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Competitors Domain


This endpoint will provide you with a full overview of ranking and traffic data of the competitor domains from organic and paid search. In addition to that, you will get the metrics specific to the keywords both competitor domains and your domain rank for within the same SERP.

Instead of ‘login’ and ‘password’ use your credentials from https://app.dataforseo.com/api-dashboard

<?php
// You can download this file from here https://cdn.dataforseo.com/v3/examples/php/php_RestClient.zip
require('RestClient.php');
$api_url = 'https://api.dataforseo.com/';
// Instead of 'login' and 'password' use your credentials from https://app.dataforseo.com/api-dashboard
$client = new RestClient($api_url, null, 'login', 'password');

$post_array = array();
// simple way to set a task
$post_array[] = array(
   "target" => "dataforseo.com",
   "language_name" => "English",
   "location_code" => 2840,
   "filters" => [
      [
         ["metrics.organic.count", ">=", 50],
         "and",
         ["metrics.organic.pos_1", "in", [ 1, 2, 3 ]]
      ],
      "or",
      ["metrics.organic.etv", ">=", 100]
   ]
);
try {
   // POST /v3/dataforseo_labs/competitors_domain/live
   $result = $client->post('/v3/dataforseo_labs/competitors_domain/live', $post_array);
   print_r($result);
   // do something with post result
} catch (RestClientException $e) {
   echo "\n";
   print "HTTP code: {$e->getHttpCode()}\n";
   print "Error code: {$e->getCode()}\n";
   print "Message: {$e->getMessage()}\n";
   print  $e->getTraceAsString();
   echo "\n";
}
$client = null;
?>

The above command returns JSON structured like this:

{
  "version": "0.1.20210622",
  "status_code": 20000,
  "status_message": "Ok.",
  "time": "0.7839 sec.",
  "cost": 0.0105,
  "tasks_count": 1,
  "tasks_error": 0,
  "tasks": [
    {
      "id": "07091021-1535-0131-0000-f34b2840fb33",
      "status_code": 20000,
      "status_message": "Ok.",
      "time": "0.6695 sec.",
      "cost": 0.0105,
      "result_count": 1,
      "path": [
        "v3",
        "dataforseo_labs",
        "competitors_domain",
        "live"
      ],
      "data": {
        "api": "dataforseo_labs",
        "function": "competitors_domain",
        "target": "dataforseo.com",
        "language_name": "English",
        "location_code": 2840,
        "filters": [
          [
            [
              "metrics.organic.count",
              ">=",
              50
            ],
            "and",
            [
              "metrics.organic.pos_1",
              "in",
              [
                1,
                2,
                3
              ]
            ]
          ],
          "or",
          [
            "metrics.organic.etv",
            ">=",
            100
          ]
        ],
        "limit": 5
      },
      "result": [
        {
          "target": "dataforseo.com",
          "location_code": 2840,
          "language_code": "en",
          "total_count": 500,
          "items_count": 5,
          "items": [
            {
              "domain": "dataforseo.com",
              "avg_position": 51.335127201565555,
              "sum_position": 104929,
              "intersections": 2044,
              "full_domain_metrics": {
                "organic": {
                  "pos_1": 19,
                  "pos_2_3": 27,
                  "pos_4_10": 81,
                  "pos_11_20": 173,
                  "pos_21_30": 211,
                  "pos_31_40": 237,
                  "pos_41_50": 227,
                  "pos_51_60": 275,
                  "pos_61_70": 240,
                  "pos_71_80": 226,
                  "pos_81_90": 182,
                  "pos_91_100": 156,
                  "etv": 2356.3120459999996,
                  "impressions_etv": 381.56199882,
                  "count": 2054,
                  "estimated_paid_traffic_cost": 14700.869075193543,
                  "is_new": 689,
                  "is_up": 578,
                  "is_down": 712,
                  "is_lost": 417
                },
                "paid": {
                  "pos_1": 1,
                  "pos_2_3": 4,
                  "pos_4_10": 1,
                  "pos_11_20": 0,
                  "pos_21_30": 0,
                  "pos_31_40": 0,
                  "pos_41_50": 0,
                  "pos_51_60": 0,
                  "pos_61_70": 0,
                  "pos_71_80": 0,
                  "pos_81_90": 0,
                  "pos_91_100": 0,
                  "etv": 28.154000000000003,
                  "impressions_etv": 2.5497900000000002,
                  "count": 6,
                  "estimated_paid_traffic_cost": 210.50821274700002,
                  "is_new": 5,
                  "is_up": 0,
                  "is_down": 0,
                  "is_lost": 3
                },
                "local_pack": null,
                "featured_snippet": null
              },
              "metrics": {
                "organic": {
                  "pos_1": 19,
                  "pos_2_3": 27,
                  "pos_4_10": 82,
                  "pos_11_20": 173,
                  "pos_21_30": 211,
                  "pos_31_40": 234,
                  "pos_41_50": 226,
                  "pos_51_60": 270,
                  "pos_61_70": 239,
                  "pos_71_80": 224,
                  "pos_81_90": 179,
                  "pos_91_100": 156,
                  "etv": 2323.6876488607377,
                  "impressions_etv": 380.6586032016203,
                  "count": 2040,
                  "estimated_paid_traffic_cost": 14529.495194303337,
                  "is_new": 681,
                  "is_up": 573,
                  "is_down": 711,
                  "is_lost": 0
                },
                "paid": {
                  "pos_1": 1,
                  "pos_2_3": 5,
                  "pos_4_10": 2,
                  "pos_11_20": 0,
                  "pos_21_30": 0,
                  "pos_31_40": 0,
                  "pos_41_50": 0,
                  "pos_51_60": 0,
                  "pos_61_70": 0,
                  "pos_71_80": 0,
                  "pos_81_90": 0,
                  "pos_91_100": 0,
                  "etv": 36.78400081396103,
                  "impressions_etv": 2.753279894590378,
                  "count": 8,
                  "estimated_paid_traffic_cost": 290.51991295814514,
                  "is_new": 6,
                  "is_up": 0,
                  "is_down": 0,
                  "is_lost": 0
                },
                "local_pack": null,
                "featured_snippet": null
              },
              "competitor_metrics": {
                "organic": {
                  "pos_1": 19,
                  "pos_2_3": 27,
                  "pos_4_10": 81,
                  "pos_11_20": 172,
                  "pos_21_30": 211,
                  "pos_31_40": 234,
                  "pos_41_50": 226,
                  "pos_51_60": 270,
                  "pos_61_70": 239,
                  "pos_71_80": 224,
                  "pos_81_90": 179,
                  "pos_91_100": 156,
                  "etv": 2320.2060888092965,
                  "impressions_etv": 380.48942420538515,
                  "count": 2038,
                  "estimated_paid_traffic_cost": 14498.243134366814,
                  "is_new": 680,
                  "is_up": 573,
                  "is_down": 710,
                  "is_lost": 0
                },
                "paid": {
                  "pos_1": 1,
                  "pos_2_3": 4,
                  "pos_4_10": 1,
                  "pos_11_20": 0,
                  "pos_21_30": 0,
                  "pos_31_40": 0,
                  "pos_41_50": 0,
                  "pos_51_60": 0,
                  "pos_61_70": 0,
                  "pos_71_80": 0,
                  "pos_81_90": 0,
                  "pos_91_100": 0,
                  "etv": 28.15400044620037,
                  "impressions_etv": 2.5497898906469345,
                  "count": 6,
                  "estimated_paid_traffic_cost": 210.5082094669342,
                  "is_new": 5,
                  "is_up": 0,
                  "is_down": 0,
                  "is_lost": 0
                },
                "local_pack": null,
                "featured_snippet": null
              }
            },
            {
              "domain": "google.com",
              "avg_position": 22.75528364849833,
              "sum_position": 40914,
              "intersections": 1798,
              "full_domain_metrics": {
                "organic": {
                  "pos_1": 1050935,
                  "pos_2_3": 1133881,
                  "pos_4_10": 4525875,
                  "pos_11_20": 7507370,
                  "pos_21_30": 7141936,
                  "pos_31_40": 6957002,
                  "pos_41_50": 6955864,
                  "pos_51_60": 7338600,
                  "pos_61_70": 8296199,
                  "pos_71_80": 9755633,
                  "pos_81_90": 11749397,
                  "pos_91_100": 24868087,
                  "etv": 2350580261.31687,
                  "impressions_etv": 72289834.72031629,
                  "count": 97280825,
                  "estimated_paid_traffic_cost": 2785309657.8778777,
                  "is_new": 76003110,
                  "is_up": 8963880,
                  "is_down": 9948256,
                  "is_lost": 50053641
                },
                "paid": {
                  "pos_1": 5241,
                  "pos_2_3": 1923,
                  "pos_4_10": 409,
                  "pos_11_20": 0,
                  "pos_21_30": 0,
                  "pos_31_40": 0,
                  "pos_41_50": 0,
                  "pos_51_60": 0,
                  "pos_61_70": 0,
                  "pos_71_80": 0,
                  "pos_81_90": 0,
                  "pos_91_100": 0,
                  "etv": 1605488.4309999999,
                  "impressions_etv": 324636.40821,
                  "count": 7573,
                  "estimated_paid_traffic_cost": 2967900.9336634707,
                  "is_new": 7091,
                  "is_up": 97,
                  "is_down": 81,
                  "is_lost": 5756
                },
                "local_pack": null,
                "featured_snippet": null
              },
              "metrics": {
                "organic": {
                  "pos_1": 18,
                  "pos_2_3": 26,
                  "pos_4_10": 77,
                  "pos_11_20": 151,
                  "pos_21_30": 182,
                  "pos_31_40": 212,
                  "pos_41_50": 200,
                  "pos_51_60": 236,
                  "pos_61_70": 212,
                  "pos_71_80": 195,
                  "pos_81_90": 148,
                  "pos_91_100": 141,
                  "etv": 2147.6195874568075,
                  "impressions_etv": 368.64079772681,
                  "count": 1798,
