This endpoint will provide you with the keywords for which specified pages rank within the same SERP. You will get search volume, competition, cost-per-click and impressions data on each intersecting keyword. Along with that, you will get data on SERP elements that specified pages rank for in search results, as well as the estimated traffic volume and cost of ad traffic. Page Intersection endpoint supports organic, paid, local pack and featured snippet results.
Find keywords several webpages rank for:
If you would like to get the keywords several pages rank for, you need to specify webpages only in the pages object. This way, you will receive intersected ranked keywords for the specified URLs.
Find keywords your competitors rank for but you do not:
If you would like to receive all keywords several pages rank for, but particular pages do not, you need to use the exclude_pages array as well. This way you will receive the keywords for which the URLs from the pages object rank for, but the URLs from the exclude_pages array do not.
Instead of ‘login’ and ‘password’ use your credentials from https://app.dataforseo.com/api-access
# Instead of 'login' and 'password' use your credentials from https://app.dataforseo.com/api-access
login="login"
password="password"
cred="$(printf ${login}:${password} | base64)"
curl --location --request POST "https://api.dataforseo.com/v3/dataforseo_labs/google/page_intersection/live"
--header "Authorization: Basic ${cred}"
--header "Content-Type: application/json"
--data-raw "[
{
"pages": {
"1": "https://forbes.com",
"2": "https://cnn.com/*"
},
"language_name": "English",
"location_code": 2840,
"include_serp_info": true,
"limit": 3
}
]"
<?php
// You can download this file from here https://cdn.dataforseo.com/v3/examples/php/php_RestClient.zip
require('RestClient.php');
$api_url = 'https://api.dataforseo.com/';
// Instead of 'login' and 'password' use your credentials from https://app.dataforseo.com/api-access
$client = new RestClient($api_url, null, 'login', 'password');
$post_array = array();
// simple way to set a task
$post_array[] = array(
"pages" => [
"1" => "https://dataforseo.com/*",
"2" => "https://ahrefs.com/*"
],
"language_name" => "English",
"location_code" => 2840,
"limit" => 3
);
try {
// POST /v3/dataforseo_labs/google/page_intersection/live
$result = $client->post('/v3/dataforseo_labs/google/page_intersection/live', $post_array);
print_r($result);
// do something with post result
} catch (RestClientException $e) {
echo "n";
print "HTTP code: {$e->getHttpCode()}n";
print "Error code: {$e->getCode()}n";
print "Message: {$e->getMessage()}n";
print $e->getTraceAsString();
echo "n";
}
$client = null;
?>
from client import RestClient
# You can download this file from here https://cdn.dataforseo.com/v3/examples/python/python_Client.zip
client = RestClient("login", "password")
post_data = dict()
# simple way to set a task
post_data[len(post_data)] = dict(
pages={
"1":"https://dataforseo.com/*",
"2":"https://ahrefs.com/*"
},
location_name="United States",
language_name="English",
limit=3
)
# POST /v3/dataforseo_labs/google/page_intersection/live
response = client.post("/v3/dataforseo_labs/google/page_intersection/live", post_data)
# you can find the full list of the response codes here https://docs.dataforseo.com/v3/appendix/errors
if response["status_code"] == 20000:
print(response)
# do something with result
else:
print("error. Code: %d Message: %s" % (response["status_code"], response["status_message"]))
using Newtonsoft.Json;
using System;
using System.Collections.Generic;
using System.Net.Http;
using System.Net.Http.Headers;
using System.Text;
using System.Threading.Tasks;
namespace DataForSeoDemos
{
public static partial class Demos
{
public static async Task dataforseo_labs_google_page_intersection_live()
{
var httpClient = new HttpClient
{
BaseAddress = new Uri("https://api.dataforseo.com/"),
// Instead of 'login' and 'password' use your credentials from https://app.dataforseo.com/api-access
DefaultRequestHeaders = { Authorization = new AuthenticationHeaderValue("Basic", Convert.ToBase64String(Encoding.ASCII.GetBytes("login:password"))) }
};
var postData = new List<object>();
postData.Add(new
{
pages = new Dictionary
{
{ "1", "https://dataforseo.com/*" },
{ "2", "https://ahrefs.com/*" }
},
location_name = "United States",
language_name = "English",
limit = 3
});
// POST /v3/dataforseo_labs/google/page_intersection/live
// the full list of possible parameters is available in documentation
