SERP Competitors


This endpoint will provide you with a list of domains ranking for the keywords you specify. You will also get SERP rankings, rating, estimated traffic volume, and visibility values the provided domains gain from the specified keywords.

checked POST
Pricing

Your account will be charged for each request.
The cost can be calculated on the Pricing page.

All POST data should be sent in the JSON format (UTF-8 encoding). The task setting is done using the POST method. When setting a task, you should send all task parameters in the task array of the generic POST array. You can send up to 2000 API calls per minute, each Live API call can contain only one task. The maximum number of calls that can be sent simultaneously is limited to 30.

You can specify the number of results you want to retrieve, filter and sort them.

Below you will find a detailed description of the fields you can use for setting a task.

Description of the fields for setting a task:

Field nameTypeDescription
keywordsarray

keywords array
required field
the results will be based on the keywords you specify in this array
UTF-8 encoding;
the keywords will be converted to lowercase format;
you can specify the maximum of 200 keywords

learn more about rules and limitations of keyword and keywords fields in DataForSEO APIs in this Help Center article

location_namestring

full name of the location
required field if you don't specify location_code
Note: it is required to specify either location_name or location_code
you can receive the list of available locations with location_name parameters by making a separate request to the
https://api.dataforseo.com/v3/dataforseo_labs/locations_and_languages
example:
United Kingdom

location_codeinteger

unique location identifier
required field if you don't specify location_name
Note: it is required to specify either location_name or location_code
you can receive the list of available locations with their location_code parameters by making a separate request to the
https://api.dataforseo.com/v3/dataforseo_labs/locations_and_languages
example:
2840

language_namestring

full name of the language
required field if you don't specify language_code
Note: it is required to specify either language_name or language_code
you can receive the list of available languages with their language_name parameters by making a separate request to the
https://api.dataforseo.com/v3/dataforseo_labs/locations_and_languages
example:
English

language_codestring

unique language identifier
required field if you don't specify language_name
Note: it is required to specify either language_name or language_code
you can receive the list of available languages with their language_code parameters by making a separate request to the
https://api.dataforseo.com/v3/dataforseo_labs/locations_and_languages
example:
en

include_subdomainsboolean

indicates if the subdomains will be included in the search
optional field
if set to false, the subdomains will be ignored
default value: true

item_typesarray

search results type
indicates type of search results included in the response
optional field

possible values:
["organic", "paid", "featured_snippet", "local_pack"]
default value:
["organic", "paid"]

limitinteger

the maximum number of returned domains
optional field
default value: 100
maximum value: 1000

offsetinteger

offset in the results array of returned domains
optional field
default value: 0
if you specify the 10 value, the first ten domains in the results array will be omitted and the data will be provided for the successive domains

filtersarray

array of results filtering parameters
optional field
you can add several filters at once (8 filters maximum)
you should set a logical operator and, or between the conditions
the following operators are supported:
regex, not_regex, <, <=, >, >=, =, <>, in, not_in, match, not_match, ilike, not_ilike, like, not_like
you can use the % operator with like and not_like, as well as ilike and not_ilike to match any string of zero or more characters
example:
["median_position","in",[1,10]]

[["median_position","in",[1,10]],"and",["domain","not_like","%wikipedia.org%"]]

[["domain","not_like","%wikipedia.org%"],
"and",
[["relevant_serp_items",">",0],"or",["median_position","in",[1,10]]]]

for more information about filters, please refer to Dataforseo Labs - Filters or this help center guide

order_byarray

results sorting rules
optional field
you can use the same values as in the filters array to sort the results
possible sorting types:
asc - results will be sorted in the ascending order
desc - results will be sorted in the descending order
the comma is used as a separator
example:
["avg_position,asc"]
default rule:
["rating,desc"]
note that you can set no more than three sorting rules in a single request
you should use a comma to separate several sorting rules
example:
["avg_position,asc","etv,desc"]

tagstring

user-defined task identifier
optional field
the character limit is 255
you can use this parameter to identify the task and match it with the result
you will find the specified tag value in the data object of the response

As a response of the API server, you will receive JSON-encoded data containing a tasks array with the information specific to the set tasks.