                  "estimated_paid_traffic_cost": 13101.445586173795,
                  "is_new": 601,
                  "is_up": 517,
                  "is_down": 613,
                  "is_lost": 0
                },
                "paid": {
                  "pos_1": 0,
                  "pos_2_3": 1,
                  "pos_4_10": 1,
                  "pos_11_20": 0,
                  "pos_21_30": 0,
                  "pos_31_40": 0,
                  "pos_41_50": 0,
                  "pos_51_60": 0,
                  "pos_61_70": 0,
                  "pos_71_80": 0,
                  "pos_81_90": 0,
                  "pos_91_100": 0,
                  "etv": 8.630000367760658,
                  "impressions_etv": 0.2034900039434433,
                  "count": 2,
                  "estimated_paid_traffic_cost": 80.01170349121094,
                  "is_new": 1,
                  "is_up": 0,
                  "is_down": 0,
                  "is_lost": 0
                },
                "local_pack": null,
                "featured_snippet": null
              },
              "competitor_metrics": {
                "organic": {
                  "pos_1": 502,
                  "pos_2_3": 140,
                  "pos_4_10": 242,
                  "pos_11_20": 216,
                  "pos_21_30": 186,
                  "pos_31_40": 134,
                  "pos_41_50": 92,
                  "pos_51_60": 67,
                  "pos_61_70": 58,
                  "pos_71_80": 48,
                  "pos_81_90": 49,
                  "pos_91_100": 64,
                  "etv": 58235.336254762486,
                  "impressions_etv": 16791.678260278888,
                  "count": 1798,
                  "estimated_paid_traffic_cost": 494659.4961117222,
                  "is_new": 650,
                  "is_up": 429,
                  "is_down": 324,
                  "is_lost": 0
                },
                "paid": {
                  "pos_1": 0,
                  "pos_2_3": 0,
                  "pos_4_10": 0,
                  "pos_11_20": 0,
                  "pos_21_30": 0,
                  "pos_31_40": 0,
                  "pos_41_50": 0,
                  "pos_51_60": 0,
                  "pos_61_70": 0,
                  "pos_71_80": 0,
                  "pos_81_90": 0,
                  "pos_91_100": 0,
                  "etv": 0,
                  "impressions_etv": 0,
                  "count": 0,
                  "estimated_paid_traffic_cost": 0,
                  "is_new": 0,
                  "is_up": 0,
                  "is_down": 0,
                  "is_lost": 0
                },
                "local_pack": null,
                "featured_snippet": null
              }
            },
            {
              "domain": "moz.com",
              "avg_position": 26.342105263157894,
              "sum_position": 36036,
              "intersections": 1368,
              "full_domain_metrics": {
                "organic": {
                  "pos_1": 3729,
                  "pos_2_3": 4200,
                  "pos_4_10": 12605,
                  "pos_11_20": 14531,
                  "pos_21_30": 13400,
                  "pos_31_40": 13737,
                  "pos_41_50": 14212,
                  "pos_51_60": 14103,
                  "pos_61_70": 14590,
                  "pos_71_80": 14929,
                  "pos_81_90": 15329,
                  "pos_91_100": 13330,
                  "etv": 1341789.938266,
                  "impressions_etv": 96417.27222911999,
                  "count": 148695,
                  "estimated_paid_traffic_cost": 7357672.548348938,
                  "is_new": 63679,
                  "is_up": 30825,
                  "is_down": 45405,
                  "is_lost": 42722
                },
                "paid": {
                  "pos_1": 61,
                  "pos_2_3": 40,
                  "pos_4_10": 13,
                  "pos_11_20": 0,
                  "pos_21_30": 0,
                  "pos_31_40": 0,
                  "pos_41_50": 0,
                  "pos_51_60": 0,
                  "pos_61_70": 0,
                  "pos_71_80": 0,
                  "pos_81_90": 0,
                  "pos_91_100": 0,
                  "etv": 1818.3269999999998,
                  "impressions_etv": 575.46846,
                  "count": 114,
                  "estimated_paid_traffic_cost": 9063.496335005999,
                  "is_new": 92,
                  "is_up": 7,
                  "is_down": 5,
                  "is_lost": 58
                },
                "local_pack": null,
                "featured_snippet": null
              },
              "metrics": {
                "organic": {
                  "pos_1": 16,
                  "pos_2_3": 24,
                  "pos_4_10": 61,
                  "pos_11_20": 106,
                  "pos_21_30": 139,
                  "pos_31_40": 159,
                  "pos_41_50": 136,
                  "pos_51_60": 183,
                  "pos_61_70": 171,
                  "pos_71_80": 155,
                  "pos_81_90": 117,
                  "pos_91_100": 101,
                  "etv": 1795.5539291184396,
                  "impressions_etv": 241.24365909118205,
                  "count": 1368,
                  "estimated_paid_traffic_cost": 11689.794121315703,
                  "is_new": 418,
                  "is_up": 440,
                  "is_down": 456,
                  "is_lost": 0
                },
                "paid": {
                  "pos_1": 0,
                  "pos_2_3": 1,
                  "pos_4_10": 1,
                  "pos_11_20": 0,
                  "pos_21_30": 0,
                  "pos_31_40": 0,
                  "pos_41_50": 0,
                  "pos_51_60": 0,
                  "pos_61_70": 0,
                  "pos_71_80": 0,
                  "pos_81_90": 0,
                  "pos_91_100": 0,
                  "etv": 8.630000367760658,
                  "impressions_etv": 0.2034900039434433,
                  "count": 2,
                  "estimated_paid_traffic_cost": 80.01170349121094,
                  "is_new": 1,
                  "is_up": 0,
                  "is_down": 0,
                  "is_lost": 0
                },
                "local_pack": null,
                "featured_snippet": null
              },
              "competitor_metrics": {
                "organic": {
                  "pos_1": 50,
                  "pos_2_3": 70,
                  "pos_4_10": 280,
                  "pos_11_20": 313,
                  "pos_21_30": 230,
                  "pos_31_40": 129,
                  "pos_41_50": 84,
                  "pos_51_60": 58,
                  "pos_61_70": 56,
                  "pos_71_80": 40,
                  "pos_81_90": 38,
                  "pos_91_100": 20,
                  "etv": 10319.778263861313,
                  "impressions_etv": 1133.2988322665915,
                  "count": 1368,
                  "estimated_paid_traffic_cost": 90804.30801419774,
                  "is_new": 480,
                  "is_up": 337,
                  "is_down": 423,
                  "is_lost": 0
                },
                "paid": {
                  "pos_1": 0,
                  "pos_2_3": 0,
                  "pos_4_10": 0,
                  "pos_11_20": 0,
                  "pos_21_30": 0,
                  "pos_31_40": 0,
                  "pos_41_50": 0,
                  "pos_51_60": 0,
                  "pos_61_70": 0,
                  "pos_71_80": 0,
                  "pos_81_90": 0,
                  "pos_91_100": 0,
                  "etv": 0,
                  "impressions_etv": 0,
                  "count": 0,
                  "estimated_paid_traffic_cost": 0,
                  "is_new": 0,
                  "is_up": 0,
                  "is_down": 0,
                  "is_lost": 0
                },
                "local_pack": null,
                "featured_snippet": null
              }
            },
            {
              "domain": "semrush.com",
              "avg_position": 27.858039215686276,
              "sum_position": 35519,
              "intersections": 1275,
              "full_domain_metrics": {
                "organic": {
                  "pos_1": 1764,
                  "pos_2_3": 2903,
                  "pos_4_10": 12588,
                  "pos_11_20": 16390,
                  "pos_21_30": 13998,
                  "pos_31_40": 13898,
                  "pos_41_50": 13405,
                  "pos_51_60": 12867,
                  "pos_61_70": 12107,
                  "pos_71_80": 12109,
                  "pos_81_90": 11960,
                  "pos_91_100": 9949,
                  "etv": 889466.6333699999,
                  "impressions_etv": 53700.60717671999,
                  "count": 133938,
                  "estimated_paid_traffic_cost": 3464160.8942540963,
                  "is_new": 56584,
                  "is_up": 33760,
                  "is_down": 37201,
                  "is_lost": 31460
                },
                "paid": {
                  "pos_1": 985,
                  "pos_2_3": 512,
                  "pos_4_10": 144,
                  "pos_11_20": 0,
                  "pos_21_30": 0,
                  "pos_31_40": 0,