Console.WriteLine(JsonConvert.SerializeObject(postData));
Console.ReadKey();
var taskPostResponse = await httpClient.PostAsync("/v3/dataforseo_labs/google/page_intersection/live", new StringContent(JsonConvert.SerializeObject(postData)));
var result = JsonConvert.DeserializeObject<dynamic>(await taskPostResponse.Content.ReadAsStringAsync());
// you can find the full list of the response codes here https://docs.dataforseo.com/v3/appendix/errors
if (result.status_code == 20000)
{
// do something with result
Console.WriteLine(result);
}
else
Console.WriteLine($"error. Code: {result.status_code} Message: {result.status_message}");
}
}
}
The above command returns JSON structured like this:
All POST data should be sent in the JSON format (UTF-8 encoding). The task setting is done using the POST method. When setting a task, you should send all task parameters in the task array of the generic POST array. You can send up to 2000 API calls per minute. The maximum number of requests that can be sent simultaneously is limited to 30.
You can specify the number of results you want to retrieve and sort them.
Below you will find a detailed description of the fields you can use for setting a task.
Description of the fields for setting a task:
Field name
Type
Description
pages
object
target URLs of pages required field
you can set up to 20 pages in this object
the pages should be specified with absolute URLs (including http:// or https://)
example: "pages": {
"1":"https://www.apple.com/mac/*",
"2":"https://dataforseo.com/*",
"3":"https://support.microsoft.com/"
}if you specify a single page here, we will return results only for this page;
you can also use a wildcard (‘*’) character to specify the search pattern
example: "example.com"
search for the exact URL "example.com/eng/*"
search for the example.com page and all its related URLs which start with ‘/eng/’, such as “example.com/eng/index.html” and “example.com/eng/help/”, etc. note: a wilcard should be placed after the slash (‘/’) character in the end of the URL, it is not possible to place it after the domain in the following way: https://dataforseo.com*
use https://dataforseo.com/* instead
Note: this endpoint will not provide results if the number of intersecting keywords exceeds 10 million
exclude_pages
array
URLs of pages you want to exclude
optional field
you can set up to 10 pages in this array
if you use this array, results will contain the keywords for which URLs from the pages object rank, but URLs from exclude_pages array do not;
note that if you specify this field, the results will be based on the keywords any URL from pages ranks for regardless of intersections between them. However, you can set intersection_mode to intersect and results will contain the keywords all URLs from pages rank for in the same SERP and URLs from exclude_pages do not.
use a wildcard (‘*’) character to specify the search pattern
example: "exclude_pages": [
"https://www.apple.com/iphone/*",
"https://dataforseo.com/apis/*",
"https://www.microsoft.com/en-us/industry/services/"
]
location_name
string
full name of the location required field if you don’t specifylocation_code Note: it is required to specify either location_name or location_code
you can receive the list of available locations with their location_name by making a separate request to the https://api.dataforseo.com/v3/dataforseo_labs/locations_and_languages
example: United Kingdom
location_code
integer
location code required field if you don’t specifylocation_name Note: it is required to specify either location_name or location_code
you can receive the list of available locations with their location_code by making a separate request to the https://api.dataforseo.com/v3/dataforseo_labs/locations_and_languages
example: 2840
language_name
string
full name of the language required field if you don’t specifylanguage_code Note: it is required to specify either language_name or language_code
you can receive the list of available languages with their language_name by making a separate request to the https://api.dataforseo.com/v3/dataforseo_labs/locations_and_languages
example: English
language_code
string
language code required field if you don’t specifylanguage_name Note: it is required to specify either language_name or language_code
you can receive the list of available languages with their language_code by making a separate request to the https://api.dataforseo.com/v3/dataforseo_labs/locations_and_languages
example: en
item_types
array
