "title": "Porter-Cable 7800 Drywall Sander PLUS Dust Collection for ...",
        "pre_snippet": "",
        "description": "With the dust removed into the handy vacuum, you are better able to focus on the job at hand. Offered by Porter Cable, this sander system is easy to use. The ...",
        "breadcrumb": "www.ebay.com › ... › Air Sanders & Polishers",
        "is_image": false,
        "is_video": false,
        "is_featured_snippet": false,
        "extended_snippet": " Rating: 4.9 - ‎23 reviews - ‎$399.99 to $514.80 - ‎In stock",
        "amp_version": false,
        "rating": {
          "rating_type": "Max5",
          "value": 5,
          "votes_count": 23,
          "rating_max": 5
        },
        "highlighted": [
          "vacuum",
          "Porter Cable"
        ],
        "links": null,
        "domain": "www.ebay.com",
        "main_domain": "ebay.com",
        "url": "https://www.ebay.com/p/78822688",
        "relative_url": "/p/78822688",
        "is_new": true,
        "is_up": false,
        "is_down": true,
        "previous_rank_absolute": null,
        "is_malicious": false,
        "type": "organic",
        "rank_group": 1,
        "rank_absolute": 6,
        "position": "left",
        "xpath": "/html[1]/body[1]/div[9]/div[3]/div[8]/div[1]/div[2]/div[1]/div[2]/div[2]/div[1]/div[1]/div[5]/div[1]/div[4]/div[1]",
        "etv": 1.773,
        "impressions_etv": 0,
        "traffic_cost": 0.621610254
      },
      {
        "title": "Venice buildingsView 15+ moreView 15+",
        "items": [
          "View 15+ moreView 15+",
          "Doge's Palace",
          "Saint Mark's Basilica",
          "Basilica di Santa Maria de...",
          "St Mark's Clocktower",
          "Galleria Giorgio Franchet...",
          "Gallerie dell'Accademia",
          "Peggy Guggenheim Collection"
        ],
        "type": "people_also_search",
        "rank_group": 1,
        "rank_absolute": 7,
        "position": "left",
        "xpath": "/html[1]/body[1]/div[9]/div[3]/div[8]/div[1]/div[2]/div[1]/div[4]/div[1]/div[1]/div[2]/div[1]/div[1]/div[1]/div[1]/div[1]",
        "etv": 15.2,
        "impressions_etv": 0,
        "traffic_cost": 55.652443999999996
      },
      {
        "items": [
          "alien covenant cast",
          "alien covenant 2",
          "alien covenant sequel",
          "alien prometheus",
          "prometheus 3",
          "alien covenant review",
          "alien awakening",
          "alien covenant netflix"
        ],
        "type": "related_searches",
        "rank_group": 1,
        "rank_absolute": 8,
        "position": "left",
        "xpath": "/html[1]/body[1]/div[9]/div[3]/div[8]/div[1]/div[2]/div[1]/div[4]/div[1]/div[1]/div[3]/g-section-with-header[1]/div[2]",
        "etv": 51.68,
        "impressions_etv": 0,
        "traffic_cost": 0
      },
      {
        "title": "Nevada United States",
        "type": "map",
        "rank_group": 1,
        "rank_absolute": 9,
        "position": "left",
        "xpath": "/html[1]/body[1]/div[7]/div[3]/div[10]/div[1]/div[2]/div[1]/div[2]/div[2]/div[1]/div[1]/div[2]/div[1]/div[1]",
        "url": null,
        "etv": null,
        "impressions_etv": null,
        "traffic_cost": null
      },
      {
        "title": "Iridium Phone Airtime - Satellite Phone Store",
        "featured_title": "2019 Top Satellite Phone Plans - Monthly & Prepaid",
        "description": "",
        "table": {
          "table_header": [
            "Monthly Minutes",
            "Monthly Plan",
            "Monthly Price"
          ],
          "table_content": [
            [
              "265 minutes",
              "Iridium 265 Minute Monthly Plan",
              "$259.99"
            ],
            [
              "350 minutes",
              "Iridium 350 Minute Monthly Plan",
              "$349.99"
            ],
            [
              "500 minutes",
              "Iridium 500 Minute Monthly Plan",
              "$479.99"
            ],
            [
              "750 minutes",
              "Iridium 750 Minute Monthly Plan",
              "$729.99"
            ]
          ]
        },
        "type": "featured_snippet",
        "domain": "satellitephonestore.com",
        "main_domain": "satellitephonestore.com",
        "url": "https://satellitephonestore.com/iridium-services",
        "relative_url": "/iridium-services",
        "is_new": true,
        "is_up": false,
        "is_down": true,
        "previous_rank_absolute": null,
        "rank_group": 1,
        "rank_absolute": 10,
        "position": "left",
        "xpath": "/html[1]/body[1]/div[9]/div[3]/div[8]/div[1]/div[2]/div[1]/div[2]/div[2]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]",
        "etv": 48.5184,
        "impressions_etv": 0,
        "traffic_cost": 265.7936929536
      },
      {
        "title": "Stephens Real Estate, Baldwin City office",
        "description": "Baldwin City, KS \nClosed ⋅ Opens 9AM · \n",
        "phone": "(785) 594-2320",
        "is_paid": false,
        "rating": {
          "rating_type": "Max5",
          "value": 2,
          "votes_count": null,
          "rating_max": 5
        },
        "domain": "www.stephensre.com",
        "main_domain": "stephensre.com",
        "url": "http://www.stephensre.com/",
        "relative_url": "/",
        "type": "local_pack",
        "is_new": false,
        "is_up": true,
        "is_down": false,
        "previous_rank_absolute": 12,
        "rank_group": 1,
        "rank_absolute": 11,
        "position": "left",
        "xpath": "/html[1]/body[1]/div[9]/div[3]/div[8]/div[1]/div[2]/div[1]/div[2]/div[2]/div[1]/div[1]/div[1]/div[1]/div[1]/div[2]/div[1]/div[4]/div[1]/div[1]",
        "etv": 21.28,
        "impressions_etv": 0,
        "traffic_cost": 68.29284
      },
      {
        "title": "Newark Liberty Airport (@EWRairport) · Twitter",
        "url": "https://twitter.com/EWRairport?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor",
        "items": [
          {
            "type": "twitter_element",
            "tweet": "Weather conditions have caused EWR Airport flight disruptions. Please check with your airline to determine the status of your flight. [80]",
            "date": " · ",
            "url": "https://twitter.com/EWRairport/status/1233150363554861056"
          },
          {
            "type": "twitter_element",
            "tweet": "Airport security requirements are changing on October 1, 2020, and without the star, you won't go far. To learn how you can be #REALIDready, visit your local DMV or visit bddy.me/3aeCCHp pic.twitter.com/V2Ozo2H…",
            "date": " · ",
            "url": "https://twitter.com/EWRairport/status/1233072832298573825"
          },
          {
            "type": "twitter_element",
            "tweet": "#EWR Terminal A arrivals roadway is congested. Use all levels for passenger pickup. [54]",
            "date": " · ",
            "url": "https://twitter.com/EWRairport/status/1232865850748588032"
          },
          {
            "type": "twitter_element",
            "tweet": "Greetings from #Newark Liberty Airport. Don't forget to send us a tweet if you need assistance or would simply like to share feedback about your experience with us. pic.twitter.com/0K4a1H7…",
            "date": " · ",
            "url": "https://twitter.com/EWRairport/status/1232743419119906816"
          },
          {
            "type": "twitter_element",
            "tweet": "AirTrain EWR service has resumed normal operation. [48]",
            "date": " · ",
            "url": "https://twitter.com/EWRairport/status/1232674546148237314"
          }
        ],
        "type": "twitter",
        "rank_group": 1,
        "rank_absolute": 12,
        "position": "left",
        "xpath": "/html[1]/body[1]/div[9]/div[3]/div[8]/div[1]/div[2]/div[1]/div[2]/div[2]/div[1]/div[1]/div[2]/div[1]/div[1]/g-section-with-header[1]",
        "etv": 97.28,
        "impressions_etv": 0,
        "traffic_cost": 0
      },
      {
        "title": "Eminem",
        "sub_title": "American rapper",
        "description": "Marshall Bruce Mathers III, known professionally as Eminem, is an American rapper, songwriter, and record producer. Wikipedia",
        "card_id": "/m/01vsgrn",
        "url": "http://www.eminem.com/",
        "items": [
          {
            "type": "knowledge_graph_images_item",
            "link": {
              "type": "link_element",
              "title": "More images",
              "description": null,
              "url": "https://www.google.com/search?num=100&source=univ&tbm=isch&q=eminem&gl=US&hl=en&sa=X&ved=2ahUKEwi7tOX4ivXsAhUswzgGHYjvB5sQiR56BAgjEBI"
            },
            "items": [
              {
                "type": "knowledge_graph_images_element",
                "url": "http://google.com/search?tbm=isch&q=Marshall+Mathers",
                "domain": "google.com",
                "alt": "Image result for eminem",
                "image_url": "https://api.dataforseo.com/cdn/i/11091052-1535-0139-0000-8a86b1567f1a:0"
              },
              {
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            "title": "New York in One Day Guided Sightseeing Tour",
            "url": "https://www.viator.com/new-york-city/d687-ttd",
            "domain": "www.viator.com",
            "price": "$89",
            "source": "Viator",
            "rating": {
              "rating_type": "Max5",
              "value": 5,
              "votes_count": 2000,
              "rating_max": 5
            }
          },
          {
            "type": "commercial_units_element",
            "title": "NYC: Statue of Liberty, Ellis Island, 911 & Cruise Pass",
            "url": "https://www.getyourguide.com/s",
            "domain": "www.getyourguide.com",
            "price": "$100",
            "source": "GetYourGuide",
            "rating": null
          },
          {
            "type": "commercial_units_element",
            "title": "NYC Ground Zero: Family Tour with Ticket for 9/11 Museum",
            "url": "https://www.getyourguide.com/s",
            "domain": "www.getyourguide.com",
            "price": "$479",
            "source": "GetYourGuide",
            "rating": null
          }
        ],
        "rank_group": 1,
        "rank_absolute": 1,
        "position": "left",
        "xpath": "/html[1]/body[1]/div[3]/div[2]/div[1]/div[5]/div[1]/div[2]/div[1]/div[1]/div[1]",
        "etv": 54723,
        "impressions_etv": 34355,
        "traffic_cost": 250.21
      }
    ]
  },
  "extra": {
    "core_keyword": null
  }
}

Description of the fields in the SERP Database:

Field name Type Description
keyword string search query
UTF-8 encoding applies
location integer location code
unique identifier of the corresponding location
you can receive the list of available locations with their location_code by making a separate request to the
https://api.dataforseo.com/v3/dataforseo_labs/locations_and_languages
example:
2840 corresponds to the United States
you can also download the full list of supported locations in the CSV format (last updated 2021-10-18)
language string language code
unique identifier of the language available for the corresponding location
you can receive the list of available locations with their language_code by making a separate request to the
https://api.dataforseo.com/v3/dataforseo_labs/locations_and_languages
example:
en corresponds to English
you can also download the full list of supported languages in the CSV format (last updated 2021-10-18)
spell string autocorrection of the search engine
if the search engine provided results for a keyword that was corrected, we will specify the keyword corrected by the search engine and the type of autocorrection
spell_type string type of autocorrection
possible values:
did_you_mean, showing_results_for, no_results_found_for
keyword_info object keyword data for the returned keyword
    search_volume integer average monthly search volume rate
represents either the approximate number of searches for the given keyword idea on google.com or google.com and partners, depending on the user’s targeting
    cpc float cost-per-click
represents the average cost per click (USD) historically paid for the keyword
    competition float competition
represents the relative amount of competition associated with the given keyword;
the value is based on Google Ads data and can be between 0 and 1 (inclusive)
    time_update string date and time when keyword data was last updated
in the ISO 8601 format: “YYYY-MM-DDThh:mm:ss.sssssssZ”
example:
2020-09-12T00:07:43.0733218Z
    categories array product and service categories
you can download the full list of possible categories
    history object monthly searches
represents the (approximate) number of searches on the returned keyword in the given location
impressions_info object impressions data for the returned keyword
    ad_position_avg float the average ad position
represents the average position of the paid result in Google SERP for the returned keyword
    ad_position_min float the minimum ad position
represents the minimum position of the paid result in Google SERP for the returned keyword
    ad_position_max float the maximum ad position
represents the maximum position of the paid result in Google SERP for returned keyword
    cpc_avg float the average value of cost-per-click
represents the average cost-per-click (USD) historically paid for the keyword in Google Ads
    cpc_min float the minimum value of cost-per-click
represents the minimum cost-per-click (USD) historically paid for the keyword in Google Ads
    cpc_max float the maximum value of cost-per-click
represents the maximum cost-per-click (USD) historically paid for the keyword in Google Ads
    daily_impressions_avg float the average value of daily impressions
represents the average number of daily impressions of the paid result in Google SERP for the returned keyword
    daily_impressions_min float the minimum value of daily impressions
represents the minimum number of daily impressions of the paid result in Google SERP for the returned keyword
    daily_impressions_max float the maximum value of daily impressions
represents the maximum number of daily impressions of the paid result in Google SERP for the returned keyword
    daily_clicks_avg float the average value of daily clicks
represents the average number of daily clicks on the paid result in Google SERP for the returned keyword
    daily_clicks_min float the minimum value of daily clicks
represents the minimum number of daily clicks on the paid result in Google SERP for the returned keyword
