{"id":6129,"date":"2020-05-20T16:51:58","date_gmt":"2020-05-20T16:51:58","guid":{"rendered":"https:\/\/docs_v3.dataforseo.com\/v3\/?page_id=6129"},"modified":"2025-04-22T14:59:12","modified_gmt":"2025-04-22T14:59:12","slug":"databases-serp-advanced","status":"publish","type":"page","link":"https:\/\/docs.dataforseo.com\/v3\/databases-serp-advanced\/","title":{"rendered":"databases\/serp\/advanced"},"content":{"rendered":"

[vc_row][vc_column][vc_column_text]<\/p>\n

Advanced SERP Database<\/h2>\n

\u200c\u200c\u200c\u200c\u200c\u200c <\/p>\n

This<\/strong> is a legacy version page. See the updated documentation here<\/a>.<\/h3>\n

 
\nThe Advanced SERP Database contains over 500 million Google results pages with extra SERP features, such as rich snippets, knowledge graphs, etc.<\/p>\n

This database is available only in JSON format.<\/p>\n

\t

\n\t\t
\n\t\t\t
\n\t\t\t\t\n\t\t\t\t\t<\/use>\n\t\t\t\t<\/svg>\n\t\t\t<\/div>\n\t\t\t
Pricing<\/div>\n\t\t<\/header>\n\t\t
\n\t\t\t

The cost depends on the size and location parameters of the specific database.
\nThe cost can be found on the SERP Database<\/a> page.<\/p>\n\t\t<\/div>\n\t<\/article>\n\t[vc_column_text]<\/p>\n

Description of the fields in the SERP Database:<\/strong><\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
Field name<\/th>\nType<\/th>\nDescription<\/th>\n<\/tr>\n<\/thead>\n
keyword<\/code><\/td>\nstring<\/td>\nsearch query<\/em>
\nUTF-8 encoding applies<\/td>\n<\/tr>\n
location<\/code><\/td>\ninteger<\/td>\nlocation code<\/em>
\nunique identifier of the corresponding location
\nyou can receive the list of available locations with their location_code<\/code> by making a separate request to the
\nhttps:\/\/api.dataforseo.com\/v3\/dataforseo_labs\/locations_and_languages<\/code>
\nexample:
\n2840<\/code> corresponds to the United States<\/code><\/td>\n<\/tr>\n
language<\/code><\/td>\nstring<\/td>\nlanguage code<\/em>
\nunique identifier of the language available for the corresponding location
\nyou can receive the list of available locations with their language_code<\/code> by making a separate request to the
\nhttps:\/\/api.dataforseo.com\/v3\/dataforseo_labs\/locations_and_languages<\/code>
\nexample:
\nen<\/code> corresponds to English<\/code><\/td>\n<\/tr>\n
spell<\/code><\/td>\nstring<\/td>\nautocorrection of the search engine<\/em>
\nif the search engine provided results for a keyword that was corrected, we will specify the keyword corrected by the search engine and the type of autocorrection<\/td>\n<\/tr>\n
spell_type<\/code><\/td>\nstring<\/td>\ntype of autocorrection<\/em>
\npossible values:
\ndid_you_mean<\/code>, showing_results_for<\/code>, no_results_found_for<\/code><\/td>\n<\/tr>\n
<\/code><\/code>keyword_info<\/strong><\/td>\nobject<\/td>\nkeyword data for the returned keyword<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 search_volume<\/code><\/td>\ninteger<\/td>\naverage monthly search volume rate<\/em>
\nrepresents either the approximate number of searches for the given keyword idea on google.com or google.com and partners, depending on the user\u2019s targeting<\/td>\n<\/tr>\n
\u00a0 \u00a0 cpc<\/code><\/td>\nfloat<\/td>\ncost-per-click<\/em>
\nrepresents the average cost per click (USD) historically paid for the keyword<\/td>\n<\/tr>\n
\u00a0 \u00a0 competition<\/code><\/td>\nfloat<\/td>\ncompetition<\/em>
\nrepresents the relative amount of competition associated with the given keyword;
\nthe value is based on Google Ads data and can be between 0 and 1 (inclusive)<\/td>\n<\/tr>\n
\u00a0 \u00a0 time_update<\/code><\/td>\nstring<\/td>\ndate and time when keyword data was last updated<\/em>
\nin the ISO 860<\/a>1 format: \u201cYYYY-MM-DDThh:mm:ss.sssssssZ\u201d
\nexample:
\n2020-09-12T00:07:43.0733218Z<\/code><\/td>\n<\/tr>\n
\u00a0 \u00a0 categories<\/code><\/td>\narray<\/td>\nproduct and service categories<\/em>
\nyou can download the full list of possible categories<\/a><\/td>\n<\/tr>\n
\u00a0 \u00a0 history<\/code><\/td>\nobject<\/td>\nmonthly searches<\/em>
\nrepresents the (approximate) number of searches on the returned keyword in the given location<\/td>\n<\/tr>\n
<\/code><\/code>bing_keyword_info<\/strong><\/td>\nobject<\/td>\nkeyword data based on bing ads<\/em>
\nnote:<\/strong> bing data is available for a limited number of locations and languages<\/a><\/td>\n<\/tr>\n
\u00a0 \u00a0 search_volume<\/code><\/td>\ninteger<\/td>\n monthly number of searches on bing<\/em>
\nrepresents the number of searches for the given keyword idea on bing.com for the past month<\/td>\n<\/tr>\n
\u00a0 \u00a0 time_update<\/code><\/td>\nstring<\/td>\ndate and time when keyword data was last updated<\/em>
\nin the ISO 860<\/a>1 format: \u201cYYYY-MM-DDThh:mm:ss.sssssssZ\u201d
\nexample:
\n2020-09-12T00:07:43.0733218Z<\/code><\/td>\n<\/tr>\n
\u00a0 \u00a0 history<\/code><\/td>\nobject<\/td>\nmonthly searches<\/em>
\nrepresents the number of monthly Bing searches on the returned keyword in the given location<\/td>\n<\/tr>\n
<\/code><\/code>serp_info<\/strong><\/td>\nobject<\/td>\nSERP data available for the returned keyword<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 check_url<\/code><\/td>\nstring<\/td>\ndirect URL to search engine results<\/em>
\nyou can use it to make sure that we provided exact results<\/td>\n<\/tr>\n
\u00a0 \u00a0 items_count<\/code><\/td>\ninteger<\/td>\nthe number of results returned in the serp<\/code><\/strong> array<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 keyword_difficulty<\/code><\/td>\ninteger<\/td>\ndifficulty of ranking in the first top-10 organic results for a keyword<\/em>
\nindicates the chance of getting in top-10 organic results for a keyword on a logarithmic scale from 0 to 100;
\ncalculated by analysing, among other parameters, link profiles of the first 10 pages in SERP;
\nlearn more about the metric in this help center guide<\/a><\/td>\n<\/tr>\n
\u00a0 \u00a0 se_results_count<\/code><\/td>\ninteger<\/td>\ntotal number of results in SERP<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 time_update<\/code><\/td>\nstring<\/td>\ndate and time when SERP data was last updated<\/em>
\nin the ISO 860<\/a>1 format: \u201cYYYY-MM-DDThh:mm:ss.sssssssZ\u201d
\nexample:
\n2020-09-12T00:07:43.0733218Z<\/code><\/td>\n<\/tr>\n
\u00a0 \u00a0 previous_updated_time<\/code><\/td>\nstring<\/td>\nprevious to the most recent update of SERP data<\/em>
\nin the ISO 860<\/a>1 format: \u201cYYYY-MM-DDThh:mm:ss.sssssssZ\u201d
\nexample:
\n2020-09-12T00:07:43.0733218Z<\/code><\/td>\n<\/tr>\n
\u00a0 \u00a0 item_types<\/code><\/td>\narray<\/td>\ntypes of search results in SERP<\/em>
\ncontains types of search results (items<\/code>) found in SERP.
\npossible item types:
\nanswer_box<\/code>, carousel<\/code>, multi_carousel<\/code>, featured_snippet<\/code>, google_flights<\/code>, google_reviews<\/code>, images<\/code>, jobs<\/code>, knowledge_graph<\/code>, local_pack<\/code>, map<\/code>, organic<\/code>, paid<\/code>, people_also_ask<\/code>, related_searches<\/code>, people_also_search<\/code>, shopping<\/code>, top_stories<\/code>, twitter<\/code>, video<\/code>, events<\/code>, mention_carousel<\/code>, find_results_on<\/code>, stocks_box<\/code>, visual_stories<\/code>, commercial_units<\/code>, local_services<\/code>, knowledge_graph_carousel_item<\/code>, knowledge_graph_description_item<\/code>, knowledge_graph_expanded_item<\/code>, knowledge_graph_images_item<\/code>, knowledge_graph_list_item<\/code>, knowledge_graph_row_item<\/code>, knowledge_graph_part_item<\/code>, knowledge_graph_shopping_item<\/code>, recipes<\/code>, top_sights<\/code>, scholarly_articles<\/code>, popular_products<\/code>, podcasts<\/code>, questions_and_answers<\/code>, hotels_pack<\/code>, google_hotels<\/code>, math_solver<\/code><\/td>\n<\/tr>\n
\u00a0 \u00a0 <\/code><\/code>serp<\/strong><\/td>\narray<\/td>\ncontains data on the SERP elements found for the returned keyword<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u2018organic\u2019 element in SERP<\/span><\/a><\/strong><\/td>\n<\/td>\n<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 title<\/code><\/td>\nstring<\/td>\ntitle of the result in SERP<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 pre_snippet<\/code><\/td>\nstring<\/td>\nincludes additional information appended before the result description in SERP<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 description<\/code><\/td>\nstring<\/td>\ndescription of the results element in SERP<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 breadcrumb<\/code><\/td>\nstring<\/td>\nbreadcrumb in SERP<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 images<\/code><\/td>\narray<\/td>\nimages of the element<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 type<\/code><\/td>\nstring<\/td>\ntype of element = ‘images_element<\/strong>‘<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 alt<\/code><\/td>\nstring<\/td>\nalt tag of the image<\/i><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 url<\/code><\/td>\nstring<\/td>\nrelevant URL<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 image_url<\/code><\/td>\nstring<\/td>\nURL of the image<\/em>
\nthe URL leading to the image on the original resource or DataForSEO storage (in case the original source is not available)<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 is_image<\/code><\/td>\nboolean<\/td>\nindicates whether the element contains an\u00a0image<\/code><\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 is_video<\/code><\/td>\nboolean<\/td>\nindicates whether the element contains a video<\/code><\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 is_featured_snippet<\/code><\/td>\nboolean<\/td>\nindicates whether the element is a featured_snippet<\/code><\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 extended_snippet<\/code><\/td>\nstring<\/td>\nincludes additional information appended after the result description in SERP<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 amp_version<\/code><\/td>\nboolean<\/td>\nAccelerated Mobile Pages<\/em>
\nindicates whether an item has the Accelerated Mobile Page (AMP) version<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 rating<\/code><\/td>\nobject<\/td>\nthe item’s rating <\/em>
\nthe popularity rate based on reviews and displayed in SERP<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 rating_type<\/code><\/td>\nstring<\/td>\nthe type of <\/i>rating<\/i>
\nhere you can find the following elements: Max5<\/code>, Percents<\/code>, CustomMax<\/code><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 value<\/code><\/td>\ninteger<\/td>\nthe value of the rating<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 votes_count<\/code><\/td>\ninteger<\/td>\nthe amount of <\/em>feedback<\/i><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 rating_max<\/code><\/td>\ninteger<\/td>\nthe maximum value for a rating_type<\/code><\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 highlighted<\/code><\/td>\narray<\/td>\nwords highlighted in bold within the results description<\/code><\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 links<\/code><\/td>\narray<\/td>\nsitelinks<\/em>
\nthe links shown below some of Google’s search results
\nif there are none, equals null<\/code><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 type<\/code><\/td>\nstring<\/td>\ntype of element = ‘link_element<\/strong>‘<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 title<\/code><\/td>\nstring<\/td>\ntitle of the result in SERP<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 description<\/code><\/td>\nstring<\/td>\ndescription of the results element in SERP<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 url<\/code><\/td>\nstring<\/td>\nsitelink URL<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 domain<\/code><\/td>\nstring<\/td>\ndomain in SERP<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 main_domain<\/code><\/td>\nstring<\/td>\nmain domain in SERP without subdomains<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 url<\/code><\/td>\nstring<\/td>\n relevant absolute URL in SERP<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 relative_url<\/code><\/td>\nstring<\/td>\nrelative URL from SERP<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 is_malicious<\/code><\/td>\nboolean<\/td>\nindicates whether the element is marked as malicious<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 faq<\/code><\/td>\nobject<\/td>\nfrequently asked questions<\/em>
\nquestions and answers extension shown below some of Google’s search results
\nif there are none, equals null<\/code><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 type<\/code><\/td>\nstring<\/td>\ntype of element = ‘faq_box<\/strong>‘<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 items<\/code><\/td>\narray<\/td>\nitems featured in the faq_box<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 type<\/code><\/td>\nstring<\/td>\ntype of element = ‘faq_box_element<\/strong>‘<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 title<\/code><\/td>\nstring<\/td>\nquestion related to the result<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 description<\/code><\/td>\nstring<\/td>\nanswer provided in the drop-down block<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 links<\/code><\/td>\narray<\/td>\nlinks featured in the faq_box_element<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 type<\/code><\/td>\nstring<\/td>\ntype of element = ‘link_element<\/strong>‘<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 title<\/code><\/td>\nstring<\/td>\nlink anchor text<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 description<\/code><\/td>\nstring<\/td>\nlink description<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 url<\/code><\/td>\nstring<\/td>\nlink URL<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 type<\/code><\/td>\nstring<\/td>\n type of element\u00a0=\u00a0‘organic’<\/strong><\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 is_new<\/code><\/td>\nboolean<\/td>\nnew element<\/em>
\nindicates whether the element is new compared with the previous version of the database<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 is_up<\/code><\/td>\nboolean<\/td>\nelement went up<\/em>
\nindicates whether the element went up in SERP compared with the previous version of the database<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 is_down<\/code><\/td>\nboolean<\/td>\nelement went down<\/em>
\nindicates whether the element went down in SERP compared with the previous version of the database<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 previous_rank_absolute<\/code><\/td>\ninteger<\/td>\nprevious absolute rank in SERP<\/em>
\nabsolute position among all the elements in SERP previous to the most recent update<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 extended_people_also_search<\/code><\/td>\narray<\/td>\nextension of the organic element<\/em>
\nextension of the organic result containing related search queries
\nNote:<\/strong> extension appears in SERP upon clicking on the result and then bouncing back to search results<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 cache_url<\/code><\/td>\nstring<\/td>\ncached version of the page<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 price<\/code><\/td>\nobject<\/td>\npricing details<\/em>
\ncontains the pricing details of the product or service featured in the result<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 current<\/code><\/td>\nfloat<\/td>\ncurrent price<\/em>
\nindicates the current price of the product or service featured in the result<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 regular<\/code><\/td>\nfloat<\/td>\nregular price<\/em>
\nindicates the regular price of the product or service with no discounts applied<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 max_value<\/code><\/td>\nfloat<\/td>\nthe maximum price<\/em>
\nthe maximum price of the product or service as indicated in the result<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 currency<\/code><\/td>\nstring<\/td>\ncurrency of the listed price<\/em>
\nISO code of the currency applied to the price<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 is_price_range<\/code><\/td>\nboolean<\/td>\nprice is provided as a range<\/em>
\nindicates whether a price is provided in a range<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 displayed_price<\/code><\/td>\nstring<\/td>\nprice string in the result<\/em>
\nraw price string as provided in the result<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 related_search_url<\/code><\/td>\nstring<\/td>\nURL to a similar search<\/em>
\nURL to a new search for the same keyword(s) on related sites<\/a><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 related_result<\/code><\/td>\narray<\/td>\nrelated result from the same domain<\/em>
\nrelated result from the same domain appears as a part of the main result snippet;
\nyou can derive the related_result<\/code> snippets as \"type\": \"organic\"<\/code> results by setting the group_organic_results<\/code> parameter to false<\/code> in the POST request<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 type<\/code><\/td>\nstring<\/td>\ntype of element = ‘related_result<\/strong>‘<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 xpath<\/code><\/td>\nstring<\/td>\nthe XPath<\/a> of the element<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 domain<\/code><\/td>\nstring<\/td>\nrelevant domain<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 title<\/code><\/td>\nstring<\/td>\ntitle of the result in SERP<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 url<\/code><\/td>\nstring<\/td>\n relevant URL in SERP<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 cache_url<\/code><\/td>\nstring<\/td>\ncached version of the page<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 related_search_url<\/code><\/td>\nstring<\/td>\nURL to a similar search<\/em>
\nURL to a new search for the same keyword(s) on related sites<\/a><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 breadcrumb<\/code><\/td>\nstring<\/td>\nbreadcrumb in SERP<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 is_image<\/code><\/td>\nboolean<\/td>\nindicates whether the element contains an\u00a0image<\/code><\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 is_video<\/code><\/td>\nboolean<\/td>\nindicates whether the element contains a video<\/code><\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 description<\/code><\/td>\nstring<\/td>\ndescription of the results element in SERP<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 pre_snippet<\/code><\/td>\nstring<\/td>\nincludes additional information appended before the result description in SERP<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 extended_snippet<\/code><\/td>\nstring<\/td>\nincludes additional information appended after the result description in SERP<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 images<\/code><\/td>\narray<\/td>\nimages of the element<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 type<\/code><\/td>\nstring<\/td>\ntype of element = ‘images_element<\/strong>‘<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 alt<\/code><\/td>\nstring<\/td>\nalt tag of the image<\/i><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 url<\/code><\/td>\nstring<\/td>\nrelevant URL<\/i><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 amp_version<\/code><\/td>\nboolean<\/td>\nAccelerated Mobile Pages<\/em>
\nindicates whether an item has the Accelerated Mobile Page (AMP) version<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 rating<\/code><\/td>\nobject<\/td>\nthe item’s rating <\/em>
\nthe popularity rate based on reviews and displayed in SERP<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 rating_type<\/code><\/td>\nstring<\/td>\nthe type of <\/i>rating<\/i>
\nhere you can find the following elements: Max5<\/code>, Percents<\/code>, CustomMax<\/code><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 value<\/code><\/td>\ninteger<\/td>\nthe value of the rating<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 votes_count<\/code><\/td>\ninteger<\/td>\nthe amount of <\/em>feedback<\/i><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 rating_max<\/code><\/td>\ninteger<\/td>\nthe maximum value for a rating_type<\/code><\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 price<\/code><\/td>\nobject<\/td>\npricing details<\/em>
\ncontains the pricing details of the product or service featured in the result<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 current<\/code><\/td>\nfloat<\/td>\ncurrent price<\/em>
\nindicates the current price of the product or service featured in the result<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 regular<\/code><\/td>\nfloat<\/td>\nregular price<\/em>
\nindicates the regular price of the product or service with no discounts applied<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 max_value<\/code><\/td>\nfloat<\/td>\nthe maximum price<\/em>
\nthe maximum price of the product or service as indicated in the result<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 currency<\/code><\/td>\nstring<\/td>\ncurrency of the listed price<\/em>
\nISO code of the currency applied to the price<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 is_price_range<\/code><\/td>\nboolean<\/td>\nprice is provided as a range<\/em>
\nindicates whether a price is provided in a range<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 displayed_price<\/code><\/td>\nstring<\/td>\nprice string in the result<\/em>
\nraw price string as provided in the result<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 highlighted<\/code><\/td>\narray<\/td>\nwords highlighted in bold within the result’s description<\/code><\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 about_this_result<\/code><\/td>\nobject<\/td>\ncontains information from the ‘About this result’ panel<\/em>
\n‘About this result’ panel<\/a> provides additional context about why Google returned this result for the given query;
\nthis feature appears after clicking on the three dots next to most results<\/td>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 type<\/code><\/td>\nstring<\/td>\ntype of element = ‘about_this_result_element<\/strong>‘<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 url<\/code><\/td>\nstring<\/td>\nresult’s URL<\/em>\n<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 source<\/code><\/td>\nstring<\/td>\nsource of additional information about the result<\/em>\n<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 source_info<\/code><\/td>\nstring<\/td>\nadditional information about the result<\/em>
\ndescription of the website from Wikipedia or another additional context<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 source_url<\/code><\/td>\nstring<\/td>\nURL to full information from the source<\/code><\/em>\n<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 language<\/code><\/td>\nstring<\/td>\nthe language of the result<\/em>\n<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 location<\/code><\/td>\nstring<\/td>\nlocation for which the result is relevant<\/em>\n<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 search_terms<\/code><\/td>\narray<\/td>\nmatching search terms that appear in the result<\/em>\n<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 related_terms<\/code><\/td>\narray<\/td>\nrelated search terms that appear in the result<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 time_stamp<\/code><\/td>\nstring<\/td>\ndate and time when the result was published<\/em>
\nin the UTC format: “yyyy-mm-dd hh-mm-ss +00:00”
\nexample:
\n2019-11-15 12:57:46 +00:00<\/code><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 about_this_result<\/code><\/td>\nobject<\/td>\ncontains information from the ‘About this result’ panel<\/em>
\n‘About this result’ panel<\/a> provides additional context about why Google returned this result for the given query;
\nthis feature appears after clicking on the three dots next to most results<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 type<\/code><\/td>\nstring<\/td>\ntype of element = ‘about_this_result_element<\/strong>‘<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 url<\/code><\/td>\nstring<\/td>\nresult’s URL<\/em>\n<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 source<\/code><\/td>\nstring<\/td>\nsource of additional information about the result<\/em>\n<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 source_info<\/code><\/td>\nstring<\/td>\nadditional information about the result<\/em>