search results type
indicates type of search results included in the response
optional field
possible values: ["organic", "paid", "featured_snippet", "local_pack"]
default value: ["organic", "paid"]
limit
integer
the maximum number of returned keywords
optional field
default value: 100
maximum value: 1000
offset
integer
offset in the items array of returned keywords
optional field
default value: 0
if you specify 10 here, the first ten keywords in the results array will be omitted and the data will be provided for the successive keywords
include_subdomains
boolean
indicates if the subdomains will be included in the search
optional field
if set to false, the subdomains will be ignored
default value: true
intersection_mode
string
indicates whether to intersect keywords
optional field
use this field to intersect or merge results for the specified URLs
possible values: union, intersect
union – results are based on all keywords any URL from pages rank for;
intersect – results are based on the keywords all URLs from pages rank for in the same SERP:
by default, results are based on the intersect mode if you specify only pages array. If you specify exclude_pages as well, results are based on the union mode
include_serp_info
boolean
include data from SERP for each keyword
optional field
if set to true, we will return a serp_info array containing SERP data (number of search results, relevant URL, and SERP features) for every keyword in the response
default value: false
include_clickstream_data
boolean
include or exclude data from clickstream-based metrics in the result
optional field
if the parameter is set to true, you will receive clickstream_keyword_info, and clickstream_etv fields with clickstream data in the response
default value: false
with this parameter enabled, you will be charged double the price for the request
learn more about how clickstream-based metrics are calculated in this help center article
ignore_synonyms
boolean
ignore highly similar keywords
optional field
if set to true only core keywords will be returned, all highly similar keywords will be excluded;
default value: false
filters
array
array of results filtering parameters
optional field you can add several filters at once (8 filters maximum)
you should set a logical operator and, or between the conditions
the following operators are supported: regex, not_regex, <, <=, >, >=, =, <>, in, not_in, ilike, not_ilike, like, not_like
you can use the % operator with like and not_like, as well as ilike and not_ilike to match any string of zero or more characters note that if you want to filter by any field in the intersection_result array you need to specify the number of corresponding page
for instance, if you want to filter results by the ranking of the first specified URL, you should set the following filter: [intersection_result.1.rank_absolute,"=",1]
if you want to filter results and receive only organic listings for the third specified URL, you should set the following filter: [intersection_result.3.type,"=","organic"] , etc.example: ["keyword_data.keyword_info.search_volume","in",[100,1000]] [["intersection_result.1.etv",">",0],"and",["intersection_result.1.description","like","%goat%"]][["keyword_data.keyword_info.search_volume",">",100],
"and",
[["intersection_result.2.description","like","%goat%"],
"or",
["intersection_result.2.type","=","organic"]]]
for more information about filters, please refer to Dataforseo Labs – Filters or this help center guide
order_by
array
results sorting rules
optional field
you can use the same values as in the filters array to sort the results
possible sorting types: asc – results will be sorted in the ascending order desc – results will be sorted in the descending order
you should use a comma to set up a sorting parameter
example: ["keyword_data.keyword_info.competition,desc"]
default rule: ["keyword_data.keyword_info.search_volume,desc"] note that you can set no more than three sorting rules in a single request
you should use a comma to separate several sorting rules
example: ["intersection_result.1.rank_group,asc","intersection_result.2.rank_absolute,asc"]
tag
string
user-defined task identifier
optional field the character limit is 255
you can use this parameter to identify the task and match it with the result
you will find the specified tag value in the data object of the response
As a response of the API server, you will receive JSON-encoded data containing a tasks array with the information specific to the set tasks.
