serp/google/ai_mode/live/advanced

Live Google AI Mode SERP Advanced

‌‌
Google AI Mode SERP API provides search results from the AI Mode feature of Google Search.

POST

Your account will be charged for each request.
The cost can be calculated on the Pricing page.

All POST data should be sent in the JSON format (UTF-8 encoding). The task setting is done using the POST method. When setting a task, you should send all task parameters in the task array of the generic POST array. You can send up to 2000 API calls per minute, each Live SERP API call can contain only one task.

Below you will find a detailed description of the parameters that are required or recommended for setting a task.

Main Parameters

Field name	Type	Description
`keyword`	string	keyword required field you can specify up to 700 characters in the `keyword` field all %## will be decoded (plus character ‘+’ will be decoded to a space character) if you need to use the “%” character for your `keyword`, please specify it as “%25”; if you need to use the “+” character for your `keyword`, please specify it as “%2B” learn more about rules and limitations of `keyword` and `keywords` fields in DataForSEO APIs in this Help Center article
`location_code`	integer	search engine location code required field if you don't specify `location_name` or `location_coordinate` if you use this field, you don't need to specify `location_name` or `location_coordinate` you can receive the list of available locations of the search engines with their `location_code` by making a separate request to the `https://api.dataforseo.com/v3/serp/google/locations` Note: check Google Search Help for the list of countries where AI Mode is currently available
`language_code`	string	search engine language code required field if you don't specify `language_name`; if you use this field, you don't need to specify `language_name`; you can receive the list of available languages of the search engine with their `language_code` by making a separate request to the `https://api.dataforseo.com/v3/serp/google/ai_mode/languages`
`device`	string	device type optional field return results for a specific device type can take the values:`desktop`, `mobile` default value: `desktop`

Below you will find a drop-down list with the additional parameters you can use for setting a task.

Additional Parameters

Field name	Type	Description
`location_name`	string	full name of search engine location required field if you don't specify `location_code` or `location_coordinate` if you use this field, you don't need to specify `location_code` or `location_coordinate` you can receive the list of available locations of the search engine with their `location_name` by making a separate request to the `https://api.dataforseo.com/v3/serp/google/locations` Note: check Google Search Help for the list of countries where AI Mode is currently available
`language_name`	string	full name of search engine language required field if you don't specify `language_code`; if you use this field, you don't need to specify `language_code`; you can receive the list of available languages of the search engine with their `language_name` by making a separate request to the `https://api.dataforseo.com/v3/serp/google/ai_mode/languages`;
`os`	string	device operating system optional field if you specify `desktop` in the `device` field, choose from the following values: `windows`, `macos` default value: `windows` if you specify `mobile` in the `device` field, choose from the following values: `android`, `ios` default value: `android`
`tag`	string	user-defined task identifier optional field the character limit is 255 you can use this parameter to identify the task and match it with the result you will find the specified `tag` value in the `data` object of the response
`calculate_rectangles`	boolean	calculate pixel rankings for SERP elements in advanced results optional field pixel ranking refers to the distance between the result snippet and top left corner of the screen; Visit Help Center to learn more>> by default, the parameter is set to `false` Note: if set to `true`, the charge per task will be multiplied by 2
`browser_screen_width`	integer	browser screen width optional field you can set a custom browser screen width to calculate pixel rankings for a particular device; can be specified within the following range: `240-9999`; by default, the parameter is set to: `1920` for `desktop`; `360` for `mobile` on `android`; `375` for `mobile` on `iOS`; Note: to use this parameter, set `calculate_rectangles` to `true`
`browser_screen_height`	integer	browser screen height optional field you can set a custom browser screen height to calculate pixel rankings for a particular device; can be specified within the following range: `240-9999`; by default, the parameter is set to: `1080` for `desktop`; `640` for `mobile` on `android`; `812` for `mobile` on `iOS`; Note: to use this parameter, set `calculate_rectangles` to `true`
`browser_screen_resolution_ratio`	integer	browser screen resolution ratio optional field you can set a custom browser screen resolution ratio to calculate pixel rankings for a particular device; can be specified within the following range: `0.5-3`; by default, the parameter is set to: `1` for `desktop`; `3` for `mobile` on `android`; `3` for `mobile` on `iOS`; Note: to use this parameter, set `calculate_rectangles` to `true`
`location_coordinate`	string	GPS coordinates of a location required field if you don't specify `location_name` or `location_code` if you use this field, you don't need to specify `location_name` or `location_code` `location_coordinate` parameter should be specified in the "latitude,longitude,zoom" format if "zoom" is not specified, 9z will be applied as a default value the maximum number of decimal digits for "latitude" and "longitude": 7 the minimum value for "zoom": 4z the maximum value for "zoom": 18z example: `52.6178549,-155.352142,18z`

‌
‌‌As a response of the API server, you will receive JSON-encoded data containing a tasks array with the information specific to the set tasks.
‌
Description of the fields in the results array:

Field name	Type	Description
`version`	string	the current version of the API
`status_code`	integer	general status code you can find the full list of the response codes here Note: we strongly recommend designing a necessary system for handling related exceptional or error conditions
`status_message`	string	general informational message you can find the full list of general informational messages here
`time`	string	execution time, seconds
`cost`	float	total tasks cost, USD
`tasks_count`	integer	the number of tasks in the `tasks`* array*
`tasks_error`	integer	the number of tasks in the `tasks`* array returned with an error*
`tasks`	array	array of tasks
`id`	string	task identifier unique task identifier in our system in the UUID format
`status_code`	integer	status code of the task generated by DataForSEO; can be within the following range: 10000-60000 you can find the full list of the response codes here
`status_message`	string	informational message of the task you can find the full list of general informational messages here
`time`	string	execution time, seconds
`cost`	float	cost of the task, USD
`result_count`	integer	number of elements in the `result` array
`path`	array	URL path
`data`	object	contains the same parameters that you specified in the POST request
`result`	array	array of results
`keyword`	string	keyword received in a POST array the keyword is returned with decoded %## (plus symbol '+' will be decoded to a space character)
`type`	string	search engine type in a POST array
`se_domain`	string	search engine domain in a POST array
`location_code`	integer	location code in a POST array
`language_code`	string	language code in a POST array
`check_url`	string	direct URL to search engine results you can use it to make sure that we provided exact results
`datetime`	string	date and time when the result was received in the UTC format: “yyyy-mm-dd hh-mm-ss +00:00” example: `2019-11-15 12:57:46 +00:00`
`spell`	object	autocorrection of the search engine if the search engine provided results for a keyword that was corrected, we will specify the keyword corrected by the search engine and the type of autocorrection; in this case, the value will be `null`
`keyword`	string	keyword obtained as a result of search engine autocorrection the results will be provided for the corrected keyword
`type`	string	type of autocorrection possible values: `did_you_mean`, `showing_results_for`, `no_results_found_for`, `including_results_for`
`refinement_chips`	object	search refinement chips in this case, the value will be `null`
`type`	string	type of element='refinement_chips'n
`xpath`	string	the XPath of the element
`items`	array	items of the element
`type`	string	type of element='refinement_chips_element'n
`title`	string	title of the element
`url`	string	search URL with refinement parameters
`domain`	string	domain in SERP
`options`	array	further search refinement options
`type`	string	type of element='refinement_chips_option'
`title`	string	title of the element
`url`	string	search URL with refinement parameters
`domain`	string	domain in SERP
`item_types`	array	types of search results in SERP contains types of search results (`items`) found in SERP. possible item types: `ai_overview`
`se_results_count`	integer	total number of results in SERP
`items_count`	integer	the number of results returned in the `items`* array*
`items`	array	elements of search results found in SERP
`ai_overview`	object
`type`	string	type of element='ai_overview'
`rank_group`	integer	group rank in SERP position within a group of elements with identical `type` values positions of elements with different `type` values are omitted from `rank_group`
`rank_absolute`	integer	absolute rank in SERP absolute position among all the elements in SERP
`page`	integer	SERP page SERP page on which the element ranks
`position`	string	the alignment of the element in SERP can take the following values: `left`, `right`
`xpath`	string	the XPath of the element
`markdown`	string	content of the element in markdown format the text of the `ai_overview` formatted in the markdown markup language
`items`	array	items present in the element
`type`	string	type of element = 'ai_overview_element'
`position`	string	the alignment of the element in SERP can take the following values: `left`, `right`
`title`	string	title of the element
`text`	string	text or description of the element in SERP
`markdown`	string	content of the element in markdown format
`links`	array	website links featured in the element if there are none, equals `null`
`type`	string	type of element = 'link_element'
`title`	string	link anchor text
`description`	string	link description
`url`	string	link URL
`domain`	string	domain in SERP
`images`	array	images of the element if there are none, equals `null`
`type`	string	type of element = 'images_element'
`alt`	string	alt tag of the image
`url`	string	relevant URL
`image_url`	string	URL of the image the URL leading to the image on the original resource or DataForSEO storage (in case the original source is not available)
`references`	array	references relevant to the element includes references to webpages that were used to generate the `ai_overview_element`
`type`	string	type of element = 'ai_overview_reference'
`source`	string	reference source name or title
`domain`	string	domain name of the reference
`url`	string	reference page URL
`title`	string	reference page title
`text`	string	reference text text snippet from the page that was used to generate the `ai_overview_element`
`type`	string	type of element = 'ai_overview_video_element'
`position`	string	the alignment of the element in SERP can take the following values: `left`, `right`
`title`	string	title of the element
`snippet`	string	additional information for the video
`url`	string	URL of the link to the video
`domain`	string	domain of the website hosting the video
`image_url`	string	URL to the image thumbnail of the video
`source`	string	name of the source of the video
`date`	string	date when the video was published or indexed example: `Apr 26, 2024`
`timestamp`	string	date and time when the video was published or indexed in the UTC format: "yyyy-mm-dd hh-mm-ss +00:00" example: `2019-11-15 12:57:46 +00:00`
`type`	string	type of element = 'ai_overview_table_element'
`position`	string	the alignment of the element in SERP can take the following values: `left`, `right`
`markdown`	string	content of the element in markdown format
`table`	object	table present in the element the header and content of the table present in the element
`table_header`	array	content in the header of the table
`table_content`	array	array of contents of the table present in the element each array represents the table row
`references`	array	references relevant to the element includes references to webpages that were used to generate the `ai_overview_element`
`type`	string	type of element = 'ai_overview_reference'
`source`	string	reference source name or title
`domain`	string	domain name of the reference
`url`	string	reference page URL
`title`	string	reference page title
`text`	string	reference text text snippet from the page that was used to generate the `ai_overview_element`
`type`	string	type of element = 'ai_overview_expanded_element'
`position`	string	the alignment of the element in SERP can take the following values: `left`, `right`
`title`	string	title of the element in SERP
`text`	string	additional text of the element in SERP
`components`	array	array of components of the element
`type`	array	type of component = 'ai_overview_expanded_component'
`title`	string	title of the element in SERP
`text`	string	text of the component
`markdown`	string	text of the component in the markdwon format
`images`	array	images of the component if there are none, equals `null`
`type`	string	type of element = 'images_element'
`alt`	string	alt tag of the image
`url`	string	relevant URL
`image_url`	string	URL of the image the URL leading to the image on the original resource or DataForSEO storage (in case the original source is not available)
`links`	array	sitelinks the links shown below some of Google's search results if there are none, equals `null`
`type`	string	type of element = 'link_element'
`title`	string	title of the link
`description`	string	description of the link
`url`	string	URL in link
`domain`	string	domain in link
`references`	array	additional references relevant to the item includes references to webpages that may have been used to generate the `ai_overview`
`type`	string	type of element = 'ai_overview_reference'
`source`	string	reference source name or title
`domain`	string	domain name of the reference
`url`	string	reference page URL
`title`	string	reference page title
`text`	string	reference text text snippet from the page that was used to generate the `ai_overview_element`
`type`	string	type of element = 'ai_overview_shopping'
`position`	string	the alignment of the element in SERP can take the following values: `left`, `right`
`title`	string	title of the element in SERP
`markdown`	string	content of the element in markdown format the text of the `ai_overview` formatted in the markdown markup language
`items`	array	items present in the element
`type`	string	type of element = 'ai_overview_shopping_element'
`product_id`	string	product ID in a POST array learn more about the parameter in this help center guide
`title`	string	title of the element
`url`	string	search URL with refinement parameters
`domain`	string	domain in SERP
`rating`	object	product rating the popularity rate based on reviews if there is none, the value will be `null`
`rating_type`	string	the type of rating here you can find the following elements: `Max5`, `Percents`, `CustomMax`
`value`	float	the value of the rating
`votes_count`	integer	the amount of feedback
`rating_max`	integer	the maximum value for a `rating_type`
`price`	object	product price product price details on the seller's website; if there is none, the value will be `null`
`current`	float	current price indicates the current price of the shopping element
`regular`	float	regular price indicates the regular price of the shopping element
`max_value`	float	the maximum price indicates the maximum price of the shopping element
`currency`	string	currency of the listed price ISO code of the currency applied to the price
`is_price_range`	boolean	price is provided as a range indicates whether a price is provided in a range
`displayed_price`	string	price string in the result raw price string as provided in the result
`seller`	string	product seller name of the product's seller as displayed in search results
`snippet`	string	additional information about the result
`marketplace`	string	merchant account provider e-commerce site that hosts products or websites of individual sellers under the same merchant account example: `by Google`
`marketplace_url`	string	URL to the merchant account provider e-commerce site that hosts products or websites of individual sellers under the same merchant account
`image_url`	string	URL of the image the URL leading to the image on the original resource or DataForSEO storage (in case the original source is not available)
`references`	array	additional references relevant to the item includes references to webpages that may have been used to generate the `ai_overview`
`type`	string	type of element = 'ai_overview_reference'
`source`	string	reference source name or title
`domain`	string	domain name of the reference
`url`	string	reference page URL
`title`	string	reference page title
`text`	string	reference text text snippet from the page that was used to generate the `ai_overview_element`
`rectangle`	object	rectangle parameters contains cartesian coordinates and pixel dimensions of the result's snippet in SERP equals `null` if `calculate_rectangles` in the POST request is not set to `true`
`x`	integer	x-axis coordinate x-axis coordinate of the top-left corner of the result's snippet, where top-left corner of the screen is the origin
`y`	integer	y-axis coordinate y-axis coordinate of the top-left corner of the result's snippet, where top-left corner of the screen is the origin
`width`	integer	width of the element in pixels
`height`	integer	height of the element in pixels

