Keyword Ideas

 ‌
The Keyword Ideas endpoint provides search terms that are relevant to the product or service categories of the specified keywords. The algorithm selects the keywords which fall into the same categories as the seed keywords specified in a POST array.

As a result, you will get a list of relevant keyword ideas for up to 200 seed keywords.

Along with each keyword idea, you will get its search volume rate for the last month, search volume trend for the previous 12 months, as well as current cost-per-click and competition values. Moreover, this endpoint supplies minimum, maximum and average values of clicks and CPC for each result.

Datasource: DataForSEO Keyword Database segmented by product categories.
Search algorithm: relevance-based search for terms that fall into the same category as specified seed keywords.
Examples:
Note: no additional sorting parameters applied, "closely_variants" set to false
Specified seed keywords:
“keyword research”, “content marketing”
Resulting keyword ideas:
•”free adword tools”,
•”find longtail keywords”,
•”how to do keywords research”,
•”seo keyword research template”

checked POST
Pricing

Your account will be charged for each request.
The cost can be calculated on the Pricing page.

All POST data should be sent in the JSON format (UTF-8 encoding). The task setting is done using the POST method. When setting a task, you should send all task parameters in the task array of the generic POST array. You can send up to 2000 API calls per minute. The maximum number of requests that can be sent simultaneously is limited to 30.

You can specify the number of results you want to retrieve and sort them.

Below you will find a detailed description of the fields you can use for setting a task.

Description of the fields for setting a task:

Field name Type Description
keywords array keywords
required field
UTF-8 encoding
The maximum number of keywords you can specify: 200.
The keywords will be converted to lowercase format

learn more about rules and limitations of keyword and keywords fields in DataForSEO APIs in this Help Center article
location_name string full name of the location
required field if you don’t specify location_code
Note: it is required to specify either location_name or location_code
you can receive the list of available locations with their location_name by making a separate request to the
https://api.dataforseo.com/v3/dataforseo_labs/locations_and_languages
example:
United Kingdom
location_code integer unique location identifier
required field if you don’t specify location_name
Note: it is required to specify either location_name or location_code
you can receive the list of available locations with their location_code by making a separate request to the
https://api.dataforseo.com/v3/dataforseo_labs/locations_and_languages
example:
2840
language_name string full name of the language
optional field
if you use this field, you don’t need to specify language_code
you can receive the list of available languages with their language_name by making a separate request to the
https://api.dataforseo.com/v3/dataforseo_labs/locations_and_languages
example:
English
Note: if omitted, results default to the language with the most keyword records in the specified location;
refer to the available_languages.keywords field of the Locations and Languages endpoint to determine the default language
language_code string language code
optional field
if you use this field, you don’t need to specify language_name
you can receive the list of available languages with their language_code by making a separate request to the
https://api.dataforseo.com/v3/dataforseo_labs/locations_and_languages
example:
en
Note: if omitted, results default to the language with the most keyword records in the specified location;
refer to the available_languages.keywords field of the Locations and Languages endpoint to determine the default language
closely_variants boolean search mode
optional field
if set to true the results will be based on the phrase-match search algorithm
if set to false the results will be based on the broad-match search algorithm
default value: false
ignore_synonyms boolean ignore highly similar keywords
optional field
if set to true only core keywords will be returned, all highly similar keywords will be excluded;
default value: false
include_serp_info boolean include data from SERP for each keyword
optional field
if set to true, we will return a serp_info array containing SERP data (number of search results, relevant URL, and SERP features) for every keyword in the response
default value: false
include_clickstream_data boolean include or exclude data from clickstream-based metrics in the result
optional field
if the parameter is set to true, you will receive clickstream_keyword_info, keyword_info_normalized_with_clickstream, and keyword_info_normalized_with_bing fields in the response
default value: false
with this parameter enabled, you will be charged double the price for the request

learn more about how clickstream-based metrics are calculated in this help center article

limit integer the maximum number of keywords in the results array
optional field
default value: 700
maximum value: 1000
offset integer offset in the results array of returned keywords
optional field
default value: 0
if you specify the 10 value, the first ten keywords in the results array will be omitted and the data will be provided for the successive keywords
offset_token string offset token for subsequent requests
optional field
provided in the identical filed of the response to each request;
use this parameter to avoid timeouts while trying to obtain over 10,000 results in a single request;
by specifying the unique offset_token value from the response array, you will get the subsequent results of the initial task;
offset_token values are unique for each subsequent task
Note: if the offset_token is specified in the request, all other parameters except limit will not be taken into account when processing a task.
filters array array of results filtering parameters
optional field
you can add several filters at once (8 filters maximum)
you should set a logical operator and, or between the conditions
the following operators are supported:
regex, not_regex, <, <=, >, >=, =, <>, in, not_in, match, not_match, ilike, not_ilike, like, not_like
you can use the % operator with like and not_like,as well as ilike, not_ilike to match any string of zero or more characters
note that you can not filter the results by relevance
example:
["keyword_info.search_volume",">",0]