Description of the fields in the results array:

Field nameTypeDescription
versionstring

the current version of the API

status_codeinteger

general status code
you can find the full list of the response codes here
Note: we strongly recommend designing a necessary system for handling related exceptional or error conditions

status_messagestring

general informational message
you can find the full list of general informational messages here

timestring

execution time, seconds

costfloat

total tasks cost, USD

tasks_countinteger

the number of tasks in the tasks array

tasks_errorinteger

the number of tasks in the tasks array returned with an error

tasksarray

array of tasks

    idstring

task identifier
unique task identifier in our system in the UUID format

    status_codeinteger

status code of the task
generated by DataForSEO; can be within the following range: 10000-60000
you can find the full list of the response codes here

    status_messagestring

informational message of the task
you can find the full list of general informational messages here

    timestring

execution time, seconds

    costfloat

cost of the task, USD

    result_countinteger

number of elements in the result array

    patharray

URL path

    dataobject

contains the same parameters that you specified in the POST request

    resultarray

array of results

        se_typestring

search engine type

        seed_keywordsarray

keywords specified in the request
keyword is returned with decoded %## (plus character '+' will be decoded to a space character)

        location_codeinteger

location code in a POST array
if there is no data, then the value is_nulln

        language_codestring

language code in a POST array
if there is no data, then the value is_nulln

        total_countinteger

the total amount of results in our database relevant to your request

        items_countinteger

the number of results returned in the items array

        itemsarray

contains detected SERP competitors and related data

            se_typestring

search engine type

            domainstring

domain name of the detected SERP competitor

            avg_positioninteger

the average position of the domain for the specified keywords
the arithmetic mean of values in the keywords_positions array

            median_positioninteger

the median position of the domain for the specified keywords
the median of the values in the keywords_positions array

            ratinginteger

the margin between the greatest possible and actual keyword positions
represents the relative visibility rate of the domain in SERP for the specified keywords
calculated as sum(100-keywords_positions)

            etvfloat

estimated traffic volume
represents the estimated monthly traffic that specified keywords are driving to the website
calculated as the sum of the products of the specified keywords' search volume values and CTR (click-through-rate) rates at certain positions in SERP
learn more about how the metric is calculated in this help center article

            keywords_countinteger

the number of specified keywords the domain has positions for in SERPs

            visibilityfloat

SERP visibility rate
represents the website visibility rate based on the SERP positions of the specified keywords
Keywords with positions in the range from 1 to 10 are assigned the visibility index from 1 to 0.1, respectively
Keywords with positions in the range from 11 to 20 have the fixed visibility index of 0.05
keywords with positions from 20 to 100 have the visibility index equal to 0

            relevant_serp_itemsinteger

the number of SERP elements relevant to the domain
represents the number of search results in SERP relevant to the domain for the specified keywords

            keywords_positionsobject

keyword positions
SERP positions the related domain holds in SERP for the specified keywords


‌‌

Instead of ‘login’ and ‘password’ use your credentials from https://app.dataforseo.com/api-access

# Instead of 'login' and 'password' use your credentials from https://app.dataforseo.com/api-access 
login="login" 
password="password" 
cred="$(printf ${login}:${password} | base64)" 
curl --location --request POST "https://api.dataforseo.com/v3/dataforseo_labs/google/serp_competitors/live" 
--header "Authorization: Basic ${cred}"  
--header "Content-Type: application/json" 
--data-raw '[
    {
        "keywords": [
            "phone"
        ],
        "language_name": "English",
        "location_code": 2840,
        "item_types" : ["organic"],
        "limit":5
    }
]'
<?php
// You can download this file from here https://cdn.dataforseo.com/v3/examples/php/php_RestClient.zip
require('RestClient.php');
$api_url = 'https://api.dataforseo.com/';
// Instead of 'login' and 'password' use your credentials from https://app.dataforseo.com/api-access
$client = new RestClient($api_url, null, 'login', 'password');