    daily_clicks_max float the maximum value of daily clicks
represents the maximum number of daily clicks on the paid result in Google SERP for the returned keyword
    bid integer the maximum bid
we return the results for the 999 bid value to provide the most relevant impressions data
    daily_cost_avg float the average daily cost value
represents the average daily cost of running ads for the returned keyword in Google Ads
    daily_cost_min float the minimum daily cost value
represents the minimum daily cost of running ads for the returned keyword in Google Ads
    daily_cost_max float the maximum daily cost value
represents the maximum daily cost of running ads for the returned keyword in Google Ads
    time_update string date and time when keyword data was last updated
in the ISO 8601 format: “YYYY-MM-DDThh:mm:ss.sssssssZ”
example:
2020-09-12T00:07:43.0733218Z
bing_keyword_info object keyword data based on bing ads
note: bing data is available for a limited number of locations and languages
    search_volume integer monthly number of searches on bing
represents the number of searches for the given keyword idea on bing.com for the past month
    time_update string date and time when keyword data was last updated
in the ISO 8601 format: “YYYY-MM-DDThh:mm:ss.sssssssZ”
example:
2020-09-12T00:07:43.0733218Z
    history object monthly searches
represents the number of monthly Bing searches on the returned keyword in the given location
serp_info object SERP data available for the returned keyword
    check_url string direct URL to search engine results
you can use it to make sure that we provided exact results
    items_count integer the number of results returned in the serp array
    keyword_difficulty integer difficulty of ranking in the first top-10 organic results for a keyword
indicates the chance of getting in top-10 organic results for a keyword on a logarithmic scale from 0 to 100;
calculated by analysing, among other parameters, link profiles of the first 10 pages in SERP;
learn more about the metric in this help center guide
    se_results_count integer total number of results in SERP
    time_update string date and time when SERP data was last updated
in the ISO 8601 format: “YYYY-MM-DDThh:mm:ss.sssssssZ”
example:
2020-09-12T00:07:43.0733218Z
    previous_updated_time string previous to the most recent update of SERP data
in the ISO 8601 format: “YYYY-MM-DDThh:mm:ss.sssssssZ”
example:
2020-09-12T00:07:43.0733218Z
    item_types array types of search results in SERP
contains types of search results (items) found in SERP.
possible item types:
answer_box, carousel, multi_carousel, featured_snippet, google_flights, google_reviews, images, jobs, knowledge_graph, local_pack, map, organic, paid, people_also_ask, related_searches, people_also_search, shopping, top_stories, twitter, video, events, mention_carousel, find_results_on, stocks_box, visual_stories, commercial_units, local_services, knowledge_graph_carousel_item, knowledge_graph_description_item, knowledge_graph_expanded_item, knowledge_graph_images_item, knowledge_graph_list_item, knowledge_graph_row_item, knowledge_graph_part_item, knowledge_graph_shopping_item, recipes, top_sights, scholarly_articles, popular_products, podcasts, questions_and_answers, hotels_pack, google_hotels, math_solver
    serp array contains data on the SERP elements found for the returned keyword
            ‘organic’ element in SERP
        title string title of the result in SERP
        pre_snippet string includes additional information appended before the result description in SERP
        description string description of the results element in SERP
        breadcrumb string breadcrumb in SERP
        images array images of the element
            type string type of element = ‘images_element
            alt string alt tag of the image
            url string relevant URL
            image_url string URL of the image
the URL leading to the image on the original resource or DataForSEO storage (in case the original source is not available)
        is_image boolean indicates whether the element contains an image
        is_video boolean indicates whether the element contains a video
        is_featured_snippet boolean indicates whether the element is a featured_snippet
        extended_snippet string includes additional information appended after the result description in SERP
        amp_version boolean Accelerated Mobile Pages
indicates whether an item has the Accelerated Mobile Page (AMP) version
        rating object the item’s rating
the popularity rate based on reviews and displayed in SERP
            rating_type string the type of rating
here you can find the following elements: Max5, Percents, CustomMax
            value integer the value of the rating
            votes_count integer the amount of feedback
            rating_max integer the maximum value for a rating_type
        highlighted array words highlighted in bold within the results description
        links array sitelinks
the links shown below some of Google’s search results
if there are none, equals null
            type string type of element = ‘link_element
            title string title of the result in SERP
            description string description of the results element in SERP
            url string sitelink URL
        domain string domain in SERP
        main_domain string main domain in SERP without subdomains
        url string relevant absolute URL in SERP
        relative_url string relative URL from SERP
        is_malicious boolean indicates whether the element is marked as malicious
        faq object frequently asked questions
questions and answers extension shown below some of Google’s search results
if there are none, equals null
            type string type of element = ‘faq_box
            items array items featured in the faq_box
                type string type of element = ‘faq_box_element
                title string question related to the result
                description string answer provided in the drop-down block
                links array links featured in the faq_box_element
                    type string type of element = ‘link_element
                    title string link anchor text
                    description string link description
                    url string link URL
        type string type of element = ‘organic’
        is_new boolean new element
indicates whether the element is new compared with the previous version of the database
        is_up boolean element went up
indicates whether the element went up in SERP compared with the previous version of the database
        is_down boolean element went down
indicates whether the element went down in SERP compared with the previous version of the database
        previous_rank_absolute integer previous absolute rank in SERP
absolute position among all the elements in SERP previous to the most recent update
        extended_people_also_search array extension of the organic element
extension of the organic result containing related search queries
Note: extension appears in SERP upon clicking on the result and then bouncing back to search results
        cache_url string cached version of the page
        price object pricing details
contains the pricing details of the product or service featured in the result
            current float current price
indicates the current price of the product or service featured in the result
            regular float regular price
indicates the regular price of the product or service with no discounts applied
            max_value float the maximum price
the maximum price of the product or service as indicated in the result
            currency string currency of the listed price
ISO code of the currency applied to the price
            is_price_range boolean price is provided as a range
indicates whether a price is provided in a range
            displayed_price string price string in the result
raw price string as provided in the result
        related_search_url string URL to a similar search
URL to a new search for the same keyword(s) on related sites
        related_result array related result from the same domain
related result from the same domain appears as a part of the main result snippet;
you can derive the related_result snippets as "type": "organic" results by setting the group_organic_results parameter to false in the POST request
            type string type of element = ‘related_result
            xpath string the XPath of the element
            domain string relevant domain
            title string title of the result in SERP
            url string relevant URL in SERP
            cache_url string cached version of the page
            related_search_url string URL to a similar search
URL to a new search for the same keyword(s) on related sites
            breadcrumb string breadcrumb in SERP
            is_image boolean indicates whether the element contains an image
            is_video boolean indicates whether the element contains a video
            description string description of the results element in SERP
            pre_snippet string includes additional information appended before the result description in SERP
            extended_snippet string includes additional information appended after the result description in SERP
            images array images of the element
                type string type of element = ‘images_element
                alt string alt tag of the image
                url string relevant URL
            amp_version boolean Accelerated Mobile Pages
indicates whether an item has the Accelerated Mobile Page (AMP) version
            rating object the item’s rating
the popularity rate based on reviews and displayed in SERP
                rating_type string the type of rating
here you can find the following elements: Max5, Percents, CustomMax
                value integer the value of the rating
                votes_count integer the amount of feedback
                rating_max integer the maximum value for a rating_type
            price object pricing details
contains the pricing details of the product or service featured in the result
                current float current price
indicates the current price of the product or service featured in the result
                regular float regular price
indicates the regular price of the product or service with no discounts applied
                max_value float the maximum price
the maximum price of the product or service as indicated in the result
                currency string currency of the listed price
ISO code of the currency applied to the price
                is_price_range boolean price is provided as a range
indicates whether a price is provided in a range
                displayed_price string price string in the result
raw price string as provided in the result
            highlighted array words highlighted in bold within the result’s description
            about_this_result object contains information from the ‘About this result’ panel
‘About this result’ panel provides additional context about why Google returned this result for the given query;
this feature appears after clicking on the three dots next to most results
                type string type of element = ‘about_this_result_element
                url string result’s URL
                source string source of additional information about the result
                source_info string additional information about the result
description of the website from Wikipedia or another additional context
                source_url string URL to full information from the source
                language string the language of the result
                location string location for which the result is relevant
                search_terms array matching search terms that appear in the result
                related_terms array related search terms that appear in the result
            time_stamp string date and time when the result was published
in the UTC format: “yyyy-mm-dd hh-mm-ss +00:00”
example:
2019-11-15 12:57:46 +00:00
        about_this_result object contains information from the ‘About this result’ panel
‘About this result’ panel provides additional context about why Google returned this result for the given query;
this feature appears after clicking on the three dots next to most results
            type string type of element = ‘about_this_result_element
            url string result’s URL
            source string source of additional information about the result
            source_info string additional information about the result
description of the website from Wikipedia or another additional context
            source_url string URL to full information from the source
            language string the language of the result
            location string location for which the result is relevant
            search_terms array matching search terms that appear in the result
            related_terms array related search terms that appear in the result
        is_web_story boolean indicates whether the element is marked as Google web story
        timestamp string date and time when the result was published
in the UTC format: “yyyy-mm-dd hh-mm-ss +00:00”
example:
2019-11-15 12:57:46 +00:00
        rank_group integer group rank in SERP
position within a group of elements with identical type values
positions of elements with different type values are omitted from rank_group
        rank_absolute integer absolute rank in SERP
absolute position among all the elements in SERP
        position string the alignment of the element in SERP
can take the following values:
left, right
        xpath string the XPath of the element
        etv float estimated traffic volume
estimated organic monthly traffic to the domain
calculated as the product of CTR (click-through-rate) and search volume values of the keyword a given URL ranks for
        impressions_etv float estimated traffic volume based on impressions
estimated organic monthly traffic to the domain
calculated as the product of CTR (click-through-rate) and impression values of the keyword a given URL ranks for
        traffic_cost float estimated cost of converting organic search traffic into paid
represents the estimated monthly cost of running ads for the keyword that a given URL ranks for
the metric is calculated as the product of organic etv and paid cpc values and indicates the cost of driving the estimated volume of monthly organic traffic through PPC advertising in Google Search