‌‌

Instead of ‘login’ and ‘password’ use your credentials from https://app.dataforseo.com/api-access

# Instead of 'login' and 'password' use your credentials from https://app.dataforseo.com/api-access 
login="login" 
password="password" 
cred="$(printf ${login}:${password} | base64)" 
curl --location --request POST "https://api.dataforseo.com/v3/serp/google/ai_mode/live/advanced" 
--header "Authorization: Basic ${cred}"  
--header "Content-Type: application/json" 
--data-raw '[
    {
        "language_code": "en",
        "location_code": 2840,
        "keyword": "what is google ai mode"
    }
]'

<?php
// You can download this file from here https://cdn.dataforseo.com/v3/examples/php/php_RestClient.zip
require('RestClient.php');
$api_url = 'https://api.dataforseo.com/';
try {
   // Instead of 'login' and 'password' use your credentials from https://app.dataforseo.com/api-access
   $client = new RestClient($api_url, null, 'login', 'password');
} catch (RestClientException $e) {
   echo "n";
   print "HTTP code: {$e->getHttpCode()}n";
   print "Error code: {$e->getCode()}n";
   print "Message: {$e->getMessage()}n";
   print  $e->getTraceAsString();
   echo "n";
   exit();
}
$post_array = array();
// You can set only one task at a time
$post_array[] = array(
   "language_code" => "en",
   "location_code" => 2840,
   "keyword" => mb_convert_encoding("what is google ai mode", "UTF-8")
);
if (count($post_array) > 0) {
try {
    // POST /v3/serp/google/ai_mode/live/advanced
    // in addition to 'google' and 'ai_mode' you can also set other search engine and type parameters
    // the full list of possible parameters is available in documentation
    $result = $client->post('/v3/serp/google/ai_mode/live/advanced', $post_array);
    print_r($result);
    // do something with post result
} catch (RestClientException $e) {
    echo "n";
    print "HTTP code: {$e->getHttpCode()}n";
    print "Error code: {$e->getCode()}n";
    print "Message: {$e->getMessage()}n";
    print  $e->getTraceAsString();
    echo "n";
}
$client = null;
?>

