Note that the structure of DataForSEO Labs API requests and responses was updated on 2022-03-19. However, we will continue supporting the legacy version documented here. You can review the documentation of the new version by this link.
This endpoint will provide you with dynamics of change in metrics of domains relevant to the specified product and service categories. You will receive historical ranking data from Google SERPs, along with valuable current and historical domain metrics, such as ETV, impressions ETV, estimated paid traffic cost, the total count of SERPs that contain domains, and more.
Instead of ‘login’ and ‘password’ use your credentials from https://app.dataforseo.com/api-access
# Instead of 'login' and 'password' use your credentials from https://app.dataforseo.com/api-access \
login="login" \
password="password" \
cred="$(printf ${login}:${password} | base64)" \
curl --location --request POST "https://api.dataforseo.com/v3/dataforseo_labs/domain_metrics_by_categories/live" \
--header "Authorization: Basic ${cred}" \
--header "Content-Type: application/json" \
--data-raw "[
{
"location_code": 2840,
"language_code": "en",
"category_codes": [
13418,
11494
],
"first_date": "2021-06-01",
"second_date": "2021-10-01"
}
]"
<?php
// You can download this file from here https://cdn.dataforseo.com/v3/examples/php/php_RestClient.zip
require('RestClient.php');
$api_url = 'https://api.dataforseo.com/';
// Instead of 'login' and 'password' use your credentials from https://app.dataforseo.com/api-access
$client = new RestClient($api_url, null, 'login', 'password');
$post_array = array();
// simple way to set a task
$post_array[] = array(
"category_codes" => [
13418,
11494
],
"language_name" => "English",
"location_code" => 2840,
"first_date" => "2021-06-01",
"second_date" => "2021-10-01"
);
try {
// POST /v3/dataforseo_labs/domain_metrics_by_categories/live
$result = $client->post('/v3/dataforseo_labs/domain_metrics_by_categories/live', $post_array);
print_r($result);
// do something with post result
} catch (RestClientException $e) {
echo "\n";
print "HTTP code: {$e->getHttpCode()}\n";
print "Error code: {$e->getCode()}\n";
print "Message: {$e->getMessage()}\n";
print $e->getTraceAsString();
echo "\n";
}
$client = null;
?>
from client import RestClient
# You can download this file from here https://cdn.dataforseo.com/v3/examples/python/python_Client.zip
client = RestClient("login", "password")
post_data = dict()
# simple way to set a task
post_data[len(post_data)] = dict(
category_codes=[
13418,
11494
],
language_name="English",
location_code=2840,
first_date="2021-06-01",
second_date="2021-10-01"
)
# POST /v3/dataforseo_labs/domain_metrics_by_categories/live
response = client.post("/v3/dataforseo_labs/domain_metrics_by_categories/live", post_data)
# you can find the full list of the response codes here https://docs.dataforseo.com/v3/appendix/errors
if response["status_code"] == 20000:
print(response)
# do something with result
else:
print("error. Code: %d Message: %s" % (response["status_code"], response["status_message"]))
using Newtonsoft.Json;
using System;
using System.Collections.Generic;
using System.Net.Http;
using System.Net.Http.Headers;
using System.Text;
using System.Threading.Tasks;
namespace DataForSeoDemos
{
public static partial class Demos
{
public static async Task dataforseo_labs_domain_metrics_by_categories_live()
{
var httpClient = new HttpClient
{
BaseAddress = new Uri("https://api.dataforseo.com/"),
// Instead of 'login' and 'password' use your credentials from https://app.dataforseo.com/api-access
DefaultRequestHeaders = { Authorization = new AuthenticationHeaderValue("Basic", Convert.ToBase64String(Encoding.ASCII.GetBytes("login:password"))) }
};
var postData = new List<object>();
postData.Add(new
{
category_codes = new[]
{
13418,
11494
},
location_name = "United States",
language_name = "English",
first_date = "2021-06-01",
second_date = "2021-10-01"
});
// POST /v3/dataforseo_labs/domain_metrics_by_categories/live
// the full list of possible parameters is available in documentation
var taskPostResponse = await httpClient.PostAsync("/v3/dataforseo_labs/domain_metrics_by_categories/live", new StringContent(JsonConvert.SerializeObject(postData)));
var result = JsonConvert.DeserializeObject(await taskPostResponse.Content.ReadAsStringAsync());
// you can find the full list of the response codes here https://docs.dataforseo.com/v3/appendix/errors
if (result.status_code == 20000)
{
// do something with result
Console.WriteLine(result);
}
else
Console.WriteLine($"error. Code: {result.status_code} Message: {result.status_message}");
}
}
}
The above command returns JSON structured like this:
All POST data should be sent in the JSON format (UTF-8 encoding). The task setting is done using the POST method. When setting a task, you should send all task parameters in the task array of the generic POST array. You can send up to 2000 API calls per minute.
You can specify the number of results you want to retrieve and sort them.
Below you will find a detailed description of the fields you can use for setting a task.