Description of the fields in the results array:
Field name
Type
Description
version
string
the current version of the API
status_code
integer
general status code
you can find the full list of the response codes here Note: we strongly recommend designing a necessary system for handling related exceptional or error conditions
status_message
string
general informational message
you can find the full list of general informational messages here
time
string
execution time, seconds
cost
float
total tasks cost, USD
tasks_count
integer
the number of tasks in the tasks array
tasks_error
integer
the number of tasks in the tasks array returned with an error
tasks
array
array of tasks
id
string
task identifier unique task identifier in our system in the UUID format
status_code
integer
status code of the task
generated by DataForSEO; can be within the following range: 10000-60000
you can find the full list of the response codes here
status_message
string
informational message of the task
you can find the full list of general informational messages here
time
string
execution time, seconds
cost
float
cost of the task, USD
result_count
integer
number of elements in the result array
path
array
URL path
data
object
contains the same parameters that you specified in the POST request
result
array
array of results
se_type
string
search engine type
pages
object
URLs you specified a POST array
exclude_pages
array
URLs you specified in a POST array that will be excluded from the results
location_code
integer
location code in a POST array
language_code
string
language code in a POST array
total_count
integer
total amount of results in our database relevant to your request
items_count
integer
the number of results returned in the items array
items
array
contains keywords, relevant SERP elements and related data
se_type
string
search engine type
keyword_data
object
keyword data for the returned keyword
se_type
string
search engine type
keyword
string
returned keyword
location_code
integer
location code in a POST array
language_code
string
language code in a POST array
keyword_info
object
keyword data for the returned keyword
se_type
string
search engine type
last_updated_time
string
date and time when keyword data was updated
in the UTC format: “yyyy-mm-dd hh-mm-ss +00:00”
example: 2019-11-15 12:57:46 +00:00
competition
float
competition
represents the relative amount of competition associated with the given keyword;
the value is based on Google Ads data and can be between 0 and 1 (inclusive)
competition_level
string
competition level
represents the relative level of competition associated with the given keyword in paid SERP only;
possible values: LOW, MEDIUM, HIGH
if competition level is unknown, the value is null;
learn more about the metric in this help center article
cpc
float
cost-per-click
represents the average cost per click (USD) historically paid for the keyword
search_volume
integer
average monthly search volume rate
represents the (approximate) number of searches for the given keyword idea on google.com
low_top_of_page_bid
float
minimum bid for the ad to be displayed at the top of the first page
indicates the value greater than about 20% of the lowest bids for which ads were displayed (based on Google Ads statistics for advertisers)
the value may differ depending on the location specified in a POST request
high_top_of_page_bid
float
maximum bid for the ad to be displayed at the top of the first page
indicates the value greater than about 80% of the lowest bids for which ads were displayed (based on Google Ads statistics for advertisers)
the value may differ depending on the location specified in a POST request
monthly searches
represents the (approximate) number of searches for this keyword (as available for the past twelve months), targeted to the specified geographic locations
year
integer
year
month
integer
month
search_volume
integer
monthly average search volume rate
clickstream_keyword_info
object
clickstream data for the returned keyword
to retrieve results for this field, the parameter include_clickstream_data must be set to true
search_volume
integer
monthly average clickstream search volume rate
last_updated_time
string
date and time when the clickstream dataset was updated
in the UTC format: “yyyy-mm-dd hh-mm-ss +00:00”
gender_distribution
object
distribution of estimated clickstream-based metrics by gender
learn more about how the metric is calculated in this help center article
female
integer
number of female users in the relevant clickstream dataset
male
integer
number of male users in the relevant clickstream dataset
age_distribution
object
distribution of clickstream-based metrics by age
learn more about how the metric is calculated in this help center article
18-24
integer
number of users in the relevant clickstream dataset that fall within the 18-24 age range
25-34
integer
number of users in the relevant clickstream dataset that fall within the 25-34 age range
35-44
integer
number of users in the relevant clickstream dataset that fall within the 35-44 age range
45-54
integer
number of users in the relevant clickstream dataset that fall within the 45-54 age range
55-64
integer
number of users in the relevant clickstream dataset that fall within the 55-64 age range
monthly_searches
array