const axios = require('axios');

axios({
    method: 'post',
    url: 'https://api.dataforseo.com/v3/serp/google/ai_mode/live/advanced',
    auth: {
        username: 'login',
        password: 'password'
    },
    data: [{
        "language_code": "en",
        "location_code": 2840,
        "keyword": encodeURI("what is google ai mode")
    }],
    headers: {
        'content-type': 'application/json'
    }
}).then(function (response) {
    var result = response['data']['tasks'];
    // Result data
    console.log(result);
}).catch(function (error) {
    console.log(error);
});

from client import RestClient
# You can download this file from here https://cdn.dataforseo.com/v3/examples/python/python_Client.zip

client = RestClient("login", "password")
post_data = dict()
# You can set only one task at a time
post_data[len(post_data)] = dict(
    language_code="en",
    location_code=2840,
    keyword="what is google ai mode"
)
# POST /v3/serp/google/ai_mode/live/advanced
# in addition to 'google' and 'ai_mode' you can also set other search engine and type parameters
# the full list of possible parameters is available in documentation
response = client.post("/v3/serp/google/ai_mode/live/advanced", post_data)
# you can find the full list of the response codes here https://docs.dataforseo.com/v3/appendix/errors
if response["status_code"] == 20000:
    print(response)
    # do something with result
else:
    print("error. Code: %d Message: %s" % (response["status_code"], response["status_message"]))

using Newtonsoft.Json;
using System;
using System.Collections.Generic;
using System.Net.Http;
using System.Threading.Tasks;

namespace DataForSeoDemos
{
    public static partial class Demos
    {
        public static async Task serp_live_advanced()
        {
            var httpClient = new HttpClient
            {
                BaseAddress = new Uri("https://api.dataforseo.com/"),
                // Instead of 'login' and 'password' use your credentials from https://app.dataforseo.com/api-access
                // DefaultRequestHeaders = { Authorization = new AuthenticationHeaderValue("Basic", Convert.ToBase64String(Encoding.ASCII.GetBytes("login:password"))) }
            };
            var postData = new List<object>();
            // You can set only one task at a time
            postData.Add(new
            {
                language_code = "en",
                location_code = 2840,
                keyword = "what is google ai mode"
            });
            // POST /v3/serp/google/ai_mode/live/advanced
            // in addition to 'google' and 'ai_mode' you can also set other search engine and type parameters
            // the full list of possible parameters is available in documentation
            var taskPostResponse = await httpClient.PostAsync("/v3/serp/google/ai_mode/live/advanced", new StringContent(JsonConvert.SerializeObject(postData)));
            var result = JsonConvert.DeserializeObject<dynamic>(await taskPostResponse.Content.ReadAsStringAsync());
            // you can find the full list of the response codes here https://docs.dataforseo.com/v3/appendix/errors
            if (result.status_code == 20000)
            {
                // do something with result
                Console.WriteLine(result);
            }
            else
                Console.WriteLine($"error. Code: {result.status_code} Message: {result.status_message}");
        }
    }
}

The above command returns JSON structured like this:

{
  "version": "0.1.20260223",
  "status_code": 20000,
  "status_message": "Ok.",
  "time": "12.8697 sec.",
  "cost": 0.004,
  "tasks_count": 1,
  "tasks_error": 0,
  "tasks": [
    {
      "id": "02241638-1535-0139-0000-f0c53c397c88",
      "status_code": 20000,
      "status_message": "Ok.",
      "time": "11.3557 sec.",
      "cost": 0.004,
      "result_count": 1,
      "path": [
        "v3",
        "serp",
        "google",
        "ai_mode",
        "live",
        "advanced"
      ],
      "data": {
        "api": "serp",
        "function": "live",
        "se": "google",
        "se_type": "ai_mode",
        "language_name": "English",
        "location_name": "London,England,United Kingdom",
        "keyword": "iphone 16 price comparison",
        "device": "desktop",
        "os": "windows"
      },
      "result": [
        {
          "keyword": "iphone 16 price comparison",
          "type": "ai_mode",
          "se_domain": "google.com",
          "location_code": 1006886,
          "language_code": "en",
          "check_url": "https://www.google.com/search?q=iphone%2016%20price%20comparison&hl=en&gl=GB&udm=50&uule=w+CAIQIFISCXXeIa8LoNhHEZkq1d1aOpZS",
          "datetime": "2026-02-24 14:38:25 +00:00",
          "spell": null,
          "refinement_chips": null,
          "item_types": [
            "ai_overview"
          ],
          "se_results_count": 0,
          "items_count": 1,
          "items": [
            {
              "type": "ai_overview",
              "rank_group": 1,
              "rank_absolute": 1,
              "page": 1,
              "position": "left",
              "xpath": "/html[1]/body[1]/div[2]/div[1]/div[9]/div[1]/div[2]/div[1]/section[1]/div[1]/div[1]/div[3]/div[1]/div[6]/div[1]/div[1]/div[1]/div[3]",
              "markdown": "The iPhone 16 series starts at **£599 / $599** for the [iPhone 16e](https://www.google.com/search?ibp=oshop&prds=pvt:hg,pvo:29,mid:576462880781495626,imageDocid:7398186838865327481,gpcid:14126173308846421367,headlineOfferDocid:1127918481051440950,catalogid:6232195553081206070,productDocid:4339668247161124257,rds:CSS_PC_14126173308846421367%7CPC_14126173308846421367%7CPROD_CSS_PC_14126173308846421367%7CPROD_PC_14126173308846421367&q=product&sa=X&ved=2ahUKEwjh58G0rfKSAxVoPEQIHXzkGwgQxa4PegQIAhAD) and ranges up to **£1,599 / $1,599** for the top-tier [iPhone 16 Pro Max](https://www.google.com/search?ibp=oshop&prds=pvt:hg,pvo:29,mid:576462492849692868,imageDocid:17679513203478999390,gpcid:5947667959674427990,headlineOfferDocid:17383852530810184723,catalogid:10702330202256481728,productDocid:7883580942214823167,rds:CSS_PC_5947667959674427990%7CPC_5947667959674427990%7CPROD_CSS_PC_5947667959674427990%7CPROD_PC_5947667959674427990&q=product&sa=X&ved=2ahUKEwjh58G0rfKSAxVoPEQIHXzkGwgQxa4PegQIAhAF) with 1TB of storage . While Apple's official pricing is fixed, third-party retailers like [Argos](https://www.argos.co.uk/product/7332520?&utm_custom6=LIA&utm_source=google&utm_medium=free_listing&utm_campaign=merchant_center&deeplink=true) and [Currys](https://www.currys.co.uk/products/apple-iphone-16e-128-gb-black-10276701.html) often offer discounts of up to 9% on specific models.[[1]](https://www.cnet.com/deals/best-iphone-16-deals/#:~:text=iPhone%2016E:%20$599%20to%20$899,Pro%20Max:%20$1%2C199%20to%20$1%2C599)[[2]](https://www.macrumors.com/2025/02/21/how-much-does-iphone-16-cost/#:~:text=Friday%20February%2021%2C%202025%205,16e%20%28Don't%20Buy%29)[[3]](https://www.google.com/search?q=product&prds=pvt:hg,productid:4339668247161124257,catalogid:6232195553081206070,gpcid:14126173308846421367,mid:576462880781495626&ibp=oshop)[[4]](https://www.google.com/search?q=product&prds=pvt:hg,productid:2037843367107876121,catalogid:10946276701947621633,gpcid:8897179128216049295,mid:576462819791058017&ibp=oshop)[[5]](https://www.whistleout.com.au/MobilePhones/News/iPhone-16-price-cut#:~:text=Apple%20is%20already%20charging%20the%20new%20prices,iPhone%2016%2C%20which%20still%20starts%20at%20$999.)nnUK Price Comparison by Model (SIM-Free)nnRetail prices in the UK vary slightly between the official Apple Store and major electronics retailers.nn[![Apple iPhone 16e](https://api.dataforseo.com/cdn/i/02241638-1535-0139-0000-f0c53c397c88:16)nApple iPhone 16e £499.00 & more prices Argos & more 4.6 (8.5k)](https://www.google.com/search?ibp=oshop&prds=pvt:hg,pvo:29,mid:576462880781495626,imageDocid:12776322387042703964,gpcid:14126173308846421367,headlineOfferDocid:2765031151775529718,catalogid:6232195553081206070,productDocid:4339668247161124257,rds:CSS_PC_14126173308846421367%7CPC_14126173308846421367%7CPROD_CSS_PC_14126173308846421367%7CPROD_PC_14126173308846421367&q=product&sa=X&ved=2ahUKEwjh58G0rfKSAxVoPEQIHXzkGwgQgLcPegQIBhAC) nn- **Argos/Currys** : £499 (currently discounted from £549).n- **Apple Store** : £599.nn[![Apple iPhone 16](https://api.dataforseo.com/cdn/i/02241638-1535-0139-0000-f0c53c397c88:17)nApple iPhone 16 £649.00 £699.00 & more prices Currys & more 4.7 (26.6k)](https://www.google.com/search?ibp=oshop&prds=pvt:hg,pvo:29,mid:576460833570787340,imageDocid:13931664520510243125,gpcid:1465601687215425854,headlineOfferDocid:3959967330461980312,catalogid:14710581654902521012,productDocid:1337961092622867211,rds:CSS_PC_1465601687215425854%7CPC_1465601687215425854%7CPROD_CSS_PC_1465601687215425854%7CPROD_PC_1465601687215425854&q=product&sa=X&ved=2ahUKEwjh58G0rfKSAxVoPEQIHXzkGwgQgLcPegQIBhAN) nn- **Argos/Mobiles.co.uk** : £649.n- **Apple Store/Tesco** : £699.nn[![Apple iPhone 16 Plus](https://api.dataforseo.com/cdn/i/02241638-1535-0139-0000-f0c53c397c88:18)nApple iPhone 16 Plus £749.00 £799.00 & more prices Currys & more 4.7 (8.7k)](https://www.google.com/search?ibp=oshop&prds=pvt:hg,pvo:29,mid:576462819791058017,imageDocid:11820892857456011017,gpcid:8897179128216049295,headlineOfferDocid:1132731325589855711,catalogid:10946276701947621633,productDocid:2037843367107876121,rds:CSS_PC_8897179128216049295%7CPC_8897179128216049295%7CPROD_CSS_PC_8897179128216049295%7CPROD_PC_8897179128216049295&q=product&sa=X&ved=2ahUKEwjh58G0rfKSAxVoPEQIHXzkGwgQgLcPegQIBhAY) nn- **Argos/Currys** : £749.n- **Apple Store** : £799.nn[![Apple iPhone 16 Pro](https://api.dataforseo.com/cdn/i/02241638-1535-0139-0000-f0c53c397c88:19)nApple iPhone 16 Pro £949.00 & more prices We Buy Any Mobile & more 4.5 (21.2k)](https://www.google.com/search?ibp=oshop&prds=pvt:hg,pvo:29,mid:576462796115543865,imageDocid:13551843893921557809,gpcid:10943350843658421229,headlineOfferDocid:2136782112117178687,catalogid:6127149605808509243,productDocid:7014898487207829112,rds:CSS_PC_10943350843658421229%7CPC_10943350843658421229%7CPROD_CSS_PC_10943350843658421229%7CPROD_PC_10943350843658421229&q=product&sa=X&ved=2ahUKEwjh58G0rfKSAxVoPEQIHXzkGwgQgLcPegQIBhAk) nn- **idealo.co.uk** : Starting from £849.n- **MoneySuperMarket** : Official starting price is £799.nn[![Apple iPhone 16 Pro Max Titanium](https://api.dataforseo.com/cdn/i/02241638-1535-0139-0000-f0c53c397c88:20)nApple iPhone 16 Pro Max Titanium £1,199.00 & more prices Tesco & more 4.4 (21.7k)+ more](https://www.google.com/search?ibp=oshop&prds=pvt:hg,pvo:29,mid:576462492849692868,imageDocid:17679513203478999390,gpcid:5947667959674427990,headlineOfferDocid:17383852530810184723,catalogid:10702330202256481728,productDocid:7883580942214823167,rds:CSS_PC_5947667959674427990%7CPC_5947667959674427990%7CPROD_CSS_PC_5947667959674427990%7CPROD_PC_5947667959674427990&q=product&sa=X&ved=2ahUKEwjh58G0rfKSAxVoPEQIHXzkGwgQgLcPegQIBhAv) nn- **Tesco** : £1,199.n- **PriceSpy** : Spotted at £1,119 at certain retailers.[[1]](https://www.moneysupermarket.com/mobile-phones/apple/iphone-16-pro-deals/#:~:text=with%20iOS%2018-,Availability%20and%20price,899%20and%20%C2%A31%2C199%20respectively.)[[2]](https://www.google.com/search?q=product&prds=pvt:hg,productid:4339668247161124257,catalogid:6232195553081206070,gpcid:14126173308846421367,mid:576462880781495626&ibp=oshop)[[3]](https://www.google.com/search?q=product&prds=pvt:hg,productid:4339668247161124257,catalogid:6232195553081206070,gpcid:14126173308846421367,mid:576462880781495626&ibp=oshop)[[4]](https://www.google.com/search?q=product&prds=pvt:hg,productid:3452562929003363618,catalogid:13039969681672175437,gpcid:1465601687215425854,mid:576460833570787340&ibp=oshop)[[5]](https://www.idealo.co.uk/compare/204771161/apple-iphone-16-128gb-black.html)[[6]](https://www.google.com/search?q=product&prds=pvt:hg,productid:1337961092622867211,catalogid:14710581654902521012,gpcid:1465601687215425854,mid:576460833570787340&ibp=oshop)[[7]](https://www.google.com/search?q=product&prds=pvt:hg,productid:14054578951609781599,catalogid:4060211885099315058,gpcid:1465601687215425854,mid:576460833570787340&ibp=oshop)[[8]](https://www.google.com/search?q=product&prds=pvt:hg,productid:2037843367107876121,catalogid:10946276701947621633,gpcid:8897179128216049295,mid:576462819791058017&ibp=oshop)[[9]](https://www.google.com/search?q=product&prds=pvt:hg,productid:2037843367107876121,catalogid:10946276701947621633,gpcid:8897179128216049295,mid:576462819791058017&ibp=oshop)[[10]](https://www.google.com/search?q=product&prds=pvt:hg,productid:2037843367107876121,catalogid:10946276701947621633,gpcid:8897179128216049295,mid:576462819791058017&ibp=oshop)[[11]](https://www.idealo.co.uk/compare/204736911/apple-iphone-16-pro.html)[[12]](https://pricespy.co.uk/s/apple-iphone-16/#:~:text=45%25,Max%205G%208GB%20RAM%20512GB)[[13]](https://www.uswitch.com/mobiles/iphone-16-pro-max-deals/#:~:text=If%20buying%20new%2C%20the%20iPhone%2016%20Pro,starts%20at%20%C2%A31%2C199%20for%20the%20256GB%20model.)nnUSA Price Comparison by Model (Starting Prices)nnUS pricing follows a consistent structure across the lineup based on base storage capacity.[[1]](https://www.cnet.com/deals/best-iphone-16-deals/#:~:text=iPhone%2016E:%20$599%20to%20$899,Pro%20Max:%20$1%2C199%20to%20$1%2C599)[[2]](https://www.macrumors.com/2025/02/21/how-much-does-iphone-16-cost/#:~:text=Friday%20February%2021%2C%202025%205,16e%20%28Don't%20Buy%29)nn| Model[[1]](https://www.cnet.com/deals/best-iphone-16-deals/#:~:text=iPhone%2016E:%20$599%20to%20$899,Pro%20Max:%20$1%2C199%20to%20$1%2C599)[[2]](https://discussions.apple.com/thread/255995250#:~:text=The%20cheapest%20iPhone%2016e%20costs%20$599%20USD.%20It%20has%20128%20GB%20of%20storage.)