            ‘paid’ element in SERP
        title string title of the result in SERP
        domain string full domain in SERP of the Ad element
        description string description of the results element in SERP
        breadcrumb string breadcrumb of the Ad element in SERP
        url string relevant absolute URL of the Ad element in SERP
        main_domain string main domain in SERP without subdomains
        relative_url string relevant relative URL of the Ad element in SERP
        highlighted array words highlighted in bold within the results description
        extra object additional information about the result
            ad_aclk string the identifier of the ad
        description_rows array extended description
if there is none, equals null
        links array sitelinks
the links shown below some of Google’s search results
if there are none, equals null
            type string type of element = ‘ad_link_element
            title string title of the element
            url string URL link
            description string description of the link element in SERP
            ad_aclk string the identifier of the ad
        type string type of element = ‘paid’
        is_new boolean new element
indicates whether the element is new compared with the previous version of the database
        is_up boolean element went up
indicates whether the element went up in SERP compared with the previous version of the database
        is_down boolean element went down
indicates whether the element went down in SERP compared with the previous version of the database
        previous_rank_absolute integer previous absolute rank in SERP
absolute position among all the elements in SERP previous to the most recent update
        price object pricing details
contains the pricing details of the product or service featured in the result
            current float current price
indicates the current price of the product or service featured in the result
            regular float regular price
indicates the regular price of the product or service with no discounts applied
            max_value float the maximum price
the maximum price of the product or service as indicated in the result
            currency string currency of the listed price
ISO code of the currency applied to the price
            is_price_range boolean price is provided as a range
indicates whether a price is provided in a range
            displayed_price string price string in the result
raw price string as provided in the result
        rank_group integer group rank in SERP
position within a group of elements with identical type values
positions of elements with different type values are omitted from rank_group
        rank_absolute integer absolute rank in SERP
absolute position among all the elements in SERP
        position string the alignment of the element in SERP
can take the following values:
left, right
        xpath string the XPath of the element
        etv float estimated traffic volume
estimated organic monthly traffic to the domain
calculated as the product of CTR (click-through-rate) and search volume values of the keyword a given URL ranks for
        impressions_etv float estimated traffic volume based on impressions
estimated organic monthly traffic to the domain
calculated as the product of CTR (click-through-rate) and impressions values of the keyword a given URL ranks for
        traffic_cost float estimated cost of monthly search traffic
represents the estimated cost of paid monthly traffic based on etv and cpc values
            ‘carousel’ element in SERP
        title string title of the result in SERP
        items array additional items present in the element
if there are none, equals null
            type string type of element = ‘carousel_element
            title string title of the item
            sub_title string subtitle of the item
        type string type of element = ‘carousel’
        rank_group integer group rank in SERP
position within a group of elements with identical type values
positions of elements with different type values are omitted from rank_group
        rank_absolute integer absolute rank in SERP
absolute position among all the elements in SERP
        position string the alignment of the element in SERP
can take the following values:
left, right
        xpath string the XPath of the element
        etv float estimated traffic volume
estimated organic monthly traffic to the domain;
calculated as the product of CTR (click-through-rate) and search volume values of the keyword a given URL ranks for
        impressions_etv float estimated traffic volume based on impressions
estimated organic monthly traffic to the domain;
calculated as the product of CTR (click-through-rate) and impressions values of the keyword a given URL ranks for
        traffic_cost float estimated cost of monthly search traffic
represents the estimated cost of paid monthly traffic based on etv and cpc values
            ‘multi_carousel’ element in SERP
        type string type of element = ‘multi_carousel’
        items array additional items present in the element
if there are none, equals null
            type string type of element = ‘multi_carousel_element
            title string title of the item
            multi_carousel_snippets array multi_carousel_snippet results
                type string type of element = ‘multi_carousel_snippet
                title string title of a particular item
        rank_group integer group rank in SERP
position within a group of elements with identical type values
positions of elements with different type values are omitted from rank_group
        rank_absolute integer absolute rank in SERP
absolute position among all the elements in SERP
        position string the alignment of the element in SERP
can take the following values:
left, right
        xpath string the XPath of the element
        etv float estimated traffic volume
estimated organic monthly traffic to the domain
calculated as the product of CTR (click-through-rate) and search volume values of the keyword a given URL ranks for
        impressions_etv float estimated traffic volume based on impressions
estimated organic monthly traffic to the domain
calculated as the product of CTR (click-through-rate) and impressions values of the keyword a given URL ranks for
        traffic_cost float estimated cost of monthly search traffic
represents the estimated cost of paid monthly traffic based on etv and cpc values
            ‘answer_box’ element in SERP
        text array text
if there is none, equals null
        links array sitelinks
the links shown below some of Google’s search results
if there are none, equals null
            type string type of element = ‘link_element
            title string title of the link
            description string description of the results element in SERP
            url string URL link
        type string type of element = ‘answer_box’
        rank_group integer group rank in SERP
position within a group of elements with identical type values
positions of elements with different type values are omitted from rank_group
        rank_absolute integer absolute rank in SERP
absolute position among all the elements in SERP
        position string the alignment of the element in SERP
can take the following values:
left, right
        xpath string the XPath of the element
        etv float estimated traffic volume
estimated organic monthly traffic to the domain
calculated as the product of CTR (click-through-rate) and search volume values of the keyword a given URL ranks for
        impressions_etv float estimated traffic volume based on impressions
estimated organic monthly traffic to the domain
calculated as the product of CTR (click-through-rate) and impressions values of the keyword a given URL ranks for
        traffic_cost float estimated cost of monthly search traffic
represents the estimated cost of paid monthly traffic based on etv and cpc values
            ‘related_searches’ element in SERP
        items array additional items present in the element
if there are none, equals null
        type string type of element = ‘related_searches’
        rank_group integer group rank in SERP
position within a group of elements with identical type values
positions of elements with different type values are omitted from rank_group
        rank_absolute integer absolute rank in SERP
absolute position among all the elements in SERP
        position string the alignment of the element in SERP
can take the following values:
left, right
        xpath string the XPath of the element
        etv float estimated traffic volume
estimated organic monthly traffic to the domain
calculated as the product of CTR (click-through-rate) and search volume values of the keyword a given URL ranks for
        impressions_etv float estimated traffic volume based on impressions
estimated organic monthly traffic to the domain
calculated as the product of CTR (click-through-rate) and impressions values of the keyword a given URL ranks for
        traffic_cost float estimated cost of monthly search traffic
represents the estimated cost of paid monthly traffic based on etv and cpc values
            ‘people_also_search’ element in SERP
        title string title of the result in SERP
        items array additional items present in the element
if there are none, equals null
        type string type of element = ‘people_also_search’
        rank_group integer group rank in SERP
position within a group of elements with identical type values
positions of elements with different type values are omitted from rank_group
        rank_absolute integer absolute rank in SERP
absolute position among all the elements in SERP
        position string the alignment of the element in SERP
can take the following values:
left, right
        xpath string the XPath of the element
        etv float estimated traffic volume
estimated organic monthly traffic to the domain
calculated as the product of CTR (click-through-rate) and search volume values of the keyword a given URL ranks for
        impressions_etv float estimated traffic volume based on impressions
estimated organic monthly traffic to the domain
calculated as the product of CTR (click-through-rate) and impressions values of the keyword a given URL ranks for
        traffic_cost float estimated cost of monthly search traffic
represents the estimated cost of paid monthly traffic based on etv and cpc values
            ‘local_pack’ element in SERP
        title string title of the result in SERP
        description string description of the results element in SERP
        phone string phone number
        is_paid boolean indicates whether the element is an ad
        rating object the item’s rating
the popularity rate based on reviews and displayed in SERP
            rating_type string the type of rating
here you can find the following elements: Max5, Percents, CustomMax
            value integer the value of the rating
            votes_count integer the amount of feedback
            rating_max integer the maximum value for a rating_type
        domain string domain in SERP
        main_domain string main domain in SERP without subdomains
        url string relevant absolute URL in SERP
        relative_url string relative URL from SERP
        type string type of element = ‘local_pack’
        is_new boolean new element
indicates whether the element is new compared with the previous version of the database
        is_up boolean element went up
indicates whether the element went up in SERP compared with the previous version of the database
        is_down boolean element went down
indicates whether the element went down in SERP compared with the previous version of the database
        previous_rank_absolute integer previous absolute rank in SERP
absolute position among all the elements in SERP previous to the most recent update
        rank_group integer group rank in SERP
position within a group of elements with identical type values
positions of elements with different type values are omitted from rank_group
        rank_absolute integer absolute rank in SERP
absolute position among all the elements in SERP
        position string the alignment of the element in SERP
can take the following values:
left, right
        xpath string the XPath of the element
        etv float estimated traffic volume
estimated organic monthly traffic to the domain
calculated as the product of CTR (click-through-rate) and search volume values of the keyword a given URL ranks for
        impressions_etv float estimated traffic volume based on impressions
estimated organic monthly traffic to the domain
calculated as the product of CTR (click-through-rate) and impressions values of the keyword a given URL ranks for
        traffic_cost float estimated cost of converting organic search traffic into paid
represents the estimated monthly cost of running ads for the keyword that a given URL ranks for;
the metric is calculated as the product of organic etv and paid cpc values and indicates the cost of driving the estimated volume of monthly organic traffic through PPC advertising in Google Search
            ‘knowledge_graph’ element in SERP
        title string title of the result in SERP
        sub_title string subtitle of the item
        description string description
        card_id string card id
        url string relevant URL
        items array additional items present in the element
if there are none, equals null
            type string type of element = ‘knowledge_graph_carousel_item
            title string title of the item
            link object link in the item
                type array type of element = ‘link_element
                title string title of the link element
                description string description of the results element in SERP
                url string URL link
            data_attrid string google defined data attribute ID
example:
action:listen_artist
            items array elements of the knowledge graph carousel
                type array type of element = ‘knowledge_graph_carousel_element
                title string title of the element
                subtitle string subtitle of the element
                url string URL
                domain string domain in the URL
                image_url string URL of the image
            rank_group integer group rank in SERP
position within a group of elements with identical type values
positions of elements with different type values are omitted from rank_group
            rank_absolute integer absolute rank in SERP
