Yahoo SERP API: Overview

Yahoo SERP API provides search results based on the Yahoo Organic search engine.

The returned results are specific to the indicated keyword, language and location parameters. We emulate set location with the highest accuracy so that the results you receive will match the actual search results for the specified parameters at the time of task setting. You can always check the returned results accessing the check_url in the Incognito mode to make sure the received data is entirely relevant. Note that user preferences, search history, and other personalized search factors are ignored by our system and thus would not be reflected in the returned SERP results.

You can indicate the following device and OS types that you would like to receive SERP results for when setting a task:

SERP API makes use of rank_group and rank_absolute parameters that show search engine result’s position among the group of elements or across all the elements in SERP respectively. Learn more about the difference between rank absolute and rank group in our help article.

Yahoo SERP functions

The cost of using Yahoo Organic SERP endpoints depends on the selected method and priority of task execution. Available methods and priorities are described below.

Yahoo SERP API provides search engine results with three functions: Regular, Advanced, and HTML.

The Regular function provides up to 100 organic search results for the specified keyword, search engine, and location. Note that this endpoint does not provide a complete overview of the extra elements of SERPs. Please, refer to Yahoo {{normal_se_type}} SERP Advanced if your project requires a detailed depiction of SERPs.

The Advanced function provides data on the top 100 search engine results for the specified keyword, search engine, and location. This endpoint will supply a complete overview of featured snippets and other extra elements of SERPs.

The HTML function provides a raw SERP HTML page for the specified keyword, search engine, and location.
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Methods

The cost of using Yahoo SERP endpoints depends on the selected method and priority of task execution. Available methods and priorities are described below.

DataForSEO has two main methods to deliver SERP results: Standard and Live.

If your system requires delivering instant results, the Live method is the best solution for you. Unlike the Standard method, this method doesn’t require making separate POST and GET requests to the corresponding endpoints.

If you don’t need to receive data in real-time, you can use the Standard method of data retrieval. This method requires making separate POST and GET requests, but it’s more affordable. Using this method, you can retrieve the results after our system collects them.

Alternatively, you can specify pingback_url or postback_url when setting a task, and we will notify you on completion of tasks or send the results to you respectively. Note that if you use the postback_url field, you should also indicate the function that will be applied for data retrieval: regular or html.

If you need to set several tasks, you can receive the list of id for all completed tasks using ‘Tasks Ready’ endpoint, and then collect the results of each separate task using ‘Task GET’ endpoint.

Learn more about task completion and obtaining a list of completed tasks in this help center article.

You can send up to 2000 POST and GET API calls per minute in total, with each POST call containing no more than 100 tasks. Contact us if you would like to raise the limit. Visit DataForSEO Help Center to get practical tips for request handling depending on your SERP API payload volume.

Priorities and cost

The Live method delivers results in real-time, and accordingly, the cost of requests made using this method will be the highest.

The Standard method has two different priorities that stand for the relative speed of task execution and have different prices:

1. Normal priority;
2. High priority.

Note: setting depth above the default value will increase the cost of the task. For example, if the default value is 100, you will be billed for every 100 results. So, if you specify "depth": 150, the price for the task will be multiplied by 2 and you will be billed as for 200 results.

The cost can be calculated on the Pricing page. To learn more about the cost of all SERP API methods, priorities, and additional parameters, please refer to this help article.

You can test Yahoo SERP API for free using DataForSEO Sandbox.