\ndescription of the website from Wikipedia or another additional context<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 source_url<\/code><\/td>\nstring<\/td>\nURL to full information from the source<\/code><\/em>\n<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 language<\/code><\/td>\nstring<\/td>\nthe language of the result<\/em>\n<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 location<\/code><\/td>\nstring<\/td>\nlocation for which the result is relevant<\/em>\n<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 search_terms<\/code><\/td>\narray<\/td>\nmatching search terms that appear in the result<\/em>\n<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 related_terms<\/code><\/td>\narray<\/td>\nrelated search terms that appear in the result<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 is_web_story<\/code><\/td>\nboolean<\/td>\nindicates whether the element is marked as Google web story<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 timestamp<\/code><\/td>\nstring<\/td>\ndate and time when the result was published<\/em>
\nin the UTC format: “yyyy-mm-dd hh-mm-ss +00:00”
\nexample:
\n2019-11-15 12:57:46 +00:00<\/code><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 rank_group<\/code><\/td>\ninteger<\/td>\ngroup rank in SERP<\/em>
\nposition within a group of elements with identical type<\/code> values
\npositions of elements with different type<\/code> values are omitted from rank_group<\/code><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 rank_absolute<\/code><\/td>\ninteger<\/td>\nabsolute rank in SERP<\/em>
\nabsolute position among all the elements in SERP<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 position<\/code><\/td>\nstring<\/td>\nthe alignment of the element in SERP<\/em>
\ncan take the following values:
\nleft<\/code>, right<\/code><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 xpath<\/code><\/td>\nstring<\/td>\nthe XPath<\/a> of the element<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 etv<\/code><\/td>\nfloat<\/td>\nestimated traffic volume<\/em>
\nestimated organic monthly traffic to the domain
\ncalculated as the product of CTR (click-through-rate) and search volume values of the keyword a given URL ranks for<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 impressions_etv<\/code><\/td>\nfloat<\/td>\nestimated traffic volume based on impressions<\/em>
\nestimated organic monthly traffic to the domain
\ncalculated as the product of CTR (click-through-rate) and impression values of the keyword a given URL ranks for<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 traffic_cost<\/code><\/td>\nfloat<\/td>\nestimated cost of converting organic search traffic into paid<\/em>
\nrepresents the estimated monthly cost of running ads for the keyword that a given URL ranks for
\nthe metric is calculated as the product of organic etv<\/code> and paid cpc<\/code> values and indicates the cost of driving the estimated volume of monthly organic traffic through PPC advertising in Google Search<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u2018paid\u2019 element in SERP<\/span><\/a><\/strong><\/td>\n<\/td>\n<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 title<\/code><\/td>\nstring<\/td>\ntitle of the result in SERP<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 domain<\/code><\/td>\nstring<\/td>\nfull domain in SERP of the Ad element<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 description<\/code><\/td>\nstring<\/td>\ndescription of the results element in SERP<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 breadcrumb<\/code><\/td>\nstring<\/td>\nbreadcrumb of the Ad element in SERP<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 url<\/code><\/td>\nstring<\/td>\nrelevant absolute URL of the Ad element in SERP<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 main_domain<\/code><\/td>\nstring<\/td>\nmain domain in SERP without subdomains<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 relative_url<\/code><\/td>\nstring<\/td>\nrelevant relative URL of the Ad element in SERP<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 highlighted<\/code><\/td>\narray<\/td>\nwords highlighted in bold within the results description<\/code><\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 extra<\/code><\/td>\nobject<\/td>\nadditional information about the result<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 ad_aclk<\/code><\/td>\nstring<\/td>\nthe identifier of the ad<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 description_rows<\/code><\/td>\narray<\/td>\nextended description<\/em>
\nif there is none, equals null<\/code><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 links<\/code><\/td>\narray<\/td>\nsitelinks<\/em>
\nthe links shown below some of Google’s search results
\nif there are none, equals null<\/code><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 type<\/code><\/td>\nstring<\/td>\ntype of element = ‘ad_link_element<\/strong>‘<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 title<\/code><\/td>\nstring<\/td>\ntitle of the element<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 url<\/code><\/td>\nstring<\/td>\nURL link<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 description<\/code><\/td>\nstring<\/td>\ndescription of the link element in SERP<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 ad_aclk<\/code><\/td>\nstring<\/td>\nthe identifier of the ad<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 type<\/code><\/td>\nstring<\/td>\n type of element\u00a0=\u00a0‘paid’<\/strong><\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 is_new<\/code><\/td>\nboolean<\/td>\nnew element<\/em>
\nindicates whether the element is new compared with the previous version of the database<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 is_up<\/code><\/td>\nboolean<\/td>\nelement went up<\/em>
\nindicates whether the element went up in SERP compared with the previous version of the database<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 is_down<\/code><\/td>\nboolean<\/td>\nelement went down<\/em>
\nindicates whether the element went down in SERP compared with the previous version of the database<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 previous_rank_absolute<\/code><\/td>\ninteger<\/td>\nprevious absolute rank in SERP<\/em>
\nabsolute position among all the elements in SERP previous to the most recent update<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 price<\/code><\/td>\nobject<\/td>\npricing details<\/em>
\ncontains the pricing details of the product or service featured in the result<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 current<\/code><\/td>\nfloat<\/td>\ncurrent price<\/em>
\nindicates the current price of the product or service featured in the result<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 regular<\/code><\/td>\nfloat<\/td>\nregular price<\/em>
\nindicates the regular price of the product or service with no discounts applied<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 max_value<\/code><\/td>\nfloat<\/td>\nthe maximum price<\/em>
\nthe maximum price of the product or service as indicated in the result<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 currency<\/code><\/td>\nstring<\/td>\ncurrency of the listed price<\/em>
\nISO code of the currency applied to the price<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 is_price_range<\/code><\/td>\nboolean<\/td>\nprice is provided as a range<\/em>
\nindicates whether a price is provided in a range<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 displayed_price<\/code><\/td>\nstring<\/td>\nprice string in the result<\/em>
\nraw price string as provided in the result<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 rank_group<\/code><\/td>\ninteger<\/td>\ngroup rank in SERP<\/em>
\nposition within a group of elements with identical type<\/code> values
\npositions of elements with different type<\/code> values are omitted from rank_group<\/code><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 rank_absolute<\/code><\/td>\ninteger<\/td>\nabsolute rank in SERP<\/em>
\nabsolute position among all the elements in SERP<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 position<\/code><\/td>\nstring<\/td>\nthe alignment of the element in SERP<\/em>
\ncan take the following values:
\nleft<\/code>, right<\/code><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 xpath<\/code><\/td>\nstring<\/td>\nthe XPath<\/a> of the element<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 etv<\/code><\/td>\nfloat<\/td>\nestimated traffic volume<\/em>
\nestimated organic monthly traffic to the domain
\ncalculated as the product of CTR (click-through-rate) and search volume values of the keyword a given URL ranks for<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 impressions_etv<\/code><\/td>\nfloat<\/td>\nestimated traffic volume based on impressions<\/em>
\nestimated organic monthly traffic to the domain
\ncalculated as the product of CTR (click-through-rate) and impressions values of the keyword a given URL ranks for<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 traffic_cost<\/code><\/td>\nfloat<\/td>\nestimated cost of monthly search traffic<\/em>
\nrepresents the estimated cost of paid monthly traffic based on etv<\/code> and cpc<\/code> values<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u2018carousel\u2019 element in SERP<\/span><\/a><\/strong><\/td>\n<\/td>\n<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 title<\/code><\/td>\nstring<\/td>\ntitle of the result in SERP<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 items<\/code><\/td>\narray<\/td>\nadditional items present in the element<\/em>
\nif there are none, equals null<\/code><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 type<\/code><\/td>\nstring<\/td>\ntype of element = ‘carousel_element<\/strong>‘<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 title<\/code><\/td>\nstring<\/td>\ntitle of the item<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 sub_title<\/code><\/td>\nstring<\/td>\nsubtitle of the item<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 type<\/code><\/td>\nstring<\/td>\n type of element\u00a0=\u00a0‘carousel’<\/strong><\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 rank_group<\/code><\/td>\ninteger<\/td>\ngroup rank in SERP<\/em>
\nposition within a group of elements with identical type<\/code> values
\npositions of elements with different type<\/code> values are omitted from rank_group<\/code><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 rank_absolute<\/code><\/td>\ninteger<\/td>\nabsolute rank in SERP<\/em>
\nabsolute position among all the elements in SERP<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 position<\/code><\/td>\nstring<\/td>\nthe alignment of the element in SERP<\/em>
\ncan take the following values:
\nleft<\/code>, right<\/code><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 xpath<\/code><\/td>\nstring<\/td>\nthe XPath<\/a> of the element<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 etv<\/code><\/td>\nfloat<\/td>\nestimated traffic volume<\/em>
\nestimated organic monthly traffic to the domain;
\ncalculated as the product of CTR (click-through-rate) and search volume values of the keyword a given URL ranks for<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 impressions_etv<\/code><\/td>\nfloat<\/td>\nestimated traffic volume based on impressions<\/em>
\nestimated organic monthly traffic to the domain;
\ncalculated as the product of CTR (click-through-rate) and impressions values of the keyword a given URL ranks for<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 traffic_cost<\/code><\/td>\nfloat<\/td>\nestimated cost of monthly search traffic<\/em>
\nrepresents the estimated cost of paid monthly traffic based on etv<\/code> and cpc<\/code> values<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u2018multi_carousel\u2019 element in SERP<\/span><\/a><\/strong><\/td>\n<\/td>\n<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 type<\/code><\/td>\nstring<\/td>\n type of element\u00a0=\u00a0‘multi_carousel’<\/strong><\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 items<\/code><\/td>\narray<\/td>\nadditional items present in the element<\/em>
\nif there are none, equals null<\/code><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 type<\/code><\/td>\nstring<\/td>\ntype of element = ‘multi_carousel_element<\/strong>‘<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 title<\/code><\/td>\nstring<\/td>\ntitle of the item<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 multi_carousel_snippets<\/code><\/td>\narray<\/td>\nmulti_carousel_snippet<\/code> results<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 type<\/code><\/td>\nstring<\/td>\ntype of element = ‘multi_carousel_snippet<\/strong>‘<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 title<\/code><\/td>\nstring<\/td>\ntitle of a particular item<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 rank_group<\/code><\/td>\ninteger<\/td>\ngroup rank in SERP<\/em>
\nposition within a group of elements with identical type<\/code> values
\npositions of elements with different type<\/code> values are omitted from rank_group<\/code><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 rank_absolute<\/code><\/td>\ninteger<\/td>\nabsolute rank in SERP<\/em>
\nabsolute position among all the elements in SERP<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 position<\/code><\/td>\nstring<\/td>\nthe alignment of the element in SERP<\/em>
\ncan take the following values:
\nleft<\/code>, right<\/code><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 xpath<\/code><\/td>\nstring<\/td>\nthe XPath<\/a> of the element<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 etv<\/code><\/td>\nfloat<\/td>\nestimated traffic volume<\/em>
\nestimated organic monthly traffic to the domain
\ncalculated as the product of CTR (click-through-rate) and search volume values of the keyword a given URL ranks for<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 impressions_etv<\/code><\/td>\nfloat<\/td>\nestimated traffic volume based on impressions<\/em>
\nestimated organic monthly traffic to the domain
\ncalculated as the product of CTR (click-through-rate) and impressions values of the keyword a given URL ranks for<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 traffic_cost<\/code><\/td>\nfloat<\/td>\nestimated cost of monthly search traffic<\/em>
\nrepresents the estimated cost of paid monthly traffic based on etv<\/code> and cpc<\/code> values<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u2018answer_box\u2019 element in SERP<\/span><\/a><\/strong><\/td>\n<\/td>\n<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 text<\/code><\/td>\narray<\/td>\ntext<\/em>
\nif there is none, equals null<\/code><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 links<\/code><\/td>\narray<\/td>\nsitelinks<\/em>
\nthe links shown below some of Google’s search results
\nif there are none, equals null<\/code><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 type<\/code><\/td>\nstring<\/td>\ntype of element = ‘link_element<\/strong>‘<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 title<\/code><\/td>\nstring<\/td>\ntitle of the link<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 description<\/code><\/td>\nstring<\/td>\ndescription of the results element in SERP<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 url<\/code><\/td>\nstring<\/td>\nURL link<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 type<\/code><\/td>\nstring<\/td>\n type of element\u00a0=\u00a0‘answer_box’<\/strong><\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 rank_group<\/code><\/td>\ninteger<\/td>\ngroup rank in SERP<\/em>
\nposition within a group of elements with identical type<\/code> values
\npositions of elements with different type<\/code> values are omitted from rank_group<\/code><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 rank_absolute<\/code><\/td>\ninteger<\/td>\nabsolute rank in SERP<\/em>
\nabsolute position among all the elements in SERP<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 position<\/code><\/td>\nstring<\/td>\nthe alignment of the element in SERP<\/em>
\ncan take the following values:
\nleft<\/code>, right<\/code><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 xpath<\/code><\/td>\nstring<\/td>\nthe XPath<\/a> of the element<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 etv<\/code><\/td>\nfloat<\/td>\nestimated traffic volume<\/em>
\nestimated organic monthly traffic to the domain
\ncalculated as the product of CTR (click-through-rate) and search volume values of the keyword a given URL ranks for<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 impressions_etv<\/code><\/td>\nfloat<\/td>\nestimated traffic volume based on impressions<\/em>
\nestimated organic monthly traffic to the domain
\ncalculated as the product of CTR (click-through-rate) and impressions values of the keyword a given URL ranks for<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 traffic_cost<\/code><\/td>\nfloat<\/td>\nestimated cost of monthly search traffic<\/em>
\nrepresents the estimated cost of paid monthly traffic based on etv<\/code> and cpc<\/code> values<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u2018related_searches\u2019 element in SERP<\/span><\/a><\/strong><\/td>\n<\/td>\n<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 items<\/code><\/td>\narray<\/td>\nadditional items present in the element<\/em>
\nif there are none, equals null<\/code><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 type<\/code><\/td>\nstring<\/td>\n type of element\u00a0=\u00a0‘related_searches’<\/strong><\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 rank_group<\/code><\/td>\ninteger<\/td>\ngroup rank in SERP<\/em>
\nposition within a group of elements with identical type<\/code> values
\npositions of elements with different type<\/code> values are omitted from rank_group<\/code><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 rank_absolute<\/code><\/td>\ninteger<\/td>\nabsolute rank in SERP<\/em>
\nabsolute position among all the elements in SERP<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 position<\/code><\/td>\nstring<\/td>\nthe alignment of the element in SERP<\/em>
\ncan take the following values:
\nleft<\/code>, right<\/code><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 xpath<\/code><\/td>\nstring<\/td>\nthe XPath<\/a> of the element<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 etv<\/code><\/td>\nfloat<\/td>\nestimated traffic volume<\/em>
\nestimated organic monthly traffic to the domain
\ncalculated as the product of CTR (click-through-rate) and search volume values of the keyword a given URL ranks for<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 impressions_etv<\/code><\/td>\nfloat<\/td>\nestimated traffic volume based on impressions<\/em>
\nestimated organic monthly traffic to the domain
\ncalculated as the product of CTR (click-through-rate) and impressions values of the keyword a given URL ranks for<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 traffic_cost<\/code><\/td>\nfloat<\/td>\nestimated cost of monthly search traffic<\/em>
\nrepresents the estimated cost of paid monthly traffic based on etv<\/code> and cpc<\/code> values<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u2018people_also_search\u2019 element in SERP<\/span><\/a><\/strong><\/td>\n<\/td>\n<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 title<\/code><\/td>\nstring<\/td>\ntitle of the result in SERP<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 items<\/code><\/td>\narray<\/td>\nadditional items present in the element<\/em>
\nif there are none, equals null<\/code><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 type<\/code><\/td>\nstring<\/td>\n type of element\u00a0=\u00a0‘people_also_search’<\/strong><\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 rank_group<\/code><\/td>\ninteger<\/td>\ngroup rank in SERP<\/em>
\nposition within a group of elements with identical type<\/code> values
\npositions of elements with different type<\/code> values are omitted from rank_group<\/code><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 rank_absolute<\/code><\/td>\ninteger<\/td>\nabsolute rank in SERP<\/em>
\nabsolute position among all the elements in SERP<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 position<\/code><\/td>\nstring<\/td>\nthe alignment of the element in SERP<\/em>
\ncan take the following values:
\nleft<\/code>, right<\/code><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 xpath<\/code><\/td>\nstring<\/td>\nthe XPath<\/a> of the element<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 etv<\/code><\/td>\nfloat<\/td>\nestimated traffic volume<\/em>
\nestimated organic monthly traffic to the domain
\ncalculated as the product of CTR (click-through-rate) and search volume values of the keyword a given URL ranks for<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 impressions_etv<\/code><\/td>\nfloat<\/td>\nestimated traffic volume based on impressions<\/em>
\nestimated organic monthly traffic to the domain
\ncalculated as the product of CTR (click-through-rate) and impressions values of the keyword a given URL ranks for<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 traffic_cost<\/code><\/td>\nfloat<\/td>\nestimated cost of monthly search traffic<\/em>
\nrepresents the estimated cost of paid monthly traffic based on etv<\/code> and cpc<\/code> values<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u2018local_pack\u2019 element in SERP<\/span><\/a><\/strong><\/td>\n<\/td>\n<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 title<\/code><\/td>\nstring<\/td>\ntitle of the result in SERP<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 description<\/code><\/td>\nstring<\/td>\ndescription of the results element in SERP<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 phone<\/code><\/td>\nstring<\/td>\nphone number<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 is_paid<\/code><\/td>\nboolean<\/td>\nindicates whether the element is an ad<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 rating<\/code><\/td>\nobject<\/td>\nthe item’s rating <\/em>
\nthe popularity rate based on reviews and displayed in SERP<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 rating_type<\/code><\/td>\nstring<\/td>\nthe type of rating<\/i>
\nhere you can find the following elements: Max5<\/code>, Percents<\/code>, CustomMax<\/code><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 value<\/code><\/td>\ninteger<\/td>\nthe value of the rating<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 votes_count<\/code><\/td>\ninteger<\/td>\nthe amount of <\/em>feedback<\/i><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 rating_max<\/code><\/td>\ninteger<\/td>\nthe maximum value for a rating_type<\/code><\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 domain<\/code><\/td>\nstring<\/td>\ndomain in SERP<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 main_domain<\/code><\/td>\nstring<\/td>\nmain domain in SERP without subdomains<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 url<\/code><\/td>\nstring<\/td>\n relevant absolute URL in SERP<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 relative_url<\/code><\/td>\nstring<\/td>\nrelative URL from SERP<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 type<\/code><\/td>\nstring<\/td>\n type of element\u00a0=\u00a0‘local_pack’<\/strong><\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 is_new<\/code><\/td>\nboolean<\/td>\nnew element<\/em>
\nindicates whether the element is new compared with the previous version of the database<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 is_up<\/code><\/td>\nboolean<\/td>\nelement went up<\/em>
\nindicates whether the element went up in SERP compared with the previous version of the database<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 is_down<\/code><\/td>\nboolean<\/td>\nelement went down<\/em>
\nindicates whether the element went down in SERP compared with the previous version of the database<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 previous_rank_absolute<\/code><\/td>\ninteger<\/td>\nprevious absolute rank in SERP<\/em>
\nabsolute position among all the elements in SERP previous to the most recent update<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 rank_group<\/code><\/td>\ninteger<\/td>\ngroup rank in SERP<\/em>
\nposition within a group of elements with identical type<\/code> values
\npositions of elements with different type<\/code> values are omitted from rank_group<\/code><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 rank_absolute<\/code><\/td>\ninteger<\/td>\nabsolute rank in SERP<\/em>