monthly clickstream search volume rates
array of objects with clickstream search volume rates in a certain month of a year
year
integer
year
month
integer
month
search_volume
integer
clickstream-based search volume rate in a certain month of a year
keyword_properties
object
additional information about the keyword
se_type
string
search engine type
core_keyword
string
main keyword in a group
contains the main keyword in a group determined by the synonym clustering algorithm
if the value is null, our database does not contain any keywords the corresponding algorithm could identify as synonymous with keyword
synonym_clustering_algorithm
string
the algorithm used to identify synonyms
possible values: keyword_metrics – indicates the algorithm based on keyword_info parameters text_processing – indicates the text-based algorithm
if the value is null, our database does not contain any keywords the corresponding algorithm could identify as synonymous with keyword
keyword_difficulty
integer
difficulty of ranking in the first top-10 organic results for a keyword
indicates the chance of getting in top-10 organic results for a keyword on a logarithmic scale from 0 to 100;
calculated by analysing, among other parameters, link profiles of the first 10 pages in SERP;
learn more about the metric in this help center guide
detected_language
string
detected language of the keyword
indicates the language of the keyword as identified by our system
is_another_language
boolean
detected language of the keyword is different from the set language
if true, the language set in the request does not match the language determined by our system for a given keyword
impressions_info
object
impressions data for the returned keyword idea
Note that all data in the impressions_info object is deprecated and provided only as legacy to avoid maintenance issues
daily_impressions values provide a more accurate alternative to Google search volume data;
the 999 bid is used to mitigate account-specific factors Google considers when calculating impressions
learn more about impressions in this help center article
se_type
string
search engine type
last_updated_time
string
date and time when impressions data was updated
in the UTC format: “yyyy-mm-dd hh-mm-ss +00:00”
example: 2019-11-15 12:57:46 +00:00
bid
integer
the maximum CPC
it stands for the price you are willing to pay for an ad. The higher value, the higher positions and price you will get
we return the results for the 999 bid value to provide the highest number of impressions and level down the account-specific factors
match_type
string
keyword match-type
can take the following values: exact, broad, phrase
ad_position_min
float
the minimum ad position
represents the minimum position of the advertisement
ad_position_max
float
the maximum ad position
represents the maximum position of the advertisement
ad_position_average
float
the average ad position
represents the average position of the advertisement
cpc_min
float
the minimum value of cost-per-click
the minimum cost-per-click (USD) for the keyword given that a bid is set to 999; note: this field does not represent an actual CPC value;
you can find an actual CPC value for a keyword in the cpc field of the keyword_info object
cpc_max
float
the maximum value of cost-per-click
the maximum cost-per-click (USD) for the keyword given that a bid is set to 999; note: this field does not represent an actual CPC value;
you can find an actual CPC value for a keyword in the cpc field of the keyword_info object
cpc_average
float
the average value of cost-per-click
the average cost-per-click (USD) for the keyword given that a bid is set to 999; note: this field does not represent an actual CPC value;
you can find an actual CPC value for a keyword in the cpc field of the keyword_info object
daily_impressions_min
float
the minimum value of daily impressions
represents the minimum number of daily impressions of the advertisement given that that a bid is set to 999;
provides a more accurate alternative to Google search volume data
daily_impressions_max
float
the maximum value of daily impressions
represents the maximum number of daily impressions of the advertisement given that that a bid is set to 999;
provides a more accurate alternative to Google search volume data
daily_impressions_average
float
the average value of daily impressions
represents the average number of daily impressions of the advertisement given that that a bid is set to 999;
provides a more accurate alternative to Google search volume data
daily_clicks_min
float
the minimum value of daily clicks
represents the minimum number of daily clicks on the advertisement
daily_clicks_max
float
the maximum value of daily clicks
represents the maximum number of daily clicks on the advertisement
daily_clicks_average
float
the average value of daily clicks
represents the average number of daily clicks on the advertisement
daily_cost_min
float
the minimum daily charge value
represents the minimum daily cost of the advertisement (USD)
daily_cost_max
float
the maximum daily charge value
represents the maximum daily cost of the advertisement (USD)
daily_cost_average
float
the average daily charge value
represents the average daily cost of the advertisement (USD)
serp_info
object
SERP data
