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Setting Live ‘Bing Ads Audience Estimation’ Tasks

This endpoint provides estimated audience size for an ad campaign based on specified targeting criteria. It returns data on the total estimated audience, such as suggested bid and budget for an ad campaign and estimated engagement metrics.

If your system requires delivering instant results, the Live method is the best solution for you. Unlike the Standard method, this method doesn’t require making separate POST and GET requests to the corresponding endpoints.

If you don’t need to receive data in real-time, you can use the Standard method of data retrieval. This method requires making separate POST and GET requests, but it’s more affordable. Using this method you can retrieve the results after our system collects them.

Instead of ‘login’ and ‘password’ use your credentials from https://app.dataforseo.com/api-dashboard

<?php
// You can download this file from here https://cdn.dataforseo.com/v3/examples/php/php_RestClient.zip
require('RestClient.php');
$api_url = 'https://api.dataforseo.com/';
// Instead of 'login' and 'password' use your credentials from https://app.dataforseo.com/api-dashboard
$client = new RestClient($api_url, null, 'login', 'password');

$post_array = array();
// simple way to set a task
$post_array[] = array(
	"location_code" =gt; 2840,	
	"bid" =gt; 10
);
try {
	// POST /v3/keywords_data/bing/audience_estimation/live
	// the full list of possible parameters is available in documentation
	$result = $client-gt;post('/v3/keywords_data/bing/audience_estimation/live', $post_array);
	print_r($result);
	// do something with post result
} catch (RestClientException $e) {
	echo "\n";
	print "HTTP code: {$e-gt;getHttpCode()}\n";
	print "Error code: {$e-gt;getCode()}\n";
	print "Message: {$e-gt;getMessage()}\n";
	print  $e-gt;getTraceAsString();
	echo "\n";
}
$client = null;
?>

The above command returns JSON structured like this:

{
  "version": "0.1.20240801",
  "status_code": 20000,
  "status_message": "Ok.",
  "time": "12.1899 sec.",
  "cost": 0.075,
  "tasks_count": 1,
  "tasks_error": 0,
  "tasks": [
    {
      "id": "09271216-1535-0593-0000-a048a92b0309",
      "status_code": 20000,
      "status_message": "Ok.",
      "time": "12.0586 sec.",
      "cost": 0.075,
      "result_count": 1,
      "path": [
        "v3",
        "keywords_data",
        "bing",
        "audience_estimation",
        "live"
      ],
      "data": {
        "api": "keywords_data",
        "function": "audience_estimation",
        "se": "bing",
        "location_coordinate": "29.6821525,-82.4098881,100",
        "age": [
          "twenty_five_to_thirty_four",
          "eighteen_to_twenty_four",
          "unknown"
        ],
        "bid": 1,
        "daily_budget": 24,
        "gender": [
          "male"
        ],
        "industry": [
          806303407,
          806301758
        ],
        "job_function": [
          806298607
        ]
      },
      "result": [
        {
          "est_impressions": {
            "high": 476200,
            "low": 119000
          },
          "est_audience_size": {
            "high": 7400,
            "low": 1800
          },
          "est_clicks": {
            "high": 2100,
            "low": 530
          },
          "est_spend": {
            "high": 723,
            "low": 181
          },
          "est_cost_per_event": {
            "high": 1,
            "low": 0.34
          },
          "est_ctr": {
            "high": 0.67,
            "low": 0.27
          },
          "suggested_bid": 1.6,
          "suggested_budget": 100,
          "events_lost_to_bid": 0,
          "events_lost_to_budget": 0,
          "est_reach_audience_size": 33400,
          "est_reach_impressions": 6500000,
          "currency": "USDollar"
        }
      ]
    }
  ]
}

All POST data should be sent in the JSON format (UTF-8 encoding). The task setting is done using the POST method. When setting a task, you should send all task parameters in the task array of the generic POST array. You can send up to 2000 API calls per minute. Visit DataForSEO Help Center to get practical tips for request handling depending on your Keyword Data API payload volume.

Below you will find a detailed description of the fields you can use for setting a task.