$post_array = array();
// simple way to set a task
$post_array[] = array(
	"keywords" => [
		"phone",
		"watch"
	],
	"language_name" => "English",
	"location_code" => 2840,
	"filters" => [
		["relevant_serp_items", ">", 0],
		"or",
		["median_position", "in", [ 1, 10 ]]
	]
);
try {
   // POST /v3/dataforseo_labs/google/serp_competitors/live
   $result = $client->post('/v3/dataforseo_labs/google/serp_competitors/live', $post_array);
   print_r($result);
   // do something with post result
} catch (RestClientException $e) {
   echo "n";
   print "HTTP code: {$e->getHttpCode()}n";
   print "Error code: {$e->getCode()}n";
   print "Message: {$e->getMessage()}n";
   print  $e->getTraceAsString();
   echo "n";
}
$client = null;
?>
const post_array = [];

post_array.push({
  "keywords": [
    "phone",
    "watch"
  ],
  "language_name": "English",
  "location_code": 2840,
  "filters": [
    ["relevant_serp_items", ">", 0],
    "or",
    ["median_position", "in", [1, 10]]
  ]
});

const axios = require('axios');

axios({
  method: 'post',
  url: 'https://api.dataforseo.com/v3/dataforseo_labs/google/serp_competitors/live',
  auth: {
    username: 'login',
    password: 'password'
  },
  data: post_array,
  headers: {
    'content-type': 'application/json'
  }
}).then(function (response) {
  var result = response['data']['tasks'];
  // Result data
  console.log(result);
}).catch(function (error) {
  console.log(error);
});
from client import RestClient
# You can download this file from here https://cdn.dataforseo.com/v3/examples/python/python_Client.zip
client = RestClient("login", "password")
post_data = dict()
# simple way to set a task
post_data[len(post_data)] = dict(
    keywords=[
        "phone",
        "watch"
    ],
    location_name="United States",
    language_name="English",
    filters=[
        ["relevant_serp_items", ">", 0],
        "or",
        ["median_position", "in", [ 1, 10 ]]
    ]
)
# POST /v3/dataforseo_labs/google/serp_competitors/live
response = client.post("/v3/dataforseo_labs/google/serp_competitors/live", post_data)
# you can find the full list of the response codes here https://docs.dataforseo.com/v3/appendix/errors
if response["status_code"] == 20000:
    print(response)
    # do something with result
else:
    print("error. Code: %d Message: %s" % (response["status_code"], response["status_message"]))
using Newtonsoft.Json;
using System;
using System.Collections.Generic;
using System.Net.Http;
using System.Net.Http.Headers;
using System.Text;
using System.Threading.Tasks;

namespace DataForSeoDemos
{
    public static partial class Demos
    {
        public static async Task dataforseo_labs_google_serp_competitors_live()
        {
            var httpClient = new HttpClient
            {
                BaseAddress = new Uri("https://api.dataforseo.com/"),
                // Instead of 'login' and 'password' use your credentials from https://app.dataforseo.com/api-access
                DefaultRequestHeaders = { Authorization = new AuthenticationHeaderValue("Basic", Convert.ToBase64String(Encoding.ASCII.GetBytes("login:password"))) }
            };
            var postData = new List<object>();
            postData.Add(new
            {
                keywords = new[]
                {
                    "phone",
                    "watch"
                },
                location_name = "United States",
                language_name = "English",
                filters = new object[]
                {
                    new object[] { "relevant_serp_items", ">", 0 },
                    "or",
                    new object[] { "median_position", "in", new object[] { 1, 10 } }
                }
            });
            // POST /v3/dataforseo_labs/google/serp_competitors/live
            // the full list of possible parameters is available in documentation
            var taskPostResponse = await httpClient.PostAsync("/v3/dataforseo_labs/google/serp_competitors/live", new StringContent(JsonConvert.SerializeObject(postData)));
            var result = JsonConvert.DeserializeObject(await taskPostResponse.Content.ReadAsStringAsync());
            // you can find the full list of the response codes here https://docs.dataforseo.com/v3/appendix/errors
            if (result.status_code == 20000)
            {
                // do something with result
                Console.WriteLine(result);
            }
            else
                Console.WriteLine($"error. Code: {result.status_code} Message: {result.status_message}");
        }
    }
}