the value will be null if you didn’t set the field include_serp_info to true in the POST array or if there is no SERP data for this keyword in our database
se_type
string
search engine type
check_url
string
direct URL to search engine results
you can use it to make sure that we provided accurate results
serp_item_types
array
types of search results in SERP
contains types of search results (items) found in SERP
possible item types: answer_box, app, carousel, multi_carousel, featured_snippet, google_flights, google_reviews, images, jobs, knowledge_graph, local_pack, map, organic, paid, people_also_ask, related_searches, people_also_search, shopping, top_stories, twitter, video, events, mention_carousel, recipes, top_sights, scholarly_articles, popular_products, podcasts, questions_and_answers, find_results_on, stocks_box; note that the actual results will be returned only for organic, paid, featured_snippet, and local_pack elements
se_results_count
string
number of search results for the returned keyword
last_updated_time
string
date and time when SERP data was updated
in the UTC format: “yyyy-mm-dd hh-mm-ss +00:00”
example: 2019-11-15 12:57:46 +00:00
previous_updated_time
string
previous to the most recent date and time when SERP data was updated
in the UTC format: “yyyy-mm-dd hh-mm-ss +00:00”
example: 2019-10-15 12:57:46 +00:00
avg_backlinks_info
object
backlink data for the returned keyword
this object provides the average number of backlinks, referring pages and domains, as well as the average rank values among the top-10 webpages ranking organically for the keyword
se_type
string
search engine type
backlinks
float
average number of backlinks
dofollow
float
average number of dofollow links
referring_pages
float
average number of referring pages
referring_domains
float
average number of referring domains
referring_main_domains
float
average number of referring main domains
rank
float
average rank
learn more about the metric and its calculation formula in this help center article
main_domain_rank
float
average main domain rank
learn more about the metric and its calculation formula in this help center article
last_updated_time
string
date and time when backlink data was updated
in the UTC format: “yyyy-mm-dd hh-mm-ss +00:00”
example: 2019-11-15 12:57:46 +00:00
search_intent_info
object
search intent info for the returned keyword
learn about search intent in this help center article
se_type
string
search engine type
possible values: google
main_intent
string
main search intent
possible values: informational, navigational, commercial, transactional
foreign_intent
array
supplementary search intents
possible values: informational, navigational, commercial, transactional
last_updated_time
string
date and time when search intent data was last updated
in the UTC format: “yyyy-mm-dd hh-mm-ss +00:00”
example: 2019-11-15 12:57:46 +00:00
keyword_info_normalized_with_bing
object
contains keyword search volume normalized with Bing search volume
last_updated_time
string
date and time when the dataset was updated
in the UTC format: “yyyy-mm-dd hh-mm-ss +00:00”
example: 2019-11-15 12:57:46 +00:00
search_volume
integer
current search volume rate of a keyword
monthly_searches
integer
monthly search volume rates
array of objects with search volume rates in a certain month of a year
year
integer
year
month
integer
month
search_volume
integer
search volume rate in a certain month of a year
keyword_info_normalized_with_clickstream
object
contains keyword search volume normalized with clickstream data
last_updated_time
string
date and time when the dataset was updated
in the UTC format: “yyyy-mm-dd hh-mm-ss +00:00”
example: 2019-11-15 12:57:46 +00:00
search_volume
integer
current search volume rate of a keyword
monthly_searches
integer
monthly search volume rates
array of objects with search volume rates in a certain month of a year
year
integer
year
month
integer
month
search_volume
integer
search volume rate in a certain month of a year
intersection_result
object
contains data on the SERP elements found for the returned keyword
data will be provided in separate arrays for each URL you specified in the pages object when setting a task;
depending on the number of specified URLs, it can contain from 1 to 20 arrays named respectively
1
object
contains data on the SERP element for the respective URL
field name varies in the range from 1 to 20 according to the number of URLs in the pages object;
possible types of SERP elements: organic, paid, featured_snippet, local_pack
indicates whether the element is a featured_snippet
is_malicious
boolean
indicates whether the element is marked as malicious
description
string
description of the results element in SERP
pre_snippet
string
includes additional information appended before the result description in SERP
extended_snippet
string
includes additional information appended after the result description in SERP
amp_version
boolean
Accelerated Mobile Pages
indicates whether an item has the Accelerated Mobile Page (AMP) version
rating
object
the item’s rating
the popularity rate based on reviews and displayed in SERP
rating_type
string
the type of rating
here you can find the following elements: Max5, Percents, CustomMax
value
integer
the value of the rating
votes_count
integer
the amount of feedback