[[3]](https://pricespy.co.uk/s/apple-iphone-16/#:~:text=45%25,Max%205G%208GB%20RAM%20512GB)[[4]](https://www.billboard.com/culture/product-recommendations/t-mobile-iphone-16e-free-deal-shop-online-1236108114/#:~:text=Starting%20at%20$599%20for%20the%20125GB%20model%2C,of%20prices%2C%20storage%20options%20and%20wireless%20providers.)[[5]](https://www.cnet.com/tech/mobile/iphone-17e-release-date-price-specs-features-rumors/#:~:text=While%20there%20isn't%20much%20regarding%20the%20pricing,128GB%2C%20with%20the%20latter%20starting%20at%20$699.) | 128GB | 256GB | 512GB | 1TB |n|---|---|---|---|---|n| **iPhone 16e** | $599 | $699 | $899 | N/A |n| **iPhone 16** | $799 | $899 | $1,099 | N/A |n| **iPhone 16 Plus** | $899 | $999 | $1,119 | N/A |n| **iPhone 16 Pro** | $999 | $1,099 | $1,299 | $1,499 |n| **iPhone 16 Pro Max** | N/A | $1,199 | $1,399 | $1,599 |nnUser Sentiment & PerformancennExpert and user reviews highlight several key strengths across the new lineup.[[1]](https://www.aliexpress.com/i/1005008933620970.html#:~:text=Experts%20in%20the%20tech%20industry%20have%20also,the%20overall%20build%20quality%20as%20key%20strengths.)[[2]](https://www.plug.tech/products/iphone-16#:~:text=Reviewers%20praised%20the%20iPhone%2016%20for%20its,device's%20superior%20camera%2C%20audio%2C%20and%20display%20quality.)nn[![Apple iPhone 16](https://api.dataforseo.com/cdn/i/02241638-1535-0139-0000-f0c53c397c88:21)nApple iPhone 16 £699.00 & more prices Apple & more 4.7 (26.6k)](https://www.google.com/search?ibp=oshop&prds=pvt:hg,pvo:29,mid:576460833570787340,imageDocid:7217864709735610474,gpcid:1465601687215425854,headlineOfferDocid:13836102873727228679,catalogid:14710581654902521012,productDocid:1337961092622867211,rds:CSS_PC_1465601687215425854%7CPC_1465601687215425854%7CPROD_CSS_PC_1465601687215425854%7CPROD_PC_1465601687215425854&q=product&sa=X&ved=2ahUKEwjh58G0rfKSAxVoPEQIHXzkGwgQgLcPegQIDBAC) Users on major retail sites highly rate its **attractive design** and **ease of use** , noting that the setup process is straightforward when moving from older devices.nn[![Apple iPhone 16 Plus](https://api.dataforseo.com/cdn/i/02241638-1535-0139-0000-f0c53c397c88:22)nApple iPhone 16 Plus £799.00 & more prices Apple & more 4.7 (8.7k)](https://www.google.com/search?ibp=oshop&prds=pvt:hg,pvo:29,mid:576462819791058017,imageDocid:16228087196740110850,gpcid:8897179128216049295,headlineOfferDocid:6614134710706234734,catalogid:10946276701947621633,productDocid:2037843367107876121,rds:CSS_PC_8897179128216049295%7CPC_8897179128216049295%7CPROD_CSS_PC_8897179128216049295%7CPROD_PC_8897179128216049295&q=product&sa=X&ved=2ahUKEwjh58G0rfKSAxVoPEQIHXzkGwgQgLcPegQIDBAM) Praised for its **large, clear display** and **quality camera** performance.nn[![Apple iPhone 16e](https://api.dataforseo.com/cdn/i/02241638-1535-0139-0000-f0c53c397c88:23)nApple iPhone 16e £599.00 & more prices Apple & more 4.6 (8.5k)](https://www.google.com/search?ibp=oshop&prds=pvt:hg,pvo:29,mid:576462880781495626,imageDocid:7398186838865327481,gpcid:14126173308846421367,headlineOfferDocid:1127918481051440950,catalogid:6232195553081206070,productDocid:4339668247161124257,rds:CSS_PC_14126173308846421367%7CPC_14126173308846421367%7CPROD_CSS_PC_14126173308846421367%7CPROD_PC_14126173308846421367&q=product&sa=X&ved=2ahUKEwjh58G0rfKSAxVoPEQIHXzkGwgQgLcPegQIDBAX) Frequently cited for having **superb battery life** , making it a high-value option for the price.[[1]](https://www.google.com/search?q=product&prds=pvt:hg,productid:1337961092622867211,catalogid:14710581654902521012,gpcid:1465601687215425854,mid:576460833570787340&ibp=oshop)[[2]](https://www.google.com/search?q=product&prds=pvt:hg,productid:14054578951609781599,catalogid:4060211885099315058,gpcid:1465601687215425854,mid:576460833570787340&ibp=oshop)[[3]](https://www.google.com/search?q=product&prds=pvt:hg,productid:2037843367107876121,catalogid:10946276701947621633,gpcid:8897179128216049295,mid:576462819791058017&ibp=oshop)[[4]](https://www.google.com/search?q=product&prds=pvt:hg,productid:16340024321523860367,catalogid:15304842670567493919,gpcid:8897179128216049295,mid:576462819791058017&ibp=oshop)[[5]](https://www.google.com/search?q=product&prds=pvt:hg,productid:4339668247161124257,catalogid:6232195553081206070,gpcid:14126173308846421367,mid:576462880781495626&ibp=oshop)[[6]](https://www.google.com/search?q=product&prds=pvt:hg,productid:12547667000936348459,catalogid:5238129818833767529,gpcid:14126173308846421367,mid:576462880781495626&ibp=oshop)[[7]](https://www.backmarket.co.uk/en-gb/p/iphone-16e-128-gb-black-unlocked/4c1b6278-709b-4680-a6cc-25a2bf00b7c7)[[8]](https://www.amazon.co.uk/Apple-iPhone-16e-128GB-Intelligence/dp/B0DXQV1DQF#:~:text=Other%20Apple%20IPhone%2016e%20is%20amazing%20for,the%20price%20due%20to%20several%20key%20factors:)[[9]](https://medium.com/macoclock/iphone-17-buyers-guide-2026-buy-these-skip-the-air-56359e45c9b5#:~:text=iPhone%2016e%20If%20you%20can%20spend%20%E2%82%AC720%2C,roughly%20half%20the%20price%20of%20a%20Pro.)nnAre you looking for the best **contract deal** or a **SIM-free** purchase for a specific model?",
              "items": [