absolute position among all the elements in SERP
            position string the alignment of the element in SERP
can take the following values:
left, right
            xpath string the XPath of the element
            etv float estimated traffic volume
estimated organic monthly traffic to the domain;
calculated as the product of CTR (click-through-rate) and search volume values of the keyword a given URL ranks for
            impressions_etv float estimated traffic volume based on impressions
estimated organic monthly traffic to the domain;
calculated as the product of CTR (click-through-rate) and impressions values of the keyword a given URL ranks for
            traffic_cost float estimated cost of monthly search traffic
estimated organic monthly traffic to the domain;
represents the estimated cost of paid monthly traffic based on etv and cpc values
            type string type of element = ‘knowledge_graph_description_item
            text string text featured in the item
            links array links in the item
                type array type of element = ‘link_element
                title string title of the link element
                description string description of the link
                url string URL link
            rank_group integer group rank in SERP
position within a group of elements with identical type values
positions of elements with different type values are omitted from rank_group
            rank_absolute integer absolute rank in SERP
absolute position among all the elements in SERP
            position string the alignment of the element in SERP
can take the following values:
left, right
            xpath string the XPath of the element
            etv float estimated traffic volume
estimated organic monthly traffic to the domain;
calculated as the product of CTR (click-through-rate) and search volume values of the keyword a given URL ranks for
            impressions_etv float estimated traffic volume based on impressions
estimated organic monthly traffic to the domain;
calculated as the product of CTR (click-through-rate) and impressions values of the keyword a given URL ranks for
            traffic_cost float estimated cost of monthly search traffic
estimated organic monthly traffic to the domain;
represents the estimated cost of paid monthly traffic based on etv and cpc values
            type string type of element = ‘knowledge_graph_images_item
            link object link of the item
                type array type of element = ‘link_element
                title string title of the link element
                description string description of the results element in SERP
                url string URL link
            items array elements of the knowledge graph images
                type array type of element = ‘knowledge_graph_images_element
                url string URL
                domain string domain in the URL
                alt string alternative text of the image
                image_url string URL of the image
            rank_group integer group rank in SERP
position within a group of elements with identical type values
positions of elements with different type values are omitted from rank_group
            rank_absolute integer absolute rank in SERP
absolute position among all the elements in SERP
            position string the alignment of the element in SERP
can take the following values:
left, right
            xpath string the XPath of the element
            etv float estimated traffic volume
estimated organic monthly traffic to the domain;
calculated as the product of CTR (click-through-rate) and search volume values of the keyword a given URL ranks for
            impressions_etv float estimated traffic volume based on impressions
estimated organic monthly traffic to the domain;
calculated as the product of CTR (click-through-rate) and impressions values of the keyword a given URL ranks for
            traffic_cost float estimated cost of monthly search traffic
estimated organic monthly traffic to the domain;
represents the estimated cost of paid monthly traffic based on etv and cpc values
            type string type of element = ‘knowledge_graph_list_item
            title string title of the item
            link object link of the item
                type array type of element = ‘link_element
                title string title of the link element
                description string description of the results element in SERP
                url string URL link
            data_attrid string google defined data attribute ID
example:
action:listen_artist
            items array elements of the knowledge graph list
                type array type of element = ‘knowledge_graph_list_element
                title string title of the element
                subtitle string subtitle of the element
                url string URL
                domain string domain in the URL
                image_url string URL of the image
            rank_group integer group rank in SERP
position within a group of elements with identical type values
positions of elements with different type values are omitted from rank_group
            rank_absolute integer absolute rank in SERP
absolute position among all the elements in SERP
            position string the alignment of the element in SERP
can take the following values:
left, right
            xpath string the XPath of the element
            etv float estimated traffic volume
estimated organic monthly traffic to the domain;
calculated as the product of CTR (click-through-rate) and search volume values of the keyword a given URL ranks for
            impressions_etv float estimated traffic volume based on impressions
estimated organic monthly traffic to the domain;
calculated as the product of CTR (click-through-rate) and impressions values of the keyword a given URL ranks for
            traffic_cost float estimated cost of monthly search traffic
estimated organic monthly traffic to the domain;
represents the estimated cost of paid monthly traffic based on etv and cpc values
            type string type of element = ‘knowledge_graph_row_item
            title string title of the item
            data_attrid string google defined data attribute ID
example:
action:listen_artist
            text string text featured in the item
            links array links of the item
                type array type of element = ‘link_element
                title string title of the link element
                description string description of the link
                url string URL link
            rank_group integer group rank in SERP
position within a group of elements with identical type values
positions of elements with different type values are omitted from rank_group
            rank_absolute integer absolute rank in SERP
absolute position among all the elements in SERP
            position string the alignment of the element in SERP
can take the following values:
left, right
            xpath string the XPath of the element
            etv float estimated traffic volume
estimated organic monthly traffic to the domain;
calculated as the product of CTR (click-through-rate) and search volume values of the keyword a given URL ranks for
            impressions_etv float estimated traffic volume based on impressions
estimated organic monthly traffic to the domain;
calculated as the product of CTR (click-through-rate) and impressions values of the keyword a given URL ranks for
            traffic_cost float estimated cost of monthly search traffic
estimated organic monthly traffic to the domain;
represents the estimated cost of paid monthly traffic based on etv and cpc values
            type string type of element = ‘knowledge_graph_part_item
            title string title of the item
            text string text featured in the item
            data_attrid string google defined data attribute ID
example:
action:listen_artist
            links array links of the item
                type array type of element = ‘link_element
                title string title of the link element
                description string description of the link
                url string URL link
            rank_group integer group rank in SERP
position within a group of elements with identical type values
positions of elements with different type values are omitted from rank_group
            rank_absolute integer absolute rank in SERP
absolute position among all the elements in SERP
            position string the alignment of the element in SERP
can take the following values:
left, right
            xpath string the XPath of the element
            etv float estimated traffic volume
estimated organic monthly traffic to the domain;
calculated as the product of CTR (click-through-rate) and search volume values of the keyword a given URL ranks for
            impressions_etv float estimated traffic volume based on impressions
estimated organic monthly traffic to the domain;
calculated as the product of CTR (click-through-rate) and impressions values of the keyword a given URL ranks for
            traffic_cost float estimated cost of monthly search traffic
estimated organic monthly traffic to the domain;
represents the estimated cost of paid monthly traffic based on etv and cpc values
            type string type of element = ‘knowledge_graph_shopping_item
            data_attrid string google defined data attribute ID
example:
action:listen_artist
            items array elements of the knowledge graph shopping item
                type array type of element = ‘knowledge_graph_shopping_element
                title string title of the element
                url string URL
                domain string domain in the URL
                price object price indicated in the element
                    current float current price
indicates the current price of the product or service featured in the result
                    regular float regular price
indicates the regular price of the product or service with no discounts applied
                    max_value float the maximum price
the maximum price of the product or service as indicated in the result
                    currency string currency of the listed price
ISO code of the currency applied to the price
                    is_price_range boolean price is provided as a range
indicates whether a price is provided in a range
                    displayed_price string price string in the result
raw price string as provided in the result
                source string web source of the shopping element
indicates the source of information included in the element
                snippet string description of the shopping element
                marketplace string merchant account provider
ecommerce site that hosts products or websites of individual sellers under the same merchant account
example:
by Google
                marketplace_url string URL to the merchant account provider
ecommerce site that hosts products or websites of individual sellers under the same merchant account
            rank_group integer group rank in SERP
position within a group of elements with identical type values
positions of elements with different type values are omitted from rank_group
            rank_absolute integer absolute rank in SERP
absolute position among all the elements in SERP
            position string the alignment of the element in SERP
can take the following values:
left, right
            xpath string the XPath of the element
            etv float estimated traffic volume
estimated organic monthly traffic to the domain;
calculated as the product of CTR (click-through-rate) and search volume values of the keyword a given URL ranks for
            impressions_etv float estimated traffic volume based on impressions
estimated organic monthly traffic to the domain;
calculated as the product of CTR (click-through-rate) and impressions values of the keyword a given URL ranks for
            traffic_cost float estimated cost of monthly search traffic
estimated organic monthly traffic to the domain;
represents the estimated cost of paid monthly traffic based on etv and cpc values
            type string type of element = ‘knowledge_graph_expanded_item
            title string title of the element
            data_attrid string google defined data attribute ID
example:
action:listen_artist
            expanded_element array expanded element
                type array type of element = ‘knowledge_graph_expanded_element
                featured_title string featured title of the element
                url string URL
                domain string domain in the URL
                title string title of the element
                snippet string description of the shopping element
                table object table featured in the expanded element
                     table_header array table header
                     table_content array content of the table
            rank_group integer group rank in SERP
position within a group of elements with identical type values
positions of elements with different type values are omitted from rank_group
            rank_absolute integer absolute rank in SERP
absolute position among all the elements in SERP
            position string the alignment of the element in SERP
can take the following values:
left, right
            xpath string the XPath of the element
            etv float estimated traffic volume
estimated organic monthly traffic to the domain;
calculated as the product of CTR (click-through-rate) and search volume values of the keyword a given URL ranks for
            impressions_etv float estimated traffic volume based on impressions
estimated organic monthly traffic to the domain;
calculated as the product of CTR (click-through-rate) and impressions values of the keyword a given URL ranks for
            traffic_cost float estimated cost of monthly search traffic
estimated organic monthly traffic to the domain;
represents the estimated cost of paid monthly traffic based on etv and cpc values
        type string type of element = ‘knowledge_graph’
        rank_group integer group rank in SERP
position within a group of elements with identical type values
positions of elements with different type values are omitted from rank_group
        rank_absolute integer absolute rank in SERP
absolute position among all the elements in SERP
        position string the alignment of the element in SERP
can take the following values:
left, right
        xpath string the XPath of the element
            etv float estimated traffic volume
