Bing SERP API: Overview

Bing SERP API provides search results based on the selected search engine: Organic or Local Pack.

The returned results are specific to the indicated keyword, search engine, language and location parameters. We emulate set location and search engine with the highest accuracy so that the results you receive will match the actual search results for the specified parameters at the time of task setting. You can always check the returned results accessing the check_url in the Incognito mode to make sure the received data is entirely relevant. Note that user preferences, search history, and other personalized search factors are ignored by our system and thus would not be reflected in the returned SERP results.

In Bing Organic, you can indicate the following device and OS types that you would like to receive SERP results for when setting a task:

Note: Bing Local Pack is currently available for desktop only. You can indicate the following OS that you would like to receive SERP results for when setting a task: Windows, macOS.

SERP API makes use of rank_group and rank_absolute parameters that show search engine result’s position among the group of elements or across all the elements in SERP respectively. Learn more about the difference between rank absolute and rank group in our help article.

Bing SERP functions

Bing SERP API provides search engine results with two standard functions: Regular and HTML.

The Regular function is supported in both Organic and Local Pack search engines. The Regular function provides top 100 organic and paid search results for the specified keyword, search engine, and location. It also provides local search results in Bing Local Pack SERP API.

The HTML function is supported in both Organic and Local Pack search engines and provides a raw SERP HTML page for the specified keyword, search engine, and location.

The Advanced function is supported in the Bing Organic search engine and provides TOP 100 search results for the specified keyword, search engine, location, and language parameters. This endpoint provides a complete overview of featured snippets and other extra elements of Bing SERPs.
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Methods

The cost of using Bing SERP endpoints depends on the selected method and the priority of task execution. Available methods and priorities are described below.

DataForSEO has two main methods to deliver SERP results: Standard and Live.

If your system requires delivering instant results, the Live method is the best solution for you. Unlike the Standard method, this method doesn’t require making separate POST and GET requests to the corresponding endpoints.

If you don’t need to receive data in real-time, you can use the Standard method of data retrieval. This method requires making separate POST and GET requests, but it’s more affordable. Using this method, you can retrieve the results after our system collects them.

‌Alternatively, you can specify pingback_url or postback_url when setting a task, and we will notify you on completion of tasks or send the results to you respectively. Note that if you use the postback_url field, you should also indicate the function that will be applied for data retrieval: regular or html.

If you use the Standard method without specifying pingback_url or postback_url, you can receive the list of id for all completed tasks using the ‘Tasks Ready’ endpoint. It is designed to provide you with the list of completed tasks, which haven’t been collected yet. Then, you can retrieve the results using the ‘Task GET’ endpoint.

Learn more about task completion and obtaining a list of completed tasks in this help center article.

You can send up to 2000 POST and GET API calls per minute in total, with each POST call containing no more than 100 tasks. Contact us if you would like to raise the limit. Visit DataForSEO Help Center to get practical tips for request handling depending on your SERP API payload volume.

Priorities and cost

The Live method delivers results in real-time, and accordingly, the cost of requests made using this method will be the highest.

The Standard method has two different priorities that stand for the relative speed of task execution and have different prices:

1. Normal priority;
2. High priority.

Note: setting depth above the default value will increase the cost of the task. For example, if the default value is 100, you will be billed for every 100 results. So, if you specify "depth": 150, the price for the task will be multiplied by 2 and you will be billed as for 200 results.

The cost can be calculated on the Pricing page. To learn more about the cost of all SERP API methods, priorities, and additional parameters, please refer to this help article.

You can test Bing SERP API for free using DataForSEO Sandbox.