Description of the fields for setting a task:
Field name
Type
Description
category_codes
array
product and service categories required field
The maximum number of categories you can specify: 5
you can download the full list of possible categories
first_date
string
first date of comparison period required field
first date for which domain metrics will be provided;
date format: "yyyy-mm-dd";
example: "2021-06-01"; Note:first_date cannot be greater than today’s date; Also note: the dates specified in first_date and second_date cannot point to the same month of the same year;
you can specify the dates in any order: first_date can be greater than second_date and vice versa;
minimum date: "2020-10-01"
second_date
string
second date of comparison period required field
second date for which domain metrics will be provided;
date format: "yyyy-mm-dd";
example: "2021-10-01"; Note:second_date cannot be greater than today’s date; Also note: the dates specified in first_date and second_date cannot point to the same month of the same year;
you can specify the dates in any order: second_date can be greater than first_date and vice versa;
minimum date: "2020-10-01"
location_name
string
full name of the location required field if you don’t specifylocation_code Note: it is required to specify either location_name or location_code;
you can receive the list of available locations with their location_name by making a separate request to https://api.dataforseo.com/v3/dataforseo_labs/locations_and_languages;
example: United Kingdom
location_code
integer
unique location identifier required field if you don’t specifylocation_name Note: it is required to specify either location_name or location_code;
you can receive the list of available locations with their location_code by making a separate request to https://api.dataforseo.com/v3/dataforseo_labs/locations_and_languages;
example: 2840
language_name
string
full name of the language required field if you don’t specifylanguage_code Note: it is required to specify either language_name or language_code;
you can receive the list of available languages with their language_name by making a separate request to https://api.dataforseo.com/v3/dataforseo_labs/locations_and_languages;
example: English
language_code
string
unique language identifier required field if you don’t specifylanguage_name Note: it is required to specify either language_name or language_code;
you can receive the list of available languages with their language_code by making a separate request to https://api.dataforseo.com/v3/dataforseo_labs/locations_and_languages;
example: en
item_types
array
display results by item type
optional field
indicates the type of search results included in the response;
Note: if the item_types array contains item types that are different from the organic object, the results will be ordered by the first item type in the array; you will not be able to sort and filter results by the types of search results not included in the response;
possible values: ["organic", "paid", "featured_snippet", "local_pack"];
default value: ["organic", "paid"]
top_categories_count
integer
number of additional domain categories
optional field
by using this parameter, you can receive domains relevant to additional categories that are not specified in category_codes above;
to learn more about the parameter, please refer to this help center article;
by default, top_categories_count is equal to the number of categories specified in the category_codes array; Note:top_categories_count cannot be less than the number of categories in the category_codes array;
maximum value: 5
incude_subdomains
boolean
return subdomains in the API response
optional field
if false, the API response will contain main_domain only;
if true, the API will return main_domain plus its subdomains (if available);
default value: true
etv_min
integer
minimum current organic ETV of the domain
optional field
if specified, the API will return only domains with organic_etv greater than the specified value
etv_max
integer
maximum current organic ETV of the domain
optional field
if specified, the API will return only domains with organic_etv lesser than the specified value
correlate
boolean
correlate data with previously obtained datasets
optional field
default value: true;
if you use this parameter, our system will correlate data you obtain now with previously obtained datasets;
this parameter is intended to mitigate any inconsistencies that may result from changes to our database; Note: we do not recommend setting correlate to false
limit
integer
the maximum number of domains in the results array
optional field
default value: 100;
maximum value: 1000
offset
integer
offset in the results array of returned domains
optional field
default value: 0;
if you specify the 10 value, the first ten domains in the results array will be omitted and the data will be provided for the successive domains
filters
array
array of results filtering parameters
optional field you can add several filters at once (8 filters maximum);
you should set a logical operator and, or between the conditions
the following operators are supported: <, <=, >, >=, =, <>, in, not_in, like, not_like;
you can use the % operator with like and not_like to match any string of zero or more characters;
example: ["metrics_history.202110.organic.pos_1", ">", 15];
for more information about filters, please refer to Dataforseo Labs – Filters or this help center guide
order_by
array
results sorting rules
optional field
you can use the same values as in the filters array to sort the results;
default rule: ["organic_etv,desc"];
possible sorting types: asc – results will be sorted in ascending order desc – results will be sorted in descending order;
you should use a comma to set up a sorting type;
example: ["organic_count,desc"]; note that you can set no more than three sorting rules in a single request;
you should use a comma to separate several sorting rules;
example: ["organic_etv,desc","organic_count,asc"]
tag
string
user-defined task identifier
optional field the character limit is 255;
you can use this parameter to identify the task and match it with the result;
you will find the specified tag value in the data object of the response
As a response of the API server, you will receive JSON-encoded data containing a tasks array with the information specific to the set tasks.