estimated organic monthly traffic to the domain;
calculated as the product of CTR (click-through-rate) and search volume values of the keyword a given URL ranks for
            impressions_etv float estimated traffic volume based on impressions
estimated organic monthly traffic to the domain;
calculated as the product of CTR (click-through-rate) and impressions values of the keyword a given URL ranks for
            traffic_cost float estimated cost of monthly search traffic
estimated organic monthly traffic to the domain;
represents the estimated cost of paid monthly traffic based on etv and cpc values
            ‘featured_snippet’ element in SERP
        title string title of the result in SERP
        featured_title string the title of the featured snippets source page
        description string description of the results element in SERP
        table object results table
if there are none, equals null
            table_header array column names
            table_content array the content of the table
one line of the table in this element of the array
        type string type of element = ‘featured_snippet’
        domain string full domain in SERP of the Ad element
        main_domain string main domain in SERP without subdomains
        url string relevant absolute URL of the element in SERP
        relative_url string relative URL of the element in SERP
        is_new boolean new element
indicates whether the element is new compared with the previous version of the database
        is_up boolean element went up
indicates whether the element went up in SERP compared with the previous version of the database
        is_down boolean element went down
indicates whether the element went down in SERP compared with the previous version of the database
        previous_rank_absolute integer previous absolute rank in SERP
absolute position among all the elements in SERP previous to the most recent update
        images array images of the element
            type string type of element = ‘images_element
            alt string alt tag of the image
            url string relevant URL
        timestamp string date and time when the result was published
in the UTC format: “yyyy-mm-dd hh-mm-ss +00:00”
example:
2019-11-15 12:57:46 +00:00
        rank_group integer group rank in SERP
position within a group of elements with identical type values
positions of elements with different type values are omitted from rank_group
        rank_absolute integer absolute rank in SERP
absolute position among all the elements in SERP
        position string the alignment of the element in SERP
can take the following values:
left, right
        xpath string the XPath of the element
        etv float estimated traffic volume
estimated organic monthly traffic to the domain
calculated as the product of CTR (click-through-rate) and search volume values of the keyword a given URL ranks for
        impressions_etv float estimated traffic volume based on impressions
estimated organic monthly traffic to the domain
calculated as the product of CTR (click-through-rate) and impressions values of the keyword a given URL ranks for
        traffic_cost float estimated cost of monthly search traffic
represents the estimated cost of paid monthly traffic based on etv and cpc values
            ‘top_stories’ element in SERP
        items array additional items present in the element
if there are none, equals null
            type string type of element = ‘top_stories_element
            source string source of the element
indicates the source of information included in the top stories element
            domain string domain in SERP
            title string title of the result in SERP
            date string the date when the page source of the element was published
            url string URL
            timestamp string date and time when the episode was added
in the format “year-month-date:minutes:UTC_difference_hours:UTC_difference_minutes”
example:
2019-11-15 12:57:46 +00:00
        type string type of element = ‘top_stories’
        rank_group integer group rank in SERP
position within a group of elements with identical type values
positions of elements with different type values are omitted from rank_group
        rank_absolute integer absolute rank in SERP
absolute position among all the elements in SERP
        position string the alignment of the element in SERP
can take the following values:
left, right
        xpath string the XPath of the element
        etv float estimated traffic volume
estimated organic monthly traffic to the domain
calculated as the product of CTR (click-through-rate) and search volume values of the keyword a given URL ranks for
        impressions_etv float estimated traffic volume based on impressions
estimated organic monthly traffic to the domain
calculated as the product of CTR (click-through-rate) and impressions values of the keyword a given URL ranks for
        traffic_cost float estimated cost of monthly search traffic
represents the estimated cost of paid monthly traffic based on etv and cpc values
            ‘twitter’ element in SERP
        title string title of the result in SERP
        url string URL
        items array additional items present in the element
if there are none, equals null
            type string type of element = ‘twitter_element
            tweet string tweet message
            date string the posting date
            url string URL
            timestamp string date and time when the result was published
in the UTC format: “yyyy-mm-dd hh-mm-ss +00:00”
example:
2019-11-15 12:57:46 +00:00
        type string type of element = ‘twitter’
        rank_group integer group rank in SERP
position within a group of elements with identical type values
positions of elements with different type values are omitted from rank_group
        rank_absolute integer absolute rank in SERP
absolute position among all the elements in SERP
        position string the alignment of the element in SERP
can take the following values:
left, right
        xpath string the XPath of the element
        etv float estimated traffic volume
estimated organic monthly traffic to the domain;
calculated as the product of CTR (click-through-rate) and search volume values of the keyword a given URL ranks for
        impressions_etv float estimated traffic volume based on impressions
estimated organic monthly traffic to the domain;
calculated as the product of CTR (click-through-rate) and impressions values of the keyword a given URL ranks for
        traffic_cost float estimated cost of monthly search traffic
represents the estimated cost of paid monthly traffic based on etv and cpc values
            ‘map’ element in SERP
        title string title of the result in SERP
        url string URL of the result in SERP
        type string type of element = ‘map’
        rank_group integer group rank in SERP
position within a group of elements with identical type values;
positions of elements with different type values are omitted from rank_group
        rank_absolute integer absolute rank in SERP
absolute position among all the elements in SERP
        position string the alignment of the element in SERP
can take the following values:
left, right
        xpath string the XPath of the element
        etv float estimated traffic volume
estimated organic monthly traffic to the domain;
calculated as the product of CTR (click-through-rate) and search volume values of the keyword a given URL ranks for
        impressions_etv float estimated traffic volume based on impressions
estimated organic monthly traffic to the domain;
calculated as the product of CTR (click-through-rate) and impressions values of the keyword a given URL ranks for
        traffic_cost float estimated cost of monthly search traffic
represents the estimated cost of paid monthly traffic based on etv and cpc values
            ‘google_flights’ element in SERP
        type string type of element = ‘google_flights’
        title string title of the result in SERP
        url string URL of the result in SERP
        items array additional items present in the element
if there are none, equals null
            type string type of element = ‘google_flights_element
            description string description
            url string URL
        rank_group integer group rank in SERP
position within a group of elements with identical type values
positions of elements with different type values are omitted from rank_group
        rank_absolute integer absolute rank in SERP
absolute position among all the elements in SERP
        position string the alignment of the element in SERP
can take the following values:
left, right
        xpath string the XPath of the element
        etv float estimated traffic volume
estimated organic monthly traffic to the domain;
calculated as the product of CTR (click-through-rate) and search volume values of the keyword a given URL ranks for
        impressions_etv float estimated traffic volume based on impressions
estimated organic monthly traffic to the domain;
calculated as the product of CTR (click-through-rate) and impressions values of the keyword a given URL ranks for
        traffic_cost float estimated cost of monthly search traffic
represents the estimated cost of paid monthly traffic based on etv and cpc values
            ‘google_reviews’ element in SERP
        reviews_count integer the number of reviews
        place_id string the identifier of a place
        feature string the additional feature of the review
        type string type of element = ‘google_reviews’
        rank_group integer group rank in SERP
position within a group of elements with identical type values
positions of elements with different type values are omitted from rank_group
        rank_absolute integer absolute rank in SERP
absolute position among all the elements in SERP
        position string the alignment of the element in SERP
can take the following values:
left, right
        xpath string the XPath of the element
        etv float estimated traffic volume
estimated organic monthly traffic to the domain;
calculated as the product of CTR (click-through-rate) and search volume values of the keyword a given URL ranks for
        impressions_etv float estimated traffic volume based on impressions
estimated organic monthly traffic to the domain;
calculated as the product of CTR (click-through-rate) and impressions values of the keyword a given URL ranks for
        traffic_cost float estimated cost of monthly search traffic
represents the estimated cost of paid monthly traffic based on etv and cpc values
            ‘video’ element in SERP
        items array additional items present in the element
if there are none, equals null
            type string type of element = ‘video_element
            source string source of the element
indicates the source of the video
            title string title of the result in SERP
            url string URL
            timestamp string date and time when the result was published
in the UTC format: “yyyy-mm-dd hh-mm-ss +00:00”
example:
2019-11-15 12:57:46 +00:00
        type string type of element = ‘video’
        rank_group integer group rank in SERP
position within a group of elements with identical type values;
positions of elements with different type values are omitted from rank_group
        rank_absolute integer absolute rank in SERP
absolute position among all the elements in SERP
        position string the alignment of the element in SERP
can take the following values:
left, right
        xpath string the XPath of the element
        etv float estimated traffic volume
estimated organic monthly traffic to the domain
calculated as the product of CTR (click-through-rate) and search volume values of the keyword a given URL ranks for
        impressions_etv float estimated traffic volume based on impressions
estimated organic monthly traffic to the domain;
calculated as the product of CTR (click-through-rate) and impressions values of the keyword a given URL ranks for
        traffic_cost float estimated cost of monthly search traffic
represents the estimated cost of paid monthly traffic based on etv and cpc values
            ‘people_also_ask’ element in SERP
        items array additional items present in the element
if there are none, equals null
            type string type of element = ‘people_also_ask_element
            title string title of the result in SERP
            xpath string the XPath of the element
            expanded_element object expanded element
                featured_title string title
                url string relevant URL
                domain string domain in SERP
                title string title of the result in SERP
                description string description of the results element in SERP
                table object results table
if there are none, equals null
                    table_header array column names
                    table_content array the content of the table
one line of the table in this element of the array
                type string type of element = ‘people_also_ask_expanded_element
                timestamp string date and time when the result was published
in the UTC format: “yyyy-mm-dd hh-mm-ss +00:00”
example:
2019-11-15 12:57:46 +00:00
        type string type of element = ‘people_also_ask’
        rank_group integer group rank in SERP
position within a group of elements with identical type values;
positions of elements with different type values are omitted from rank_group
        rank_absolute integer absolute rank in SERP
absolute position among all the elements in SERP
        position string the alignment of the element in SERP
can take the following values:
left, right
        xpath string the XPath of the element
        etv float estimated traffic volume
estimated organic monthly traffic to the domain;
calculated as the product of CTR (click-through-rate) and search volume values of the keyword a given URL ranks for
        impressions_etv float estimated traffic volume based on impressions
estimated organic monthly traffic to the domain;
calculated as the product of CTR (click-through-rate) and impressions values of the keyword a given URL ranks for
        traffic_cost float estimated cost of monthly search traffic
represents the estimated cost of paid monthly traffic based on etv and cpc values
            ‘images’ element in SERP
        title string title of the result in SERP
        url string relevant URL
        items array additional items present in the element
if there are none, equals null