                  "pos_41_50": 0,
                  "pos_51_60": 0,
                  "pos_61_70": 0,
                  "pos_71_80": 0,
                  "pos_81_90": 0,
                  "pos_91_100": 0,
                  "etv": 26583.524999999998,
                  "impressions_etv": 4502.6654100000005,
                  "count": 1641,
                  "estimated_paid_traffic_cost": 219928.45878269,
                  "is_new": 1518,
                  "is_up": 41,
                  "is_down": 34,
                  "is_lost": 844
                },
                "local_pack": null,
                "featured_snippet": null
              },
              "metrics": {
                "organic": {
                  "pos_1": 16,
                  "pos_2_3": 24,
                  "pos_4_10": 53,
                  "pos_11_20": 86,
                  "pos_21_30": 129,
                  "pos_31_40": 145,
                  "pos_41_50": 130,
                  "pos_51_60": 176,
                  "pos_61_70": 162,
                  "pos_71_80": 135,
                  "pos_81_90": 110,
                  "pos_91_100": 109,
                  "etv": 1762.5732742249966,
                  "impressions_etv": 274.6022122921422,
                  "count": 1275,
                  "estimated_paid_traffic_cost": 11246.79083554633,
                  "is_new": 383,
                  "is_up": 426,
                  "is_down": 416,
                  "is_lost": 0
                },
                "paid": {
                  "pos_1": 0,
                  "pos_2_3": 0,
                  "pos_4_10": 1,
                  "pos_11_20": 0,
                  "pos_21_30": 0,
                  "pos_31_40": 0,
                  "pos_41_50": 0,
                  "pos_51_60": 0,
                  "pos_61_70": 0,
                  "pos_71_80": 0,
                  "pos_81_90": 0,
                  "pos_91_100": 0,
                  "etv": 0.08900000154972076,
                  "impressions_etv": 0.07208999991416931,
                  "count": 1,
                  "estimated_paid_traffic_cost": 0,
                  "is_new": 1,
                  "is_up": 0,
                  "is_down": 0,
                  "is_lost": 0
                },
                "local_pack": null,
                "featured_snippet": null
              },
              "competitor_metrics": {
                "organic": {
                  "pos_1": 39,
                  "pos_2_3": 50,
                  "pos_4_10": 210,
                  "pos_11_20": 299,
                  "pos_21_30": 232,
                  "pos_31_40": 154,
                  "pos_41_50": 90,
                  "pos_51_60": 50,
                  "pos_61_70": 56,
                  "pos_71_80": 47,
                  "pos_81_90": 22,
                  "pos_91_100": 25,
                  "etv": 10348.532386245206,
                  "impressions_etv": 1930.194119432941,
                  "count": 1274,
                  "estimated_paid_traffic_cost": 81913.52066156082,
                  "is_new": 434,
                  "is_up": 410,
                  "is_down": 312,
                  "is_lost": 0
                },
                "paid": {
                  "pos_1": 0,
                  "pos_2_3": 0,
                  "pos_4_10": 1,
                  "pos_11_20": 0,
                  "pos_21_30": 0,
                  "pos_31_40": 0,
                  "pos_41_50": 0,
                  "pos_51_60": 0,
                  "pos_61_70": 0,
                  "pos_71_80": 0,
                  "pos_81_90": 0,
                  "pos_91_100": 0,
                  "etv": 0.10400000214576721,
                  "impressions_etv": 0.08423999696969986,
                  "count": 1,
                  "estimated_paid_traffic_cost": 0,
                  "is_new": 1,
                  "is_up": 0,
                  "is_down": 0,
                  "is_lost": 0
                },
                "local_pack": null,
                "featured_snippet": null
              }
            },
            {
              "domain": "ahrefs.com",
              "avg_position": 16.740679370339684,
              "sum_position": 20206,
              "intersections": 1207,
              "full_domain_metrics": {
                "organic": {
                  "pos_1": 2210,
                  "pos_2_3": 3711,
                  "pos_4_10": 11801,
                  "pos_11_20": 10010,
                  "pos_21_30": 7644,
                  "pos_31_40": 7430,
                  "pos_41_50": 7440,
                  "pos_51_60": 7634,
                  "pos_61_70": 7550,
                  "pos_71_80": 7824,
                  "pos_81_90": 7879,
                  "pos_91_100": 6551,
                  "etv": 982647.2463479999,
                  "impressions_etv": 77733.55005167998,
                  "count": 87684,
                  "estimated_paid_traffic_cost": 5695613.623822493,
                  "is_new": 29079,
                  "is_up": 19728,
                  "is_down": 32329,
                  "is_lost": 19406
                },
                "paid": {
                  "pos_1": 7,
                  "pos_2_3": 5,
                  "pos_4_10": 0,
                  "pos_11_20": 0,
                  "pos_21_30": 0,
                  "pos_31_40": 0,
                  "pos_41_50": 0,
                  "pos_51_60": 0,
                  "pos_61_70": 0,
                  "pos_71_80": 0,
                  "pos_81_90": 0,
                  "pos_91_100": 0,
                  "etv": 615.852,
                  "impressions_etv": 259.77599999999995,
                  "count": 12,
                  "estimated_paid_traffic_cost": 5613.757576829999,
                  "is_new": 10,
                  "is_up": 1,
                  "is_down": 0,
                  "is_lost": 6
                },
                "local_pack": null,
                "featured_snippet": null
              },
              "metrics": {
                "organic": {
                  "pos_1": 16,
                  "pos_2_3": 23,
                  "pos_4_10": 50,
                  "pos_11_20": 87,
                  "pos_21_30": 114,
                  "pos_31_40": 139,
                  "pos_41_50": 125,
                  "pos_51_60": 168,
                  "pos_61_70": 154,
                  "pos_71_80": 125,
                  "pos_81_90": 104,
                  "pos_91_100": 102,
                  "etv": 1768.302561989054,
                  "impressions_etv": 285.8234360842034,
                  "count": 1207,
                  "estimated_paid_traffic_cost": 11257.103051997721,
                  "is_new": 339,
                  "is_up": 419,
                  "is_down": 401,
                  "is_lost": 0
                },
                "paid": {
                  "pos_1": 0,
                  "pos_2_3": 0,
                  "pos_4_10": 0,
                  "pos_11_20": 0,
                  "pos_21_30": 0,
                  "pos_31_40": 0,
                  "pos_41_50": 0,
                  "pos_51_60": 0,
                  "pos_61_70": 0,
                  "pos_71_80": 0,
                  "pos_81_90": 0,
                  "pos_91_100": 0,
                  "etv": 0,
                  "impressions_etv": 0,
                  "count": 0,
                  "estimated_paid_traffic_cost": 0,
                  "is_new": 0,
                  "is_up": 0,
                  "is_down": 0,
                  "is_lost": 0
                },
                "local_pack": null,
                "featured_snippet": null
              },
              "competitor_metrics": {
                "organic": {
                  "pos_1": 112,
                  "pos_2_3": 224,
                  "pos_4_10": 418,
                  "pos_11_20": 172,
                  "pos_21_30": 72,
                  "pos_31_40": 48,
                  "pos_41_50": 42,
                  "pos_51_60": 23,
                  "pos_61_70": 20,
                  "pos_71_80": 38,
                  "pos_81_90": 23,
                  "pos_91_100": 15,
                  "etv": 32045.017563778907,
                  "impressions_etv": 3025.0063543422148,
                  "count": 1207,
                  "estimated_paid_traffic_cost": 244729.4921426964,
                  "is_new": 247,
                  "is_up": 355,
                  "is_down": 349,
                  "is_lost": 0
                },
                "paid": {
                  "pos_1": 0,
                  "pos_2_3": 0,
                  "pos_4_10": 0,
                  "pos_11_20": 0,
                  "pos_21_30": 0,
                  "pos_31_40": 0,
                  "pos_41_50": 0,
                  "pos_51_60": 0,
                  "pos_61_70": 0,
                  "pos_71_80": 0,
                  "pos_81_90": 0,
                  "pos_91_100": 0,
                  "etv": 0,
                  "impressions_etv": 0,
                  "count": 0,
                  "estimated_paid_traffic_cost": 0,
                  "is_new": 0,
                  "is_up": 0,
                  "is_down": 0,
                  "is_lost": 0
                },
                "local_pack": null,
                "featured_snippet": null
              }
            }
          ]
        }
      ]
    }
  ]
}