Description of the fields in the results array:
Field name
Type
Description
version
string
the current version of the API
status_code
integer
general status code
you can find the full list of the response codes here; Note: we strongly recommend designing a necessary system for handling related exceptional or error conditions
status_message
string
general informational message
you can find the full list of general informational messages here
time
string
execution time, seconds
cost
float
total tasks cost, USD
tasks_count
integer
the number of tasks in the tasks array
tasks_error
integer
the number of tasks in the tasks array returned with an error
tasks
array
array of tasks
id
string
task identifier unique task identifier in our system in the UUID format
status_code
integer
status code of the task
generated by DataForSEO; can be within the following range: 10000-60000;
you can find the full list of the response codes here
status_message
string
informational message of the task
you can find the full list of general informational messages here
time
string
execution time, seconds
cost
float
cost of the task, USD
result_count
integer
number of elements in the result array
path
array
URL path
data
object
contains the same parameters that you specified in the POST request
result
array
array of results
categories
array
categories in a POST array
location_code
integer
location code in a POST array
language_code
string
language code in a POST array
total_count
integer
total amount of results in our database relevant to your request
items_count
integer
the number of results returned in the items array
items
array
contains historical ranking and traffic data
top_categories
array
categories for which domains are collected
organic_etv
float
current organic ETV of the domain
organic_count
integer
current total count of organic SERPs that contain the domain
organic_is_lost
integer
current number of lost ranked elements
indicates how many ranked elements of the domain were previously presented in SERPs, but weren’t found during the last check
organic_is_new
integer
current number of new ranked elements
indicates how many new ranked elements were found for the domain
domain
string
domain found for the specified category
main_domain
string
primary domain
metrics_history
object
historical ranking and traffic data of the domain
$date_1
object
month and year for which domain metrics are provided
displays first_date or second_date of comparison period, whichever is greater;
example: 202110
organic
object
historical ranking and traffic data from organic search as of the month and year of the specified date
pos_1
integer
number of organic SERPs where the domain ranked #1
pos_2_3
integer
number of organic SERPs where the domain ranked #2-3
pos_4_10
integer
number of organic SERPs where the domain ranked #4-10
pos_11_20
integer
number of organic SERPs where the domain ranked #11-20
pos_21_30
integer
number of organic SERPs where the domain ranked #21-30
pos_31_40
integer
number of organic SERPs where the domain ranked #31-40
pos_41_50
integer
number of organic SERPs where the domain ranked #41-50
pos_51_60
integer
number of organic SERPs where the domain ranked #51-60
pos_61_70
integer
number of organic SERPs where the domain ranked #61-70
pos_71_80
integer
number of organic SERPs where the domain ranked #71-80
pos_81_90
integer
number of organic SERPs where the domain ranked #81-90
pos_91_100
integer
number of organic SERPs where the domain ranked #91-100
etv
float
estimated traffic volume
estimated organic monthly traffic to the domain as of the specified date;
calculated as the product of CTR (click-through-rate) and search volume values of all keywords the domain ranked for as of the specified date;
learn more about how the metric is calculated in this help center article
impressions_etv
float
estimated traffic volume based on impressions
estimated organic monthly traffic to the domain as of the specified date;
calculated as the product of CTR (click-through-rate) and impressions values of all keywords the domain ranked for as of the specified date;
learn more about how the metric is calculated in this help center article
count
integer
total count of organic SERPs that contained the domain
estimated_paid_traffic_cost
float
estimated cost of converting organic search traffic into paid
represents the estimated monthly cost of running ads (USD) for all keywords that a domain ranked for as of the specified date;
the metric is calculated as the product of organic etv and paid cpc values and indicates the cost of driving the estimated volume of monthly organic traffic through PPC advertising in Google Search;
learn more about how the metric is calculated in this help center article
is_new
integer
number of new ranked elements
indicates how many new ranked elements were found for the domain as of the specified date
is_up
integer
rank went up
indicates how many ranked elements of the domain went up as of the specified date
is_down
integer
rank went down
indicates how many ranked elements of the domain went down as of the specified date
is_lost
integer
lost ranked elements
indicates how many ranked elements of the domain were present in SERP before the specified date, but weren’t found as of the specified date
paid
object
historical ranking and traffic data from paid search as of the month and year of the specified date
pos_1
integer
number of paid SERPs where the domain ranked #1
pos_2_3
integer
number of paid SERPs where the domain ranked #2-3
pos_4_10
integer
number of paid SERPs where the domain ranked #4-10
pos_11_20
integer
number of paid SERPs where the domain ranked #11-20
pos_21_30
integer
number of paid SERPs where the domain ranked #21-30
pos_31_40
integer
number of paid SERPs where the domain ranked #31-40
pos_41_50
integer
number of paid SERPs where the domain ranked #41-50
pos_51_60
integer
number of paid SERPs where the domain ranked #51-60
pos_61_70
integer
number of paid SERPs where the domain ranked #61-70
pos_71_80
integer
number of paid SERPs where the domain ranked #71-80
pos_81_90
integer
number of paid SERPs where the domain ranked #81-90
pos_91_100
integer
number of paid SERPs where the domain ranked #91-100
etv
float
estimated traffic volume
estimated paid monthly traffic to the domain as of the specified date;