            type string type of element = ‘images_element
            alt string the alt tag of the image
            url string URL
        related_image_searches array contains keywords and images related to the specified search term
if there are none, equals null
            type string type of element = ‘related_image_searches_element
            title string title of the element
indicates keyword that may be used with the specified term to refine image search
            alt string alt tag of the featured image
            url string original URL of the featured image
the URL leading to the image on the original resource
            image_url string URL to the compressed featured image
the URL leading to the image on DataForSEO storage
        type string type of element = ‘images’
        rank_group integer group rank in SERP
position within a group of elements with identical type values;
positions of elements with different type values are omitted from rank_group
        rank_absolute integer absolute rank in SERP
absolute position among all the elements in SERP
        position string the alignment of the element in SERP
can take the following values:
left, right
        xpath string the XPath of the element
        etv float estimated traffic volume
estimated organic monthly traffic to the domain;
calculated as the product of CTR (click-through-rate) and search volume values of the keyword a given URL ranks for
        impressions_etv float estimated traffic volume based on impressions
estimated organic monthly traffic to the domain;
calculated as the product of CTR (click-through-rate) and impressions values of the keyword a given URL ranks for
        traffic_cost float estimated cost of monthly search traffic
represents the estimated cost of paid monthly traffic based on etv and cpc values
            ‘shopping’ element in SERP
        title string title of the result in SERP
        items array additional items present in the element
if there are none, equals null
            type string type of element = ‘shopping_element
            title string title of the result in SERP
            price object price
                current float current price
indicates the current price of the product or service featured in the result
                regular float regular price
indicates the regular price of the product or service with no discounts applied
                max_value float the maximum price
the maximum price of the product or service as indicated in the result
                currency string currency of the listed price
ISO code of the currency applied to the price
                is_price_range boolean price is provided as a range
indicates whether a price is provided in a range
                displayed_price string price string in the result
raw price string as provided in the result
            source string source of the element
indicates the source of information included in the ‘shopping’ element
            description string the description of the results element in SERP
            marketplace string merchant account provider
commerce site that hosts products or websites of individual sellers under the same merchant account
example:
by Google
            marketplace_url string relevant marketplace URL
URL of the page on the marketplace website where the product is hosted
        type string type of element = ‘shopping’
        rank_group integer group rank in SERP
position within a group of elements with identical type values
positions of elements with different type values are omitted from rank_group
        rank_absolute integer absolute rank in SERP
absolute position among all the elements in SERP
        position string the alignment of the element in SERP
can take the following values:
left, right
        xpath string the XPath of the element
        etv float estimated traffic volume
estimated organic monthly traffic to the domain;
calculated as the product of CTR (click-through-rate) and search volume values of the keyword a given URL ranks for
        impressions_etv float estimated traffic volume based on impressions
estimated organic monthly traffic to the domain;
calculated as the product of CTR (click-through-rate) and impressions values of the keyword a given URL ranks for
        traffic_cost float estimated cost of monthly search traffic
represents the estimated cost of paid monthly traffic based on etv and cpc values
            ‘jobs’ element in SERP
        title string title of the result in SERP
        url string URL of the result in SERP
        items array additional items present in the element
if there are none, equals null
            type string type of element = ‘jobs_element
            title string title of the result in SERP
            description string snippet
            author string author
            job_posted_time string the time when the job was posted
            contract_type string contract type
            salary string salary
            url string URL
            timestamp string date and time when the result was published
in the UTC format: “yyyy-mm-dd hh-mm-ss +00:00”
example:
2019-11-15 12:57:46 +00:00
        type string type of element = ‘jobs’
        rank_group integer group rank in SERP
position within a group of elements with identical type values;
positions of elements with different type values are omitted from rank_group
        rank_absolute integer absolute rank in SERP
absolute position among all the elements in SERP
        position string the alignment of the element in SERP
can take the following values:
left, right
        xpath string the XPath of the element
        etv float estimated traffic volume
estimated organic monthly traffic to the domain;
calculated as the product of CTR (click-through-rate) and search volume values of the keyword a given URL ranks for
        impressions_etv float estimated traffic volume based on impressions
estimated organic monthly traffic to the domain;
calculated as the product of CTR (click-through-rate) and impressions values of the keyword a given URL ranks for
        traffic_cost float estimated cost of monthly search traffic
represents the estimated cost of paid monthly traffic based on etv and cpc values
            ‘events’ element in SERP
        type string type of element = ‘events’
        url string URL of the result in SERP
        title string title of the result in SERP
        items array additional items present in the element
if there are none, equals null
            type string type of element = ‘events_element
            title string title of the item
            snippet string snippet of the element
            url string events_element URL
        rank_group integer group rank in SERP
position within a group of elements with identical type values;
positions of elements with different type values are omitted from rank_group
        rank_absolute integer absolute rank in SERP
absolute position among all the elements in SERP
        position string the alignment of the element in SERP
can take the following values:
left, right
        xpath string the XPath of the element
        etv float estimated traffic volume
estimated organic monthly traffic to the domain;
calculated as the product of CTR (click-through-rate) and search volume values of the keyword a given URL ranks for
        impressions_etv float estimated traffic volume based on impressions
estimated organic monthly traffic to the domain;
calculated as the product of CTR (click-through-rate) and impressions values of the keyword a given URL ranks for
        traffic_cost float estimated cost of monthly search traffic
represents the estimated cost of paid monthly traffic based on etv and cpc values
            ‘mention_carousel’ element in SERP
        title string title of the result in SERP
        items array additional items present in the element
if there are none, equals null
            type string type of element = ‘mention_carousel_element
            title string title of the item
            price object price
                current float current price
indicates the current price of the product or service featured in the result
                regular float regular price
indicates the regular price of the product or service with no discounts applied
                max_value float the maximum price
the maximum price of the product or service as indicated in the result
                currency string currency of the listed price
ISO code of the currency applied to the price
                is_price_range boolean price is provided as a range
indicates whether a price is provided in a range
                displayed_price string price string in the result
raw price string as provided in the result
            rating object the item’s rating
the popularity rate based on reviews and displayed in SERP
                rating_type string the type of rating
here you can find the following elements: Max5, Percents, CustomMax
                value integer the value of the rating
                votes_count integer the amount of feedback
                rating_max integer the maximum value for a rating_type
            mentioned_in array additional elements in the mention_carousel item
                type string type of element = ‘link_element
                title string title of the item
                snippet string snippet of the element
                url string link_element URL
        type string type of element = ‘mention_carousel’
        rank_group integer group rank in SERP
position within a group of elements with identical type values;
positions of elements with different type values are omitted from rank_group
        rank_absolute integer absolute rank in SERP
absolute position among all the elements in SERP
        position string the alignment of the element in SERP
can take the following values:
left, right
        xpath string the XPath of the element
        etv float estimated traffic volume
estimated organic monthly traffic to the domain;
calculated as the product of CTR (click-through-rate) and search volume values of the keyword a given URL ranks for
        impressions_etv float estimated traffic volume based on impressions
estimated organic monthly traffic to the domain;
calculated as the product of CTR (click-through-rate) and impressions values of the keyword a given URL ranks for
        traffic_cost float estimated cost of monthly search traffic
represents the estimated cost of paid monthly traffic based on etv and cpc values
            ‘find_results_on’ element in SERP
                type string type of element = ‘find_results_on’
                items array additional items present in the element
if there are none, equals null
                    type string type of element = ‘find_results_on_element
                    title string title of the result in SERP
                    domain string domain name of the source
                    url string find_results_on_element URL
                    source string source of the element
indicates the source of information included in the element
                rank_group integer group rank in SERP
position within a group of elements with identical type values
positions of elements with different type values are omitted from rank_group
                rank_absolute integer absolute rank in SERP
absolute position among all the elements in SERP
                position string the alignment of the element in SERP
can take the following values:
left, right
                xpath string the XPath of the element
                etv float estimated traffic volume
estimated organic monthly traffic to the domain;
calculated as the product of CTR (click-through-rate) and search volume values of the keyword a given URL ranks for
                impressions_etv float estimated traffic volume based on impressions
estimated organic monthly traffic to the domain;
calculated as the product of CTR (click-through-rate) and impressions values of the keyword a given URL ranks for
                traffic_cost float estimated cost of monthly search traffic
represents the estimated cost of paid monthly traffic based on etv and cpc values
            ‘stocks_box’ element in SERP
                type string type of element = ‘‘stocks_box’’
                title string title of the result in SERP
                source string source of the element
indicates the source of information provided in the stocks_box element
                snippet string snippet of the element
                price object price quote featured on Google at the time when our API pulled the results
note that stock prices displayed in the stocks_box element may be delayed according to Google Finance disclaimer
                    current float current price
indicates the current price of the product or service featured in the result
                    regular float regular price
indicates the regular price of the product or service with no discounts applied
                    max_value float the maximum price
the maximum price of the product or service as indicated in the result
                    currency string currency of the listed price
ISO code of the currency applied to the price
                    is_price_range boolean price is provided as a range
indicates whether a price is provided in a range
                    displayed_price string price string in the result
raw price string as provided in the result
                url string relevant URL
                domain string domain in SERP
                table object results table
if there are none, equals null
                    table_header array column names
if there are none, equals null
                    table_content array the content of the table
additional information about the stock prices displayed below the graph
if there is none, equals null
                graph object contains data provided in the graph of the element
                    items array data provided for the date and time when our API pulled the results
                            type string type of element = ‘graph_element’
corresponds to one point on the graph that indicates the stock price for a specific date and time
                            date string date and time
in the yyyy-mm-ddThh:mm:ss ISO 8601 format
indicates date and time for which the stock price in the value field is provided
                            value integer stock price
stock price for the date and time provided in the date field
                    previous_items array previous close data
contains stock price data based on the preceding time period