\nabsolute position among all the elements in SERP<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 position<\/code><\/td>\nstring<\/td>\nthe alignment of the element in SERP<\/em>
\ncan take the following values:
\nleft<\/code>, right<\/code><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 xpath<\/code><\/td>\nstring<\/td>\nthe XPath<\/a> of the element<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 etv<\/code><\/td>\nfloat<\/td>\nestimated traffic volume<\/em>
\nestimated organic monthly traffic to the domain
\ncalculated as the product of CTR (click-through-rate) and search volume values of the keyword a given URL ranks for<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 impressions_etv<\/code><\/td>\nfloat<\/td>\nestimated traffic volume based on impressions<\/em>
\nestimated organic monthly traffic to the domain
\ncalculated as the product of CTR (click-through-rate) and impressions values of the keyword a given URL ranks for<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 traffic_cost<\/code><\/td>\nfloat<\/td>\nestimated cost of converting organic search traffic into paid<\/em>
\nrepresents the estimated monthly cost of running ads for the keyword that a given URL ranks for;
\nthe metric is calculated as the product of organic etv<\/code> and paid cpc<\/code> values and indicates the cost of driving the estimated volume of monthly organic traffic through PPC advertising in Google Search<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u2018knowledge_graph\u2019 element in SERP<\/span><\/a><\/strong><\/td>\n<\/td>\n<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 title<\/code><\/td>\nstring<\/td>\ntitle of the result in SERP<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 sub_title<\/code><\/td>\nstring<\/td>\nsubtitle of the item<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 description<\/code><\/td>\nstring<\/td>\ndescription<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 card_id<\/code><\/td>\nstring<\/td>\ncard id<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 url<\/code><\/td>\nstring<\/td>\nrelevant URL <\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 items<\/code><\/td>\narray<\/td>\nadditional items present in the element<\/em>
\nif there are none, equals null<\/code><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 type<\/code><\/td>\nstring<\/td>\ntype of element = ‘knowledge_graph_carousel_item<\/strong>‘<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 title<\/code><\/td>\nstring<\/td>\ntitle of the item<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 link<\/code><\/td>\nobject<\/td>\nlink in the item<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 type<\/code><\/td>\narray<\/td>\ntype of element = ‘link_element<\/strong>‘<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 title<\/code><\/td>\nstring<\/td>\ntitle of the link element<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 description<\/code><\/td>\nstring<\/td>\ndescription of the results element in SERP<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 url<\/code><\/td>\nstring<\/td>\nURL link<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 data_attrid<\/code><\/td>\nstring<\/td>\ngoogle defined data attribute ID<\/em>
\nexample:
\naction:listen_artist<\/code><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 items<\/code><\/td>\narray<\/td>\nelements of the knowledge graph carousel<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 type<\/code><\/td>\narray<\/td>\ntype of element = ‘knowledge_graph_carousel_element<\/strong>‘<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 title<\/code><\/td>\nstring<\/td>\ntitle of the element<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 subtitle<\/code><\/td>\nstring<\/td>\nsubtitle of the element<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 url<\/code><\/td>\nstring<\/td>\nURL<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 domain<\/code><\/td>\nstring<\/td>\ndomain in the URL<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 image_url<\/code><\/td>\nstring<\/td>\nURL of the image<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 rank_group<\/code><\/td>\ninteger<\/td>\ngroup rank in SERP<\/em>
\nposition within a group of elements with identical type<\/code> values
\npositions of elements with different type<\/code> values are omitted from rank_group<\/code><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 rank_absolute<\/code><\/td>\ninteger<\/td>\nabsolute rank in SERP<\/em>
\nabsolute position among all the elements in SERP<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 position<\/code><\/td>\nstring<\/td>\nthe alignment of the element in SERP<\/em>
\ncan take the following values:
\nleft<\/code>, right<\/code><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 xpath<\/code><\/td>\nstring<\/td>\nthe XPath<\/a> of the element<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 etv<\/code><\/td>\nfloat<\/td>\nestimated traffic volume<\/em>
\nestimated organic monthly traffic to the domain;
\ncalculated as the product of CTR (click-through-rate) and search volume values of the keyword a given URL ranks for<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 impressions_etv<\/code><\/td>\nfloat<\/td>\nestimated traffic volume based on impressions<\/em>
\nestimated organic monthly traffic to the domain;
\ncalculated as the product of CTR (click-through-rate) and impressions values of the keyword a given URL ranks for<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 traffic_cost<\/code><\/td>\nfloat<\/td>\nestimated cost of monthly search traffic<\/em>
\nestimated organic monthly traffic to the domain;
\nrepresents the estimated cost of paid monthly traffic based on etv<\/code> and cpc<\/code> values<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 type<\/code><\/td>\nstring<\/td>\ntype of element = ‘knowledge_graph_description_item<\/strong>‘<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 text<\/code><\/td>\nstring<\/td>\ntext featured in the item<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 links<\/code><\/td>\narray<\/td>\nlinks in the item<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 type<\/code><\/td>\narray<\/td>\ntype of element = ‘link_element<\/strong>‘<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 title<\/code><\/td>\nstring<\/td>\ntitle of the link element<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 description<\/code><\/td>\nstring<\/td>\ndescription of the link<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 url<\/code><\/td>\nstring<\/td>\nURL link<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 rank_group<\/code><\/td>\ninteger<\/td>\ngroup rank in SERP<\/em>
\nposition within a group of elements with identical type<\/code> values
\npositions of elements with different type<\/code> values are omitted from rank_group<\/code><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 rank_absolute<\/code><\/td>\ninteger<\/td>\nabsolute rank in SERP<\/em>
\nabsolute position among all the elements in SERP<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 position<\/code><\/td>\nstring<\/td>\nthe alignment of the element in SERP<\/em>
\ncan take the following values:
\nleft<\/code>, right<\/code><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 xpath<\/code><\/td>\nstring<\/td>\nthe XPath<\/a> of the element<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 etv<\/code><\/td>\nfloat<\/td>\nestimated traffic volume<\/em>
\nestimated organic monthly traffic to the domain;
\ncalculated as the product of CTR (click-through-rate) and search volume values of the keyword a given URL ranks for<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 impressions_etv<\/code><\/td>\nfloat<\/td>\nestimated traffic volume based on impressions<\/em>
\nestimated organic monthly traffic to the domain;
\ncalculated as the product of CTR (click-through-rate) and impressions values of the keyword a given URL ranks for<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 traffic_cost<\/code><\/td>\nfloat<\/td>\nestimated cost of monthly search traffic<\/em>
\nestimated organic monthly traffic to the domain;
\nrepresents the estimated cost of paid monthly traffic based on etv<\/code> and cpc<\/code> values<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 type<\/code><\/td>\nstring<\/td>\ntype of element = ‘knowledge_graph_images_item<\/strong>‘<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 link<\/code><\/td>\nobject<\/td>\nlink of the item<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 type<\/code><\/td>\narray<\/td>\ntype of element = ‘link_element<\/strong>‘<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 title<\/code><\/td>\nstring<\/td>\ntitle of the link element<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 description<\/code><\/td>\nstring<\/td>\ndescription of the results element in SERP<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 url<\/code><\/td>\nstring<\/td>\nURL link<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 items<\/code><\/td>\narray<\/td>\nelements of the knowledge graph images<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 type<\/code><\/td>\narray<\/td>\ntype of element = ‘knowledge_graph_images_element<\/strong>‘<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 url<\/code><\/td>\nstring<\/td>\nURL<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 domain<\/code><\/td>\nstring<\/td>\ndomain in the URL<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 alt<\/code><\/td>\nstring<\/td>\nalternative text of the image<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 image_url<\/code><\/td>\nstring<\/td>\nURL of the image<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 rank_group<\/code><\/td>\ninteger<\/td>\ngroup rank in SERP<\/em>
\nposition within a group of elements with identical type<\/code> values
\npositions of elements with different type<\/code> values are omitted from rank_group<\/code><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 rank_absolute<\/code><\/td>\ninteger<\/td>\nabsolute rank in SERP<\/em>
\nabsolute position among all the elements in SERP<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 position<\/code><\/td>\nstring<\/td>\nthe alignment of the element in SERP<\/em>
\ncan take the following values:
\nleft<\/code>, right<\/code><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 xpath<\/code><\/td>\nstring<\/td>\nthe XPath<\/a> of the element<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 etv<\/code><\/td>\nfloat<\/td>\nestimated traffic volume<\/em>
\nestimated organic monthly traffic to the domain;
\ncalculated as the product of CTR (click-through-rate) and search volume values of the keyword a given URL ranks for<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 impressions_etv<\/code><\/td>\nfloat<\/td>\nestimated traffic volume based on impressions<\/em>
\nestimated organic monthly traffic to the domain;
\ncalculated as the product of CTR (click-through-rate) and impressions values of the keyword a given URL ranks for<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 traffic_cost<\/code><\/td>\nfloat<\/td>\nestimated cost of monthly search traffic<\/em>
\nestimated organic monthly traffic to the domain;
\nrepresents the estimated cost of paid monthly traffic based on etv<\/code> and cpc<\/code> values<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 type<\/code><\/td>\nstring<\/td>\ntype of element = ‘knowledge_graph_list_item<\/strong>‘<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 title<\/code><\/td>\nstring<\/td>\ntitle of the item<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 link<\/code><\/td>\nobject<\/td>\nlink of the item<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 type<\/code><\/td>\narray<\/td>\ntype of element = ‘link_element<\/strong>‘<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 title<\/code><\/td>\nstring<\/td>\ntitle of the link element<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 description<\/code><\/td>\nstring<\/td>\ndescription of the results element in SERP<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 url<\/code><\/td>\nstring<\/td>\nURL link<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 data_attrid<\/code><\/td>\nstring<\/td>\ngoogle defined data attribute ID<\/em>
\nexample:
\naction:listen_artist<\/code><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 items<\/code><\/td>\narray<\/td>\nelements of the knowledge graph list<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 type<\/code><\/td>\narray<\/td>\ntype of element = ‘knowledge_graph_list_element<\/strong>‘<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 title<\/code><\/td>\nstring<\/td>\ntitle of the element<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 subtitle<\/code><\/td>\nstring<\/td>\nsubtitle of the element<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 url<\/code><\/td>\nstring<\/td>\nURL<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 domain<\/code><\/td>\nstring<\/td>\ndomain in the URL<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 image_url<\/code><\/td>\nstring<\/td>\nURL of the image<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 rank_group<\/code><\/td>\ninteger<\/td>\ngroup rank in SERP<\/em>
\nposition within a group of elements with identical type<\/code> values
\npositions of elements with different type<\/code> values are omitted from rank_group<\/code><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 rank_absolute<\/code><\/td>\ninteger<\/td>\nabsolute rank in SERP<\/em>
\nabsolute position among all the elements in SERP<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 position<\/code><\/td>\nstring<\/td>\nthe alignment of the element in SERP<\/em>
\ncan take the following values:
\nleft<\/code>, right<\/code><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 xpath<\/code><\/td>\nstring<\/td>\nthe XPath<\/a> of the element<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 etv<\/code><\/td>\nfloat<\/td>\nestimated traffic volume<\/em>
\nestimated organic monthly traffic to the domain;
\ncalculated as the product of CTR (click-through-rate) and search volume values of the keyword a given URL ranks for<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 impressions_etv<\/code><\/td>\nfloat<\/td>\nestimated traffic volume based on impressions<\/em>
\nestimated organic monthly traffic to the domain;
\ncalculated as the product of CTR (click-through-rate) and impressions values of the keyword a given URL ranks for<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 traffic_cost<\/code><\/td>\nfloat<\/td>\nestimated cost of monthly search traffic<\/em>
\nestimated organic monthly traffic to the domain;
\nrepresents the estimated cost of paid monthly traffic based on etv<\/code> and cpc<\/code> values<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 type<\/code><\/td>\nstring<\/td>\ntype of element = ‘knowledge_graph_row_item<\/strong>‘<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 title<\/code><\/td>\nstring<\/td>\ntitle of the item<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 data_attrid<\/code><\/td>\nstring<\/td>\ngoogle defined data attribute ID<\/em>
\nexample:
\naction:listen_artist<\/code><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 text<\/code><\/td>\nstring<\/td>\ntext featured in the item<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 links<\/code><\/td>\narray<\/td>\nlinks of the item<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 type<\/code><\/td>\narray<\/td>\ntype of element = ‘link_element<\/strong>‘<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 title<\/code><\/td>\nstring<\/td>\ntitle of the link element<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 description<\/code><\/td>\nstring<\/td>\ndescription of the link<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 url<\/code><\/td>\nstring<\/td>\nURL link<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 rank_group<\/code><\/td>\ninteger<\/td>\ngroup rank in SERP<\/em>
\nposition within a group of elements with identical type<\/code> values
\npositions of elements with different type<\/code> values are omitted from rank_group<\/code><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 rank_absolute<\/code><\/td>\ninteger<\/td>\nabsolute rank in SERP<\/em>
\nabsolute position among all the elements in SERP<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 position<\/code><\/td>\nstring<\/td>\nthe alignment of the element in SERP<\/em>
\ncan take the following values:
\nleft<\/code>, right<\/code><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 xpath<\/code><\/td>\nstring<\/td>\nthe XPath<\/a> of the element<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 etv<\/code><\/td>\nfloat<\/td>\nestimated traffic volume<\/em>
\nestimated organic monthly traffic to the domain;
\ncalculated as the product of CTR (click-through-rate) and search volume values of the keyword a given URL ranks for<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 impressions_etv<\/code><\/td>\nfloat<\/td>\nestimated traffic volume based on impressions<\/em>
\nestimated organic monthly traffic to the domain;
\ncalculated as the product of CTR (click-through-rate) and impressions values of the keyword a given URL ranks for<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 traffic_cost<\/code><\/td>\nfloat<\/td>\nestimated cost of monthly search traffic<\/em>
\nestimated organic monthly traffic to the domain;
\nrepresents the estimated cost of paid monthly traffic based on etv<\/code> and cpc<\/code> values<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 type<\/code><\/td>\nstring<\/td>\ntype of element = ‘knowledge_graph_part_item<\/strong>‘<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 title<\/code><\/td>\nstring<\/td>\ntitle of the item<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 text<\/code><\/td>\nstring<\/td>\ntext featured in the item<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 data_attrid<\/code><\/td>\nstring<\/td>\ngoogle defined data attribute ID<\/em>
\nexample:
\naction:listen_artist<\/code><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 links<\/code><\/td>\narray<\/td>\nlinks of the item<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 type<\/code><\/td>\narray<\/td>\ntype of element = ‘link_element<\/strong>‘<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 title<\/code><\/td>\nstring<\/td>\ntitle of the link element<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 description<\/code><\/td>\nstring<\/td>\ndescription of the link<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 url<\/code><\/td>\nstring<\/td>\nURL link<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 rank_group<\/code><\/td>\ninteger<\/td>\ngroup rank in SERP<\/em>
\nposition within a group of elements with identical type<\/code> values
\npositions of elements with different type<\/code> values are omitted from rank_group<\/code><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 rank_absolute<\/code><\/td>\ninteger<\/td>\nabsolute rank in SERP<\/em>
\nabsolute position among all the elements in SERP<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 position<\/code><\/td>\nstring<\/td>\nthe alignment of the element in SERP<\/em>
\ncan take the following values:
\nleft<\/code>, right<\/code><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 xpath<\/code><\/td>\nstring<\/td>\nthe XPath<\/a> of the element<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 etv<\/code><\/td>\nfloat<\/td>\nestimated traffic volume<\/em>
\nestimated organic monthly traffic to the domain;
\ncalculated as the product of CTR (click-through-rate) and search volume values of the keyword a given URL ranks for<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 impressions_etv<\/code><\/td>\nfloat<\/td>\nestimated traffic volume based on impressions<\/em>
\nestimated organic monthly traffic to the domain;
\ncalculated as the product of CTR (click-through-rate) and impressions values of the keyword a given URL ranks for<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 traffic_cost<\/code><\/td>\nfloat<\/td>\nestimated cost of monthly search traffic<\/em>
\nestimated organic monthly traffic to the domain;
\nrepresents the estimated cost of paid monthly traffic based on etv<\/code> and cpc<\/code> values<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 type<\/code><\/td>\nstring<\/td>\ntype of element = ‘knowledge_graph_shopping_item<\/strong>‘<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 data_attrid<\/code><\/td>\nstring<\/td>\ngoogle defined data attribute ID<\/em>
\nexample:
\naction:listen_artist<\/code><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 items<\/code><\/td>\narray<\/td>\nelements of the knowledge graph shopping item<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 type<\/code><\/td>\narray<\/td>\ntype of element = ‘knowledge_graph_shopping_element<\/strong>‘<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 title<\/code><\/td>\nstring<\/td>\ntitle of the element<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 url<\/code><\/td>\nstring<\/td>\nURL<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 domain<\/code><\/td>\nstring<\/td>\ndomain in the URL<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 price<\/code><\/td>\nobject<\/td>\nprice indicated in the element<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 current<\/code><\/td>\nfloat<\/td>\ncurrent price<\/em>
\nindicates the current price of the product or service featured in the result<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 regular<\/code><\/td>\nfloat<\/td>\nregular price<\/em>
\nindicates the regular price of the product or service with no discounts applied<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 max_value<\/code><\/td>\nfloat<\/td>\nthe maximum price<\/em>
\nthe maximum price of the product or service as indicated in the result<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 currency<\/code><\/td>\nstring<\/td>\ncurrency of the listed price<\/em>
\nISO code of the currency applied to the price<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 is_price_range<\/code><\/td>\nboolean<\/td>\nprice is provided as a range<\/em>
\nindicates whether a price is provided in a range<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 displayed_price<\/code><\/td>\nstring<\/td>\nprice string in the result<\/em>
\nraw price string as provided in the result<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 source<\/code><\/td>\nstring<\/td>\nweb source of the shopping element<\/em>
\nindicates the source of information included in the element<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 snippet<\/code><\/td>\nstring<\/td>\ndescription of the shopping element<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 marketplace<\/code><\/td>\nstring<\/td>\nmerchant account provider<\/em>
\necommerce site that hosts products or websites of individual sellers under the same merchant account
\nexample:
\nby Google<\/code><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 marketplace_url<\/code><\/td>\nstring<\/td>\nURL to the merchant account provider<\/em>
\necommerce site that hosts products or websites of individual sellers under the same merchant account<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 rank_group<\/code><\/td>\ninteger<\/td>\ngroup rank in SERP<\/em>
\nposition within a group of elements with identical type<\/code> values
\npositions of elements with different type<\/code> values are omitted from rank_group<\/code><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 rank_absolute<\/code><\/td>\ninteger<\/td>\nabsolute rank in SERP<\/em>
\nabsolute position among all the elements in SERP<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 position<\/code><\/td>\nstring<\/td>\nthe alignment of the element in SERP<\/em>
\ncan take the following values:
\nleft<\/code>, right<\/code><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 xpath<\/code><\/td>\nstring<\/td>\nthe XPath<\/a> of the element<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 etv<\/code><\/td>\nfloat<\/td>\nestimated traffic volume<\/em>
\nestimated organic monthly traffic to the domain;
\ncalculated as the product of CTR (click-through-rate) and search volume values of the keyword a given URL ranks for<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 impressions_etv<\/code><\/td>\nfloat<\/td>\nestimated traffic volume based on impressions<\/em>
\nestimated organic monthly traffic to the domain;
\ncalculated as the product of CTR (click-through-rate) and impressions values of the keyword a given URL ranks for<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 traffic_cost<\/code><\/td>\nfloat<\/td>\nestimated cost of monthly search traffic<\/em>