All POST data should be sent in the JSON format (UTF-8 encoding). The task setting is done using the POST method. When setting a task, you should send all task parameters in the task array of the generic POST array. You can send up to 2000 API calls per minute.

You can specify the number of results you want to retrieve, filter and sort them.

Below you will find a detailed description of the fields you can use for setting a task.

Description of the fields for setting a task:

Field name Type Description
target string domain
required field
the domain name of the target website
the domain should be specified without https:// and www.
location_name string full name of the location
optional field if you specify location_code
Note: it is required to specify either location_name or location_code
you can receive the list of available locations with their location_name by making a separate request to the
https://api.dataforseo.com/v3/dataforseo_labs/locations_and_languages
example:
United Kingdom
location_code integer location code
optional field if you specify location_name
Note: it is required to specify either location_name or location_code
you can receive the list of available locations with their location_code by making a separate request to the
https://api.dataforseo.com/v3/dataforseo_labs/locations_and_languages
example:
2840
language_name string full name of the language
optional field if you specify language_code
Note: it is required to specify either language_name or language_code
you can receive the list of available languages with their language_name by making a separate request to the
https://api.dataforseo.com/v3/dataforseo_labs/locations_and_languages
example:
English
language_code string language code
optional field if you specify language_name
Note: it is required to specify either language_name or language_code
you can receive the list of available languages with their language_code by making a separate request to the
https://api.dataforseo.com/v3/dataforseo_labs/locations_and_languages
example:
en
item_types array display results by item type
optional field
indicates the type of search results included in the response

Note: if the item_types array contains item types that are different from organic, the results will be ordered by the first item type in the array; you will not be able to sort and filter results by the types of search results not included in the response;

possible values:
["organic", "paid", "featured_snippet", "local_pack"]
default value:
["organic", "paid", "featured_snippet", "local_pack"]

filters array array of results filtering parameters
optional field
you can add several filters at once (8 filters maximum)
you should set a logical operator and, or between the conditions
the following operators are supported:
<, <=, >, >=, =, <>, in, not_in
example:
["metrics.organic.count",">",50]

[["metrics.organic.pos_1","<>",0],"and",["metrics.organic.impressions_etv",">=","10"]]

[[["metrics.organic.count",">=",50],"and",["metrics.organic.pos_1","in",[1,5]]],
"or",
["metrics.organic.etv",">=","100"]]

for more information about filters, please refer to Dataforseo Labs – Filters or this help center guide

order_by array results sorting rules
optional field
you can use the same values as in the filters array to sort the results
possible sorting types:
asc – results will be sorted in the ascending order
desc – results will be sorted in the descending order
you should use a comma to specify a sorting type
example:
["metrics.paid.etv,asc"]
Note: you can set no more than three sorting rules in a single request
you should use a comma to separate several sorting rules
example:
["metrics.organic.etv,desc","metrics.paid.count,asc"]

default rule:
["metrics.organic.count,desc"]
Note: if the item_types array contains item types that are different from organic, the results will be ordered by the first item type in the array

limit integer the maximum number of returned domains
optional field
default value: 100
maximum value: 1000
offset integer offset in the results array of returned domains
optional field
default value: 0
if you specify the 10 value, the first ten keywords in the results array will be omitted and the data will be provided for the successive keywords
max_rank_group integer maximum rank up to which competitors will be considered
optional field
default value: 100

if you specify 10 here, we will extract competitors from the top 10 Google search results only

exclude_top_domains boolean indicates whether to exclude world’s largest websites
optional field
default value: false
set to true if you want to get highly-relevant competitors excluding the websites listed below:

wikipedia.org
pinterest.com
amazon.com
google.com
facebook.com
wordpress.com
medium.com
quora.com
reddit.com
youtube.com
ebay.com
uol.com.br
instagram.com
olx.com
twitter.com
linkedin.com
slideshare.net

intersecting_domains array additional domains for improving results accuracy
optional field
to improve the accuracy of the result, you can specify domains that are known to intersect with the target in SERPs;
if you use this array, metrics in the result will be based on SERPs where both target website and intersecting_domains appear;
Note: you can specify up to 20 domains in this array
tag string user-defined task identifier
optional field
the character limit is 255
you can use this parameter to identify the task and match it with the result
you will find the specified tag value in the data object of the response

As a response of the API server, you will receive JSON-encoded data containing a tasks array with the information specific to the set tasks.