calculated as the product of CTR (click-through-rate) and search volume values of all keywords the domain ranked for as of the specified date;
learn more about how the metric is calculated in this help center article
impressions_etv
float
estimated traffic volume based on impressions
estimated paid monthly traffic to the domain;
calculated as the product of CTR (click-through-rate) and impressions values of all keywords the domain ranked for as of the specified date;
learn more about how the metric is calculated in this help center article
count
integer
total count of paid SERPs that contained the domain
estimated_paid_traffic_cost
float
estimated cost of monthly search traffic
represents the estimated cost of paid monthly traffic (USD) based on etv and cpc values;
learn more about how the metric is calculated in this help center article
is_new
integer
number of new ranked elements
indicates how many new ranked elements were found for the domain as of the specified date
is_up
integer
rank went up
indicates how many ranked elements of the domain went up as of the specified date
is_down
integer
rank went down
indicates how many ranked elements of the domain went down as of the specified date
is_lost
integer
lost ranked elements
indicates how many ranked elements of the domain were present in SERP before the specified date, but weren’t found as of the specified date
featured_snippet
object
historical ranking and traffic data from featured snippets as of the month and year of the specified date
pos_1
integer
number of featured snippets where the domain ranked #1
pos_2_3
integer
number of featured snippets where the domain ranked #2-3
pos_4_10
integer
number of featured snippets where the domain ranked #4-10
pos_11_20
integer
number of featured snippets where the domain ranked #11-20
pos_21_30
integer
number of featured snippets where the domain ranked #21-30
pos_31_40
integer
number of featured snippets where the domain ranked #31-40
pos_41_50
integer
number of featured snippets where the domain ranked #41-50
pos_51_60
integer
number of featured snippets where the domain ranked #51-60
pos_61_70
integer
number of featured snippets where the domain ranked #61-70
pos_71_80
integer
number of featured snippets where the domain ranked #71-80
pos_81_90
integer
number of featured snippets where the domain ranked #81-90
pos_91_100
integer
number of featured snippets where the domain ranked #91-100
etv
float
estimated traffic volume
estimated monthly traffic to the domain as of the specified date;
calculated as the product of CTR (click-through-rate) and search volume values of all keywords the domain ranked for as of the specified date;
learn more about how the metric is calculated in this help center article
impressions_etv
float
estimated traffic volume based on impressions
estimated monthly traffic to the domain;
calculated as the product of CTR (click-through-rate) and impressions values of all keywords the domain ranked for as of the specified date;
learn more about how the metric is calculated in this help center article
count
integer
total count of featured snippets that contained the domain
estimated_paid_traffic_cost
float
estimated cost of monthly search traffic
represents the estimated cost of paid monthly traffic (USD) based on etv and cpc values;
learn more about how the metric is calculated in this help center article
is_new
integer
number of new ranked elements
indicates how many new ranked elements were found for the domain as of the specified date
is_up
integer
rank went up
indicates how many ranked elements of the domain went up as of the specified date
is_down
integer
rank went down
indicates how many ranked elements of the domain went down as of the specified date
is_lost
integer
lost ranked elements
indicates how many ranked elements of the domain were present in SERP before the specified date, but weren’t found as of the specified date
local_pack
object
historical ranking and traffic data from local packs as of the month and year of the specified date
pos_1
integer
number of local packs where the domain ranked #1
pos_2_3
integer
number of local packs where the domain ranked #2-3
pos_4_10
integer
number of local packs where the domain ranked #4-10
pos_11_20
integer
number of local packs where the domain ranked #11-20
pos_21_30
integer
number of local packs where the domain ranked #21-30
pos_31_40
integer
number of local packs where the domain ranked #31-40
pos_41_50
integer
number of local packs where the domain ranked #41-50
pos_51_60
integer
number of local packs where the domain ranked #51-60
pos_61_70
integer
number of local packs where the domain ranked #61-70
pos_71_80
integer
number of local packs where the domain ranked #71-80
pos_81_90
integer
number of local packs where the domain ranked #81-90
pos_91_100
integer
number of local packs where the domain ranked #91-100
etv
float
estimated traffic volume
estimated monthly traffic to the domain as of the specified date;
calculated as the product of CTR (click-through-rate) and search volume values of all keywords the domain ranked for as of the specified date;
learn more about how the metric is calculated in this help center article
impressions_etv
float
estimated traffic volume based on impressions
estimated monthly traffic to the domain
calculated as the product of CTR (click-through-rate) and impressions values of all keywords the domain ranked for as of the specified date;
learn more about how the metric is calculated in this help center article
count
integer
total count of local packs that contained the domain
estimated_paid_traffic_cost
float
estimated cost of monthly search traffic
represents the estimated cost of paid monthly traffic (USD) based on etv and cpc values;
learn more about how the metric is calculated in this help center article
is_new
integer
number of new ranked elements
indicates how many new ranked elements were found for the domain as of the specified date
is_up
integer
rank went up
indicates how many ranked elements of the domain went up as of the specified date
is_down
integer
rank went down
indicates how many ranked elements of the domain went down as of the specified date
is_lost
integer
lost ranked elements