\nestimated organic monthly traffic to the domain;
\nrepresents the estimated cost of paid monthly traffic based on etv<\/code> and cpc<\/code> values<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 type<\/code><\/td>\nstring<\/td>\ntype of element = ‘knowledge_graph_expanded_item<\/strong>‘<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 title<\/code><\/td>\nstring<\/td>\ntitle of the element<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 data_attrid<\/code><\/td>\nstring<\/td>\ngoogle defined data attribute ID<\/em>
\nexample:
\naction:listen_artist<\/code><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 expanded_element<\/code><\/td>\narray<\/td>\nexpanded element<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 type<\/code><\/td>\narray<\/td>\ntype of element = ‘knowledge_graph_expanded_element<\/strong>‘<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 featured_title<\/code><\/td>\nstring<\/td>\nfeatured title of the element<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 url<\/code><\/td>\nstring<\/td>\nURL<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 domain<\/code><\/td>\nstring<\/td>\ndomain in the URL<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 title<\/code><\/td>\nstring<\/td>\ntitle of the element<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 snippet<\/code><\/td>\nstring<\/td>\ndescription of the shopping element<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 table<\/code><\/td>\nobject<\/td>\ntable featured in the expanded element<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0table_header<\/code><\/td>\narray<\/td>\ntable header<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0table_content<\/code><\/td>\narray<\/td>\ncontent of the table<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 rank_group<\/code><\/td>\ninteger<\/td>\ngroup rank in SERP<\/em>
\nposition within a group of elements with identical type<\/code> values
\npositions of elements with different type<\/code> values are omitted from rank_group<\/code><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 rank_absolute<\/code><\/td>\ninteger<\/td>\nabsolute rank in SERP<\/em>
\nabsolute position among all the elements in SERP<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 position<\/code><\/td>\nstring<\/td>\nthe alignment of the element in SERP<\/em>
\ncan take the following values:
\nleft<\/code>, right<\/code><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 xpath<\/code><\/td>\nstring<\/td>\nthe XPath<\/a> of the element<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 etv<\/code><\/td>\nfloat<\/td>\nestimated traffic volume<\/em>
\nestimated organic monthly traffic to the domain;
\ncalculated as the product of CTR (click-through-rate) and search volume values of the keyword a given URL ranks for<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 impressions_etv<\/code><\/td>\nfloat<\/td>\nestimated traffic volume based on impressions<\/em>
\nestimated organic monthly traffic to the domain;
\ncalculated as the product of CTR (click-through-rate) and impressions values of the keyword a given URL ranks for<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 traffic_cost<\/code><\/td>\nfloat<\/td>\nestimated cost of monthly search traffic<\/em>
\nestimated organic monthly traffic to the domain;
\nrepresents the estimated cost of paid monthly traffic based on etv<\/code> and cpc<\/code> values<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 type<\/code><\/td>\nstring<\/td>\n type of element\u00a0=\u00a0‘knowledge_graph’<\/strong><\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 rank_group<\/code><\/td>\ninteger<\/td>\ngroup rank in SERP<\/em>
\nposition within a group of elements with identical type<\/code> values
\npositions of elements with different type<\/code> values are omitted from rank_group<\/code><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 rank_absolute<\/code><\/td>\ninteger<\/td>\nabsolute rank in SERP<\/em>
\nabsolute position among all the elements in SERP<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 position<\/code><\/td>\nstring<\/td>\nthe alignment of the element in SERP<\/em>
\ncan take the following values:
\nleft<\/code>, right<\/code><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 xpath<\/code><\/td>\nstring<\/td>\nthe XPath<\/a> of the element<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 etv<\/code><\/td>\nfloat<\/td>\nestimated traffic volume<\/em>
\nestimated organic monthly traffic to the domain;
\ncalculated as the product of CTR (click-through-rate) and search volume values of the keyword a given URL ranks for<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 impressions_etv<\/code><\/td>\nfloat<\/td>\nestimated traffic volume based on impressions<\/em>
\nestimated organic monthly traffic to the domain;
\ncalculated as the product of CTR (click-through-rate) and impressions values of the keyword a given URL ranks for<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 traffic_cost<\/code><\/td>\nfloat<\/td>\nestimated cost of monthly search traffic<\/em>
\nestimated organic monthly traffic to the domain;
\nrepresents the estimated cost of paid monthly traffic based on etv<\/code> and cpc<\/code> values<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u2018featured_snippet\u2019 element in SERP<\/span><\/a><\/strong><\/td>\n<\/td>\n<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 title<\/code><\/td>\nstring<\/td>\ntitle of the result in SERP<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 featured_title<\/code><\/td>\nstring<\/td>\nthe title of the featured snippets source page<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 description<\/code><\/td>\nstring<\/td>\ndescription of the results element in SERP<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 table<\/code><\/td>\nobject<\/td>\nresults table<\/em>
\nif there are none, equals null<\/code><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 table_header<\/code><\/td>\narray<\/td>\ncolumn names<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 table_content<\/code><\/td>\narray<\/td>\nthe content of the table<\/em>
\none line of the table in this element of the array<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 type<\/code><\/td>\nstring<\/td>\n type of element\u00a0=\u00a0‘featured_snippet’<\/strong><\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 domain<\/code><\/td>\nstring<\/td>\nfull domain in SERP of the Ad element<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 main_domain<\/code><\/td>\nstring<\/td>\nmain domain in SERP without subdomains<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 url<\/code><\/td>\nstring<\/td>\nrelevant absolute URL of the element in SERP<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 relative_url<\/code><\/td>\nstring<\/td>\nrelative URL of the element in SERP<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 is_new<\/code><\/td>\nboolean<\/td>\nnew element<\/em>
\nindicates whether the element is new compared with the previous version of the database<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 is_up<\/code><\/td>\nboolean<\/td>\nelement went up<\/em>
\nindicates whether the element went up in SERP compared with the previous version of the database<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 is_down<\/code><\/td>\nboolean<\/td>\nelement went down<\/em>
\nindicates whether the element went down in SERP compared with the previous version of the database<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 previous_rank_absolute<\/code><\/td>\ninteger<\/td>\nprevious absolute rank in SERP<\/em>
\nabsolute position among all the elements in SERP previous to the most recent update<\/td>\n<\/tr>\n		\u00a0 \u00a0 \u00a0 \u00a0 images<\/code><\/td>\narray<\/td>\nimages of the element<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 type<\/code><\/td>\nstring<\/td>\ntype of element = ‘images_element<\/strong>‘<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 alt<\/code><\/td>\nstring<\/td>\nalt tag of the image<\/i><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 url<\/code><\/td>\nstring<\/td>\nrelevant URL<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 timestamp<\/code><\/td>\nstring<\/td>\ndate and time when the result was published<\/em>
\nin the UTC format: “yyyy-mm-dd hh-mm-ss +00:00”
\nexample:
\n2019-11-15 12:57:46 +00:00<\/code><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 rank_group<\/code><\/td>\ninteger<\/td>\ngroup rank in SERP<\/em>
\nposition within a group of elements with identical type<\/code> values
\npositions of elements with different type<\/code> values are omitted from rank_group<\/code><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 rank_absolute<\/code><\/td>\ninteger<\/td>\nabsolute rank in SERP<\/em>
\nabsolute position among all the elements in SERP<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 position<\/code><\/td>\nstring<\/td>\nthe alignment of the element in SERP<\/em>
\ncan take the following values:
\nleft<\/code>, right<\/code><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 xpath<\/code><\/td>\nstring<\/td>\nthe XPath<\/a> of the element<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 etv<\/code><\/td>\nfloat<\/td>\nestimated traffic volume<\/em>
\nestimated organic monthly traffic to the domain
\ncalculated as the product of CTR (click-through-rate) and search volume values of the keyword a given URL ranks for<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 impressions_etv<\/code><\/td>\nfloat<\/td>\nestimated traffic volume based on impressions<\/em>
\nestimated organic monthly traffic to the domain
\ncalculated as the product of CTR (click-through-rate) and impressions values of the keyword a given URL ranks for<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 traffic_cost<\/code><\/td>\nfloat<\/td>\nestimated cost of monthly search traffic<\/em>
\nrepresents the estimated cost of paid monthly traffic based on etv<\/code> and cpc<\/code> values<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u2018top_stories\u2019 element in SERP<\/span><\/a><\/strong><\/td>\n<\/td>\n<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 items<\/code><\/td>\narray<\/td>\nadditional items present in the element<\/em>
\nif there are none, equals null<\/code><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 type<\/code><\/td>\nstring<\/td>\ntype of element = ‘top_stories_element<\/strong>‘<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 source<\/code><\/td>\nstring<\/td>\nsource of the element<\/i>
\nindicates the source of information included in the top stories element<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 domain<\/code><\/td>\nstring<\/td>\ndomain in SERP<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 title<\/code><\/td>\nstring<\/td>\ntitle of the result in SERP<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 date<\/code><\/td>\nstring<\/td>\nthe date when the page source of the element was published<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 url<\/code><\/td>\nstring<\/td>\nURL<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 timestamp<\/code><\/td>\nstring<\/td>\ndate and time when the episode was added<\/em>
\nin the format \u201cyear-month-date:minutes:UTC_difference_hours:UTC_difference_minutes\u201d
\nexample:
\n2019-11-15 12:57:46 +00:00<\/code><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 type<\/code><\/td>\nstring<\/td>\n type of element\u00a0=\u00a0‘top_stories’<\/strong><\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 rank_group<\/code><\/td>\ninteger<\/td>\ngroup rank in SERP<\/em>
\nposition within a group of elements with identical type<\/code> values
\npositions of elements with different type<\/code> values are omitted from rank_group<\/code><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 rank_absolute<\/code><\/td>\ninteger<\/td>\nabsolute rank in SERP<\/em>
\nabsolute position among all the elements in SERP<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 position<\/code><\/td>\nstring<\/td>\nthe alignment of the element in SERP<\/em>
\ncan take the following values:
\nleft<\/code>, right<\/code><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 xpath<\/code><\/td>\nstring<\/td>\nthe XPath<\/a> of the element<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 etv<\/code><\/td>\nfloat<\/td>\nestimated traffic volume<\/em>
\nestimated organic monthly traffic to the domain
\ncalculated as the product of CTR (click-through-rate) and search volume values of the keyword a given URL ranks for<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 impressions_etv<\/code><\/td>\nfloat<\/td>\nestimated traffic volume based on impressions<\/em>
\nestimated organic monthly traffic to the domain
\ncalculated as the product of CTR (click-through-rate) and impressions values of the keyword a given URL ranks for<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 traffic_cost<\/code><\/td>\nfloat<\/td>\nestimated cost of monthly search traffic<\/em>
\nrepresents the estimated cost of paid monthly traffic based on etv<\/code> and cpc<\/code> values<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u2018twitter\u2019 element in SERP<\/span><\/a><\/strong><\/td>\n<\/td>\n<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 title<\/code><\/td>\nstring<\/td>\ntitle of the result in SERP<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 url<\/code><\/td>\nstring<\/td>\nURL<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 items<\/code><\/td>\narray<\/td>\nadditional items present in the element<\/em>
\nif there are none, equals null<\/code><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 type<\/code><\/td>\nstring<\/td>\ntype of element = ‘twitter_element<\/strong>‘<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 tweet<\/code><\/td>\nstring<\/td>\ntweet message<\/i><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 date<\/code><\/td>\nstring<\/td>\nthe posting date<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 url<\/code><\/td>\nstring<\/td>\nURL<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 timestamp<\/code><\/td>\nstring<\/td>\ndate and time when the result was published<\/em>
\nin the UTC format: “yyyy-mm-dd hh-mm-ss +00:00”
\nexample:
\n2019-11-15 12:57:46 +00:00<\/code><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 type<\/code><\/td>\nstring<\/td>\n type of element\u00a0=\u00a0‘twitter’<\/strong><\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 rank_group<\/code><\/td>\ninteger<\/td>\ngroup rank in SERP<\/em>
\nposition within a group of elements with identical type<\/code> values
\npositions of elements with different type<\/code> values are omitted from rank_group<\/code><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 rank_absolute<\/code><\/td>\ninteger<\/td>\nabsolute rank in SERP<\/em>
\nabsolute position among all the elements in SERP<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 position<\/code><\/td>\nstring<\/td>\nthe alignment of the element in SERP<\/em>
\ncan take the following values:
\nleft<\/code>, right<\/code><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 xpath<\/code><\/td>\nstring<\/td>\nthe XPath<\/a> of the element<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 etv<\/code><\/td>\nfloat<\/td>\nestimated traffic volume<\/em>
\nestimated organic monthly traffic to the domain;
\ncalculated as the product of CTR (click-through-rate) and search volume values of the keyword a given URL ranks for<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 impressions_etv<\/code><\/td>\nfloat<\/td>\nestimated traffic volume based on impressions<\/em>
\nestimated organic monthly traffic to the domain;
\ncalculated as the product of CTR (click-through-rate) and impressions values of the keyword a given URL ranks for<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 traffic_cost<\/code><\/td>\nfloat<\/td>\nestimated cost of monthly search traffic<\/em>
\nrepresents the estimated cost of paid monthly traffic based on etv<\/code> and cpc<\/code> values<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u2018map\u2019 element in SERP<\/span><\/a><\/strong><\/td>\n<\/td>\n<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 title<\/code><\/td>\nstring<\/td>\ntitle of the result in SERP<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 url<\/code><\/td>\nstring<\/td>\nURL of the result in SERP<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 type<\/code><\/td>\nstring<\/td>\n type of element\u00a0=\u00a0‘map’<\/strong><\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 rank_group<\/code><\/td>\ninteger<\/td>\ngroup rank in SERP<\/em>
\nposition within a group of elements with identical type<\/code> values;
\npositions of elements with different type<\/code> values are omitted from rank_group<\/code><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 rank_absolute<\/code><\/td>\ninteger<\/td>\nabsolute rank in SERP<\/em>
\nabsolute position among all the elements in SERP<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 position<\/code><\/td>\nstring<\/td>\nthe alignment of the element in SERP<\/em>
\ncan take the following values:
\nleft<\/code>, right<\/code><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 xpath<\/code><\/td>\nstring<\/td>\nthe XPath<\/a> of the element<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 etv<\/code><\/td>\nfloat<\/td>\nestimated traffic volume<\/em>
\nestimated organic monthly traffic to the domain;
\ncalculated as the product of CTR (click-through-rate) and search volume values of the keyword a given URL ranks for<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 impressions_etv<\/code><\/td>\nfloat<\/td>\nestimated traffic volume based on impressions<\/em>
\nestimated organic monthly traffic to the domain;
\ncalculated as the product of CTR (click-through-rate) and impressions values of the keyword a given URL ranks for<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 traffic_cost<\/code><\/td>\nfloat<\/td>\nestimated cost of monthly search traffic<\/em>
\nrepresents the estimated cost of paid monthly traffic based on etv<\/code> and cpc<\/code> values<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u2018google_flights\u2019 element in SERP<\/span><\/a><\/strong><\/td>\n<\/td>\n<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 type<\/code><\/td>\nstring<\/td>\n type of element\u00a0=\u00a0‘google_flights’<\/strong><\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 title<\/code><\/td>\nstring<\/td>\ntitle of the result in SERP<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 url<\/code><\/td>\nstring<\/td>\nURL of the result in SERP<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 items<\/code><\/td>\narray<\/td>\nadditional items present in the element<\/em>
\nif there are none, equals null<\/code><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 type<\/code><\/td>\nstring<\/td>\ntype of element = ‘google_flights_element<\/strong>‘<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 description<\/code><\/td>\nstring<\/td>\ndescription<\/i><\/td>\n<\/tr>\n\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 url<\/code><\/td>\nstring<\/td>\nURL<\/i><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 rank_group<\/code><\/td>\ninteger<\/td>\ngroup rank in SERP<\/em>
\nposition within a group of elements with identical type<\/code> values
\npositions of elements with different type<\/code> values are omitted from rank_group<\/code><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 rank_absolute<\/code><\/td>\ninteger<\/td>\nabsolute rank in SERP<\/em>
\nabsolute position among all the elements in SERP<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 position<\/code><\/td>\nstring<\/td>\nthe alignment of the element in SERP<\/em>
\ncan take the following values:
\nleft<\/code>, right<\/code><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 xpath<\/code><\/td>\nstring<\/td>\nthe XPath<\/a> of the element<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 etv<\/code><\/td>\nfloat<\/td>\nestimated traffic volume<\/em>
\nestimated organic monthly traffic to the domain;
\ncalculated as the product of CTR (click-through-rate) and search volume values of the keyword a given URL ranks for<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 impressions_etv<\/code><\/td>\nfloat<\/td>\nestimated traffic volume based on impressions<\/em>
\nestimated organic monthly traffic to the domain;
\ncalculated as the product of CTR (click-through-rate) and impressions values of the keyword a given URL ranks for<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 traffic_cost<\/code><\/td>\nfloat<\/td>\nestimated cost of monthly search traffic<\/em>
\nrepresents the estimated cost of paid monthly traffic based on etv<\/code> and cpc<\/code> values<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u2018google_reviews\u2019 element in SERP<\/span><\/a><\/strong><\/td>\n<\/td>\n<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 reviews_count<\/code><\/td>\ninteger<\/td>\nthe number of reviews<\/i><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 place_id<\/code><\/td>\nstring<\/td>\nthe identifier of a place<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 feature<\/code><\/td>\nstring<\/td>\nthe additional feature of the review<\/i><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 type<\/code><\/td>\nstring<\/td>\n type of element\u00a0=\u00a0‘google_reviews’<\/strong><\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 rank_group<\/code><\/td>\ninteger<\/td>\ngroup rank in SERP<\/em>
\nposition within a group of elements with identical type<\/code> values
\npositions of elements with different type<\/code> values are omitted from rank_group<\/code><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 rank_absolute<\/code><\/td>\ninteger<\/td>\nabsolute rank in SERP<\/em>
\nabsolute position among all the elements in SERP<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 position<\/code><\/td>\nstring<\/td>\nthe alignment of the element in SERP<\/em>
\ncan take the following values:
\nleft<\/code>, right<\/code><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 xpath<\/code><\/td>\nstring<\/td>\nthe XPath<\/a> of the element<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 etv<\/code><\/td>\nfloat<\/td>\nestimated traffic volume<\/em>
\nestimated organic monthly traffic to the domain;
\ncalculated as the product of CTR (click-through-rate) and search volume values of the keyword a given URL ranks for<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 impressions_etv<\/code><\/td>\nfloat<\/td>\nestimated traffic volume based on impressions<\/em>
\nestimated organic monthly traffic to the domain;
\ncalculated as the product of CTR (click-through-rate) and impressions values of the keyword a given URL ranks for<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 traffic_cost<\/code><\/td>\nfloat<\/td>\nestimated cost of monthly search traffic<\/em>
\nrepresents the estimated cost of paid monthly traffic based on etv<\/code> and cpc<\/code> values<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u2018video\u2019 element in SERP<\/span><\/a><\/strong><\/td>\n<\/td>\n<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 items<\/code><\/td>\narray<\/td>\nadditional items present in the element<\/em>
\nif there are none, equals null<\/code><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 type<\/code><\/td>\nstring<\/td>\ntype of element = ‘video_element<\/strong>‘<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 source<\/code><\/td>\nstring<\/td>\nsource of the element<\/i>
\nindicates the source of the video<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 title<\/code><\/td>\nstring<\/td>\ntitle of the result in SERP<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 url<\/code><\/td>\nstring<\/td>\nURL<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 timestamp<\/code><\/td>\nstring<\/td>\ndate and time when the result was published<\/em>
\nin the UTC format: “yyyy-mm-dd hh-mm-ss +00:00”
\nexample:
\n2019-11-15 12:57:46 +00:00<\/code><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 type<\/code><\/td>\nstring<\/td>\n type of element\u00a0=\u00a0‘video’<\/strong><\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 rank_group<\/code><\/td>\ninteger<\/td>\ngroup rank in SERP<\/em>
\nposition within a group of elements with identical type<\/code> values;
\npositions of elements with different type<\/code> values are omitted from rank_group<\/code><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 rank_absolute<\/code><\/td>\ninteger<\/td>\nabsolute rank in SERP<\/em>