Description of the fields in the results array:

Field name Type Description
version string the current version of the API
status_code integer general status code
you can find the full list of the response codes here
Note: we strongly recommend designing a necessary system for handling related exceptional or error conditions
status_message string general informational message
you can find the full list of general informational messages here
time string execution time, seconds
cost float total tasks cost, USD
tasks_count integer the number of tasks in the tasks array
tasks_error integer the number of tasks in the tasks array returned with an error
tasks array array of tasks
        id string task identifier
unique task identifier in our system in the UUID format
        status_code integer status code of the task
generated by DataForSEO; can be within the following range: 10000-60000
you can find the full list of the response codes here
        status_message string informational message of the task
you can find the full list of general informational messages here
        time string execution time, seconds
        cost float cost of the task, USD
        result_count integer number of elements in the result array
        path array URL path
        data object contains the same parameters that you specified in the POST request
        result array array of results
            target string target domain in a POST array
            location_code integer location code in a POST array
            language_code string language code in a POST array
            total_count integer total amount of results in our database relevant to your request
            items_count integer the number of results returned in the items array
            items array contains data related to the target and competitor domains
                domain string domain name
                avg_position integer average position of the domain in SERP
Note: average position is calculated for intersected keywords only;
the value for a given domain may differ when combined with different target websites
                sum_position integer sum of all domain positions in SERP
Note: average position is calculated for intersected keywords only;
the value for a given domain may differ when combined with different target websites
                intersections integer number of intersecting keywords
                full_domain_metrics object metrics for all keywords of the domain
full overview of ranking and traffic data relevant to all keywords that the provided domain is ranking for
                    organic object ranking and traffic data from organic search
                        pos_1 integer number of SERPs where the domain ranks #1 in organic results
                        pos_2_3 integer number of SERPs where the domain ranks #2-3 in organic results
                        pos_4_10 integer number of SERPs where the domain ranks #4-10 in organic results
                        pos_11_20 integer number of SERPs where the domain ranks #11-20 in organic results
                        pos_21_30 integer number of SERPs where the domain ranks #21-30 in organic results
                        pos_31_40 integer number of SERPs where the domain ranks #31-40 in organic results
                        pos_41_50 integer number of SERPs where the domain ranks #41-50 in organic results
                        pos_51_60 integer number of SERPs where the domain ranks #51-60 in organic results
                        pos_61_70 integer number of SERPs where the domain ranks #61-70 in organic results
                        pos_71_80 integer number of SERPs where the domain ranks #71-80 in organic results
                        pos_81_90 integer number of SERPs where the domain ranks #81-90 in organic results
                        pos_91_100 integer number of SERPs where the domain ranks #91-100 in organic results
                        etv float estimated traffic volume
estimated organic monthly traffic to the domain
calculated as the product of CTR (click-through-rate) and search volume values of all keywords the domain ranks for
learn more about how the metric is calculated in this help center article
                        impressions_etv float estimated traffic volume based on impressions
estimated organic monthly traffic to the domain
calculated as the product of CTR (click-through-rate) and impressions values of all keywords the domain ranks for
learn more about how the metric is calculated in this help center article
                        count integer total count of organic SERPs that contain the domain
                        estimated_paid_traffic_cost float estimated cost of converting organic search traffic into paid
represents the estimated monthly cost of running ads (USD) for all keywords a domain ranks for
the metric is calculated as the product of organic etv and paid cpc values and indicates the cost of driving the estimated volume of monthly organic traffic through PPC advertising in Google Search
learn more about how the metric is calculated in this help center article
                        is_new integer number of new ranked elements
indicates how many new ranked elements were found for the indicated target
                        is_up integer rank went up
indicates how many ranked elements of the indicated target went up
                        is_down integer rank went down
indicates how many ranked elements of the indicated target went down
                        is_lost integer lost ranked elements
indicates how many ranked elements of the indicated target were previously presented in SERPs, but weren’t found during the last check
                    paid object ranking and traffic data from paid search
                        pos_1 integer number of SERPs where the domain ranks #1 in paid results
                        pos_2_3 integer number of SERPs where the domain ranks #2-3 in paid results
                        pos_4_10 integer number of SERPs where the domain ranks #4-10 in paid results
                        pos_11_20 integer number of SERPs where the domain ranks #11-20 in paid results
                        pos_21_30 integer number of SERPs where the domain ranks #21-30 in paid results
                        pos_31_40 integer number of SERPs where the domain ranks #31-40 in paid results
                        pos_41_50 integer number of SERPs where the domain ranks #41-50 in paid results
                        pos_51_60 integer number of SERPs where the domain ranks #51-60 in paid results
                        pos_61_70 integer number of SERPs where the domain ranks #61-70 in paid results
                        pos_71_80 integer number of SERPs where the domain ranks #71-80 in paid results
                        pos_81_90 integer number of SERPs where the domain ranks #81-90 in paid results
                        pos_91_100 integer number of SERPs where the domain ranks #91-100 in paid results
                        etv float estimated traffic volume
estimated paid monthly traffic to the domain
calculated as the product of CTR (click-through-rate) and search volume values of all keywords the domain ranks for
learn more about how the metric is calculated in this help center article
                        impressions_etv float estimated traffic volume based on impressions
estimated paid monthly traffic to the domain
calculated as the product of CTR (click-through-rate) and impressions values of all keywords the domain ranks for
learn more about how the metric is calculated in this help center article
                        count integer total count of paid SERPs that contain the domain
                        estimated_paid_traffic_cost float estimated cost of monthly search traffic
represents the estimated cost of paid monthly traffic (USD) based on etv and cpc values of all keywords the domain ranks for
learn more about how the metric is calculated in this help center article
                        is_new integer number of new ranked elements
indicates how many new ranked elements were found for the indicated target
                        is_up integer rank went up
indicates how many ranked elements of the indicated target went up
                        is_down integer rank went down
indicates how many ranked elements of the indicated target went down
                        is_lost integer lost ranked elements
indicates how many ranked elements of the indicated target were previously presented in SERPs, but weren’t found during the last check
                    local_pack object ranking and traffic data from local pack results in organic search
                        pos_1 integer number of SERPs where the domain ranks #1 in local pack results
                        pos_2_3 integer number of SERPs where the domain ranks #2-3 in local pack results
                        pos_4_10 integer number of SERPs where the domain ranks #4-10 in local pack results
                        pos_11_20 integer number of SERPs where the domain ranks #11-20 in local pack results
                        pos_21_30 integer number of SERPs where the domain ranks #21-30 in local pack results
                        pos_31_40 integer number of SERPs where the domain ranks #31-40 in local pack results
                        pos_41_50 integer number of SERPs where the domain ranks #41-50 in local pack results
                        pos_51_60 integer number of SERPs where the domain ranks #51-60 in local pack results
                        pos_61_70 integer number of SERPs where the domain ranks #61-70 in local pack results
                        pos_71_80 integer number of SERPs where the domain ranks #71-80 in local pack results
                        pos_81_90 integer number of SERPs where the domain ranks #81-90 in local pack results
                        pos_91_100 integer number of SERPs where the domain ranks #91-100 in local pack results
                        etv float estimated traffic volume
estimated organic monthly traffic to the domain
calculated as the product of CTR (click-through-rate) and search volume values of all keywords the domain ranks for
learn more about how the metric is calculated in this help center article
                        impressions_etv float estimated traffic volume based on impressions
estimated organic monthly traffic to the domain
calculated as the product of CTR (click-through-rate) and impressions values of all keywords the domain ranks for
learn more about how the metric is calculated in this help center article
                        count integer total count of organic SERPs that contain the domain
                        estimated_paid_traffic_cost float estimated cost of converting organic search traffic into paid
represents the estimated monthly cost of running ads (USD) for all keywords a domain ranks for
the metric is calculated as the product of organic etv and paid cpc values and indicates the cost of driving the estimated volume of monthly organic traffic through PPC advertising in Google Search
learn more about how the metric is calculated in this help center article
                        is_new integer number of new ranked elements
indicates how many new ranked elements were found for the indicated target
                        is_up integer rank went up
indicates how many ranked elements of the indicated target went up
                        is_down integer rank went down
indicates how many ranked elements of the indicated target went down
                        is_lost integer lost ranked elements
indicates how many ranked elements of the indicated target were previously presented in SERPs, but weren’t found during the last check
                    featured_snippet object ranking and traffic data from featured snippet results in organic search
                        pos_1 integer number of SERPs where the domain ranks #1 in featured snippet results
                        pos_2_3 integer number of SERPs where the domain ranks #2-3 in featured snippet results
                        pos_4_10 integer number of SERPs where the domain ranks #4-10 in featured snippet results
                        pos_11_20 integer number of SERPs where the domain ranks #11-20 in featured snippet results
                        pos_21_30 integer number of SERPs where the domain ranks #21-30 in featured snippet results
                        pos_31_40 integer number of SERPs where the domain ranks #31-40 in featured snippet results
                        pos_41_50 integer number of SERPs where the domain ranks #41-50 in featured snippet results
                        pos_51_60 integer number of SERPs where the domain ranks #51-60 in featured snippet results
                        pos_61_70 integer number of SERPs where the domain ranks #61-70 in featured snippet results
                        pos_71_80 integer number of SERPs where the domain ranks #71-80 in featured snippet results
                        pos_81_90 integer number of SERPs where the domain ranks #81-90 in featured snippet results
                        pos_91_100 integer number of SERPs where the domain ranks #91-100 in featured snippet results
                        etv float estimated traffic volume
estimated organic monthly traffic to the domain
calculated as the product of CTR (click-through-rate) and search volume values of all keywords the domain ranks for
learn more about how the metric is calculated in this help center article
                        impressions_etv float estimated traffic volume based on impressions
estimated organic monthly traffic to the domain