rating_max
integer
the maximum value for a rating_type
highlighted
array
words highlighted in bold within the results description
links
array
sitelinks
the links shown below some of Google’s search results
if there are none, equals null
type
string
type of element = ‘link_element‘
title
string
title of the result in SERP
description
string
description of the results element in SERP
url
string
sitelink URL
main_domain
string
primary domain name in SERP
relative_url
string
relative URL in SERP
etv
float
estimated traffic volume
estimated organic monthly traffic to the domain;
calculated as the product of CTR (click-through-rate) and search volume values of the returned keyword
learn more about how the metric is calculated in this help center article
impressions_etv
float
estimated traffic volume based on impressions
estimated organic monthly traffic to the domain;
calculated as the product of CTR (click-through-rate) and impressions values of the returned keyword
learn more about how the metric is calculated in this help center article
estimated_paid_traffic_cost
float
estimated cost of converting organic search traffic into paid
represents the estimated monthly cost of running ads (USD) for the returned keyword;
the metric is calculated as the product of organic etv and paid cpc values and indicates the cost of driving the estimated volume of monthly organic traffic through PPC advertising in Google Search
learn more about how the metric is calculated in this help center article
rank_changes
object
changes in rankings
contains information about the ranking changes of the SERP element since the previous_updated_time
previous_rank_absolute
integer
previous absolute rank in SERP
indicates previous rank of the element in Google SERP;
if this element is new, the value will be null
is_new
boolean
element was previously present in SERP
if the value is true, previously collected SERP didn’t contain this element
is_up
boolean
rank of this element went up
if the value is true, position of the element in SERP is higher compared to the previous check
is_down
boolean
rank of this element went down
if the value is true, position of the element in SERP is lower compared to the previous check
clickstream_etv
integer
estimated traffic volume based on clickstream data
calculated as the product of click-through-rate and clickstream search volume values of all keywords the page ranks for
to retrieve results for this field, the parameter include_clickstream_data must be set to true
learn more about how the metric is calculated in this help center article
words highlighted in bold within the results description
extra
array
additional information about the result
description_rows
array
extended description
if there is none, equals null
links
array
sitelinks
the links shown below some of Google’s search results
if there are none, equals null
type
string
type of element = ‘ad_link_element‘
title
string
title of the link element
description
string
description of the results element in SERP
url
string
URL link
main_domain
string
primary domain name in SERP
relative_url
string
relative URL in SERP
etv
float
estimated traffic volume
estimated organic monthly traffic to the domain;
calculated as the product of CTR (click-through-rate) and search volume values of the returned keyword
learn more about how the metric is calculated in this help center article
impressions_etv
float
estimated traffic volume based on impressions
estimated organic monthly traffic to the domain;
calculated as the product of CTR (click-through-rate) and impressions values of the returned keyword
learn more about how the metric is calculated in this help center article
estimated_paid_traffic_cost
float
estimated cost of paid monthly search traffic
represents the estimated cost of paid monthly traffic (USD) based on etv and cpc values
learn more about how the metric is calculated in this help center article
rank_changes
object
changes in rankings
contains information about the ranking changes of the SERP element since the previous_updated_time
previous_rank_absolute
integer
previous absolute rank in SERP
indicates previous rank of the element in Google SERP;
if this element is new, the value will be null
is_new
boolean
element was previously present in SERP
if the value is true, previously collected SERP didn’t contain this element
is_up
boolean
rank of this element went up
if the value is true, position of the element in SERP is higher compared to the previous check
is_down
boolean
rank of this element went down
if the value is true, position of the element in SERP is lower compared to the previous check
clickstream_etv
integer
estimated traffic volume based on clickstream data
calculated as the product of click-through-rate and clickstream search volume values of all keywords the page ranks for
to retrieve results for this field, the parameter include_clickstream_data must be set to true
learn more about how the metric is calculated in this help center article
the item’s rating
the popularity rate based on reviews and displayed in SERP
rating_type
string
the type of rating
here you can find the following elements: Max5, Percents, CustomMax
value
integer
the value of the rating
votes_count
integer
the amount of feedback
rating_max
integer