indicates how many ranked elements of the domain were present in SERP before the specified date, but weren’t found as of the specified date
$date_2
object
month and year for which domain metrics are provided
displays first_date or second_date of comparison period, whichever is smaller;
example: 202106
organic
object
historical ranking and traffic data from organic search as of the month and year of the specified date
pos_1
integer
number of organic SERPs where the domain ranked #1
pos_2_3
integer
number of organic SERPs where the domain ranked #2-3
pos_4_10
integer
number of organic SERPs where the domain ranked #4-10
pos_11_20
integer
number of organic SERPs where the domain ranked #11-20
pos_21_30
integer
number of organic SERPs where the domain ranked #21-30
pos_31_40
integer
number of organic SERPs where the domain ranked #31-40
pos_41_50
integer
number of organic SERPs where the domain ranked #41-50
pos_51_60
integer
number of organic SERPs where the domain ranked #51-60
pos_61_70
integer
number of organic SERPs where the domain ranked #61-70
pos_71_80
integer
number of organic SERPs where the domain ranked #71-80
pos_81_90
integer
number of organic SERPs where the domain ranked #81-90
pos_91_100
integer
number of organic SERPs where the domain ranked #91-100
etv
float
estimated traffic volume
estimated organic monthly traffic to the domain as of the specified date;
calculated as the product of CTR (click-through-rate) and search volume values of all keywords the domain ranked for as of the specified date;
learn more about how the metric is calculated in this help center article
impressions_etv
float
estimated traffic volume based on impressions
estimated organic monthly traffic to the domain as of the specified date;
calculated as the product of CTR (click-through-rate) and impressions values of all keywords the domain ranked for as of the specified date;
learn more about how the metric is calculated in this help center article
count
integer
total count of organic SERPs that contained the domain
estimated_paid_traffic_cost
float
estimated cost of converting organic search traffic into paid
represents the estimated monthly cost of running ads (USD) for all keywords that a domain ranked for as of the specified date;
the metric is calculated as the product of organic etv and paid cpc values and indicates the cost of driving the estimated volume of monthly organic traffic through PPC advertising in Google Search;
learn more about how the metric is calculated in this help center article
is_new
integer
number of new ranked elements
indicates how many new ranked elements were found for the domain as of the specified date
is_up
integer
rank went up
indicates how many ranked elements of the domain went up as of the specified date
is_down
integer
rank went down
indicates how many ranked elements of the domain went down as of the specified date
is_lost
integer
lost ranked elements
indicates how many ranked elements of the domain were present in SERP before the specified date, but weren’t found as of the specified date
paid
object
historical ranking and traffic data from paid search as of the month and year of the specified date
pos_1
integer
number of paid SERPs where the domain ranked #1
pos_2_3
integer
number of paid SERPs where the domain ranked #2-3
pos_4_10
integer
number of paid SERPs where the domain ranked #4-10
pos_11_20
integer
number of paid SERPs where the domain ranked #11-20
pos_21_30
integer
number of paid SERPs where the domain ranked #21-30
pos_31_40
integer
number of paid SERPs where the domain ranked #31-40
pos_41_50
integer
number of paid SERPs where the domain ranked #41-50
pos_51_60
integer
number of paid SERPs where the domain ranked #51-60
pos_61_70
integer
number of paid SERPs where the domain ranked #61-70
pos_71_80
integer
number of paid SERPs where the domain ranked #71-80
pos_81_90
integer
number of paid SERPs where the domain ranked #81-90
pos_91_100
integer
number of paid SERPs where the domain ranked #91-100
etv
float
estimated traffic volume
estimated paid monthly traffic to the domain as of the specified date;
calculated as the product of CTR (click-through-rate) and search volume values of all keywords the domain ranked for as of the specified date;
learn more about how the metric is calculated in this help center article
impressions_etv
float
estimated traffic volume based on impressions
estimated paid monthly traffic to the domain;
calculated as the product of CTR (click-through-rate) and impressions values of all keywords the domain ranked for as of the specified date;
learn more about how the metric is calculated in this help center article
count
integer
total count of paid SERPs that contained the domain
estimated_paid_traffic_cost
float
estimated cost of monthly search traffic
represents the estimated cost of paid monthly traffic (USD) based on etv and cpc values;
learn more about how the metric is calculated in this help center article
is_new
integer
number of new ranked elements
indicates how many new ranked elements were found for the domain as of the specified date
is_up
integer
rank went up
indicates how many ranked elements of the domain went up as of the specified date
is_down
integer
rank went down
indicates how many ranked elements of the domain went down as of the specified date
is_lost
integer
lost ranked elements
indicates how many ranked elements of the domain were present in SERP before the specified date, but weren’t found as of the specified date
featured_snippet
object
historical ranking and traffic data from featured snippets as of the month and year of the specified date
pos_1
integer
number of featured snippets where the domain ranked #1
pos_2_3
integer
number of featured snippets where the domain ranked #2-3
pos_4_10
integer
number of featured snippets where the domain ranked #4-10
pos_11_20
integer
number of featured snippets where the domain ranked #11-20
pos_21_30
integer
number of featured snippets where the domain ranked #21-30
pos_31_40
integer
number of featured snippets where the domain ranked #31-40
pos_41_50
integer
number of featured snippets where the domain ranked #41-50
pos_51_60
integer
number of featured snippets where the domain ranked #51-60
pos_61_70
integer
number of featured snippets where the domain ranked #61-70
pos_71_80
integer
number of featured snippets where the domain ranked #71-80