\nabsolute position among all the elements in SERP<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 position<\/code><\/td>\nstring<\/td>\nthe alignment of the element in SERP<\/em>
\ncan take the following values:
\nleft<\/code>, right<\/code><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 xpath<\/code><\/td>\nstring<\/td>\nthe XPath<\/a> of the element<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 etv<\/code><\/td>\nfloat<\/td>\nestimated traffic volume<\/em>
\nestimated organic monthly traffic to the domain
\ncalculated as the product of CTR (click-through-rate) and search volume values of the keyword a given URL ranks for<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 impressions_etv<\/code><\/td>\nfloat<\/td>\nestimated traffic volume based on impressions<\/em>
\nestimated organic monthly traffic to the domain;
\ncalculated as the product of CTR (click-through-rate) and impressions values of the keyword a given URL ranks for<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 traffic_cost<\/code><\/td>\nfloat<\/td>\nestimated cost of monthly search traffic<\/em>
\nrepresents the estimated cost of paid monthly traffic based on etv<\/code> and cpc<\/code> values<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u2018people_also_ask\u2019 element in SERP<\/span><\/a><\/strong><\/td>\n<\/td>\n<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 items<\/code><\/td>\narray<\/td>\nadditional items present in the element<\/em>
\nif there are none, equals null<\/code><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 type<\/code><\/td>\nstring<\/td>\ntype of element = ‘people_also_ask_element<\/strong>‘<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 title<\/code><\/td>\nstring<\/td>\ntitle of the result in SERP<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 xpath<\/code><\/td>\nstring<\/td>\nthe XPath<\/a> of the element<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 expanded_element<\/code><\/td>\nobject<\/td>\nexpanded element<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 featured_title<\/code><\/td>\nstring<\/td>\ntitle<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 url<\/code><\/td>\nstring<\/td>\nrelevant URL <\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 domain<\/code><\/td>\nstring<\/td>\ndomain in SERP<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 title<\/code><\/td>\nstring<\/td>\ntitle of the result in SERP<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 description<\/code><\/td>\nstring<\/td>\ndescription of the results element in SERP<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 table<\/code><\/td>\nobject<\/td>\nresults table<\/em>
\nif there are none, equals null<\/code><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 table_header<\/code><\/td>\narray<\/td>\ncolumn names<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 table_content<\/code><\/td>\narray<\/td>\nthe content of the table<\/em>
\none line of the table in this element of the array<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 type<\/code><\/td>\nstring<\/td>\ntype of element = ‘people_also_ask_expanded_element<\/strong>‘<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 timestamp<\/code><\/td>\nstring<\/td>\ndate and time when the result was published<\/em>
\nin the UTC format: “yyyy-mm-dd hh-mm-ss +00:00”
\nexample:
\n2019-11-15 12:57:46 +00:00<\/code><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 type<\/code><\/td>\nstring<\/td>\n type of element\u00a0=\u00a0‘people_also_ask’<\/strong><\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 rank_group<\/code><\/td>\ninteger<\/td>\ngroup rank in SERP<\/em>
\nposition within a group of elements with identical type<\/code> values;
\npositions of elements with different type<\/code> values are omitted from rank_group<\/code><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 rank_absolute<\/code><\/td>\ninteger<\/td>\nabsolute rank in SERP<\/em>
\nabsolute position among all the elements in SERP<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 position<\/code><\/td>\nstring<\/td>\nthe alignment of the element in SERP<\/em>
\ncan take the following values:
\nleft<\/code>, right<\/code><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 xpath<\/code><\/td>\nstring<\/td>\nthe XPath<\/a> of the element<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 etv<\/code><\/td>\nfloat<\/td>\nestimated traffic volume<\/em>
\nestimated organic monthly traffic to the domain;
\ncalculated as the product of CTR (click-through-rate) and search volume values of the keyword a given URL ranks for<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 impressions_etv<\/code><\/td>\nfloat<\/td>\nestimated traffic volume based on impressions<\/em>
\nestimated organic monthly traffic to the domain;
\ncalculated as the product of CTR (click-through-rate) and impressions values of the keyword a given URL ranks for<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 traffic_cost<\/code><\/td>\nfloat<\/td>\nestimated cost of monthly search traffic<\/em>
\nrepresents the estimated cost of paid monthly traffic based on etv<\/code> and cpc<\/code> values<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u2018images\u2019 element in SERP<\/span><\/a><\/strong><\/td>\n<\/td>\n<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 title<\/code><\/td>\nstring<\/td>\ntitle of the result in SERP<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 url<\/code><\/td>\nstring<\/td>\nrelevant URL <\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 items<\/code><\/td>\narray<\/td>\nadditional items present in the element<\/em>
\nif there are none, equals null<\/code><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 type<\/code><\/td>\nstring<\/td>\ntype of element = ‘images_element<\/strong>‘<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 alt<\/code><\/td>\nstring<\/td>\nthe alt tag of the image<\/i><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 url<\/code><\/td>\nstring<\/td>\nURL<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 related_image_searches<\/code><\/td>\narray<\/td>\ncontains keywords and images related to the specified search term<\/em>
\nif there are none, equals null<\/code><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 type<\/code><\/td>\nstring<\/td>\ntype of element = ‘related_image_searches_element<\/strong>‘<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 title<\/code><\/td>\nstring<\/td>\ntitle of the element<\/i>
\nindicates keyword that may be used with the specified term to refine image search<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 alt<\/code><\/td>\nstring<\/td>\nalt tag of the featured image<\/i><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 url<\/code><\/td>\nstring<\/td>\noriginal URL of the featured image<\/em>
\nthe URL leading to the image on the original resource<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 image_url<\/code><\/td>\nstring<\/td>\nURL to the compressed featured image<\/em>
\nthe URL leading to the image on DataForSEO storage<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 type<\/code><\/td>\nstring<\/td>\n type of element\u00a0=\u00a0‘images’<\/strong><\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 rank_group<\/code><\/td>\ninteger<\/td>\ngroup rank in SERP<\/em>
\nposition within a group of elements with identical type<\/code> values;
\npositions of elements with different type<\/code> values are omitted from rank_group<\/code><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 rank_absolute<\/code><\/td>\ninteger<\/td>\nabsolute rank in SERP<\/em>
\nabsolute position among all the elements in SERP<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 position<\/code><\/td>\nstring<\/td>\nthe alignment of the element in SERP<\/em>
\ncan take the following values:
\nleft<\/code>, right<\/code><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 xpath<\/code><\/td>\nstring<\/td>\nthe XPath<\/a> of the element<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 etv<\/code><\/td>\nfloat<\/td>\nestimated traffic volume<\/em>
\nestimated organic monthly traffic to the domain;
\ncalculated as the product of CTR (click-through-rate) and search volume values of the keyword a given URL ranks for<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 impressions_etv<\/code><\/td>\nfloat<\/td>\nestimated traffic volume based on impressions<\/em>
\nestimated organic monthly traffic to the domain;
\ncalculated as the product of CTR (click-through-rate) and impressions values of the keyword a given URL ranks for<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 traffic_cost<\/code><\/td>\nfloat<\/td>\nestimated cost of monthly search traffic<\/em>
\nrepresents the estimated cost of paid monthly traffic based on etv<\/code> and cpc<\/code> values<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u2018shopping\u2019 element in SERP<\/span><\/a><\/strong><\/td>\n<\/td>\n<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 title<\/code><\/td>\nstring<\/td>\ntitle of the result in SERP<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 items<\/code><\/td>\narray<\/td>\nadditional items present in the element<\/em>
\nif there are none, equals null<\/code><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 type<\/code><\/td>\nstring<\/td>\ntype of element = ‘shopping<\/strong>_element<\/strong>‘<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 title<\/code><\/td>\nstring<\/td>\ntitle of the result in SERP<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 price<\/code><\/td>\nobject<\/td>\nprice<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 current<\/code><\/td>\nfloat<\/td>\ncurrent price<\/em>
\nindicates the current price of the product or service featured in the result<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 regular<\/code><\/td>\nfloat<\/td>\nregular price<\/em>
\nindicates the regular price of the product or service with no discounts applied<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 max_value<\/code><\/td>\nfloat<\/td>\nthe maximum price<\/em>
\nthe maximum price of the product or service as indicated in the result<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 currency<\/code><\/td>\nstring<\/td>\ncurrency of the listed price<\/em>
\nISO code of the currency applied to the price<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 is_price_range<\/code><\/td>\nboolean<\/td>\nprice is provided as a range<\/em>
\nindicates whether a price is provided in a range<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 displayed_price<\/code><\/td>\nstring<\/td>\nprice string in the result<\/em>
\nraw price string as provided in the result<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 source<\/code><\/td>\nstring<\/td>\nsource of the element<\/i>
\nindicates the source of information included in the \u2018shopping\u2019 element<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 description<\/code><\/td>\nstring<\/td>\nthe description of the results element in SERP<\/i><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 marketplace<\/code><\/td>\nstring<\/td>\nmerchant account provider<\/em>
\ncommerce site that hosts products or websites of individual sellers under the same merchant account
\nexample:
\nby Google<\/code><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 marketplace_url<\/code><\/td>\nstring<\/td>\nrelevant marketplace URL<\/em>
\nURL of the page on the marketplace website where the product is hosted<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 type<\/code><\/td>\nstring<\/td>\n type of element\u00a0=\u00a0‘shopping’<\/strong><\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 rank_group<\/code><\/td>\ninteger<\/td>\ngroup rank in SERP<\/em>
\nposition within a group of elements with identical type<\/code> values
\npositions of elements with different type<\/code> values are omitted from rank_group<\/code><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 rank_absolute<\/code><\/td>\ninteger<\/td>\nabsolute rank in SERP<\/em>
\nabsolute position among all the elements in SERP<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 position<\/code><\/td>\nstring<\/td>\nthe alignment of the element in SERP<\/em>
\ncan take the following values:
\nleft<\/code>, right<\/code><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 xpath<\/code><\/td>\nstring<\/td>\nthe XPath<\/a> of the element<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 etv<\/code><\/td>\nfloat<\/td>\nestimated traffic volume<\/em>
\nestimated organic monthly traffic to the domain;
\ncalculated as the product of CTR (click-through-rate) and search volume values of the keyword a given URL ranks for<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 impressions_etv<\/code><\/td>\nfloat<\/td>\nestimated traffic volume based on impressions<\/em>
\nestimated organic monthly traffic to the domain;
\ncalculated as the product of CTR (click-through-rate) and impressions values of the keyword a given URL ranks for<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 traffic_cost<\/code><\/td>\nfloat<\/td>\nestimated cost of monthly search traffic<\/em>
\nrepresents the estimated cost of paid monthly traffic based on etv<\/code> and cpc<\/code> values<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u2018jobs\u2019 element in SERP<\/span><\/a><\/strong><\/td>\n<\/td>\n<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 title<\/code><\/td>\nstring<\/td>\ntitle of the result in SERP<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 url<\/code><\/td>\nstring<\/td>\nURL of the result in SERP<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 items<\/code><\/td>\narray<\/td>\nadditional items present in the element<\/em>
\nif there are none, equals null<\/code><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 type<\/code><\/td>\nstring<\/td>\ntype of element = ‘jobs_element<\/strong>‘<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 title<\/code><\/td>\nstring<\/td>\ntitle of the result in SERP<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 description<\/code><\/td>\nstring<\/td>\nsnippet<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 author<\/code><\/td>\nstring<\/td>\nauthor<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 job_posted_time<\/code><\/td>\nstring<\/td>\nthe time when the job was posted<\/i><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 contract_type<\/code><\/td>\nstring<\/td>\ncontract type<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 salary<\/code><\/td>\nstring<\/td>\nsalary<\/i><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 url<\/code><\/td>\nstring<\/td>\nURL<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 timestamp<\/code><\/td>\nstring<\/td>\ndate and time when the result was published<\/em>
\nin the UTC format: “yyyy-mm-dd hh-mm-ss +00:00”
\nexample:
\n2019-11-15 12:57:46 +00:00<\/code><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 type<\/code><\/td>\nstring<\/td>\n type of element\u00a0=\u00a0‘jobs’<\/strong><\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 rank_group<\/code><\/td>\ninteger<\/td>\ngroup rank in SERP<\/em>
\nposition within a group of elements with identical type<\/code> values;
\npositions of elements with different type<\/code> values are omitted from rank_group<\/code><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 rank_absolute<\/code><\/td>\ninteger<\/td>\nabsolute rank in SERP<\/em>
\nabsolute position among all the elements in SERP<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 position<\/code><\/td>\nstring<\/td>\nthe alignment of the element in SERP<\/em>
\ncan take the following values:
\nleft<\/code>, right<\/code><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 xpath<\/code><\/td>\nstring<\/td>\nthe XPath<\/a> of the element<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 etv<\/code><\/td>\nfloat<\/td>\nestimated traffic volume<\/em>
\nestimated organic monthly traffic to the domain;
\ncalculated as the product of CTR (click-through-rate) and search volume values of the keyword a given URL ranks for<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 impressions_etv<\/code><\/td>\nfloat<\/td>\nestimated traffic volume based on impressions<\/em>
\nestimated organic monthly traffic to the domain;
\ncalculated as the product of CTR (click-through-rate) and impressions values of the keyword a given URL ranks for<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 traffic_cost<\/code><\/td>\nfloat<\/td>\nestimated cost of monthly search traffic<\/em>
\nrepresents the estimated cost of paid monthly traffic based on etv<\/code> and cpc<\/code> values<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u2018events\u2019 element in SERP<\/span><\/a><\/strong><\/td>\n<\/td>\n<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 type<\/code><\/td>\nstring<\/td>\n type of element\u00a0=\u00a0‘events’<\/strong><\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 url<\/code><\/td>\nstring<\/td>\nURL of the result in SERP<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 title<\/code><\/td>\nstring<\/td>\ntitle of the result in SERP<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 items<\/code><\/td>\narray<\/td>\nadditional items present in the element<\/em>
\nif there are none, equals null<\/code><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 type<\/code><\/td>\nstring<\/td>\ntype of element = ‘events_element<\/strong>‘<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 title<\/code><\/td>\nstring<\/td>\ntitle of the item<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 snippet<\/code><\/td>\nstring<\/td>\nsnippet of the element<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 url<\/code><\/td>\nstring<\/td>\nevents_element<\/code> URL<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 rank_group<\/code><\/td>\ninteger<\/td>\ngroup rank in SERP<\/em>
\nposition within a group of elements with identical type<\/code> values;
\npositions of elements with different type<\/code> values are omitted from rank_group<\/code><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 rank_absolute<\/code><\/td>\ninteger<\/td>\nabsolute rank in SERP<\/em>
\nabsolute position among all the elements in SERP<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 position<\/code><\/td>\nstring<\/td>\nthe alignment of the element in SERP<\/em>
\ncan take the following values:
\nleft<\/code>, right<\/code><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 xpath<\/code><\/td>\nstring<\/td>\nthe XPath<\/a> of the element<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 etv<\/code><\/td>\nfloat<\/td>\nestimated traffic volume<\/em>
\nestimated organic monthly traffic to the domain;
\ncalculated as the product of CTR (click-through-rate) and search volume values of the keyword a given URL ranks for<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 impressions_etv<\/code><\/td>\nfloat<\/td>\nestimated traffic volume based on impressions<\/em>
\nestimated organic monthly traffic to the domain;
\ncalculated as the product of CTR (click-through-rate) and impressions values of the keyword a given URL ranks for<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 traffic_cost<\/code><\/td>\nfloat<\/td>\nestimated cost of monthly search traffic<\/em>
\nrepresents the estimated cost of paid monthly traffic based on etv<\/code> and cpc<\/code> values<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u2018mention_carousel\u2019 element in SERP<\/span><\/a><\/strong><\/td>\n<\/td>\n<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 title<\/code><\/td>\nstring<\/td>\ntitle of the result in SERP<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 items<\/code><\/td>\narray<\/td>\nadditional items present in the element<\/em>
\nif there are none, equals null<\/code><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 type<\/code><\/td>\nstring<\/td>\ntype of element = ‘mention_carousel_element<\/strong>‘<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 title<\/code><\/td>\nstring<\/td>\ntitle of the item<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 price<\/code><\/td>\nobject<\/td>\nprice<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 current<\/code><\/td>\nfloat<\/td>\ncurrent price<\/em>
\nindicates the current price of the product or service featured in the result<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 regular<\/code><\/td>\nfloat<\/td>\nregular price<\/em>
\nindicates the regular price of the product or service with no discounts applied<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 max_value<\/code><\/td>\nfloat<\/td>\nthe maximum price<\/em>
\nthe maximum price of the product or service as indicated in the result<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 currency<\/code><\/td>\nstring<\/td>\ncurrency of the listed price<\/em>
\nISO code of the currency applied to the price<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 is_price_range<\/code><\/td>\nboolean<\/td>\nprice is provided as a range<\/em>
\nindicates whether a price is provided in a range<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 displayed_price<\/code><\/td>\nstring<\/td>\nprice string in the result<\/em>
\nraw price string as provided in the result<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 rating<\/code><\/td>\nobject<\/td>\nthe item’s rating<\/em>
\nthe popularity rate based on reviews and displayed in SERP<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 rating_type<\/code><\/td>\nstring<\/td>\nthe type of <\/i>rating<\/i>
\nhere you can find the following elements: Max5<\/code>, Percents<\/code>, CustomMax<\/code><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 value<\/code><\/td>\ninteger<\/td>\nthe value of the rating<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 votes_count<\/code><\/td>\ninteger<\/td>\nthe amount of <\/em>feedback<\/i><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 rating_max<\/code><\/td>\ninteger<\/td>\nthe maximum value for a rating_type<\/code><\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 mentioned_in<\/code><\/td>\narray<\/td>\nadditional elements in the mention_carousel<\/code> item<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 type<\/code><\/td>\nstring<\/td>\ntype of element = ‘link_element<\/strong>‘<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 title<\/code><\/td>\nstring<\/td>\ntitle of the item<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 snippet<\/code><\/td>\nstring<\/td>\nsnippet of the element<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 url<\/code><\/td>\nstring<\/td>\nlink_element<\/code> URL<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 type<\/code><\/td>\nstring<\/td>\n type of element\u00a0=\u00a0‘mention_carousel’<\/strong><\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 rank_group<\/code><\/td>\ninteger<\/td>\ngroup rank in SERP<\/em>
\nposition within a group of elements with identical type<\/code> values;
\npositions of elements with different type<\/code> values are omitted from rank_group<\/code><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 rank_absolute<\/code><\/td>\ninteger<\/td>\nabsolute rank in SERP<\/em>
\nabsolute position among all the elements in SERP<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 position<\/code><\/td>\nstring<\/td>\nthe alignment of the element in SERP<\/em>
\ncan take the following values:
\nleft<\/code>, right<\/code><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 xpath<\/code><\/td>\nstring<\/td>\nthe XPath<\/a> of the element<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 etv<\/code><\/td>\nfloat<\/td>\nestimated traffic volume<\/em>
\nestimated organic monthly traffic to the domain;
\ncalculated as the product of CTR (click-through-rate) and search volume values of the keyword a given URL ranks for<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 impressions_etv<\/code><\/td>\nfloat<\/td>\nestimated traffic volume based on impressions<\/em>
\nestimated organic monthly traffic to the domain;
\ncalculated as the product of CTR (click-through-rate) and impressions values of the keyword a given URL ranks for<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 traffic_cost<\/code><\/td>\nfloat<\/td>\nestimated cost of monthly search traffic<\/em>
\nrepresents the estimated cost of paid monthly traffic based on etv<\/code> and cpc<\/code> values<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u2018find_results_on\u2019 element in SERP<\/span><\/a><\/strong><\/td>\n<\/td>\n<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 type<\/code><\/td>\nstring<\/td>\n type of element\u00a0=\u00a0‘find_results_on’<\/strong><\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 items<\/code><\/td>\narray<\/td>\nadditional items present in the element<\/em>