the maximum value for a rating_type
main_domain
string
primary domain name in SERP
relative_url
string
relative URL in SERP
etv
float
estimated traffic volume
estimated organic monthly traffic to the domain;
calculated as the product of CTR (click-through-rate) and search volume values of the returned keyword
learn more about how the metric is calculated in this help center article
impressions_etv
float
estimated traffic volume based on impressions
estimated organic monthly traffic to the domain;
calculated as the product of CTR (click-through-rate) and impressions values of the returned keyword
learn more about how the metric is calculated in this help center article
estimated_paid_traffic_cost
float
estimated cost of converting organic search traffic into paid
represents the estimated monthly cost of running ads (USD) for the returned keyword;
the metric is calculated as the product of organic etv and paid cpc values and indicates the cost of driving the estimated volume of monthly organic traffic through PPC advertising in Google Search
learn more about how the metric is calculated in this help center article
rank_changes
object
changes in rankings
contains information about the ranking changes of the SERP element since the previous_updated_time
previous_rank_absolute
integer
previous absolute rank in SERP
indicates previous rank of the element in Google SERP;
if this element is new, the value will be null
is_new
boolean
element was previously present in SERP
if the value is true, previously collected SERP didn’t contain this element
is_up
boolean
rank of this element went up
if the value is true, position of the element in SERP is higher compared to the previous check
is_down
boolean
rank of this element went down
if the value is true, position of the element in SERP is lower compared to the previous check
clickstream_etv
integer
estimated traffic volume based on clickstream data
calculated as the product of click-through-rate and clickstream search volume values of all keywords the page ranks for
to retrieve results for this field, the parameter include_clickstream_data must be set to true
learn more about how the metric is calculated in this help center article
the content of the table
one line of the table in this element of the array
about_this_result
object
contains information from the ‘About this result’ panel ‘About this result’ panel provides additional context about why Google returned this result for the given query;
this feature appears after clicking on the three dots next to most results
type
string
type of element = ‘about_this_result_element‘
url
string
result’s URL
source
string
source of additional information about the result
source_info
string
additional information about the result
description of the website from Wikipedia or another additional context
source_url
string
URL to full information from the source
language
string
the language of the result
location
string
location for which the result is relevant
search_terms
array
matching search terms that appear in the result
related_terms
array
related search terms that appear in the result
main_domain
string
primary domain name in SERP
relative_url
string
relative URL in SERP
etv
float
estimated traffic volume
estimated organic monthly traffic to the domain;
calculated as the product of CTR (click-through-rate) and search volume values of the returned keyword
learn more about how the metric is calculated in this help center article
impressions_etv
float
estimated traffic volume based on impressions
estimated organic monthly traffic to the domain;
calculated as the product of CTR (click-through-rate) and impressions values of the returned keyword
learn more about how the metric is calculated in this help center article
estimated_paid_traffic_cost
float
estimated cost of converting organic search traffic into paid
represents the estimated monthly cost of running ads (USD) for the returned keyword;
the metric is calculated as the product of organic etv and paid cpc values and indicates the cost of driving the estimated volume of monthly organic traffic through PPC advertising in Google Search
learn more about how the metric is calculated in this help center article
rank_changes
object
changes in rankings
contains information about the ranking changes of the SERP element since the previous_updated_time
previous_rank_absolute
integer
previous absolute rank in SERP
indicates previous rank of the element in Google SERP;
if this element is new, the value will be null
is_new
boolean
element was previously present in SERP
if the value is true, previously collected SERP didn’t contain this element
is_up
boolean
rank of this element went up
if the value is true, position of the element in SERP is higher compared to the previous check
is_down
boolean
rank of this element went down
if the value is true, position of the element in SERP is lower compared to the previous check
clickstream_etv
integer
estimated traffic volume based on clickstream data
calculated as the product of click-through-rate and clickstream search volume values of all keywords the page ranks for
to retrieve results for this field, the parameter include_clickstream_data must be set to true
learn more about how the metric is calculated in this help center article