The above command returns JSON structured like this:

{
    "version": "0.1.20220216",
    "status_code": 20000,
    "status_message": "Ok.",
    "time": "0.0779 sec.",
    "cost": 0.0105,
    "tasks_count": 1,
    "tasks_error": 0,
    "tasks": [
        {
            "id": "03021604-0696-0383-0000-fd4825d68590",
            "status_code": 20000,
            "status_message": "Ok.",
            "time": "0.0305 sec.",
            "cost": 0.0105,
            "result_count": 1,
            "path": [
                "v3",
                "dataforseo_labs",
                "google",
                "serp_competitors",
                "live"
            ],
            "data": {
                "api": "dataforseo_labs",
                "function": "serp_competitors",
                "se_type": "google",
                "keywords": [
                    "phone"
                ],
                "language_name": "English",
                "location_code": 2840,
                "item_types": [
                    "organic"
                ],
                "limit": 5
            },
            "result": [
                {
                    "se_type": "google",
                    "seed_keywords": [
                        "phone"
                    ],
                    "location_code": 2840,
                    "language_code": "en",
                    "total_count": 86,
                    "items_count": 5,
                    "items": [
                        {
                            "se_type": "google",
                            "domain": "play.google.com",
                            "avg_position": 1,
                            "median_position": 1,
                            "rating": 99,
                            "etv": 111872,
                            "keywords_count": 1,
                            "visibility": 1,
                            "relevant_serp_items": 1,
                            "keywords_positions": {
                                "phone": [
                                    1
                                ]
                            }
                        },
                        {
                            "se_type": "google",
                            "domain": "www.phone.com",
                            "avg_position": 2,
                            "median_position": 2,
                            "rating": 98,
                            "etv": 59616,
                            "keywords_count": 1,
                            "visibility": 0.9,
                            "relevant_serp_items": 1,
                            "keywords_positions": {
                                "phone": [
                                    2
                                ]
                            }
                        },
                        {
                            "se_type": "google",
                            "domain": "www.t-mobile.com",
                            "avg_position": 3,
                            "median_position": 3,
                            "rating": 97,
                            "etv": 35806.4,
                            "keywords_count": 1,
                            "visibility": 0.8,
                            "relevant_serp_items": 1,
                            "keywords_positions": {
                                "phone": [
                                    3
                                ]
                            }
                        },
                        {
                            "se_type": "google",
                            "domain": "www.cnet.com",
                            "avg_position": 4,
                            "median_position": 4,
                            "rating": 96,
                            "etv": 24251.2,
                            "keywords_count": 1,
                            "visibility": 0.7,
                            "relevant_serp_items": 1,
                            "keywords_positions": {
                                "phone": [
                                    4
                                ]
                            }
                        },
                        {
                            "se_type": "google",
                            "domain": "www.pcmag.com",
                            "avg_position": 5,
                            "median_position": 5,
                            "rating": 95,
                            "etv": 17259.2,
                            "keywords_count": 1,
                            "visibility": 0.6,
                            "relevant_serp_items": 1,
                            "keywords_positions": {
                                "phone": [
                                    5
                                ]
                            }
                        }
                    ]
                }
            ]
        }
    ]
}