pos_81_90
integer
number of featured snippets where the domain ranked #81-90
pos_91_100
integer
number of featured snippets where the domain ranked #91-100
etv
float
estimated traffic volume
estimated monthly traffic to the domain as of the specified date;
calculated as the product of CTR (click-through-rate) and search volume values of all keywords the domain ranked for as of the specified date;
learn more about how the metric is calculated in this help center article
impressions_etv
float
estimated traffic volume based on impressions
estimated monthly traffic to the domain
calculated as the product of CTR (click-through-rate) and impressions values of all keywords the domain ranked for as of the specified date;
learn more about how the metric is calculated in this help center article
count
integer
total count of featured snippets that contained the domain
estimated_paid_traffic_cost
float
estimated cost of monthly search traffic
represents the estimated cost of paid monthly traffic (USD) based on etv and cpc values;
learn more about how the metric is calculated in this help center article
is_new
integer
number of new ranked elements
indicates how many new ranked elements were found for the domain as of the specified date
is_up
integer
rank went up
indicates how many ranked elements of the domain went up as of the specified date
is_down
integer
rank went down
indicates how many ranked elements of the domain went down as of the specified date
is_lost
integer
lost ranked elements
indicates how many ranked elements of the domain were present in SERP before the specified date, but weren’t found as of the specified date
local_pack
object
historical ranking and traffic data from local packs as of the month and year of the specified date
pos_1
integer
number of local packs where the domain ranked #1
pos_2_3
integer
number of local packs where the domain ranked #2-3
pos_4_10
integer
number of local packs where the domain ranked #4-10
pos_11_20
integer
number of local packs where the domain ranked #11-20
pos_21_30
integer
number of local packs where the domain ranked #21-30
pos_31_40
integer
number of local packs where the domain ranked #31-40
pos_41_50
integer
number of local packs where the domain ranked #41-50
pos_51_60
integer
number of local packs where the domain ranked #51-60
pos_61_70
integer
number of local packs where the domain ranked #61-70
pos_71_80
integer
number of local packs where the domain ranked #71-80
pos_81_90
integer
number of local packs where the domain ranked #81-90
pos_91_100
integer
number of local packs where the domain ranked #91-100
etv
float
estimated traffic volume
estimated monthly traffic to the domain as of the specified date;
calculated as the product of CTR (click-through-rate) and search volume values of all keywords the domain ranked for as of the specified date;
learn more about how the metric is calculated in this help center article
impressions_etv
float
estimated traffic volume based on impressions
estimated monthly traffic to the domain;
calculated as the product of CTR (click-through-rate) and impressions values of all keywords the domain ranked for as of the specified date;
learn more about how the metric is calculated in this help center article
count
integer
total count of local packs that contained the domain
estimated_paid_traffic_cost
float
estimated cost of monthly search traffic
represents the estimated cost of paid monthly traffic (USD) based on etv and cpc values;
learn more about how the metric is calculated in this help center article
is_new
integer
number of new ranked elements
indicates how many new ranked elements were found for the domain as of the specified date
is_up
integer
rank went up
indicates how many ranked elements of the domain went up as of the specified date
is_down
integer
rank went down
indicates how many ranked elements of the domain went down as of the specified date
is_lost
integer
lost ranked elements
indicates how many ranked elements of the domain were present in SERP before the specified date, but weren’t found as of the specified date
metrics_difference
object
metrics difference between first_date and second_date
calculated by subtracting domain metrics as of the greater date from domain metrics as of the smaller date
organic
object
difference in ranking and traffic data from organic search between two dates
pos_1
integer
number of organic SERPs where the domain ranks #1
indicates how the number of organic SERPs where the domain ranks #1 has changed over the specified time frame
pos_2_3
integer
number of organic SERPs where the domain ranks #2-3
indicates how the number of organic SERPs where the domain ranks #2-3 has changed over the specified time frame
pos_4_10
integer
number of organic SERPs where the domain ranks #4-10
indicates how the number of organic SERPs where the domain ranks #4-10 has changed over the specified time frame
pos_11_20
integer
number of organic SERPs where the domain ranks #11-20
indicates how the number of organic SERPs where the domain ranks #11-20 has changed over the specified time frame
pos_21_30
integer
number of organic SERPs where the domain ranks #21-30
indicates how the number of organic SERPs where the domain ranks #21-30 has changed over the specified time frame
pos_31_40
integer
number of organic SERPs where the domain ranks #31-40
indicates how the number of organic SERPs where the domain ranks #31-40 has changed over the specified time frame
pos_41_50
integer
number of organic SERPs where the domain ranks #41-50
indicates how the number of organic SERPs where the domain ranks #41-50 has changed over the specified time frame
pos_51_60
integer
number of organic SERPs where the domain ranks #51-60
ndicates how the number of organic SERPs where the domain ranks #51-60 has changed over the specified time frame
pos_61_70
integer
number of organic SERPs where the domain ranks #61-70
indicates how the number of organic SERPs where the domain ranks #61-70 has changed over the specified time frame
pos_71_80
integer
number of organic SERPs where the domain ranks #71-80
indicates how the number of organic SERPs where the domain ranks #71-80 has changed over the specified time frame
pos_81_90
integer
number of organic SERPs where the domain ranks #81-90