\nif there are none, equals null<\/code><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 type<\/code><\/td>\nstring<\/td>\ntype of element = ‘find_results_on_element<\/strong>‘<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 title<\/code><\/td>\nstring<\/td>\ntitle of the result in SERP<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 domain<\/code><\/td>\nstring<\/td>\ndomain name of the source<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 url<\/code><\/td>\nstring<\/td>\nfind_results_on_element<\/code> URL<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 source<\/code><\/td>\nstring<\/td>\nsource of the element<\/i>
\nindicates the source of information included in the element<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 rank_group<\/code><\/td>\ninteger<\/td>\ngroup rank in SERP<\/em>
\nposition within a group of elements with identical type<\/code> values
\npositions of elements with different type<\/code> values are omitted from rank_group<\/code><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 rank_absolute<\/code><\/td>\ninteger<\/td>\nabsolute rank in SERP<\/em>
\nabsolute position among all the elements in SERP<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 position<\/code><\/td>\nstring<\/td>\nthe alignment of the element in SERP<\/em>
\ncan take the following values:
\nleft<\/code>, right<\/code><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 xpath<\/code><\/td>\nstring<\/td>\nthe XPath<\/a> of the element<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 etv<\/code><\/td>\nfloat<\/td>\nestimated traffic volume<\/em>
\nestimated organic monthly traffic to the domain;
\ncalculated as the product of CTR (click-through-rate) and search volume values of the keyword a given URL ranks for<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 impressions_etv<\/code><\/td>\nfloat<\/td>\nestimated traffic volume based on impressions<\/em>
\nestimated organic monthly traffic to the domain;
\ncalculated as the product of CTR (click-through-rate) and impressions values of the keyword a given URL ranks for<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 traffic_cost<\/code><\/td>\nfloat<\/td>\nestimated cost of monthly search traffic<\/em>
\nrepresents the estimated cost of paid monthly traffic based on etv<\/code> and cpc<\/code> values<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u2018stocks_box\u2019 element in SERP<\/span><\/a><\/strong><\/td>\n<\/td>\n<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 type<\/code><\/td>\nstring<\/td>\n type of element\u00a0=\u00a0‘\u2018stocks_box\u2019’<\/strong><\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 title<\/code><\/td>\nstring<\/td>\ntitle of the result in SERP<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 source<\/code><\/td>\nstring<\/td>\nsource of the element<\/i>
\nindicates the source of information provided in the stocks_box<\/code> element<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 snippet<\/code><\/td>\nstring<\/td>\nsnippet of the element<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 price<\/code><\/td>\nobject<\/td>\nprice quote featured on Google at the time when our API pulled the results<\/em>
\nnote that stock prices displayed in the stocks_box<\/code> element may be delayed according to Google Finance disclaimer<\/a><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 current<\/code><\/td>\nfloat<\/td>\ncurrent price<\/em>
\nindicates the current price of the product or service featured in the result<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 regular<\/code><\/td>\nfloat<\/td>\nregular price<\/em>
\nindicates the regular price of the product or service with no discounts applied<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 max_value<\/code><\/td>\nfloat<\/td>\nthe maximum price<\/em>
\nthe maximum price of the product or service as indicated in the result<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 currency<\/code><\/td>\nstring<\/td>\ncurrency of the listed price<\/em>
\nISO code of the currency applied to the price<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 is_price_range<\/code><\/td>\nboolean<\/td>\nprice is provided as a range<\/em>
\nindicates whether a price is provided in a range<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 displayed_price<\/code><\/td>\nstring<\/td>\nprice string in the result<\/em>
\nraw price string as provided in the result<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 url<\/code><\/td>\nstring<\/td>\nrelevant URL<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 domain<\/code><\/td>\nstring<\/td>\ndomain in SERP<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 table<\/code><\/td>\nobject<\/td>\nresults table<\/em>
\nif there are none, equals null<\/code><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 table_header<\/code><\/td>\narray<\/td>\ncolumn names<\/em>
\nif there are none, equals null<\/code><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 table_content<\/code><\/td>\narray<\/td>\nthe content of the table<\/em>
\nadditional information about the stock prices displayed below the graph
\nif there is none, equals null<\/code><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 graph<\/code><\/td>\nobject<\/td>\ncontains data provided in the graph of the element<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 items<\/code><\/td>\narray<\/td>\ndata provided for the date and time when our API pulled the results<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 type<\/code><\/td>\nstring<\/td>\ntype of element\u00a0=\u00a0‘graph_element’<\/strong><\/em>
\ncorresponds to one point on the graph that indicates the stock price for a specific date and time<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 date<\/code><\/td>\nstring<\/td>\ndate and time<\/em>
\nin the yyyy-mm-ddThh:mm:ss<\/code> ISO 8601<\/a> format
\nindicates date and time for which the stock price in the value<\/code> field is provided<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 value<\/code><\/td>\ninteger<\/td>\nstock price<\/em>
\nstock price for the date and time provided in the date<\/code> field<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 previous_items<\/code><\/td>\narray<\/td>\nprevious close data<\/em>
\ncontains stock price data based on the preceding time period<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 rank_group<\/code><\/td>\ninteger<\/td>\ngroup rank in SERP<\/em>
\nposition within a group of elements with identical type<\/code> values
\npositions of elements with different type<\/code> values are omitted from rank_group<\/code><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 rank_absolute<\/code><\/td>\ninteger<\/td>\nabsolute rank in SERP<\/em>
\nabsolute position among all the elements in SERP<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 position<\/code><\/td>\nstring<\/td>\nthe alignment of the element in SERP<\/em>
\ncan take the following values:
\nleft<\/code>, right<\/code><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 xpath<\/code><\/td>\nstring<\/td>\nthe XPath<\/a> of the element<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 etv<\/code><\/td>\nfloat<\/td>\nestimated traffic volume<\/em>
\nestimated organic monthly traffic to the domain;
\ncalculated as the product of CTR (click-through-rate) and search volume values of the keyword a given URL ranks for<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 impressions_etv<\/code><\/td>\nfloat<\/td>\nestimated traffic volume based on impressions<\/em>
\nestimated organic monthly traffic to the domain;
\ncalculated as the product of CTR (click-through-rate) and impressions values of the keyword a given URL ranks for<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 traffic_cost<\/code><\/td>\nfloat<\/td>\nestimated cost of monthly search traffic<\/em>
\nrepresents the estimated cost of paid monthly traffic based on etv<\/code> and cpc<\/code> values<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 type<\/code><\/td>\nstring<\/td>\ntype of element\u00a0=\u00a0‘graph_element’<\/strong><\/em>
\ncorresponds to one point on the graph that indicates the stock price for a specific date and time<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 date<\/code><\/td>\nstring<\/td>\ndate and time<\/em>
\nin the yyyy-mm-ddThh:mm:ss<\/code> ISO 8601<\/a> format
\nindicates the date and time for which the value<\/code> field provides previous close price
\nfor example, \"date\": \"2020-10-28T15:45:00\"<\/code> and \"value\": 11080.2857<\/code> mean the stock was traded at 11080.2857 on Oct. 27, 2020 at 15:45:00<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 value<\/code><\/td>\ninteger<\/td>\nprevious close price<\/em>
\nclosing price on the preceding time period<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 <\/a>\u2018currency_box\u2019 element in SERP<\/span><\/a><\/strong><\/td>\n<\/td>\n<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 type<\/code><\/td>\nstring<\/td>\n type of element\u00a0=\u00a0‘currency_box’<\/strong><\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 value<\/code><\/td>\ninteger<\/td>\nvalue to convert<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 converted_value<\/code><\/td>\nfloat<\/td>\nvalue converted to a requested currency<\/i>
\nindicates the exact value based on Google Fincance data at the time when our API pulled the results
\nnote that exchange rates displayed in the currency_box<\/code> element may be delayed according to the Google Finance disclaimer<\/a><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 currency<\/code><\/td>\nstring<\/td>\ncurrency to convert<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 converted_currency<\/code><\/td>\nstring<\/td>\nconverted currency<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 timestamp<\/code><\/td>\nstring<\/td>\ndate and time when the result was published<\/em>
\nin the UTC format: “yyyy-mm-dd hh-mm-ss +00:00”
\nexample:
\n2019-11-15 12:57:46 +00:00<\/code><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 table<\/code><\/td>\nobject<\/td>\nresults table<\/em>
\nif there are none, equals null<\/code><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 table_header<\/code><\/td>\narray<\/td>\ncolumn names<\/em>
\nif there are none, equals null<\/code><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 table_content<\/code><\/td>\narray<\/td>\nthe content of the table<\/em>
\ninformation about the requested exchange rates as featured in SERP
\nif there is none, equals null<\/code><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 graph<\/code><\/td>\nobject<\/td>\ncontains data provided in the graph of the element<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 items<\/code><\/td>\narray<\/td>\ndata provided for the date and time when our API pulled the results<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 type<\/code><\/td>\nstring<\/td>\ntype of element\u00a0=\u00a0‘graph_element’<\/strong><\/em>
\ncorresponds to one point on the graph that indicates the exchange rate for a specific date and time<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 date<\/code><\/td>\nstring<\/td>\ndate and time<\/em>
\nin the yyyy-mm-ddThh:mm:ss<\/code> ISO 8601<\/a> format
\nindicates date and time for which the exchange rate in the value<\/code> field is provided<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 value<\/code><\/td>\nfloat<\/td>\nexchange rate<\/em>
\nexchange rate for the date and time provided in the date<\/code> field<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 previous_items<\/code><\/td>\narray<\/td>\nexchange rates on the preceding time period<\/em>
\ncontains exchange rate data based on the preceding time period
\nif there are none, equals null<\/code><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 type<\/code><\/td>\nstring<\/td>\ntype of element\u00a0=\u00a0‘graph_element’<\/strong><\/em>
\ncorresponds to one point on the graph that indicates the exchange rate for a specific date and time<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 date<\/code><\/td>\nstring<\/td>\ndate and time<\/em>
\nin the yyyy-mm-ddThh:mm:ss<\/code> ISO 8601<\/a> format
\nindicates the date and time for which the value<\/code> field provides previous exchange rate<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 value<\/code><\/td>\nfloat<\/td>\nprevious exchange rate<\/em>
\nexchange rate on the preceding time period<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 rank_group<\/code><\/td>\ninteger<\/td>\ngroup rank in SERP<\/em>
\nposition within a group of elements with identical type<\/code> values
\npositions of elements with different type<\/code> values are omitted from rank_group<\/code><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 rank_absolute<\/code><\/td>\ninteger<\/td>\nabsolute rank in SERP<\/em>
\nabsolute position among all the elements in SERP<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 position<\/code><\/td>\nstring<\/td>\nthe alignment of the element in SERP<\/em>
\ncan take the following values:
\nleft<\/code>, right<\/code><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 xpath<\/code><\/td>\nstring<\/td>\nthe XPath<\/a> of the element<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 etv<\/code><\/td>\nfloat<\/td>\nestimated traffic volume<\/em>
\nestimated organic monthly traffic to the domain;
\ncalculated as the product of CTR (click-through-rate) and search volume values of the keyword a given URL ranks for<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 impressions_etv<\/code><\/td>\nfloat<\/td>\nestimated traffic volume based on impressions<\/em>
\nestimated organic monthly traffic to the domain;
\ncalculated as the product of CTR (click-through-rate) and impressions values of the keyword a given URL ranks for<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 traffic_cost<\/code><\/td>\nfloat<\/td>\nestimated cost of monthly search traffic<\/em>
\nrepresents the estimated cost of paid monthly traffic based on etv<\/code> and cpc<\/code> values<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u2018recipes\u2019 element in SERP<\/span><\/a><\/strong><\/td>\n<\/td>\n<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 type<\/code><\/td>\nstring<\/td>\n type of element\u00a0=\u00a0‘recipes’<\/strong><\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 items<\/code><\/td>\narray<\/td>\nadditional items present in the element<\/em>
\nif there are none, equals null<\/code><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 type<\/code><\/td>\nstring<\/td>\ntype of element = ‘recipes_element<\/strong>‘<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 title<\/code><\/td>\nstring<\/td>\ntitle of the item<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 url<\/code><\/td>\nstring<\/td>\nrecipes_element<\/code> URL<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 domain<\/code><\/td>\nstring<\/td>\ndomain in SERP<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 source<\/code><\/td>\nstring<\/td>\nsource of the element<\/i>
\nindicates the source of information included in the top stories element<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 description<\/code><\/td>\nstring<\/td>\nsnippet of the element<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 time<\/code><\/td>\nstring<\/td>\nthe total time it takes to prepare the cook the dish<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 rating<\/code><\/td>\nobject<\/td>\nthe item’s rating<\/em>
\nthe popularity rate based on reviews and displayed in SERP<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 rating_type<\/code><\/td>\nstring<\/td>\nthe type of <\/i>rating<\/i>
\nhere you can find the following elements: Max5<\/code>, Percents<\/code>, CustomMax<\/code><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 value<\/code><\/td>\ninteger<\/td>\nthe value of the rating<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 votes_count<\/code><\/td>\ninteger<\/td>\nthe amount of <\/em>feedback<\/i><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 rating_max<\/code><\/td>\ninteger<\/td>\nthe maximum value for a rating_type<\/code><\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 rank_group<\/code><\/td>\ninteger<\/td>\ngroup rank in SERP<\/em>
\nposition within a group of elements with identical type<\/code> values
\npositions of elements with different type<\/code> values are omitted from rank_group<\/code><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 rank_absolute<\/code><\/td>\ninteger<\/td>\nabsolute rank in SERP<\/em>
\nabsolute position among all the elements in SERP<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 position<\/code><\/td>\nstring<\/td>\nthe alignment of the element in SERP<\/em>
\ncan take the following values:
\nleft<\/code>, right<\/code><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 xpath<\/code><\/td>\nstring<\/td>\nthe XPath<\/a> of the element<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 etv<\/code><\/td>\nfloat<\/td>\nestimated traffic volume<\/em>
\nestimated organic monthly traffic to the domain;
\ncalculated as the product of CTR (click-through-rate) and search volume values of the keyword a given URL ranks for<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 impressions_etv<\/code><\/td>\nfloat<\/td>\nestimated traffic volume based on impressions<\/em>
\nestimated organic monthly traffic to the domain;
\ncalculated as the product of CTR (click-through-rate) and impressions values of the keyword a given URL ranks for<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 traffic_cost<\/code><\/td>\nfloat<\/td>\nestimated cost of monthly search traffic<\/em>
\nrepresents the estimated cost of paid monthly traffic based on etv<\/code> and cpc<\/code> values<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u2018top_sights\u2019 element in SERP<\/span><\/a><\/strong><\/td>\n<\/td>\n<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 type<\/code><\/td>\nstring<\/td>\n type of element\u00a0=\u00a0‘top_sights’<\/strong><\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 items<\/code><\/td>\narray<\/td>\nadditional items present in the element<\/em>
\nif there are none, equals null<\/code><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 type<\/code><\/td>\nstring<\/td>\ntype of element = ‘top_sights_element<\/strong>‘<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 title<\/code><\/td>\nstring<\/td>\ntitle of the item<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 url<\/code><\/td>\nstring<\/td>\ntop_sights_element<\/code> URL<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 description<\/code><\/td>\nstring<\/td>\nsnippet of the element<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 rating<\/code><\/td>\nobject<\/td>\nthe item’s rating<\/em>
\nthe popularity rate based on reviews and displayed in SERP<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 rating_type<\/code><\/td>\nstring<\/td>\nthe type of <\/i>rating<\/i>
\nhere you can find the following elements: Max5<\/code>, Percents<\/code>, CustomMax<\/code><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 value<\/code><\/td>\ninteger<\/td>\nthe value of the rating<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 votes_count<\/code><\/td>\ninteger<\/td>\nthe amount of <\/em>feedback<\/i><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 rating_max<\/code><\/td>\ninteger<\/td>\nthe maximum value for a rating_type<\/code><\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 rank_group<\/code><\/td>\ninteger<\/td>\ngroup rank in SERP<\/em>
\nposition within a group of elements with identical type<\/code> values
\npositions of elements with different type<\/code> values are omitted from rank_group<\/code><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 rank_absolute<\/code><\/td>\ninteger<\/td>\nabsolute rank in SERP<\/em>
\nabsolute position among all the elements in SERP<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 position<\/code><\/td>\nstring<\/td>\nthe alignment of the element in SERP<\/em>
\ncan take the following values:
\nleft<\/code>, right<\/code><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 xpath<\/code><\/td>\nstring<\/td>\nthe XPath<\/a> of the element<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 title<\/code><\/td>\nstring<\/td>\ntitle of the result in SERP<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 etv<\/code><\/td>\nfloat<\/td>\nestimated traffic volume<\/em>
\nestimated organic monthly traffic to the domain;
\ncalculated as the product of CTR (click-through-rate) and search volume values of the keyword a given URL ranks for<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 impressions_etv<\/code><\/td>\nfloat<\/td>\nestimated traffic volume based on impressions<\/em>
\nestimated organic monthly traffic to the domain;
\ncalculated as the product of CTR (click-through-rate) and impressions values of the keyword a given URL ranks for<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 traffic_cost<\/code><\/td>\nfloat<\/td>\nestimated cost of monthly search traffic<\/em>
\nrepresents the estimated cost of paid monthly traffic based on etv<\/code> and cpc<\/code> values<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u2018scholarly_articles\u2019 element in SERP<\/span><\/a><\/strong><\/td>\n<\/td>\n<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 type<\/code><\/td>\nstring<\/td>\n type of element\u00a0=\u00a0‘scholarly_articles’<\/strong><\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 items<\/code><\/td>\narray<\/td>\nadditional items present in the element<\/em>
\nif there are none, equals null<\/code><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 type<\/code><\/td>\nstring<\/td>\ntype of element = ‘scholarly_articles_element<\/strong>‘<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 title<\/code><\/td>\nstring<\/td>\ntitle of the item<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 url<\/code><\/td>\nstring<\/td>\nscholarly_articles_element<\/code> URL<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 author<\/code><\/td>\nstring<\/td>\nauthor<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 description<\/code><\/td>\nstring<\/td>\nsnippet of the element<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 rating<\/code><\/td>\narray<\/td>\nthe item’s rating<\/em>
\nthe popularity rate based on reviews and displayed in SERP<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 rating_type<\/code><\/td>\nstring<\/td>\nthe type of <\/i>rating<\/i>
\nhere you can find the following elements: Max5<\/code>, Percents<\/code>, CustomMax<\/code><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 value<\/code><\/td>\ninteger<\/td>\nthe value of the rating<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 votes_count<\/code><\/td>\ninteger<\/td>\nthe amount of <\/em>feedback<\/i><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 rating_max<\/code><\/td>\ninteger<\/td>\nthe maximum value for a rating_type<\/code><\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 rank_group<\/code><\/td>\ninteger<\/td>\ngroup rank in SERP<\/em>
\nposition within a group of elements with identical type<\/code> values
\npositions of elements with different type<\/code> values are omitted from rank_group<\/code><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 rank_absolute<\/code><\/td>\ninteger<\/td>\nabsolute rank in SERP<\/em>
\nabsolute position among all the elements in SERP<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 position<\/code><\/td>\nstring<\/td>\nthe alignment of the element in SERP<\/em>
\ncan take the following values:
\nleft<\/code>, right<\/code><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 xpath<\/code><\/td>\nstring<\/td>\nthe XPath<\/a> of the element<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 title<\/code><\/td>\nstring<\/td>\ntitle of the item<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 url<\/code><\/td>\nstring<\/td>\nURL of the result in SERP<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 etv<\/code><\/td>\nfloat<\/td>\nestimated traffic volume<\/em>
\nestimated organic monthly traffic to the domain;
\ncalculated as the product of CTR (click-through-rate) and search volume values of the keyword a given URL ranks for<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 impressions_etv<\/code><\/td>\nfloat<\/td>\nestimated traffic volume based on impressions<\/em>