[["keyword_info.search_volume","in",[0,1000]],
"and",
["keyword_info.competition_level","=","LOW"]]

[["keyword_info.search_volume",">",100],
"and",
[["keyword_info.cpc","<",0.5],
"or",
["keyword_info.high_top_of_page_bid","<=",0.5]]]
for more information about filters, please refer to Dataforseo Labs – Filters or this help center guide
order_by array results sorting rules
optional field
you can use the same values as in the filters array to sort the results
possible sorting types:
asc – results will be sorted in the ascending order
desc – results will be sorted in the descending order
you should use a comma to set up a sorting parameter

default rule:
["relevance,desc"]
relevance is used as the default sorting rule to provide you with the closest keyword ideas. We recommend using this sorting rule to get highly-relevant search terms. Note that relevance is only our internal system identifier, so it can not be used as a filter, and you will not find this field in the result array. The relevance score is based on a similar principle as used in the Keywords For Keywords endpoint.

note that you can set no more than three sorting rules in a single request
you should use a comma to separate several sorting rules
example:
["relevance,desc","keyword_info.search_volume,desc"]
tag string user-defined task identifier
optional field
the character limit is 255
you can use this parameter to identify the task and match it with the result
you will find the specified tag value in the data object of the response

‌

As a response of the API server, you will receive JSON-encoded data containing a tasks array with the information specific to the set tasks.

Description of the fields in the results array:

Field name Type Description
version string the current version of the API
status_code integer general status code
you can find the full list of the response codes here
Note: we strongly recommend designing a necessary system for handling related exceptional or error conditions
status_message string general informational message
you can find the full list of general informational messages here
time string execution time, seconds
cost float total tasks cost, USD
tasks_count integer the number of tasks in the tasks array
tasks_error integer the number of tasks in the tasks array returned with an error
tasks array array of tasks
        id string task identifier
unique task identifier in our system in the UUID format
        status_code integer status code of the task
generated by DataForSEO; can be within the following range: 10000-60000
you can find the full list of the response codes here
        status_message string informational message of the task
you can find the full list of general informational messages here
        time string execution time, seconds
        cost float cost of the task, USD
        result_count integer number of elements in the result array
        path array URL path
        data object contains the same parameters that you specified in the POST request
        result array array of results
            se_type string search engine type
            seed_keywords array keywords in a POST array
keywords are returned with decoded %## (plus character ‘+’ will be decoded to a space character)
            location_code integer location code in a POST array
            language_code string language code in a POST array
            total_count integer total number of results relevant to your request in our database
            items_count integer number of results returned in the items array
            offset integer current offset value
            offset_token string offset token for subsequent requests
you can use the string provided in this field to get the subsequent results of the initial task;
note: offset_token values are unique for each subsequent task
            items array contains keyword ideas and related data
                se_type string search engine type
                keyword string returned keyword idea
                location_code integer location code in a POST array
                language_code string language code in a POST array
                keyword_info object keyword data for the returned keyword idea
                    se_type string search engine type
                    last_updated_time string date and time when keyword data was updated
in the UTC format: “yyyy-mm-dd hh-mm-ss +00:00”
example:
2019-11-15 12:57:46 +00:00
                    competition float competition
represents the relative amount of competition associated with the given keyword;
the value is based on Google Ads data and can be between 0 and 1 (inclusive)
                    competition_level string competition level
represents the relative level of competition associated with the given keyword in paid SERP only;
possible values: LOW, MEDIUM, HIGH
if competition level is unknown, the value is null;
learn more about the metric in this help center article
                    cpc float cost-per-click
represents the average cost per click (USD) historically paid for the keyword
                    search_volume integer average monthly search volume rate
represents the (approximate) number of searches for the given keyword idea on google.com
                    low_top_of_page_bid float minimum bid for the ad to be displayed at the top of the first page
indicates the value greater than about 20% of the lowest bids for which ads were displayed (based on Google Ads statistics for advertisers)
the value may differ depending on the location specified in a POST request
                    high_top_of_page_bid float maximum bid for the ad to be displayed at the top of the first page
indicates the value greater than about 80% of the lowest bids for which ads were displayed (based on Google Ads statistics for advertisers)
the value may differ depending on the location specified in a POST request
                    categories array product and service categories
you can download the full list of possible categories
                    monthly_searches array monthly searches
represents the (approximate) number of searches on this keyword idea (as available for the past twelve months), targeted to the specified geographic locations
                        year integer year
                        month integer month
                        search_volume integer monthly average search volume rate
                    search_volume_trend object search volume trend changes
represents search volume change in percent compared to the previous period
                        monthly integer search volume change in percent compared to the previous month
                        quarterly integer search volume change in percent compared to the previous quarter
                        yearly integer search volume change in percent compared to the previous year
                clickstream_keyword_info object clickstream data for the returned keyword
to retrieve results for this field, the parameter include_clickstream_data must be set to true
                    search_volume integer monthly average clickstream search volume rate
                    last_updated_time string date and time when the clickstream dataset was updated
in the UTC format: “yyyy-mm-dd hh-mm-ss +00:00”
                    gender_distribution object distribution of estimated clickstream-based metrics by gender
learn more about how the metric is calculated in this help center article
                        female integer number of female users in the relevant clickstream dataset
                        male integer number of male users in the relevant clickstream dataset
                    age_distribution object distribution of clickstream-based metrics by age
learn more about how the metric is calculated in this help center article
                        18-24 integer number of users in the relevant clickstream dataset that fall within the 18-24 age range
                        25-34 integer number of users in the relevant clickstream dataset that fall within the 25-34 age range
                        35-44 integer number of users in the relevant clickstream dataset that fall within the 35-44 age range
                        45-54 integer number of users in the relevant clickstream dataset that fall within the 45-54 age range
                        55-64 integer number of users in the relevant clickstream dataset that fall within the 55-64 age range
                    monthly_searches array monthly clickstream search volume rates
array of objects with clickstream search volume rates in a certain month of a year
                        year integer year
                        month integer month
                        search_volume integer clickstream-based search volume rate in a certain month of a year
                keyword_properties object additional information about the keyword
                    se_type string search engine type
                    core_keyword string main keyword in a group
contains the main keyword in a group determined by the synonym clustering algorithm
if the value is null, our database does not contain any keywords the corresponding algorithm could identify as synonymous with keyword
                    synonym_clustering_algorithm string the algorithm used to identify synonyms
possible values:
keyword_metrics – indicates the algorithm based on keyword_info parameters
text_processing – indicates the text-based algorithm
if the value is null, our database does not contain any keywords the corresponding algorithm could identify as synonymous with keyword
                    keyword_difficulty integer difficulty of ranking in the first top-10 organic results for a keyword
indicates the chance of getting in top-10 organic results for a keyword on a logarithmic scale from 0 to 100;
calculated by analysing, among other parameters, link profiles of the first 10 pages in SERP;
learn more about the metric in this help center guide
                    detected_language string detected language of the keyword
indicates the language of the keyword as identified by our system
                    is_another_language boolean detected language of the keyword is different from the set language
if true, the language set in the request does not match the language determined by our system for a given keyword
                serp_info object SERP data
the value will be null if you didn’t set the field include_serp_info to true in the POST array or if there is no SERP data for this keyword in our database
                    se_type string search engine type
                    check_url string direct URL to search engine results
you can use it to make sure that we provided accurate results
                    serp_item_types array types of search results in SERP
contains types of search results (items) found in SERP
possible item types:
answer_box, app, carousel, multi_carousel, featured_snippet, google_flights, google_reviews, third_party_reviews, google_posts, images, jobs, knowledge_graph, local_pack, hotels_pack, map, organic, paid, people_also_ask, related_searches, people_also_search, shopping, top_stories, twitter, video, events, mention_carousel, recipes, top_sights, scholarly_articles, popular_products, podcasts, questions_and_answers, find_results_on, stocks_box, visual_stories, commercial_units, local_services, google_hotels, math_solver, currency_box, product_considerations, found_on_web, short_videos, refine_products, explore_brands, perspectives, discussions_and_forums, compare_sites, courses, ai_overview;
note that the actual results will be returned only for organic, paid, featured_snippet, and local_pack elements
                    se_results_count string number of search results for the returned keyword
                    last_updated_time string date and time when SERP data was updated
in the UTC format: “yyyy-mm-dd hh-mm-ss +00:00”
example:
2019-11-15 12:57:46 +00:00
                    previous_updated_time string previous to the most recent date and time when SERP data was updated
in the UTC format: “yyyy-mm-dd hh-mm-ss +00:00”
example:
2019-10-15 12:57:46 +00:00
                avg_backlinks_info object backlink data for the returned keyword
this object provides the average number of backlinks, referring pages and domains, as well as the average rank values among the top-10 webpages ranking organically for the keyword
                    se_type string search engine type
                    backlinks float average number of backlinks
                    dofollow float average number of dofollow links
                    referring_pages float average number of referring pages
                    referring_domains float average number of referring domains
                    referring_main_domains float average number of referring main domains
                    rank float average rank
learn more about the metric and its calculation formula in this help center article
                    main_domain_rank float average main domain rank
learn more about the metric and its calculation formula in this help center article
                    last_updated_time string date and time when backlink data was updated
in the UTC format: “yyyy-mm-dd hh-mm-ss +00:00”
example:
2019-11-15 12:57:46 +00:00
                search_intent_info object search intent info for the returned keyword
learn about search intent in this help center article
                    se_type string search engine type
possible values: google
                    main_intent string main search intent
possible values: informational, navigational, commercial, transactional
                    foreign_intent array supplementary search intents
possible values: informational, navigational, commercial, transactional
                    last_updated_time string date and time when search intent data was last updated
in the UTC format: “yyyy-mm-dd hh-mm-ss +00:00”
example:
2019-11-15 12:57:46 +00:00
                    keyword_info_normalized_with_bing object contains keyword search volume normalized with Bing search volume
                        last_updated_time string date and time when the dataset was updated
in the UTC format: “yyyy-mm-dd hh-mm-ss +00:00”