indicates how the number of organic SERPs where the domain ranks #81-90 has changed over the specified time frame
pos_91_100
integer
number of organic SERPs where the domain ranks #91-100
indicates how the number of organic SERPs where the domain ranks #91-100 has changed over the specified time frame
etv
float
estimated traffic volume
indicates how the estimated organic monthly traffic to the domain has changed over the specified time frame
impressions_etv
float
estimated traffic volume based on impressions
indicates how the estimated organic monthly traffic to the domain has changed over the specified time frame
count
integer
indicates how the total count of organic SERPs that contains the domain has changed over the specified time frame
estimated_paid_traffic_cost
float
estimated cost of converting organic search traffic into paid
represents the estimated monthly cost of running ads (USD) for all keywords that a domain ranked for as of the specified time frame;
the metric is calculated as the product of organic etv and paid cpc values and indicates the cost of driving the estimated volume of monthly organic traffic through PPC advertising in Google Search
is_new
integer
number of new ranked elements
indicates how the number of new ranked elements has changed over the specified time frame
is_up
integer
rank went up
indicates how the number of ranked elements that went up has changed over the specified time frame
is_down
integer
rank went down
indicates how the number of ranked elements that went down has changed over the specified time frame
is_lost
integer
lost ranked elements
indicates how the number of lost ranked elements has changed over the specified time frame
paid
object
difference in ranking and traffic data from paid search between two dates
pos_1
integer
number of paid SERPs where the domain ranks #1
indicates how the number of paid SERPs where the domain ranks #1 has changed over the specified time frame
pos_2_3
integer
number of paid SERPs where the domain ranks #2-3
indicates how the number of paid SERPs where the domain ranks #2-3 has changed over the specified time frame
pos_4_10
integer
number of paid SERPs where the domain ranks #4-10
indicates how the number of paid SERPs where the domain ranks #4-10 has changed over the specified time frame
pos_11_20
integer
number of paid SERPs where the domain ranks #11-20
indicates how the number of paid SERPs where the domain ranks #11-20 has changed over the specified time frame
pos_21_30
integer
number of paid SERPs where the domain ranks #21-30
indicates how the number of paid SERPs where the domain ranks #21-30 has changed over the specified time frame
pos_31_40
integer
number of paid SERPs where the domain ranks #31-40
indicates how the number of paid SERPs where the domain ranks #31-40 has changed over the specified time frame
pos_41_50
integer
number of paid SERPs where the domain ranks #41-50
indicates how the number of paid SERPs where the domain ranks #41-50 has changed over the specified time frame
pos_51_60
integer
number of paid SERPs where the domain ranks #51-60
ndicates how the number of paid SERPs where the domain ranks #51-60 has changed over the specified time frame
pos_61_70
integer
number of paid SERPs where the domain ranks #61-70
indicates how the paid of paid SERPs where the domain ranks #61-70 has changed over the specified time frame
pos_71_80
integer
number of paid SERPs where the domain ranks #71-80
indicates how the paid of paid SERPs where the domain ranks #71-80 has changed over the specified time frame
pos_81_90
integer
number of paid SERPs where the domain ranks #81-90
indicates how the number of paid SERPs where the domain ranks #81-90 has changed over the specified time frame
pos_91_100
integer
number of paid SERPs where the domain ranks #91-100
indicates how the number of paid SERPs where the domain ranks #91-100 has changed over the specified time frame
etv
float
estimated traffic volume
indicates how the estimated paid monthly traffic to the domain has changed over the specified time frame
impressions_etv
float
estimated traffic volume based on impressions
indicates how the estimated paid monthly traffic to the domain has changed over the specified time frame
count
integer
indicates how the total count of paid SERPs that contains the domain has changed over the specified time frame
estimated_paid_traffic_cost
float
estimated cost of converting organic search traffic into paid
represents the estimated cost of paid monthly traffic (USD) based on etv and cpc values;
the metric is calculated as the product of organic etv and paid cpc values and indicates the cost of driving the estimated volume of monthly organic traffic through PPC advertising in Google Search
is_new
integer
number of new ranked elements
indicates how the number of new ranked elements has changed over the specified time frame
is_up
integer
rank went up
indicates how the number of ranked elements that went up has changed over the specified time frame
is_down
integer
rank went down
indicates how the number of ranked elements that went down has changed over the specified time frame
is_lost
integer
lost ranked elements
indicates how the number of lost ranked elements has changed over the specified time frame
featured_snippet
object
difference in ranking and traffic data from featured snippets between two dates
pos_1
integer
number of featured snippets where the domain ranks #1
indicates how the number of featured snippets where the domain ranks #1 has changed over the specified time frame
pos_2_3
integer
number of featured snippets where the domain ranks #2-3
indicates how the number of featured snippets where the domain ranks #2-3 has changed over the specified time frame
pos_4_10
integer
number of featured snippets where the domain ranks #4-10
indicates how the number of featured snippets where the domain ranks #4-10 has changed over the specified time frame
pos_11_20
integer
number of featured snippets where the domain ranks #11-20
indicates how the number of featured snippets where the domain ranks #11-20 has changed over the specified time frame
pos_21_30
integer
number of featured snippets where the domain ranks #21-30
indicates how the number of featured snippets where the domain ranks #21-30 has changed over the specified time frame