                rank_group integer group rank in SERP
position within a group of elements with identical type values
positions of elements with different type values are omitted from rank_group
                rank_absolute integer absolute rank in SERP
absolute position among all the elements in SERP
                position string the alignment of the element in SERP
can take the following values:
left, right
                xpath string the XPath of the element
                etv float estimated traffic volume
estimated organic monthly traffic to the domain;
calculated as the product of CTR (click-through-rate) and search volume values of the keyword a given URL ranks for
                impressions_etv float estimated traffic volume based on impressions
estimated organic monthly traffic to the domain;
calculated as the product of CTR (click-through-rate) and impressions values of the keyword a given URL ranks for
                traffic_cost float estimated cost of monthly search traffic
represents the estimated cost of paid monthly traffic based on etv and cpc values
                            type string type of element = ‘graph_element’
corresponds to one point on the graph that indicates the stock price for a specific date and time
                            date string date and time
in the yyyy-mm-ddThh:mm:ss ISO 8601 format
indicates the date and time for which the value field provides previous close price
for example, "date": "2020-10-28T15:45:00" and "value": 11080.2857 mean the stock was traded at 11080.2857 on Oct. 27, 2020 at 15:45:00
                            value integer previous close price
closing price on the preceding time period
            ‘recipes’ element in SERP
                type string type of element = ‘recipes’
                items array additional items present in the element
if there are none, equals null
                    type string type of element = ‘recipes_element
                    title string title of the item
                    url string recipes_element URL
                    domain string domain in SERP
                    source string source of the element
indicates the source of information included in the top stories element
                    description string snippet of the element
                    time string the total time it takes to prepare the cook the dish
                    rating object the item’s rating
the popularity rate based on reviews and displayed in SERP
                        rating_type string the type of rating
here you can find the following elements: Max5, Percents, CustomMax
                        value integer the value of the rating
                        votes_count integer the amount of feedback
                        rating_max integer the maximum value for a rating_type
                rank_group integer group rank in SERP
position within a group of elements with identical type values
positions of elements with different type values are omitted from rank_group
                rank_absolute integer absolute rank in SERP
absolute position among all the elements in SERP
                position string the alignment of the element in SERP
can take the following values:
left, right
                xpath string the XPath of the element
                etv float estimated traffic volume
estimated organic monthly traffic to the domain;
calculated as the product of CTR (click-through-rate) and search volume values of the keyword a given URL ranks for
                impressions_etv float estimated traffic volume based on impressions
estimated organic monthly traffic to the domain;
calculated as the product of CTR (click-through-rate) and impressions values of the keyword a given URL ranks for
                traffic_cost float estimated cost of monthly search traffic
represents the estimated cost of paid monthly traffic based on etv and cpc values
            ‘top_sights’ element in SERP
                type string type of element = ‘top_sights’
                items array additional items present in the element
if there are none, equals null
                    type string type of element = ‘top_sights_element
                    title string title of the item
                    url string top_sights_element URL
                    description string snippet of the element
                    rating object the item’s rating
the popularity rate based on reviews and displayed in SERP
                        rating_type string the type of rating
here you can find the following elements: Max5, Percents, CustomMax
                        value integer the value of the rating
                        votes_count integer the amount of feedback
                        rating_max integer the maximum value for a rating_type
                rank_group integer group rank in SERP
position within a group of elements with identical type values
positions of elements with different type values are omitted from rank_group
                rank_absolute integer absolute rank in SERP
absolute position among all the elements in SERP
                position string the alignment of the element in SERP
can take the following values:
left, right
                xpath string the XPath of the element
                title string title of the result in SERP
                etv float estimated traffic volume
estimated organic monthly traffic to the domain;
calculated as the product of CTR (click-through-rate) and search volume values of the keyword a given URL ranks for
                impressions_etv float estimated traffic volume based on impressions
estimated organic monthly traffic to the domain;
calculated as the product of CTR (click-through-rate) and impressions values of the keyword a given URL ranks for
                traffic_cost float estimated cost of monthly search traffic
represents the estimated cost of paid monthly traffic based on etv and cpc values
            ‘scholarly_articles’ element in SERP
                type string type of element = ‘scholarly_articles’
                items array additional items present in the element
if there are none, equals null
                    type string type of element = ‘scholarly_articles_element
                    title string title of the item
                    url string scholarly_articles_element URL
                    author string author
                    description string snippet of the element
                    rating array the item’s rating
the popularity rate based on reviews and displayed in SERP
                        rating_type string the type of rating
here you can find the following elements: Max5, Percents, CustomMax
                        value integer the value of the rating
                        votes_count integer the amount of feedback
                        rating_max integer the maximum value for a rating_type
                rank_group integer group rank in SERP
position within a group of elements with identical type values
positions of elements with different type values are omitted from rank_group
                rank_absolute integer absolute rank in SERP
absolute position among all the elements in SERP
                position string the alignment of the element in SERP
can take the following values:
left, right
                xpath string the XPath of the element
                title string title of the item
                url string URL of the result in SERP
                etv float estimated traffic volume
estimated organic monthly traffic to the domain;
calculated as the product of CTR (click-through-rate) and search volume values of the keyword a given URL ranks for
                impressions_etv float estimated traffic volume based on impressions
estimated organic monthly traffic to the domain;
calculated as the product of CTR (click-through-rate) and impressions values of the keyword a given URL ranks for
                traffic_cost float estimated cost of monthly search traffic
represents the estimated cost of paid monthly traffic based on etv and cpc values
            ‘popular_products’ element in SERP
                type string type of element = ‘popular_products’
                items array additional items present in the element
if there are none, equals null
                    type string type of element = ‘popular_products_element
                    title string title of the item
                    snippet string snippet of the element
                    price object price
                        current float current price
indicates the current price of the product or service featured in the result
                        regular float regular price
indicates the regular price of the product or service with no discounts applied
                        max_value float the maximum price
the maximum price of the product or service as indicated in the result
                        currency string currency of the listed price
ISO code of the currency applied to the price
                        is_price_range boolean price is provided as a range
indicates whether a price is provided in a range
                        displayed_price string price string in the result
raw price string as provided in the result
                    rating object the item’s rating
the popularity rate based on reviews and displayed in SERP
                        rating_type string the type of rating
here you can find the following elements: Max5, Percents, CustomMax
                        value integer the value of the rating
                        votes_count integer the amount of feedback
                        rating_max integer the maximum value for a rating_type
                rank_group integer group rank in SERP
position within a group of elements with identical type values
positions of elements with different type values are omitted from rank_group
                rank_absolute integer absolute rank in SERP
absolute position among all the elements in SERP
                position string the alignment of the element in SERP
can take the following values:
left, right
                xpath string the XPath of the element
                etv float estimated traffic volume
estimated organic monthly traffic to the domain;
calculated as the product of CTR (click-through-rate) and search volume values of the keyword a given URL ranks for
                impressions_etv float estimated traffic volume based on impressions
estimated organic monthly traffic to the domain;
calculated as the product of CTR (click-through-rate) and impressions values of the keyword a given URL ranks for
                traffic_cost float estimated cost of monthly search traffic
represents the estimated cost of paid monthly traffic based on etv and cpc values
            ‘podcasts’ element in SERP
                type string type of element = ‘podcasts’
                items array additional items present in the element
if there are none, equals null
                    type string type of element = ‘podcasts_element
                    title string title of the item
                    url string podcasts_element URL
                    snippet string snippet of the element
                    timestamp string date and time when the episode was added
in the format “year-month-date:minutes:UTC_difference_hours:UTC_difference_minutes”
example:
2019-11-15 12:57:46 +00:00
                    time_to_play string the total time it will take to play an episode
                rank_group integer group rank in SERP
position within a group of elements with identical type values
positions of elements with different type values are omitted from rank_group
                rank_absolute integer absolute rank in SERP
absolute position among all the elements in SERP
                position string the alignment of the element in SERP
can take the following values:
left, right
                xpath string the XPath of the element
                etv float estimated traffic volume
estimated organic monthly traffic to the domain;
calculated as the product of CTR (click-through-rate) and search volume values of the keyword a given URL ranks for
                impressions_etv float estimated traffic volume based on impressions
estimated organic monthly traffic to the domain;
calculated as the product of CTR (click-through-rate) and impressions values of the keyword a given URL ranks for
                traffic_cost float estimated cost of monthly search traffic
represents the estimated cost of paid monthly traffic based on etv and cpc values
            ‘questions_and_answers’ element in SERP
                type string type of element = ‘questions_and_answers’
                items array additional items present in the element
if there are none, equals null
                    type string type of element = ‘questions_and_answers_element
                    url string questions_and_answers_element URL
                    question_text string question included in the item
                    answer_text string answer included in the item
                    source string name of the source
                    votes integer number of votes
                rank_group integer group rank in SERP
position within a group of elements with identical type values
positions of elements with different type values are omitted from rank_group
                rank_absolute integer absolute rank in SERP
absolute position among all the elements in SERP
                position string the alignment of the element in SERP
can take the following values:
left, right
                xpath string the XPath of the element
                etv float estimated traffic volume
estimated organic monthly traffic to the domain;
calculated as the product of CTR (click-through-rate) and search volume values of the keyword a given URL ranks for
                impressions_etv float estimated traffic volume based on impressions
estimated organic monthly traffic to the domain;
calculated as the product of CTR (click-through-rate) and impressions values of the keyword a given URL ranks for
                traffic_cost float estimated cost of monthly search traffic
represents the estimated cost of paid monthly traffic based on etv and cpc values
            ‘hotels_pack’ element in SERP
                type string type of element = ‘hotels_pack’
                title string title of the result in SERP
                date_from string starting date of stay
in the format “year-month-date”
example:
2019-11-15
                date_to string ending date of stay