calculated as the product of CTR (click-through-rate) and impressions values of all keywords the domain ranks for
learn more about how the metric is calculated in this help center article
                        count integer total count of organic SERPs that contain the domain
                        estimated_paid_traffic_cost float estimated cost of converting organic search traffic into paid
represents the estimated monthly cost of running ads (USD) for all keywords a domain ranks for
the metric is calculated as the product of organic etv and paid cpc values and indicates the cost of driving the estimated volume of monthly organic traffic through PPC advertising in Google Search
learn more about how the metric is calculated in this help center article
                        is_new integer number of new ranked elements
indicates how many new ranked elements were found for the indicated target
                        is_up integer rank went up
indicates how many ranked elements of the indicated target went up
                        is_down integer rank went down
indicates how many ranked elements of the indicated target went down
                        is_lost integer lost ranked elements
indicates how many ranked elements of the indicated target were previously presented in SERPs, but weren’t found during the last check
                metrics object metrics for intersecting keywords
ranking and traffic data relevant to the keywords that the provided domain shares with the target domain
note: in this array ranking and traffic data is provided for the target considering the keywords target shares in search with the competitor’s domain
                    organic object ranking and traffic data from organic search
                        pos_1 integer number of SERPs where the domain ranks #1 in organic results
                        pos_2_3 integer number of SERPs where the domain ranks #2-3 in organic results
                        pos_4_10 integer number of SERPs where the domain ranks #4-10 in organic results
                        pos_11_20 integer number of SERPs where the domain ranks #11-20 in organic results
                        pos_21_30 integer number of SERPs where the domain ranks #21-30 in organic results
                        pos_31_40 integer number of SERPs where the domain ranks #31-40 in organic results
                        pos_41_50 integer number of SERPs where the domain ranks #41-50 in organic results
                        pos_51_60 integer number of SERPs where the domain ranks #51-60 in organic results
                        pos_61_70 integer number of SERPs where the domain ranks #61-70 in organic results
                        pos_71_80 integer number of SERPs where the domain ranks #71-80 in organic results
                        pos_81_90 integer number of SERPs where the domain ranks #81-90 in organic results
                        pos_91_100 integer number of SERPs where the domain ranks #91-100 in organic results
                        etv float estimated traffic volume
estimated organic monthly traffic to the domain
calculated as the product of CTR (click-through-rate) and search volume values of all keywords in the category that the domain ranks for
learn more about how the metric is calculated in this help center article
                        impressions_etv float estimated traffic volume based on impressions
estimated organic monthly traffic to the domain
calculated as the product of CTR (click-through-rate) and impressions values of all keywords in the category that the domain ranks for
learn more about how the metric is calculated in this help center article
                        count integer total count of organic SERPs that contain the domain
                        estimated_paid_traffic_cost float estimated cost of converting organic search traffic into paid
represents the estimated monthly cost of running ads (USD) for all keywords in the category that a domain ranks for
the metric is calculated as the product of organic etv and paid cpc values and indicates the cost of driving the estimated volume of monthly organic traffic through PPC advertising in Google Search
learn more about how the metric is calculated in this help center article
                        is_new integer number of new ranked elements
indicates how many new ranked elements were found for the indicated target
                        is_up integer rank went up
indicates how many ranked elements of the indicated target went up
                        is_down integer rank went down
indicates how many ranked elements of the indicated target went down
                        is_lost integer lost ranked elements
indicates how many ranked elements of the indicated target were previously presented in SERPs, but weren’t found during the last check
                    paid object ranking and traffic data from paid search
                        pos_1 integer number of SERPs where the domain ranks #1 in paid results
                        pos_2_3 integer number of SERPs where the domain ranks #2-3 in paid results
                        pos_4_10 integer number of SERPs where the domain ranks #4-10 in paid results
                        pos_11_20 integer number of SERPs where the domain ranks #11-20 in paid results
                        pos_21_30 integer number of SERPs where the domain ranks #21-30 in paid results
                        pos_31_40 integer number of SERPs where the domain ranks #31-40 in paid results
                        pos_41_50 integer number of SERPs where the domain ranks #41-50 in paid results
                        pos_51_60 integer number of SERPs where the domain ranks #51-60 in paid results
                        pos_61_70 integer number of SERPs where the domain ranks #61-70 in paid results
                        pos_71_80 integer number of SERPs where the domain ranks #71-80 in paid results
                        pos_81_90 integer number of SERPs where the domain ranks #81-90 in paid results
                        pos_91_100 integer number of SERPs where the domain ranks #91-100 in paid results
                        etv float estimated traffic volume
estimated paid monthly traffic to the domain
calculated as the product of CTR (click-through-rate) and search volume values of all keywords in the category that the domain ranks for
learn more about how the metric is calculated in this help center article
                        impressions_etv float estimated traffic volume based on impressions
estimated paid monthly traffic to the domain
calculated as the product of CTR (click-through-rate) and impressions values of all keywords in the category that the domain ranks for
learn more about how the metric is calculated in this help center article
                        count integer total count of paid SERPs that contain the domain
                        estimated_paid_traffic_cost float estimated cost of monthly search traffic
represents the estimated cost of paid monthly traffic (USD) based on etv and cpc values of all keywords in the category that the domain ranks for
learn more about how the metric is calculated in this help center article
                        is_new integer number of new ranked elements
indicates how many new ranked elements were found for the indicated target
                        is_up integer rank went up
indicates how many ranked elements of the indicated target went up
                        is_down integer rank went down
indicates how many ranked elements of the indicated target went down
                        is_lost integer lost ranked elements
indicates how many ranked elements of the indicated target were previously presented in SERPs, but weren’t found during the last check
                    local_pack object ranking and traffic data from local pack results in organic search
                        pos_1 integer number of SERPs where the domain ranks #1 in local pack results
                        pos_2_3 integer number of SERPs where the domain ranks #2-3 in local pack results
                        pos_4_10 integer number of SERPs where the domain ranks #4-10 in local pack results
                        pos_11_20 integer number of SERPs where the domain ranks #11-20 in local pack results
                        pos_21_30 integer number of SERPs where the domain ranks #21-30 in local pack results
                        pos_31_40 integer number of SERPs where the domain ranks #31-40 in local pack results
                        pos_41_50 integer number of SERPs where the domain ranks #41-50 in local pack results
                        pos_51_60 integer number of SERPs where the domain ranks #51-60 in local pack results
                        pos_61_70 integer number of SERPs where the domain ranks #61-70 in local pack results
                        pos_71_80 integer number of SERPs where the domain ranks #71-80 in local pack results
                        pos_81_90 integer number of SERPs where the domain ranks #81-90 in local pack results
                        pos_91_100 integer number of SERPs where the domain ranks #91-100 in local pack results
                        etv float estimated traffic volume
estimated organic monthly traffic to the domain
calculated as the product of CTR (click-through-rate) and search volume values of all keywords in the category that the domain ranks for
learn more about how the metric is calculated in this help center article
                        impressions_etv float estimated traffic volume based on impressions
estimated organic monthly traffic to the domain
calculated as the product of CTR (click-through-rate) and impressions values of all keywords in the category that the domain ranks for
learn more about how the metric is calculated in this help center article
                        count integer total count of organic SERPs that contain the domain
                        estimated_paid_traffic_cost float estimated cost of converting organic search traffic into paid
represents the estimated monthly cost of running ads (USD) for all keywords in the category that a domain ranks for
the metric is calculated as the product of organic etv and paid cpc values and indicates the cost of driving the estimated volume of monthly organic traffic through PPC advertising in Google Search
learn more about how the metric is calculated in this help center article
                        is_new integer number of new ranked elements
indicates how many new ranked elements were found for the indicated target
                        is_up integer rank went up
indicates how many ranked elements of the indicated target went up
                        is_down integer rank went down
indicates how many ranked elements of the indicated target went down
                        is_lost integer lost ranked elements
indicates how many ranked elements of the indicated target were previously presented in SERPs, but weren’t found during the last check
                    featured_snippet object ranking and traffic data from featured snippet results in organic search
                        pos_1 integer number of SERPs where the domain ranks #1 in featured snippet results
                        pos_2_3 integer number of SERPs where the domain ranks #2-3 in featured snippet results
                        pos_4_10 integer number of SERPs where the domain ranks #4-10 in featured snippet results
                        pos_11_20 integer number of SERPs where the domain ranks #11-20 in featured snippet results
                        pos_21_30 integer number of SERPs where the domain ranks #21-30 in featured snippet results
                        pos_31_40 integer number of SERPs where the domain ranks #31-40 in featured snippet results
                        pos_41_50 integer number of SERPs where the domain ranks #41-50 in featured snippet results
                        pos_51_60 integer number of SERPs where the domain ranks #51-60 in featured snippet results
                        pos_61_70 integer number of SERPs where the domain ranks #61-70 in featured snippet results
                        pos_71_80 integer number of SERPs where the domain ranks #71-80 in featured snippet results
                        pos_81_90 integer number of SERPs where the domain ranks #81-90 in featured snippet results
                        pos_91_100 integer number of SERPs where the domain ranks #91-100 in featured snippet results
                        etv float estimated traffic volume
estimated organic monthly traffic to the domain
calculated as the product of CTR (click-through-rate) and search volume values of all keywords in the category that the domain ranks for
learn more about how the metric is calculated in this help center article
                        impressions_etv float estimated traffic volume based on impressions
estimated organic monthly traffic to the domain
calculated as the product of CTR (click-through-rate) and impressions values of all keywords in the category that the domain ranks for
learn more about how the metric is calculated in this help center article
                        count integer total count of organic SERPs that contain the domain
                        estimated_paid_traffic_cost float estimated cost of converting organic search traffic into paid
represents the estimated monthly cost of running ads (USD) for all keywords in the category that a domain ranks for
the metric is calculated as the product of organic etv and paid cpc values and indicates the cost of driving the estimated volume of monthly organic traffic through PPC advertising in Google Search