\nestimated organic monthly traffic to the domain;
\ncalculated as the product of CTR (click-through-rate) and impressions values of the keyword a given URL ranks for<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 traffic_cost<\/code><\/td>\nfloat<\/td>\nestimated cost of monthly search traffic<\/em>
\nrepresents the estimated cost of paid monthly traffic based on etv<\/code> and cpc<\/code> values<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u2018popular_products\u2019 element in SERP<\/span><\/a><\/strong><\/td>\n<\/td>\n<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 type<\/code><\/td>\nstring<\/td>\n type of element\u00a0=\u00a0‘popular_products’<\/strong><\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 items<\/code><\/td>\narray<\/td>\nadditional items present in the element<\/em>
\nif there are none, equals null<\/code><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 type<\/code><\/td>\nstring<\/td>\ntype of element = ‘popular_products_element<\/strong>‘<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 title<\/code><\/td>\nstring<\/td>\ntitle of the item<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 snippet<\/code><\/td>\nstring<\/td>\nsnippet of the element<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 price<\/code><\/td>\nobject<\/td>\nprice<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 current<\/code><\/td>\nfloat<\/td>\ncurrent price<\/em>
\nindicates the current price of the product or service featured in the result<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 regular<\/code><\/td>\nfloat<\/td>\nregular price<\/em>
\nindicates the regular price of the product or service with no discounts applied<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 max_value<\/code><\/td>\nfloat<\/td>\nthe maximum price<\/em>
\nthe maximum price of the product or service as indicated in the result<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 currency<\/code><\/td>\nstring<\/td>\ncurrency of the listed price<\/em>
\nISO code of the currency applied to the price<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 is_price_range<\/code><\/td>\nboolean<\/td>\nprice is provided as a range<\/em>
\nindicates whether a price is provided in a range<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 displayed_price<\/code><\/td>\nstring<\/td>\nprice string in the result<\/em>
\nraw price string as provided in the result<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 rating<\/code><\/td>\nobject<\/td>\nthe item’s rating<\/em>
\nthe popularity rate based on reviews and displayed in SERP<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 rating_type<\/code><\/td>\nstring<\/td>\nthe type of <\/i>rating<\/i>
\nhere you can find the following elements: Max5<\/code>, Percents<\/code>, CustomMax<\/code><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 value<\/code><\/td>\ninteger<\/td>\nthe value of the rating<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 votes_count<\/code><\/td>\ninteger<\/td>\nthe amount of <\/em>feedback<\/i><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 rating_max<\/code><\/td>\ninteger<\/td>\nthe maximum value for a rating_type<\/code><\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 rank_group<\/code><\/td>\ninteger<\/td>\ngroup rank in SERP<\/em>
\nposition within a group of elements with identical type<\/code> values
\npositions of elements with different type<\/code> values are omitted from rank_group<\/code><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 rank_absolute<\/code><\/td>\ninteger<\/td>\nabsolute rank in SERP<\/em>
\nabsolute position among all the elements in SERP<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 position<\/code><\/td>\nstring<\/td>\nthe alignment of the element in SERP<\/em>
\ncan take the following values:
\nleft<\/code>, right<\/code><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 xpath<\/code><\/td>\nstring<\/td>\nthe XPath<\/a> of the element<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 etv<\/code><\/td>\nfloat<\/td>\nestimated traffic volume<\/em>
\nestimated organic monthly traffic to the domain;
\ncalculated as the product of CTR (click-through-rate) and search volume values of the keyword a given URL ranks for<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 impressions_etv<\/code><\/td>\nfloat<\/td>\nestimated traffic volume based on impressions<\/em>
\nestimated organic monthly traffic to the domain;
\ncalculated as the product of CTR (click-through-rate) and impressions values of the keyword a given URL ranks for<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 traffic_cost<\/code><\/td>\nfloat<\/td>\nestimated cost of monthly search traffic<\/em>
\nrepresents the estimated cost of paid monthly traffic based on etv<\/code> and cpc<\/code> values<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u2018podcasts\u2019 element in SERP<\/span><\/a><\/strong><\/td>\n<\/td>\n<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 type<\/code><\/td>\nstring<\/td>\n type of element\u00a0=\u00a0‘podcasts’<\/strong><\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 items<\/code><\/td>\narray<\/td>\nadditional items present in the element<\/em>
\nif there are none, equals null<\/code><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 type<\/code><\/td>\nstring<\/td>\ntype of element = ‘podcasts_element<\/strong>‘<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 title<\/code><\/td>\nstring<\/td>\ntitle of the item<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 url<\/code><\/td>\nstring<\/td>\npodcasts_element<\/code> URL<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 snippet<\/code><\/td>\nstring<\/td>\nsnippet of the element<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 timestamp<\/code><\/td>\nstring<\/td>\ndate and time when the episode was added<\/em>
\nin the format \u201cyear-month-date:minutes:UTC_difference_hours:UTC_difference_minutes\u201d
\nexample:
\n2019-11-15 12:57:46 +00:00<\/code><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 time_to_play<\/code><\/td>\nstring<\/td>\nthe total time it will take to play an episode<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 rank_group<\/code><\/td>\ninteger<\/td>\ngroup rank in SERP<\/em>
\nposition within a group of elements with identical type<\/code> values
\npositions of elements with different type<\/code> values are omitted from rank_group<\/code><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 rank_absolute<\/code><\/td>\ninteger<\/td>\nabsolute rank in SERP<\/em>
\nabsolute position among all the elements in SERP<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 position<\/code><\/td>\nstring<\/td>\nthe alignment of the element in SERP<\/em>
\ncan take the following values:
\nleft<\/code>, right<\/code><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 xpath<\/code><\/td>\nstring<\/td>\nthe XPath<\/a> of the element<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 etv<\/code><\/td>\nfloat<\/td>\nestimated traffic volume<\/em>
\nestimated organic monthly traffic to the domain;
\ncalculated as the product of CTR (click-through-rate) and search volume values of the keyword a given URL ranks for<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 impressions_etv<\/code><\/td>\nfloat<\/td>\nestimated traffic volume based on impressions<\/em>
\nestimated organic monthly traffic to the domain;
\ncalculated as the product of CTR (click-through-rate) and impressions values of the keyword a given URL ranks for<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 traffic_cost<\/code><\/td>\nfloat<\/td>\nestimated cost of monthly search traffic<\/em>
\nrepresents the estimated cost of paid monthly traffic based on etv<\/code> and cpc<\/code> values<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u2018questions_and_answers\u2019 element in SERP<\/span><\/a><\/strong><\/td>\n<\/td>\n<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 type<\/code><\/td>\nstring<\/td>\n type of element\u00a0=\u00a0‘questions_and_answers’<\/strong><\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 items<\/code><\/td>\narray<\/td>\nadditional items present in the element<\/em>
\nif there are none, equals null<\/code><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 type<\/code><\/td>\nstring<\/td>\ntype of element = ‘questions_and_answers_element<\/strong>‘<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 url<\/code><\/td>\nstring<\/td>\nquestions_and_answers_element<\/code> URL<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 question_text<\/code><\/td>\nstring<\/td>\nquestion included in the item<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 answer_text<\/code><\/td>\nstring<\/td>\nanswer included in the item<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 source<\/code><\/td>\nstring<\/td>\nname of the source<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 votes<\/code><\/td>\ninteger<\/td>\nnumber of votes<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 rank_group<\/code><\/td>\ninteger<\/td>\ngroup rank in SERP<\/em>
\nposition within a group of elements with identical type<\/code> values
\npositions of elements with different type<\/code> values are omitted from rank_group<\/code><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 rank_absolute<\/code><\/td>\ninteger<\/td>\nabsolute rank in SERP<\/em>
\nabsolute position among all the elements in SERP<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 position<\/code><\/td>\nstring<\/td>\nthe alignment of the element in SERP<\/em>
\ncan take the following values:
\nleft<\/code>, right<\/code><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 xpath<\/code><\/td>\nstring<\/td>\nthe XPath<\/a> of the element<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 etv<\/code><\/td>\nfloat<\/td>\nestimated traffic volume<\/em>
\nestimated organic monthly traffic to the domain;
\ncalculated as the product of CTR (click-through-rate) and search volume values of the keyword a given URL ranks for<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 impressions_etv<\/code><\/td>\nfloat<\/td>\nestimated traffic volume based on impressions<\/em>
\nestimated organic monthly traffic to the domain;
\ncalculated as the product of CTR (click-through-rate) and impressions values of the keyword a given URL ranks for<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 traffic_cost<\/code><\/td>\nfloat<\/td>\nestimated cost of monthly search traffic<\/em>
\nrepresents the estimated cost of paid monthly traffic based on etv<\/code> and cpc<\/code> values<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 <\/a>\u2018hotels_pack\u2019 element in SERP<\/span><\/a><\/strong><\/td>\n<\/td>\n<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 type<\/code><\/td>\nstring<\/td>\n type of element\u00a0=\u00a0‘hotels_pack’<\/strong><\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 title<\/code><\/td>\nstring<\/td>\ntitle of the result in SERP<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 date_from<\/code><\/td>\nstring<\/td>\nstarting date of stay<\/em>
\nin the format \u201cyear-month-date\u201d
\nexample:
\n2019-11-15<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 date_to<\/code><\/td>\nstring<\/td>\nending date of stay<\/em>
\nin the format \u201cyear-month-date\u201d
\nexample:
\n2019-11-17<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 items<\/code><\/td>\narray<\/td>\ncontains results featured in the ‘hotels_pack’ element of SERP<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 type<\/code><\/td>\nstring<\/td>\n type of element\u00a0=\u00a0‘hotels_pack_element’<\/strong><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 title<\/code><\/td>\nstring<\/td>\ntitle of the place<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 url<\/code><\/td>\nstring<\/td>\nrelevant URL<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 desription<\/code><\/td>\nstring<\/td>\ndescription of the place in SERP<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 domain<\/code><\/td>\nstring<\/td>\ndomain in SERP<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 rating<\/code><\/td>\nobject<\/td>\nthe item’s rating <\/em>
\nthe popularity rate based on reviews and displayed in SERP<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 rating_type<\/code><\/td>\nstring<\/td>\nthe type of rating<\/i>
\nhere you can find the following elements: Max5<\/code>, Percents<\/code>, CustomMax<\/code><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 value<\/code><\/td>\nfloat<\/td>\nthe value of the rating<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 votes_count<\/code><\/td>\ninteger<\/td>\nthe amount of <\/em>feedback<\/i><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 rating_max<\/code><\/td>\ninteger<\/td>\nthe maximum value for a rating_type<\/code><\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 price<\/code><\/td>\nobject<\/td>\nprice of booking a place for the specified dates of stay<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 current<\/code><\/td>\nfloat<\/td>\ncurrent price<\/i>
\nindicates the current price of booking a place for the specified dates of stay<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 regular<\/code><\/td>\nfloat<\/td>\nregular price<\/i>
\nindicates the regular price of booking a place for the specified dates of stay<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 max_value<\/code><\/td>\nfloat<\/td>\nthe maximum price<\/i>
\nthe maximum price of booking a place for the specified dates of stay<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 currency<\/code><\/td>\nstring<\/td>\ncurrency of the listed price<\/i>
\nISO code of the currency applied to the price<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 is_price_range<\/code><\/td>\nboolean<\/td>\nprice is provided as a range<\/i>
\nindicates whether a price is provided in a range<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 displayed_price<\/code><\/td>\nstring<\/td>\nprice string in the result<\/i>
\nraw price string as provided in the result<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 is_paid<\/code><\/td>\nboolean<\/td>\nindicates whether the element is an ad<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 rank_group<\/code><\/td>\ninteger<\/td>\ngroup rank in SERP<\/em>
\nposition within a group of elements with identical type<\/code> values<\/em>
\npositions of elements with different type<\/code> values are omitted from rank_group<\/code><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 rank_absolute<\/code><\/td>\ninteger<\/td>\nabsolute rank in SERP<\/em>
\nabsolute position among all the elements in SERP<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 position<\/code><\/td>\nstring<\/td>\nthe alignment of the element in SERP<\/em>
\ncan take the following values:
\nleft<\/code>, right<\/code><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 xpath<\/code><\/td>\nstring<\/td>\nthe XPath<\/a> of the element<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 etv<\/code><\/td>\nfloat<\/td>\nestimated traffic volume<\/em>
\nestimated organic monthly traffic to the domain;
\ncalculated as the product of CTR (click-through-rate) and search volume values of the keyword a given URL ranks for<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 impressions_etv<\/code><\/td>\nfloat<\/td>\nestimated traffic volume based on impressions<\/em>
\nestimated organic monthly traffic to the domain;
\ncalculated as the product of CTR (click-through-rate) and impressions values of the keyword a given URL ranks for<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 traffic_cost<\/code><\/td>\nfloat<\/td>\nestimated cost of monthly search traffic<\/em>
\nrepresents the estimated cost of paid monthly traffic based on etv<\/code> and cpc<\/code> values<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u2018google_posts\u2019 element in SERP<\/span><\/a><\/strong><\/td>\n<\/td>\n<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 type<\/code><\/td>\nstring<\/td>\n type of element\u00a0=\u00a0‘google_posts’<\/strong><\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 posts_id<\/code><\/td>\nstring<\/td>\nthe identifier of the google_posts feature<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 feature<\/code><\/td>\nstring<\/td>\nthe additional feature of the review<\/i><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 cid<\/code><\/td>\nstring<\/td>\ngoogle-defined client id<\/i>
\nunique id of a local establishment;
\ncan be used with Google Reviews API<\/a> to get a full list of reviews<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 rank_group<\/code><\/td>\ninteger<\/td>\ngroup rank in SERP<\/em>
\nposition within a group of elements with identical type<\/code> values
\npositions of elements with different type<\/code> values are omitted from rank_group<\/code><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 rank_absolute<\/code><\/td>\ninteger<\/td>\nabsolute rank in SERP<\/em>
\nabsolute position among all the elements in SERP<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 position<\/code><\/td>\nstring<\/td>\nthe alignment of the element in SERP<\/em>
\ncan take the following values:
\nleft<\/code>, right<\/code><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 xpath<\/code><\/td>\nstring<\/td>\nthe XPath<\/a> of the element<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 etv<\/code><\/td>\nfloat<\/td>\nestimated traffic volume<\/em>
\nestimated organic monthly traffic to the domain;
\ncalculated as the product of CTR (click-through-rate) and search volume values of the keyword a given URL ranks for<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 impressions_etv<\/code><\/td>\nfloat<\/td>\nestimated traffic volume based on impressions<\/em>
\nestimated organic monthly traffic to the domain;
\ncalculated as the product of CTR (click-through-rate) and impressions values of the keyword a given URL ranks for<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 traffic_cost<\/code><\/td>\nfloat<\/td>\nestimated cost of monthly search traffic<\/em>
\nrepresents the estimated cost of paid monthly traffic based on etv<\/code> and cpc<\/code> values<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 <\/a>\u2018visual_stories\u2019 element in SERP<\/span><\/a><\/strong><\/td>\n<\/td>\n<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 type<\/code><\/td>\nstring<\/td>\n type of element\u00a0=\u00a0‘visual_stories’<\/strong><\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 items<\/code><\/td>\narray<\/td>\ncontains results featured in the visual_stories<\/code> element of SERP<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 type<\/code><\/td>\nstring<\/td>\n type of element\u00a0=\u00a0‘visual_stories_element’<\/strong><\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 title<\/code><\/td>\nstring<\/td>\ntitle of the visual story<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 url<\/code><\/td>\nstring<\/td>\nrelevant URL<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 domain<\/code><\/td>\nstring<\/td>\ndomain in SERP<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 rank_group<\/code><\/td>\ninteger<\/td>\ngroup rank in SERP<\/em>
\nposition within a group of elements with identical type<\/code> values
\npositions of elements with different type<\/code> values are omitted from rank_group<\/code><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 rank_absolute<\/code><\/td>\ninteger<\/td>\nabsolute rank in SERP<\/em>
\nabsolute position among all the elements in SERP<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 position<\/code><\/td>\nstring<\/td>\nthe alignment of the element in SERP<\/em>
\ncan take the following values:
\nleft<\/code>, right<\/code><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 xpath<\/code><\/td>\nstring<\/td>\nthe XPath<\/a> of the element<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 etv<\/code><\/td>\nfloat<\/td>\nestimated traffic volume<\/em>
\nestimated organic monthly traffic to the domain;
\ncalculated as the product of CTR (click-through-rate) and search volume values of the keyword a given URL ranks for<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 impressions_etv<\/code><\/td>\nfloat<\/td>\nestimated traffic volume based on impressions<\/em>
\nestimated organic monthly traffic to the domain;
\ncalculated as the product of CTR (click-through-rate) and impressions values of the keyword a given URL ranks for<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 traffic_cost<\/code><\/td>\nfloat<\/td>\nestimated cost of monthly search traffic<\/em>
\nestimated organic monthly traffic to the domain;
\nrepresents the estimated cost of paid monthly traffic based on etv<\/code> and cpc<\/code> values<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 <\/a>\u2018commercial units\u2019 element in SERP<\/span><\/a><\/strong><\/td>\n<\/td>\n<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 type<\/code><\/td>\nstring<\/td>\n type of element\u00a0=\u00a0‘commercial_units’<\/strong><\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 title<\/code><\/td>\nstring<\/td>\ntitle of the visual story<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 items<\/code><\/td>\narray<\/td>\ncontains results featured in the commercial_units<\/code> element of SERP<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 type<\/code><\/td>\nstring<\/td>\ntype of element\u00a0=\u00a0‘commercial_units_element’<\/strong><\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 title<\/code><\/td>\nstring<\/td>\ntitle of the element<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 url<\/code><\/td>\nstring<\/td>\nrelevant URL<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 domain<\/code><\/td>\nstring<\/td>\ndomain in SERP<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 price<\/code><\/td>\nobject<\/td>\nprice<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0\u00a0 \u00a0 \u00a0 \u00a0 current<\/code><\/td>\nfloat<\/td>\ncurrent price<\/em>
\nindicates the current price of the product or service featured in the result<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0\u00a0 \u00a0 \u00a0 \u00a0 regular<\/code><\/td>\nfloat<\/td>\nregular price<\/em>
\nindicates the regular price of the product or service with no discounts applied<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0\u00a0 \u00a0 \u00a0 \u00a0 max_value<\/code><\/td>\nfloat<\/td>\nthe maximum price<\/em>
\nthe maximum price of the product or service as indicated in the result<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0\u00a0 \u00a0 \u00a0 \u00a0 currency<\/code><\/td>\nstring<\/td>\ncurrency of the listed price<\/em>
\nISO code of the currency applied to the price<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0\u00a0 \u00a0 \u00a0 \u00a0 is_price_range<\/code><\/td>\nboolean<\/td>\nprice is provided as a range<\/em>
\nindicates whether a price is provided in a range<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0\u00a0 \u00a0 \u00a0 \u00a0 displayed_price<\/code><\/td>\nstring<\/td>\nprice string in the result<\/em>
\nraw price string as provided in the result<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 source<\/code><\/td>\nstring<\/td>\nsource<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 rating<\/code><\/td>\nobject<\/td>\nthe item’s rating <\/em>
\nthe popularity rate based on reviews and displayed in SERP<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0\u00a0 \u00a0 \u00a0 \u00a0 rating_type<\/code><\/td>\nstring<\/td>\nthe type of <\/i>rating<\/i>
\nhere you can find the following elements: Max5<\/code>, Percents<\/code>, CustomMax<\/code><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0\u00a0 \u00a0 \u00a0 \u00a0 value<\/code><\/td>\ninteger<\/td>\nthe value of the rating<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0\u00a0 \u00a0 \u00a0 \u00a0 votes_count<\/code><\/td>\ninteger<\/td>\nthe amount of <\/em>feedback<\/i><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0\u00a0 \u00a0 \u00a0 \u00a0 rating_max<\/code><\/td>\ninteger<\/td>\nthe maximum value for a rating_type<\/code><\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 rank_group<\/code><\/td>\ninteger<\/td>\ngroup rank in SERP<\/em>
\nposition within a group of elements with identical type<\/code> values
\npositions of elements with different type<\/code> values are omitted from rank_group<\/code><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 rank_absolute<\/code><\/td>\ninteger<\/td>\nabsolute rank in SERP<\/em>