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                  "type": "ai_overview_element",
                  "position": "left",
                  "title": null,
                  "text": "The iPhone 16 series starts at £599 / $599 for the iPhone 16e and ranges up to £1,599 / $1,599 for the top-tier iPhone 16 Pro Max with 1TB of storage. While Apple's official pricing is fixed, third-party retailers like Argos and Currys often offer discounts of up to 9% on specific models. CNET +3",
                  "markdown": "The iPhone 16 series starts at **£599 / $599** for the [iPhone 16e](https://www.google.com/search?ibp=oshop&prds=pvt:hg,pvo:29,mid:576462880781495626,imageDocid:7398186838865327481,gpcid:14126173308846421367,headlineOfferDocid:1127918481051440950,catalogid:6232195553081206070,productDocid:4339668247161124257,rds:CSS_PC_14126173308846421367%7CPC_14126173308846421367%7CPROD_CSS_PC_14126173308846421367%7CPROD_PC_14126173308846421367&q=product&sa=X&ved=2ahUKEwjh58G0rfKSAxVoPEQIHXzkGwgQxa4PegQIAhAD) and ranges up to **£1,599 / $1,599** for the top-tier [iPhone 16 Pro Max](https://www.google.com/search?ibp=oshop&prds=pvt:hg,pvo:29,mid:576462492849692868,imageDocid:17679513203478999390,gpcid:5947667959674427990,headlineOfferDocid:17383852530810184723,catalogid:10702330202256481728,productDocid:7883580942214823167,rds:CSS_PC_5947667959674427990%7CPC_5947667959674427990%7CPROD_CSS_PC_5947667959674427990%7CPROD_PC_5947667959674427990&q=product&sa=X&ved=2ahUKEwjh58G0rfKSAxVoPEQIHXzkGwgQxa4PegQIAhAF) with 1TB of storage . While Apple's official pricing is fixed, third-party retailers like [Argos](https://www.argos.co.uk/product/7332520?&utm_custom6=LIA&utm_source=google&utm_medium=free_listing&utm_campaign=merchant_center&deeplink=true) and [Currys](https://www.currys.co.uk/products/apple-iphone-16e-128-gb-black-10276701.html) often offer discounts of up to 9% on specific models.[[1]](https://www.cnet.com/deals/best-iphone-16-deals/#:~:text=iPhone%2016E:%20$599%20to%20$899,Pro%20Max:%20$1%2C199%20to%20$1%2C599)[[2]](https://www.macrumors.com/2025/02/21/how-much-does-iphone-16-cost/#:~:text=Friday%20February%2021%2C%202025%205,16e%20%28Don't%20Buy%29)[[3]](https://www.google.com/search?q=product&prds=pvt:hg,productid:4339668247161124257,catalogid:6232195553081206070,gpcid:14126173308846421367,mid:576462880781495626&ibp=oshop)[[4]](https://www.google.com/search?q=product&prds=pvt:hg,productid:2037843367107876121,catalogid:10946276701947621633,gpcid:8897179128216049295,mid:576462819791058017&ibp=oshop)[[5]](https://www.whistleout.com.au/MobilePhones/News/iPhone-16-price-cut#:~:text=Apple%20is%20already%20charging%20the%20new%20prices,iPhone%2016%2C%20which%20still%20starts%20at%20$999.)",
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                      "title": "iPhone 16e",
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                      "type": "link_element",
                      "title": "iPhone 16 Pro Max",
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                      "url": "https://www.google.com/search?ibp=oshop&prds=pvt:hg,pvo:29,mid:576462492849692868,imageDocid:17679513203478999390,gpcid:5947667959674427990,headlineOfferDocid:17383852530810184723,catalogid:10702330202256481728,productDocid:7883580942214823167,rds:CSS_PC_5947667959674427990%7CPC_5947667959674427990%7CPROD_CSS_PC_5947667959674427990%7CPROD_PC_5947667959674427990&q=product&sa=X&ved=2ahUKEwjh58G0rfKSAxVoPEQIHXzkGwgQxa4PegQIAhAF",
                      "domain": "www.google.com"
                    },
                    {
                      "type": "link_element",
                      "title": "Argos",
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                      "url": "https://www.argos.co.uk/product/7332520?&utm_custom6=LIA&utm_source=google&utm_medium=free_listing&utm_campaign=merchant_center&deeplink=true",
                      "domain": "www.argos.co.uk"
                    },
                    {
                      "type": "link_element",
                      "title": "Currys",
                      "description": null,
                      "url": "https://www.currys.co.uk/products/apple-iphone-16e-128-gb-black-10276701.html",
                      "domain": "www.currys.co.uk"
                    }
                  ],
                  "images": null,
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                    {
                      "type": "ai_overview_reference",
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                      "source": "CNET",
                      "domain": "www.cnet.com",
                      "url": "https://www.cnet.com/deals/best-iphone-16-deals/#:~:text=iPhone%2016E:%20$599%20to%20$899,Pro%20Max:%20$1%2C199%20to%20$1%2C599",
                      "title": "Save Yourself Big Bucks by Grabbing the iPhone 16 for Less ...",
                      "text": "How much does the iPhone 16 cost and what are the specs? Prices differ depending on the amount of storage you buy, but here's the ..."
                    },
                    {
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