example:
2019-11-15 12:57:46 +00:00
                        search_volume integer current search volume rate of a keyword
                        is_normalized boolean keyword info is normalized
if true, values are normalized with Bing data
                        monthly_searches integer monthly search volume rates
array of objects with search volume rates in a certain month of a year
                            year integer year
                            month integer month
                            search_volume integer search volume rate in a certain month of a year
                    keyword_info_normalized_with_clickstream object contains keyword search volume normalized with clickstream data
                        last_updated_time string date and time when the dataset was updated
in the UTC format: “yyyy-mm-dd hh-mm-ss +00:00”

example:
2019-11-15 12:57:46 +00:00
                        search_volume integer current search volume rate of a keyword
                        is_normalized boolean keyword info is normalized
if true, values are normalized with clickstream data
                        monthly_searches integer monthly search volume rates
array of objects with search volume rates in a certain month of a year
                            year integer year
                            month integer month
                            search_volume integer search volume rate in a certain month of a year

‌‌

Instead of ‘login’ and ‘password’ use your credentials from https://app.dataforseo.com/api-access

# Instead of 'login' and 'password' use your credentials from https://app.dataforseo.com/api-access 
login="login" 
password="password" 
cred="$(printf ${login}:${password} | base64)" 
curl --location --request POST "https://api.dataforseo.com/v3/dataforseo_labs/google/keyword_ideas/live" 
--header "Authorization: Basic ${cred}"  
--header "Content-Type: application/json" 
--data-raw "[
    {
        "keywords": [
            "phone",
            "watch"
        ],
        "location_code": 2840,
        "language_code": "en",
        "include_serp_info": true,
        "limit": 3
    }
]"
<?php
// You can download this file from here https://cdn.dataforseo.com/v3/examples/php/php_RestClient.zip
require('RestClient.php');
$api_url = 'https://api.dataforseo.com/';
// Instead of 'login' and 'password' use your credentials from https://app.dataforseo.com/api-access
$client = new RestClient($api_url, null, 'login', 'password');

$post_array = array();
// simple way to set a task
$post_array[] = array(
	"keywords" => [
		"phone",
		"watch"
	],
	"language_name" => "English",
	"location_code" => 2840,
	"filters" => [
		["keyword_info.search_volume", ">", 10]
	],
	"limit" => 3
);
try {
   // POST /v3/dataforseo_labs/google/keyword_ideas/live
   $result = $client->post('/v3/dataforseo_labs/google/keyword_ideas/live', $post_array);
   print_r($result);
   // do something with post result
} catch (RestClientException $e) {
   echo "n";
   print "HTTP code: {$e->getHttpCode()}n";
   print "Error code: {$e->getCode()}n";
   print "Message: {$e->getMessage()}n";
   print  $e->getTraceAsString();
   echo "n";
}
$client = null;
?>
const post_array = [];

post_array.push({
  "keywords": [
    "phone",
    "watch"
  ],
  "location_code": 2840,
  "language_name": "English",
  "filters": [
    ["keyword_info.search_volume", ">", 10]
  ],
  "limit": 3