Description of the fields for setting a task:

Field name Type Description
location_name string full name of search engine location
required field if you don’t specify location_code or location_coordinate
if you use this field, you don’t need to specify location_code or location_coordinate
you can receive the list of available locations of the search engine with their location_name by making a separate request to https://api.dataforseo.com/v3/keywords_data/bing/locations
example:
London,England,United Kingdom
location_code integer search engine location code
required field if you don’t specify location_name or location_coordinate
if you use this field, you don’t need to specify location_name or location_coordinate
you can receive the list of available locations of the search engines with their location_code by making a separate request to https://api.dataforseo.com/v3/keywords_data/bing/locations
example:
2840
location_coordinate string GPS coordinates of a location
required field if you don’t specify location_name or location_code
if you use this field, you don’t need to specify location_name or location_code
location_coordinate parameter should be specified in the “latitude,longitude,radius (in km)” format
the data will be provided for the country the specified coordinates belong to
example:
29.6821525,-82.4098881,100
age array selection of age ranges for targeting
possible values: eighteen_to_twenty_four, fifty_to_sixty_four, sixty_five_and_above, thirteen_to_seventeen, thirty_five_to_forty_nine, twenty_five_to_thirty_four, unknown, zero_to_twelve
bid float desired bid setting value in USD
maximum value: 1000
daily_budget float daily campaign budget value in USD
maximum value: 10000
gender array gender to target
possible values: male, female, unknown
industry array industry of LinkedIn profile targeting

if you use this field, you can receive the list of available industry names with industry_id by making a separate request to the https://api.dataforseo.com/v3/keywords_data/bing/audience_estimation/industries

example: 806301758

job_function array job function of LinkedIn profile targeting

if you use this field, you can receive the list of available job function names with job_function_id by making a separate request to the https://api.dataforseo.com/v3/keywords_data/bing/audience_estimation/job_functions

example: 806300451

As a response of the API server, you will receive JSON-encoded data containing a tasks array with the information specific to the set tasks.

Description of the fields in the results array:

Field name Type Description
version string the current version of the API
status_code integer general status code
you can find the full list of the response codes here
Note: we strongly recommend designing a necessary system for handling related exceptional or error conditions
status_message string general informational message
you can find the full list of general informational messages here
time string execution time, seconds
cost float total tasks cost, USD
tasks_count integer the number of tasks in the tasks array
tasks_error integer the number of tasks in the tasks array returned with an error
tasks array array of tasks
        id string task identifier
unique task identifier in our system in the UUID format
        status_code integer status code of the task
generated by DataForSEO; can be within the following range: 10000-60000
you can find the full list of response codes here
        status_message string informational message of the task
you can find the full list of general informational messages here
        time string execution time, seconds
        cost float cost of the task, USD
        result_count integer number of elements in the result array
        path array URL path
        data object contains the same parameters that you specified in the POST request
        result array array of results
            est_impressions object monthly estimated impressions range
                high integer indicates the upper bound of the range result
                low integer indicates the lower bound of the range result
            est_audience_size object monthly estimated reach user count range
                high integer indicates the upper bound of the range result
                low integer indicates the lower bound of the range result
            est_clicks object monthly estimated click count range
                high integer indicates the upper bound of the range result
                low integer indicates the lower bound of the range result
            est_spend object monthly estimated spending range
                high integer indicates the upper bound of the range result
                low integer indicates the lower bound of the range result
            est_cost_per_event object indicates the estimated cost per event with range result
                high float indicates the upper bound of the range result
                low float indicates the lower bound of the range result
            est_ctr object estimated click-through rate range
                high float indicates the upper bound of the range result
                low float indicates the lower bound of the range result
            suggested_bid float suggested bid value under the current targeting
            suggested_budget integer suggested daily budget value under the current targeting and bid
            events_lost_to_bid integer indicates event lost count due to insufficient input bid
            events_lost_to_budget integer indicates the event lost count due to insufficient input budget
            est_reach_audience_size integer monthly estimated user count
            est_reach_impressions integer monthly estimated impressions
            currency integer currency name

example: USDollar

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