in the format “year-month-date”
example:
2019-11-17
                items array contains results featured in the ‘hotels_pack’ element of SERP
                    type string type of element = ‘hotels_pack_element’
                    title string title of the place
                    url string relevant URL
                    desription string description of the place in SERP
                    domain string domain in SERP
                    rating object the item’s rating
the popularity rate based on reviews and displayed in SERP
                        rating_type string the type of rating
here you can find the following elements: Max5, Percents, CustomMax
                        value float the value of the rating
                        votes_count integer the amount of feedback
                        rating_max integer the maximum value for a rating_type
                    price object price of booking a place for the specified dates of stay
                        current float current price
indicates the current price of booking a place for the specified dates of stay
                        regular float regular price
indicates the regular price of booking a place for the specified dates of stay
                        max_value float the maximum price
the maximum price of booking a place for the specified dates of stay
                        currency string currency of the listed price
ISO code of the currency applied to the price
                        is_price_range boolean price is provided as a range
indicates whether a price is provided in a range
                        displayed_price string price string in the result
raw price string as provided in the result
                    is_paid boolean indicates whether the element is an ad
                rank_group integer group rank in SERP
position within a group of elements with identical type values
positions of elements with different type values are omitted from rank_group
                rank_absolute integer absolute rank in SERP
absolute position among all the elements in SERP
                position string the alignment of the element in SERP
can take the following values:
left, right
                xpath string the XPath of the element
                etv float estimated traffic volume
estimated organic monthly traffic to the domain;
calculated as the product of CTR (click-through-rate) and search volume values of the keyword a given URL ranks for
                impressions_etv float estimated traffic volume based on impressions
estimated organic monthly traffic to the domain;
calculated as the product of CTR (click-through-rate) and impressions values of the keyword a given URL ranks for
                traffic_cost float estimated cost of monthly search traffic
represents the estimated cost of paid monthly traffic based on etv and cpc values
            ‘google_posts’ element in SERP
                type string type of element = ‘google_posts’
                posts_id string the identifier of the google_posts feature
                feature string the additional feature of the review
                cid string google-defined client id
unique id of a local establishment;
can be used with Google Reviews API to get a full list of reviews
                rank_group integer group rank in SERP
position within a group of elements with identical type values
positions of elements with different type values are omitted from rank_group
                rank_absolute integer absolute rank in SERP
absolute position among all the elements in SERP
                position string the alignment of the element in SERP
can take the following values:
left, right
                xpath string the XPath of the element
                etv float estimated traffic volume
estimated organic monthly traffic to the domain;
calculated as the product of CTR (click-through-rate) and search volume values of the keyword a given URL ranks for
                impressions_etv float estimated traffic volume based on impressions
estimated organic monthly traffic to the domain;
calculated as the product of CTR (click-through-rate) and impressions values of the keyword a given URL ranks for
                traffic_cost float estimated cost of monthly search traffic
represents the estimated cost of paid monthly traffic based on etv and cpc values
            ‘visual_stories’ element in SERP
                type string type of element = ‘visual_stories’
                items array contains results featured in the visual_stories element of SERP
                    type string type of element = ‘visual_stories_element’
                    title string title of the visual story
                    url string relevant URL
                    domain string domain in SERP
                rank_group integer group rank in SERP
position within a group of elements with identical type values
positions of elements with different type values are omitted from rank_group
                rank_absolute integer absolute rank in SERP
absolute position among all the elements in SERP
                position string the alignment of the element in SERP
can take the following values:
left, right
                xpath string the XPath of the element
                etv float estimated traffic volume
estimated organic monthly traffic to the domain;
calculated as the product of CTR (click-through-rate) and search volume values of the keyword a given URL ranks for
                impressions_etv float estimated traffic volume based on impressions
estimated organic monthly traffic to the domain;
calculated as the product of CTR (click-through-rate) and impressions values of the keyword a given URL ranks for
                traffic_cost float estimated cost of monthly search traffic
estimated organic monthly traffic to the domain;
represents the estimated cost of paid monthly traffic based on etv and cpc values
            ‘commercial units’ element in SERP
                type string type of element = ‘commercial_units’
                title string title of the visual story
                items array contains results featured in the commercial_units element of SERP
                    type string type of element = ‘commercial_units_element’
                    title string title of the element
                    url string relevant URL
                    domain string domain in SERP
                    price object price
                       current float current price
indicates the current price of the product or service featured in the result
                       regular float regular price
indicates the regular price of the product or service with no discounts applied
                       max_value float the maximum price
the maximum price of the product or service as indicated in the result
                       currency string currency of the listed price
ISO code of the currency applied to the price
                       is_price_range boolean price is provided as a range
indicates whether a price is provided in a range
                       displayed_price string price string in the result
raw price string as provided in the result
                    source string source
                    rating object the item’s rating
the popularity rate based on reviews and displayed in SERP
                       rating_type string the type of rating
here you can find the following elements: Max5, Percents, CustomMax
                       value integer the value of the rating
                       votes_count integer the amount of feedback
                       rating_max integer the maximum value for a rating_type
                rank_group integer group rank in SERP
position within a group of elements with identical type values
positions of elements with different type values are omitted from rank_group
                rank_absolute integer absolute rank in SERP
absolute position among all the elements in SERP
                position string the alignment of the element in SERP
can take the following values:
left, right
                xpath string the XPath of the element
                etv float estimated traffic volume
estimated organic monthly traffic to the domain;
calculated as the product of CTR (click-through-rate) and search volume values of the keyword a given URL ranks for
                impressions_etv float estimated traffic volume based on impressions
estimated organic monthly traffic to the domain;
calculated as the product of CTR (click-through-rate) and impressions values of the keyword a given URL ranks for
                traffic_cost float estimated cost of monthly search traffic
estimated organic monthly traffic to the domain;
represents the estimated cost of paid monthly traffic based on etv and cpc values
            ‘local services’ element in SERP
                type string type of element = ‘local_services’
                title string title of the local services element
                url string relevant URL
                domain string domain in SERP
                items array contains results featured in the local_services element of SERP
                    type string type of element = ‘local_services_element’
                    title string title of the element
                    url string relevant URL
                    domain string domain in SERP
                    description string description of the element
                    rating object the item’s rating
the popularity rate based on reviews and displayed in SERP
                       rating_type string the type of rating
here you can find the following elements: Max5, Percents, CustomMax
                       value integer the value of the rating
                       votes_count integer the amount of feedback
                       rating_max integer the maximum value for a rating_type
                    profile_image_url string URL to the image featured in the element
                rank_group integer group rank in SERP
position within a group of elements with identical type values
positions of elements with different type values are omitted from rank_group
                rank_absolute integer absolute rank in SERP
absolute position among all the elements in SERP
                position string the alignment of the element in SERP
can take the following values:
left, right
                xpath string the XPath of the element
                etv float estimated traffic volume
estimated organic monthly traffic to the domain;
calculated as the product of CTR (click-through-rate) and search volume values of the keyword a given URL ranks for
                impressions_etv float estimated traffic volume based on impressions
estimated organic monthly traffic to the domain;
calculated as the product of CTR (click-through-rate) and impressions values of the keyword a given URL ranks for
                traffic_cost float estimated cost of monthly search traffic
estimated organic monthly traffic to the domain;
represents the estimated cost of paid monthly traffic based on etv and cpc values
            ‘google_hotels’ element in SERP
                hotel_identifier string unique hotel identifier
unique hotel identifier assigned by Google;
example: "CgoIjaeSlI6CnNpVEAE"
                url string URL of the element
                rank_group integer group rank in SERP
position within a group of elements with identical type values
positions of elements with different type values are omitted from rank_group
                rank_absolute integer absolute rank in SERP
absolute position among all the elements in SERP
                position string the alignment of the element in SERP
can take the following values:
left, right
                xpath string the XPath of the element
                etv float estimated traffic volume
estimated organic monthly traffic to the domain;
calculated as the product of CTR (click-through-rate) and search volume values of the keyword a given URL ranks for
                impressions_etv float estimated traffic volume based on impressions
estimated organic monthly traffic to the domain;
calculated as the product of CTR (click-through-rate) and impressions values of the keyword a given URL ranks for
            ‘math_solver’ element in SERP
                type string type of element = ‘math_solver’
                title string title of the result in SERP
                result string solution to the equation
solution to the mathematical equation specified in the keyword field when setting a task
                items array additional items present in the element
if there are none, equals null
                    type string type of element = ‘math_solver_element
                    title string title of the item
                    expanded_element array expanded element
                        type string type of element = ‘math_solver_expanded_element
                        title string title of the element
                        solution array solution of the element
displays steps to solve the mathematical equation as specified in the element
                rank_group integer group rank in SERP
position within a group of elements with identical type values
positions of elements with different type values are omitted from rank_group
                rank_absolute integer absolute rank in SERP
absolute position among all the elements in SERP
                position string the alignment of the element in SERP
can take the following values:
left, right
                xpath string the XPath of the element
                etv float estimated traffic volume
estimated organic monthly traffic to the domain;
calculated as the product of CTR (click-through-rate) and search volume values of the keyword a given URL ranks for
                impressions_etv float estimated traffic volume based on impressions
estimated organic monthly traffic to the domain;
calculated as the product of CTR (click-through-rate) and impressions values of the keyword a given URL ranks for
                traffic_cost float estimated cost of monthly search traffic
estimated organic monthly traffic to the domain;
represents the estimated cost of paid monthly traffic based on etv and cpc values
extra array additional information about the keyword
    core_keyword string main keyword in a group
contains the main keyword in a group of keywords that share similarities across the keyword_info parameters
if the value is null, our database does not contain any keywords that match these criteria

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