\nabsolute position among all the elements in SERP<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 position<\/code><\/td>\nstring<\/td>\nthe alignment of the element in SERP<\/em>
\ncan take the following values:
\nleft<\/code>, right<\/code><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 xpath<\/code><\/td>\nstring<\/td>\nthe XPath<\/a> of the element<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 etv<\/code><\/td>\nfloat<\/td>\nestimated traffic volume<\/em>
\nestimated organic monthly traffic to the domain;
\ncalculated as the product of CTR (click-through-rate) and search volume values of the keyword a given URL ranks for<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 impressions_etv<\/code><\/td>\nfloat<\/td>\nestimated traffic volume based on impressions<\/em>
\nestimated organic monthly traffic to the domain;
\ncalculated as the product of CTR (click-through-rate) and impressions values of the keyword a given URL ranks for<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 traffic_cost<\/code><\/td>\nfloat<\/td>\nestimated cost of monthly search traffic<\/em>
\nestimated organic monthly traffic to the domain;
\nrepresents the estimated cost of paid monthly traffic based on etv<\/code> and cpc<\/code> values<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 <\/a>\u2018local services\u2019 element in SERP<\/span><\/a><\/strong><\/td>\n<\/td>\n<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 type<\/code><\/td>\nstring<\/td>\n type of element\u00a0=\u00a0‘local_services’<\/strong><\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 title<\/code><\/td>\nstring<\/td>\ntitle of the local services element<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 url<\/code><\/td>\nstring<\/td>\nrelevant URL<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 domain<\/code><\/td>\nstring<\/td>\ndomain in SERP<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 items<\/code><\/td>\narray<\/td>\ncontains results featured in the local_services<\/code> element of SERP<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 type<\/code><\/td>\nstring<\/td>\ntype of element\u00a0=\u00a0‘local_services_element’<\/strong><\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 title<\/code><\/td>\nstring<\/td>\ntitle of the element<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 url<\/code><\/td>\nstring<\/td>\nrelevant URL<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 domain<\/code><\/td>\nstring<\/td>\ndomain in SERP<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 description<\/code><\/td>\nstring<\/td>\ndescription of the element<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 rating<\/code><\/td>\nobject<\/td>\nthe item’s rating <\/em>
\nthe popularity rate based on reviews and displayed in SERP<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0\u00a0 \u00a0 \u00a0 \u00a0 rating_type<\/code><\/td>\nstring<\/td>\nthe type of <\/i>rating<\/i>
\nhere you can find the following elements: Max5<\/code>, Percents<\/code>, CustomMax<\/code><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0\u00a0 \u00a0 \u00a0 \u00a0 value<\/code><\/td>\ninteger<\/td>\nthe value of the rating<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0\u00a0 \u00a0 \u00a0 \u00a0 votes_count<\/code><\/td>\ninteger<\/td>\nthe amount of <\/em>feedback<\/i><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0\u00a0 \u00a0 \u00a0 \u00a0 rating_max<\/code><\/td>\ninteger<\/td>\nthe maximum value for a rating_type<\/code><\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 profile_image_url<\/code><\/td>\nstring<\/td>\nURL to the image featured in the element<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 rank_group<\/code><\/td>\ninteger<\/td>\ngroup rank in SERP<\/em>
\nposition within a group of elements with identical type<\/code> values
\npositions of elements with different type<\/code> values are omitted from rank_group<\/code><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 rank_absolute<\/code><\/td>\ninteger<\/td>\nabsolute rank in SERP<\/em>
\nabsolute position among all the elements in SERP<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 position<\/code><\/td>\nstring<\/td>\nthe alignment of the element in SERP<\/em>
\ncan take the following values:
\nleft<\/code>, right<\/code><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 xpath<\/code><\/td>\nstring<\/td>\nthe XPath<\/a> of the element<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 etv<\/code><\/td>\nfloat<\/td>\nestimated traffic volume<\/em>
\nestimated organic monthly traffic to the domain;
\ncalculated as the product of CTR (click-through-rate) and search volume values of the keyword a given URL ranks for<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 impressions_etv<\/code><\/td>\nfloat<\/td>\nestimated traffic volume based on impressions<\/em>
\nestimated organic monthly traffic to the domain;
\ncalculated as the product of CTR (click-through-rate) and impressions values of the keyword a given URL ranks for<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 traffic_cost<\/code><\/td>\nfloat<\/td>\nestimated cost of monthly search traffic<\/em>
\nestimated organic monthly traffic to the domain;
\nrepresents the estimated cost of paid monthly traffic based on etv<\/code> and cpc<\/code> values<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 <\/a>\u2018google_hotels\u2019 element in SERP<\/span><\/a><\/strong><\/td>\n<\/td>\n<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 hotel_identifier<\/code><\/td>\nstring<\/td>\nunique hotel identifier<\/em>
\nunique hotel identifier assigned by Google;
\nexample: \"CgoIjaeSlI6CnNpVEAE\"<\/code><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 url<\/code><\/td>\nstring<\/td>\nURL of the element<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 rank_group<\/code><\/td>\ninteger<\/td>\ngroup rank in SERP<\/em>
\nposition within a group of elements with identical type<\/code> values
\npositions of elements with different type<\/code> values are omitted from rank_group<\/code><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 rank_absolute<\/code><\/td>\ninteger<\/td>\nabsolute rank in SERP<\/em>
\nabsolute position among all the elements in SERP<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 position<\/code><\/td>\nstring<\/td>\nthe alignment of the element in SERP<\/em>
\ncan take the following values:
\nleft<\/code>, right<\/code><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 xpath<\/code><\/td>\nstring<\/td>\nthe XPath<\/a> of the element<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 etv<\/code><\/td>\nfloat<\/td>\nestimated traffic volume<\/em>
\nestimated organic monthly traffic to the domain;
\ncalculated as the product of CTR (click-through-rate) and search volume values of the keyword a given URL ranks for<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 impressions_etv<\/code><\/td>\nfloat<\/td>\nestimated traffic volume based on impressions<\/em>
\nestimated organic monthly traffic to the domain;
\ncalculated as the product of CTR (click-through-rate) and impressions values of the keyword a given URL ranks for<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 <\/a>\u2018math_solver\u2019 element in SERP<\/span><\/a><\/strong><\/td>\n<\/td>\n<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 type<\/code><\/td>\nstring<\/td>\n type of element\u00a0=\u00a0‘math_solver’<\/strong><\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 title<\/code><\/td>\nstring<\/td>\ntitle of the result in SERP<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 result<\/code><\/td>\nstring<\/td>\nsolution to the equation<\/em>
\nsolution to the mathematical equation specified in the keyword<\/code> field when setting a task<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 items<\/code><\/td>\narray<\/td>\nadditional items present in the element<\/em>
\nif there are none, equals null<\/code><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 type<\/code><\/td>\nstring<\/td>\ntype of element = ‘math_solver_element<\/strong>‘<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 title<\/code><\/td>\nstring<\/td>\ntitle of the item<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 expanded_element<\/code><\/td>\narray<\/td>\nexpanded element<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 type<\/code><\/td>\nstring<\/td>\ntype of element = ‘math_solver_expanded_element<\/strong>‘<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 title<\/code><\/td>\nstring<\/td>\ntitle of the element<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 solution<\/code><\/td>\narray<\/td>\nsolution of the element<\/em>
\ndisplays steps to solve the mathematical equation as specified in the element<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 rank_group<\/code><\/td>\ninteger<\/td>\ngroup rank in SERP<\/em>
\nposition within a group of elements with identical type<\/code> values<\/em>
\npositions of elements with different type<\/code> values are omitted from rank_group<\/code><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 rank_absolute<\/code><\/td>\ninteger<\/td>\nabsolute rank in SERP<\/em>
\nabsolute position among all the elements in SERP<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 position<\/code><\/td>\nstring<\/td>\nthe alignment of the element in SERP<\/em>
\ncan take the following values:
\nleft<\/code>, right<\/code><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 xpath<\/code><\/td>\nstring<\/td>\nthe XPath<\/a> of the element<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 etv<\/code><\/td>\nfloat<\/td>\nestimated traffic volume<\/em>
\nestimated organic monthly traffic to the domain;
\ncalculated as the product of CTR (click-through-rate) and search volume values of the keyword a given URL ranks for<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 impressions_etv<\/code><\/td>\nfloat<\/td>\nestimated traffic volume based on impressions<\/em>
\nestimated organic monthly traffic to the domain;
\ncalculated as the product of CTR (click-through-rate) and impressions values of the keyword a given URL ranks for<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 traffic_cost<\/code><\/td>\nfloat<\/td>\nestimated cost of monthly search traffic<\/em>
\nestimated organic monthly traffic to the domain;
\nrepresents the estimated cost of paid monthly traffic based on etv<\/code> and cpc<\/code> values<\/td>\n<\/tr>\n
<\/code><\/code>extra<\/strong><\/td>\narray<\/td>\nadditional information about the keyword<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 core_keyword<\/code><\/td>\nstring<\/td>\nmain keyword in a group<\/em>
\ncontains the main keyword in a group of keywords that share similarities across the keyword_info<\/code> parameters
\nif the value is null<\/code>, our database does not contain any keywords that match these criteria<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

\u200c\u200c[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n

The database in JSON contains data structured like in the example below:<\/p><\/blockquote>

{\r\n  "keyword": "no deposit cash bonus",\r\n  "location": 2840,\r\n  "language": "en",\r\n  "spell": null,\r\n  "spell_type": "null",\r\n  "keyword_info": {\r\n    "search_volume": 90,\r\n    "cpc": 8.948175,\r\n    "competition": 0.5306122448979591,\r\n    "time_update": "2020-09-12T00:07:43.0733218Z",\r\n    "categories": [\r\n      10007,\r\n      10013,\r\n      10015,\r\n      10019,\r\n      10108,\r\n      10125,\r\n      10137,\r\n      10168,\r\n      10672,\r\n      10885,\r\n      11942,\r\n      12204,\r\n      13418,\r\n      13691,\r\n      13767\r\n    ],\r\n    "history": {\r\n      "201902": 140,\r\n      "201903": 170,\r\n      "201904": 90,\r\n      "201905": 90,\r\n      "201906": 70,\r\n      "201907": 70,\r\n      "201908": 110,\r\n      "201909": 90,\r\n      "201910": 90,\r\n      "201911": 70,\r\n      "201912": 90,\r\n      "202001": 50,\r\n      "202002": 140\r\n    }\r\n  },\r\n  "bing_keyword_info": {\r\n    "search_volume": 52,\r\n    "time_update": "2020-09-12T00:07:43.0733218Z",\r\n    "history": {\r\n      "201902": 140,\r\n      "201903": 170,\r\n      "201904": 90,\r\n      "201905": 90,\r\n      "201906": 70,\r\n      "201907": 70,\r\n      "201908": 110,\r\n      "201909": 90,\r\n      "201910": 90,\r\n      "201911": 70,\r\n      "201912": 90,\r\n      "202001": 50,\r\n      "202002": 140\r\n    }\r\n  },\r\n  "serp_info": {\r\n    "check_url": "https:\/\/www.google.com\/search?q=st%20mark%27s%20campanile%20tickets&num=100&hl=en&gl=US&gws_rd=cr&ie=UTF-8&oe=UTF-8&uule=w+CAIQIFISCQs2MuSEtepUEUK33kOSuTsc",\r\n    "keyword_difficulty": 67,\r\n    "items_count": 84,\r\n    "se_results_count": 73,\r\n    "time_update": "2020-09-12T00:07:43.0733218Z",\r\n    "item_types": [\r\n      "answer_box",\r\n      "carousel",\r\n      "multi_carousel",\r\n      "featured_snippet",\r\n      "google_flights",\r\n      "google_reviews",\r\n      "google_posts",\r\n      "images",\r\n      "jobs",\r\n      "knowledge_graph",\r\n      "local_pack",\r\n      "hotels_pack",\r\n      "map",\r\n      "organic",\r\n      "paid",\r\n      "people_also_ask",\r\n      "related_searches",\r\n      "people_also_search",\r\n      "shopping",\r\n      "top_stories",\r\n      "twitter",\r\n      "video",\r\n      "events",\r\n      "mention_carousel",\r\n      "recipes",\r\n      "top_sights",\r\n      "scholarly_articles",\r\n      "popular_products",\r\n      "podcasts",\r\n      "questions_and_answers",\r\n      "find_results_on",\r\n      "stocks_box",\r\n      "visual_stories",\r\n      "commercial_units",\r\n      "local_services",\r\n      "google_hotels",\r\n      "currency_box"\r\n    ],\r\n    "serp": [\r\n      {\r\n        "title": "Research PORTER-CABLE Drywall Sanders",\r\n        "items": [\r\n          {\r\n            "type": "carousel_element",\r\n            "title": "The 5 Best Drywall Sanders [Ranked] | Product Reviews and ...",\r\n            "sub_title": ""\r\n          },\r\n          {\r\n            "type": "carousel_element",\r\n            "title": "Best Drywall Sander with Reviews [ 2020 ] \u2022 Tools First",\r\n            "sub_title": ""\r\n          },\r\n          {\r\n            "type": "carousel_element",\r\n            "title": "Best Drywall Sanders 2020 - Top Picks, Reviews & Guide",\r\n            "sub_title": ""\r\n          }\r\n        ],\r\n        "type": "carousel",\r\n        "rank_group": 1,\r\n        "rank_absolute": 1,\r\n        "position": "left",\r\n        "xpath": "\/html[1]\/body[1]\/div[9]\/div[3]\/div[8]\/div[1]\/div[2]\/div[1]\/div[2]\/div[2]\/div[1]\/div[1]\/div[6]\/g-card[1]\/div[1]",\r\n        "etv": 27.36,\r\n        "impressions_etv": 0,\r\n        "traffic_cost": 9.59236128\r\n      },\r\n      {\r\n        "items": [\r\n          {\r\n            "type": "multi_carousel_element",\r\n            "title": "Types of molds",\r\n            "multi_carousel_snippets": [\r\n              {\r\n                "type": "multi_carousel_snippet",\r\n                "title": "Aspergillus niger"\r\n              },\r\n              {\r\n                "type": "multi_carousel_snippet",\r\n                "title": "Penicillium chrysogen..."\r\n              },\r\n              {\r\n                "type": "multi_carousel_snippet",\r\n                "title": "Black bread mold"\r\n              },\r\n              {\r\n                "type": "multi_carousel_snippet",\r\n                "title": "Aspergillus oryzae"\r\n              },\r\n              {\r\n                "type": "multi_carousel_snippet",\r\n                "title": "Aspergillus flavus"\r\n              },\r\n              {\r\n                "type": "multi_carousel_snippet",\r\n                "title": "Penicillium digitatum"\r\n              },\r\n              {\r\n                "type": "multi_carousel_snippet",\r\n                "title": "Alternaria alternata"\r\n              },\r\n              {\r\n                "type": "multi_carousel_snippet",\r\n                "title": "Cladospor... cladospori..."\r\n              }\r\n            ]\r\n          },\r\n          {\r\n            "type": "multi_carousel_element",\r\n            "title": "Fungi species",\r\n            "multi_carousel_snippets": [\r\n              {\r\n                "type": "multi_carousel_snippet",\r\n                "title": "Claviceps purpurea"\r\n              },\r\n              {\r\n                "type": "multi_carousel_snippet",\r\n                "title": "Botrytis cinerea"\r\n              },\r\n              {\r\n                "type": "multi_carousel_snippet",\r\n                "title": "Corn smut"\r\n              },\r\n              {\r\n                "type": "multi_carousel_snippet",\r\n                "title": "Splitgill mushroom"\r\n              },\r\n              {\r\n                "type": "multi_carousel_snippet",\r\n                "title": "Beauveria bassiana"\r\n              },\r\n              {\r\n                "type": "multi_carousel_snippet",\r\n                "title": "Gibberella zeae"\r\n              },\r\n              {\r\n                "type": "multi_carousel_snippet",\r\n                "title": "Magnapor... grisea"\r\n              },\r\n              {\r\n                "type": "multi_carousel_snippet",\r\n                "title": "Neurospora crassa"\r\n              }\r\n            ]\r\n          }\r\n        ],\r\n        "type": "multi_carousel",\r\n        "rank_group": 1,\r\n        "rank_absolute": 2,\r\n        "position": "right",\r\n        "xpath": "\/html[1]\/body[1]\/div[7]\/div[2]\/div[5]\/div[1]\/div[3]\/div[1]\/div[1]\/div[1]\/sticky-header[1]\/div[2]\/div[1]\/g-flippy-carousel[1]\/div[1]\/div[1]\/ol[1]\/li[1]\/span[1]\/div[1]\/div[1]\/div[1]\/div[3]\/div[8]\/div[1]\/div[1]\/div[1]\/div[1]\/div[1]\/div[1]",\r\n        "etv": null,\r\n        "impressions_etv": null,\r\n        "traffic_cost": null\r\n      },\r\n      {\r\n        "items": [\r\n          {\r\n            "type": "top_stories_element",\r\n            "source": "USATODAY.com",\r\n            "domain": "www.usatoday.com",\r\n            "title": "Airport workers: We need better protection from coronavirus at Newark, JFK nand La Guardia",\r\n            "date": "2 days ago",\r\n            "url": "https:\/\/www.usatoday.com\/story\/travel\/news\/2020\/02\/25\/airport-workers-we-need-training-protection-coronavirus\/4872470002\/"\r\n          },\r\n          {\r\n            "type": "top_stories_element",\r\n            "source": "NJ.com",\r\n            "domain": "www.nj.com",\r\n            "title": "Burning battery charger forces United flight from Newark to make emergency nlanding",\r\n            "date": "11 hours ago",\r\n            "url": "https:\/\/www.nj.com\/news\/2020\/02\/burning-battery-charger-forces-united-flight-from-newark-to-make-emergency-landing.html"\r\n          },\r\n          {\r\n            "type": "top_stories_element",\r\n            "source": "Washington Post",\r\n            "domain": "www.washingtonpost.com",\r\n            "title": "A passenger\u2019s battery charger exploded on a United flight, forcing an nemergency landing",\r\n            "date": "18 hours ago",\r\n            "url": "https:\/\/www.washingtonpost.com\/travel\/2020\/02\/27\/passengers-laptop-battery-exploded-united-flight-forcing-an-emergency-landing\/"\r\n          }\r\n        ],\r\n        "type": "top_stories",\r\n        "rank_group": 1,\r\n        "rank_absolute": 3,\r\n        "position": "left",\r\n        "xpath": "\/html[1]\/body[1]\/div[9]\/div[3]\/div[8]\/div[1]\/div[2]\/div[1]\/div[2]\/div[2]\/div[1]\/div[1]\/div[7]\/div[1]\/g-section-with-header[1]\/div[2]\/div[1]\/div[1]",\r\n        "etv": 97.28,\r\n        "impressions_etv": 0,\r\n        "traffic_cost": 0\r\n      },\r\n      {\r\n        "text": [\r\n          "Alien: Covenant",\r\n          "Available on",\r\n          "Amazon Prime Video",\r\n          "From",\r\n          "$3.99",\r\n          "YouTube",\r\n          "From",\r\n          "$3.99",\r\n          "Google Play Movies & TV",\r\n          "From",\r\n          "$3.99",\r\n          "Vudu",\r\n          "From",\r\n          "$3.99",\r\n          "iTunes",\r\n          "From",\r\n          "$5.99"\r\n        ],\r\n        "links": [\r\n          {\r\n            "type": "link_element",\r\n            "title": "Amazon Prime VideoFrom $3.99",\r\n            "description": null,\r\n            "url": "https:\/\/watch.amazon.com\/detail?asin=B072L7CBGF"\r\n          },\r\n          {\r\n            "type": "link_element",\r\n            "title": "YouTubeFrom $3.99",\r\n            "description": null,\r\n            "url": "http:\/\/www.youtube.com\/watch?v=t-WKh3Aoukg"\r\n          },\r\n          {\r\n            "type": "link_element",\r\n            "title": "Google Play Movies & TVFrom $3.99",\r\n            "description": null,\r\n            "url": "https:\/\/play.google.com\/store\/movies\/details?id=t-WKh3Aoukg"\r\n          },\r\n          {\r\n            "type": "link_element",\r\n            "title": "VuduFrom $3.99",\r\n            "description": null,\r\n            "url": "http:\/\/www.vudu.com\/movies\/#!content\/853471\/Alien-Covenant"\r\n          },\r\n          {\r\n            "type": "link_element",\r\n            "title": "iTunesFrom $5.99",\r\n            "description": null,\r\n            "url": "https:\/\/itunes.apple.com\/us\/movie\/alien-covenant\/id1231319469?at=1001l6hu&ct=gca_organic_movie-title_1231319469"\r\n          }\r\n        ],\r\n        "type": "answer_box",\r\n        "rank_group": 1,\r\n        "rank_absolute": 4,\r\n        "position": "left",\r\n        "xpath": "\/html[1]\/body[1]\/div[9]\/div[3]\/div[8]\/div[1]\/div[2]\/div[1]\/div[2]\/div[2]\/div[1]\/div[1]\/div[1]\/div[1]\/div[1]\/div[1]",\r\n        "etv": 51.68,\r\n        "impressions_etv": 0,\r\n        "traffic_cost": 0\r\n      },\r\n      {\r\n        "items": [\r\n          {\r\n            "type": "video_element",\r\n            "source": "YouTube",\r\n            "title": "A 4K Tour of Newark Liberty International Airport (EWR\/KEWR)",\r\n            "url": "https:\/\/www.youtube.com\/watch?v=JbHq491C6Lc"\r\n          },\r\n          {\r\n            "type": "video_element",\r\n            "source": "YouTube",\r\n            "title": "Newark, New Jersey - Landing at Newark Liberty International ...",\r\n            "url": "https:\/\/www.youtube.com\/watch?v=JBRxjN8M4hQ"\r\n          },\r\n          {\r\n            "type": "video_element",\r\n            "source": "YouTube",\r\n            "title": "Newark, New Jersey - Landing at Newark Liberty International ...",\r\n            "url": "https:\/\/www.youtube.com\/watch?v=AN191RDT36w"\r\n          },\r\n          {\r\n            "type": "video_element",\r\n            "source": "YouTube",\r\n            "title": "A Video Tour of Newark International Airport (EWR), Terminal C",\r\n            "url": "https:\/\/www.youtube.com\/watch?v=yWVzRFhj1HQ"\r\n          },\r\n          {\r\n            "type": "video_element",\r\n            "source": "Facebook",\r\n            "title": "Newark Liberty International Airport -... - Newark Liberty ...",\r\n            "url": "https:\/\/www.facebook.com\/EWRairport\/videos\/newark-liberty-international-airport-ewr-hosted-the-minority-and-women-owned-bus\/1965631916808426\/"\r\n          },\r\n          {\r\n            "type": "video_element",\r\n            "source": "YouTube",\r\n            "title": "Newark Liberty International Airport (EWR) - Finding Your Way ...",\r\n            "url": "https:\/\/www.youtube.com\/watch?v=4J5xahyQRCM"\r\n          },\r\n          {\r\n            "type": "video_element",\r\n            "source": "YouTube",\r\n            "title": "United - Puppies at Newark Liberty International Airport",\r\n            "url": "https:\/\/www.youtube.com\/watch?v=35oy-HRm5K8"\r\n          },\r\n          {\r\n            "type": "video_element",\r\n            "source": "YouTube",\r\n            "title": "TRIP REPORT | United Airlines - 777 200 - Newark (EWR) to ...",\r\n            "url": "https:\/\/www.youtube.com\/watch?v=wp6VAF5pUrI"\r\n          },\r\n          {\r\n            "type": "video_element",\r\n            "source": "www.northjersey.com",\r\n            "title": "Construction underway one new Terminal One at Newark ...",\r\n            "url": "https:\/\/www.northjersey.com\/videos\/news\/transportation\/2019\/10\/23\/construction-underway-one-new-terminal-one-newark-liberty-airport\/4076034002\/"\r\n          }\r\n        ],\r\n        "type": "video",\r\n        "rank_group": 1,\r\n        "rank_absolute": 5,\r\n        "position": "left",\r\n        "xpath": 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