learn more about how the metric is calculated in this help center article
                        is_new integer number of new ranked elements
indicates how many new ranked elements were found for the indicated target
                        is_up integer rank went up
indicates how many ranked elements of the indicated target went up
                        is_down integer rank went down
indicates how many ranked elements of the indicated target went down
                        is_lost integer lost ranked elements
indicates how many ranked elements of the indicated target were previously presented in SERPs, but weren’t found during the last check
                competitor_metrics object metrics for intersecting keywords
ranking and traffic data relevant to the keywords that the provided domain shares with the target domain
note: in this array ranking and traffic data is provided for the returned competitor’s domain
                    organic object ranking and traffic data from organic search
                        pos_1 integer number of SERPs where the domain ranks #1 in organic results
                        pos_2_3 integer number of SERPs where the domain ranks #2-3 in organic results
                        pos_4_10 integer number of SERPs where the domain ranks #4-10 in organic results
                        pos_11_20 integer number of SERPs where the domain ranks #11-20 in organic results
                        pos_21_30 integer number of SERPs where the domain ranks #21-30 in organic results
                        pos_31_40 integer number of SERPs where the domain ranks #31-40 in organic results
                        pos_41_50 integer number of SERPs where the domain ranks #41-50 in organic results
                        pos_51_60 integer number of SERPs where the domain ranks #51-60 in organic results
                        pos_61_70 integer number of SERPs where the domain ranks #61-70 in organic results
                        pos_71_80 integer number of SERPs where the domain ranks #71-80 in organic results
                        pos_81_90 integer number of SERPs where the domain ranks #81-90 in organic results
                        pos_91_100 integer number of SERPs where the domain ranks #91-100 in organic results
                        etv float estimated traffic volume
estimated organic monthly traffic to the domain
calculated as the product of CTR (click-through-rate) and search volume values of all keywords in the category that the domain ranks for
learn more about how the metric is calculated in this help center article
                        impressions_etv float estimated traffic volume based on impressions
estimated organic monthly traffic to the domain
calculated as the product of CTR (click-through-rate) and impressions values of all keywords in the category that the domain ranks for
learn more about how the metric is calculated in this help center article
                        count integer total count of organic SERPs that contain the domain
                        estimated_paid_traffic_cost float estimated cost of converting organic search traffic into paid
represents the estimated monthly cost of running ads (USD) for all keywords in the category that a domain ranks for
the metric is calculated as the product of organic etv and paid cpc values and indicates the cost of driving the estimated volume of monthly organic traffic through PPC advertising in Google Search
learn more about how the metric is calculated in this help center article
                        is_new integer number of new ranked elements
indicates how many new ranked elements were found for the indicated target
                        is_up integer rank went up
indicates how many ranked elements of the indicated target went up
                        is_down integer rank went down
indicates how many ranked elements of the indicated target went down
                        is_lost integer lost ranked elements
indicates how many ranked elements of the indicated target were previously presented in SERPs, but weren’t found during the last check
                    paid object ranking and traffic data from paid search
                        pos_1 integer number of SERPs where the domain ranks #1 in paid results
                        pos_2_3 integer number of SERPs where the domain ranks #2-3 in paid results
                        pos_4_10 integer number of SERPs where the domain ranks #4-10 in paid results
                        pos_11_20 integer number of SERPs where the domain ranks #11-20 in paid results
                        pos_21_30 integer number of SERPs where the domain ranks #21-30 in paid results
                        pos_31_40 integer number of SERPs where the domain ranks #31-40 in paid results
                        pos_41_50 integer number of SERPs where the domain ranks #41-50 in paid results
                        pos_51_60 integer number of SERPs where the domain ranks #51-60 in paid results
                        pos_61_70 integer number of SERPs where the domain ranks #61-70 in paid results
                        pos_71_80 integer number of SERPs where the domain ranks #71-80 in paid results
                        pos_81_90 integer number of SERPs where the domain ranks #81-90 in paid results
                        pos_91_100 integer number of SERPs where the domain ranks #91-100 in paid results
                        etv float estimated traffic volume
estimated paid monthly traffic to the domain
calculated as the product of CTR (click-through-rate) and search volume values of all keywords in the category that the domain ranks for
learn more about how the metric is calculated in this help center article
                        impressions_etv float estimated traffic volume based on impressions
estimated paid monthly traffic to the domain
calculated as the product of CTR (click-through-rate) and impressions values of all keywords in the category that the domain ranks for
learn more about how the metric is calculated in this help center article
                        count integer total count of paid SERPs that contain the domain
                        estimated_paid_traffic_cost float estimated cost of monthly search traffic
represents the estimated cost of paid monthly traffic (USD) based on etv and cpc values of all keywords in the category that the domain ranks for
learn more about how the metric is calculated in this help center article
                        is_new integer number of new ranked elements
indicates how many new ranked elements were found for the indicated target
                        is_up integer rank went up
indicates how many ranked elements of the indicated target went up
                        is_down integer rank went down
indicates how many ranked elements of the indicated target went down
                        is_lost integer lost ranked elements
indicates how many ranked elements of the indicated target were previously presented in SERPs, but weren’t found during the last check
                    local_pack object ranking and traffic data from local pack results in organic search
                        pos_1 integer number of SERPs where the domain ranks #1 in local pack results
                        pos_2_3 integer number of SERPs where the domain ranks #2-3 in local pack results
                        pos_4_10 integer number of SERPs where the domain ranks #4-10 in local pack results
                        pos_11_20 integer number of SERPs where the domain ranks #11-20 in local pack results
                        pos_21_30 integer number of SERPs where the domain ranks #21-30 in local pack results
                        pos_31_40 integer number of SERPs where the domain ranks #31-40 in local pack results
                        pos_41_50 integer number of SERPs where the domain ranks #41-50 in local pack results
                        pos_51_60 integer number of SERPs where the domain ranks #51-60 in local pack results
                        pos_61_70 integer number of SERPs where the domain ranks #61-70 in local pack results
                        pos_71_80 integer number of SERPs where the domain ranks #71-80 in local pack results
                        pos_81_90 integer number of SERPs where the domain ranks #81-90 in local pack results
                        pos_91_100 integer number of SERPs where the domain ranks #91-100 in local pack results
                        etv float estimated traffic volume
estimated organic monthly traffic to the domain
calculated as the product of CTR (click-through-rate) and search volume values of all keywords in the category that the domain ranks for
learn more about how the metric is calculated in this help center article
                        impressions_etv float estimated traffic volume based on impressions
estimated organic monthly traffic to the domain
calculated as the product of CTR (click-through-rate) and impressions values of all keywords in the category that the domain ranks for
learn more about how the metric is calculated in this help center article
                        count integer total count of organic SERPs that contain the domain
                        estimated_paid_traffic_cost float estimated cost of converting organic search traffic into paid
represents the estimated monthly cost of running ads (USD) for all keywords in the category that a domain ranks for
the metric is calculated as the product of organic etv and paid cpc values and indicates the cost of driving the estimated volume of monthly organic traffic through PPC advertising in Google Search
learn more about how the metric is calculated in this help center article
                        is_new integer number of new ranked elements
indicates how many new ranked elements were found for the indicated target
                        is_up integer rank went up
indicates how many ranked elements of the indicated target went up
                        is_down integer rank went down
indicates how many ranked elements of the indicated target went down
                        is_lost integer lost ranked elements
indicates how many ranked elements of the indicated target were previously presented in SERPs, but weren’t found during the last check
                    featured_snippet object ranking and traffic data from featured snippet results in organic search
                        pos_1 integer number of SERPs where the domain ranks #1 in featured snippet results
                        pos_2_3 integer number of SERPs where the domain ranks #2-3 in featured snippet results
                        pos_4_10 integer number of SERPs where the domain ranks #4-10 in featured snippet results
                        pos_11_20 integer number of SERPs where the domain ranks #11-20 in featured snippet results
                        pos_21_30 integer number of SERPs where the domain ranks #21-30 in featured snippet results
                        pos_31_40 integer number of SERPs where the domain ranks #31-40 in featured snippet results
                        pos_41_50 integer number of SERPs where the domain ranks #41-50 in featured snippet results
                        pos_51_60 integer number of SERPs where the domain ranks #51-60 in featured snippet results
                        pos_61_70 integer number of SERPs where the domain ranks #61-70 in featured snippet results
                        pos_71_80 integer number of SERPs where the domain ranks #71-80 in featured snippet results
                        pos_81_90 integer number of SERPs where the domain ranks #81-90 in featured snippet results
                        pos_91_100 integer number of SERPs where the domain ranks #91-100 in featured snippet results
                        etv float estimated traffic volume
estimated organic monthly traffic to the domain
calculated as the product of CTR (click-through-rate) and search volume values of all keywords in the category that the domain ranks for
learn more about how the metric is calculated in this help center article
                        impressions_etv float estimated traffic volume based on impressions
estimated organic monthly traffic to the domain
calculated as the product of CTR (click-through-rate) and impressions values of all keywords in the category that the domain ranks for
learn more about how the metric is calculated in this help center article
                        count integer total count of organic SERPs that contain the domain
                        estimated_paid_traffic_cost float estimated cost of converting organic search traffic into paid
represents the estimated monthly cost of running ads (USD) for all keywords in the category that a domain ranks for
the metric is calculated as the product of organic etv and paid cpc values and indicates the cost of driving the estimated volume of monthly organic traffic through PPC advertising in Google Search
learn more about how the metric is calculated in this help center article
                        is_new integer number of new ranked elements
indicates how many new ranked elements were found for the indicated target
                        is_up integer rank went up
indicates how many ranked elements of the indicated target went up
                        is_down integer rank went down
indicates how many ranked elements of the indicated target went down
                        is_lost integer lost ranked elements
indicates how many ranked elements of the indicated target were previously presented in SERPs, but weren’t found during the last check

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