});

const axios = require('axios');

axios({
  method: 'post',
  url: 'https://api.dataforseo.com/v3/dataforseo_labs/google/keyword_ideas/live',
  auth: {
    username: 'login',
    password: 'password'
  },
  data: post_array,
  headers: {
    'content-type': 'application/json'
  }
}).then(function (response) {
  var result = response['data']['tasks'];
  // Result data
  console.log(result);
}).catch(function (error) {
  console.log(error);
});
from client import RestClient
# You can download this file from here https://cdn.dataforseo.com/v3/examples/python/python_Client.zip
client = RestClient("login", "password")
post_data = dict()
# simple way to set a task
post_data[len(post_data)] = dict(
    keywords=[
        "phone",
        "watch"
    ],
    location_name="United States",
    language_name="English",
    filters=[
        ["keyword_info.search_volume", ">", 10]
    ],
    limit=3
)
# POST /v3/dataforseo_labs/google/keyword_ideas/live
response = client.post("/v3/dataforseo_labs/google/keyword_ideas/live", post_data)
# you can find the full list of the response codes here https://docs.dataforseo.com/v3/appendix/errors
if response["status_code"] == 20000:
    print(response)
    # do something with result
else:
    print("error. Code: %d Message: %s" % (response["status_code"], response["status_message"]))
using Newtonsoft.Json;
using System;
using System.Collections.Generic;
using System.Net.Http;
using System.Net.Http.Headers;
using System.Text;
using System.Threading.Tasks;

namespace DataForSeoDemos
{
    public static partial class Demos
    {
        public static async Task dataforseo_labs_google_keyword_ideas_live()
        {
            var httpClient = new HttpClient
            {
                BaseAddress = new Uri("https://api.dataforseo.com/"),
                // Instead of 'login' and 'password' use your credentials from https://app.dataforseo.com/api-access
                DefaultRequestHeaders = { Authorization = new AuthenticationHeaderValue("Basic", Convert.ToBase64String(Encoding.ASCII.GetBytes("login:password"))) }                
            };
            var postData = new List<object>();
            postData.Add(new
            {
                keywords = new[]
                {
                    "phone",
                    "watch"
                },
                location_name = "United States",
                language_name = "English",
                filters = new object[]
                {
                    new object[] { "keyword_info.search_volume", ">", 10 }
                },
                limit = 3
            });
            // POST /v3/dataforseo_labs/google/keyword_ideas/live
            // the full list of possible parameters is available in documentation
            var taskPostResponse = await httpClient.PostAsync("/v3/dataforseo_labs/google/keyword_ideas/live", new StringContent(JsonConvert.SerializeObject(postData)));
            var result = JsonConvert.DeserializeObject(await taskPostResponse.Content.ReadAsStringAsync());
            // you can find the full list of the response codes here https://docs.dataforseo.com/v3/appendix/errors
            if (result.status_code == 20000)
            {
                // do something with result
                Console.WriteLine(result);
            }
            else
                Console.WriteLine($"error. Code: {result.status_code} Message: {result.status_message}");
        }
    }
}

The above command returns JSON structured like this:

{
  "version": "0.1.20240801",
  "status_code": 20000,
  "status_message": "Ok.",
  "time": "0.7097 sec.",
  "cost": 0.0103,
  "tasks_count": 1,
  "tasks_error": 0,
  "tasks": [
    {
      "id": "08221822-1535-0400-0000-8fccf5eb0f23",
      "status_code": 20000,
      "status_message": "Ok.",
      "time": "0.6455 sec.",
      "cost": 0.0103,
      "result_count": 1,
      "path": [
        "v3",
        "dataforseo_labs",
        "google",
        "keyword_ideas",
        "live"
      ],
      "data": {
        "api": "dataforseo_labs",
        "function": "keyword_ideas",
        "se_type": "google",
        "keywords": [
          "phone",
          "watch"
        ],
        "location_code": 2840,
        "language_code": "en",
        "include_serp_info": true,
        "limit": 3
      },
      "result": [
        {
          "se_type": "google",
          "seed_keywords": [
            "phone",
            "watch"
          ],
          "location_code": 2840,
          "language_code": "en",
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