pos_31_40
integer
number of featured snippets where the domain ranks #31-40
indicates how the number of featured snippets where the domain ranks #31-40 has changed over the specified time frame
pos_41_50
integer
number of featured snippets where the domain ranks #41-50
indicates how the number of featured snippets where the domain ranks #41-50 has changed over the specified time frame
pos_51_60
integer
number of featured snippets where the domain ranks #51-60
ndicates how the number of featured snippets where the domain ranks #51-60 has changed over the specified time frame
pos_61_70
integer
number of featured snippets where the domain ranks #61-70
indicates how the paid of featured snippets where the domain ranks #61-70 has changed over the specified time frame
pos_71_80
integer
number of featured snippets where the domain ranks #71-80
indicates how the paid of featured snippets where the domain ranks #71-80 has changed over the specified time frame
pos_81_90
integer
number of featured snippets where the domain ranks #81-90
indicates how the number of featured snippets where the domain ranks #81-90 has changed over the specified time frame
pos_91_100
integer
number of featured snippets where the domain ranks #91-100
indicates how the number of featured snippets where the domain ranks #91-100 has changed over the specified time frame
etv
float
estimated traffic volume
indicates how the estimated monthly traffic to the domain has changed over the specified time frame
impressions_etv
float
estimated traffic volume based on impressions
indicates how the estimated monthly traffic to the domain has changed over the specified time frame
count
integer
indicates how the total count of featured snippets that contains the domain has changed over the specified time frame
estimated_paid_traffic_cost
float
estimated cost of converting organic search traffic into paid
represents the estimated cost of paid monthly traffic (USD) based on etv and cpc values;
the metric is calculated as the product of organic etv and paid cpc values and indicates the cost of driving the estimated volume of monthly organic traffic through PPC advertising in Google Search
is_new
integer
number of new ranked elements
indicates how the number of new ranked elements has changed over the specified time frame
is_up
integer
rank went up
indicates how the number of ranked elements that went up has changed over the specified time frame
is_down
integer
rank went down
indicates how the number of ranked elements that went down has changed over the specified time frame
is_lost
integer
lost ranked elements
indicates how the number of lost ranked elements has changed over the specified time frame
local_pack
object
difference in ranking and traffic data from local packs between two dates
pos_1
integer
number of local packs where the domain ranks #1
indicates how the number of local packs where the domain ranks #1 has changed over the specified time frame
pos_2_3
integer
number of local packs where the domain ranks #2-3
indicates how the number of local packs where the domain ranks #2-3 has changed over the specified time frame
pos_4_10
integer
number of local packs where the domain ranks #4-10
indicates how the number of local packs where the domain ranks #4-10 has changed over the specified time frame
pos_11_20
integer
number of local packs where the domain ranks #11-20
indicates how the number of local packs where the domain ranks #11-20 has changed over the specified time frame
pos_21_30
integer
number of local packs where the domain ranks #21-30
indicates how the number of local packs where the domain ranks #21-30 has changed over the specified time frame
pos_31_40
integer
number of local packs where the domain ranks #31-40
indicates how the number of local packs where the domain ranks #31-40 has changed over the specified time frame
pos_41_50
integer
number of local packs where the domain ranks #41-50
indicates how the number of local packs where the domain ranks #41-50 has changed over the specified time frame
pos_51_60
integer
number of local packs where the domain ranks #51-60
ndicates how the number of local packs where the domain ranks #51-60 has changed over the specified time frame
pos_61_70
integer
number of local packs where the domain ranks #61-70
indicates how the paid of local packs where the domain ranks #61-70 has changed over the specified time frame
pos_71_80
integer
number of local packs where the domain ranks #71-80
indicates how the paid of local packs where the domain ranks #71-80 has changed over the specified time frame
pos_81_90
integer
number of local packs where the domain ranks #81-90
indicates how the number of local packs where the domain ranks #81-90 has changed over the specified time frame
pos_91_100
integer
number of local packs where the domain ranks #91-100
indicates how the number of local packs where the domain ranks #91-100 has changed over the specified time frame
etv
float
estimated traffic volume
indicates how the estimated monthly traffic to the domain has changed over the specified time frame
impressions_etv
float
estimated traffic volume based on impressions
indicates how the estimated monthly traffic to the domain has changed over the specified time frame
count
integer
indicates how the total count of local packs that contains the domain has changed over the specified time frame
estimated_paid_traffic_cost
float
estimated cost of converting organic search traffic into paid
represents the estimated cost of paid monthly traffic (USD) based on etv and cpc values;
the metric is calculated as the product of organic etv and paid cpc values and indicates the cost of driving the estimated volume of monthly organic traffic through PPC advertising in Google Search
is_new
integer
number of new ranked elements
indicates how the number of new ranked elements has changed over the specified time frame
is_up
integer
rank went up
indicates how the number of ranked elements that went up has changed over the specified time frame
is_down
integer
rank went down
indicates how the number of ranked elements that went down has changed over the specified time frame
is_lost
integer
lost ranked elements
indicates how the number of lost ranked elements has changed over the specified time frame
