{"id":1473,"date":"2019-11-27T14:44:39","date_gmt":"2019-11-27T14:44:39","guid":{"rendered":"https:\/\/docs_v3.dataforseo.com\/v3\/?page_id=1473"},"modified":"2026-01-23T18:19:16","modified_gmt":"2026-01-23T18:19:16","slug":"serp-google-overview","status":"publish","type":"page","link":"https:\/\/docs.dataforseo.com\/v3\/serp-google-overview\/","title":{"rendered":"serp\/google\/overview"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text]<\/p>\n<h1 id=\"introduction\">Google SERP API: Overview<\/h1>\n    <div class=\"endpoint\">\n        <img decoding=\"async\" class=\"endpoint__icon\" src=\"https:\/\/docs.dataforseo.com\/v3\/wp-content\/themes\/dataforseo\/assets\/img\/icons\/checked-circle.svg\" alt=\"checked\">\n\n                    SERP API provides search results for the specified keyword, search engine, location, language, device type and OS            <\/div>\n    \n<p>Google SERP API provides search results based on the selected search engine type. The following is the list of available search engine types:<\/p>\n<div style=\"margin-left: 28px;\">\n<ul>\n<li><a href=\"\/v3\/serp\/google\/organic\/overview\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google Organic<\/a><\/li>\n<li><a href=\"\/v3\/serp\/google\/ai_mode\/overview\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google AI Mode<\/a><\/li>\n<li><a href=\"\/v3\/serp\/google\/maps\/overview\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google Maps<\/a><\/li>\n<li><a href=\"\/v3\/serp\/google\/local_finder\/overview\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google Local Finder<\/a><\/li>\n<li><a href=\"\/v3\/serp\/google\/news\/overview\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google News<\/a><\/li>\n<li><a href=\"\/v3\/serp\/google\/events\/overview\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google Events<\/a><\/li>\n<li><a href=\"\/v3\/serp\/google\/images\/overview\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google Images<\/a><\/li>\n<li><a href=\"\/v3\/serp\/google\/search_by_image\/overview\/\" target=\"_blank\" rel=\"noopener noreferrer\">Search by Image<\/a><\/li>\n<li><a href=\"\/v3\/serp\/google\/jobs\/overview\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google Jobs<\/a><\/li>\n<li><a href=\"\/v3\/serp\/google\/autocomplete\/overview\/\" target=\"_blank\" rel=\"noopener noreferrer\">Autocomplete<\/a><\/li>\n<li><a href=\"\/v3\/serp\/google\/dataset_search\/overview\/\" target=\"_blank\" rel=\"noopener noreferrer\">Dataset Search<\/a><\/li>\n<li><a href=\"\/v3\/serp\/google\/dataset_info\/overview\/\" target=\"_blank\" rel=\"noopener noreferrer\">Dataset Info<\/a><\/li>\n<li><a href=\"\/v3\/serp\/google\/ads_advertisers\/overview\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google Ads Advertisers<\/a><\/li>\n<li><a href=\"\/v3\/serp\/google\/ads_search\/overview\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google Ads Search<\/a><\/li>\n<li><a href=\"\/v3\/serp\/google\/finance_explore\/overview\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google Finance Explore<\/a><\/li>\n<li><a href=\"\/v3\/serp\/google\/finance_markets\/overview\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google Finance Markets<\/a><\/li>\n<li><a href=\"\/v3\/serp\/google\/finance_quote\/overview\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google Finance Quote<\/a><\/li>\n<li style=\"margin-bottom: 15px;\"><a href=\"\/v3\/serp\/google\/finance_ticker_search\/overview\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google Finance Ticker Search<\/a><\/li>\n<\/ul>\n<\/div>\n<p>Google SERP API can indicate rankings of search results in two different ways:<\/p>\n<p><strong>Ranking sequence.<\/strong> SERP API makes use of <code>rank_group<\/code> and <code>rank_absolute<\/code> parameters that show search engine result&#8217;s position among the group of elements or across all the elements in SERP respectively. It works for all Google search engine types. Learn more about the difference between rank absolute and rank group <a href=\"https:\/\/dataforseo.com\/help-center\/rank-absolute-vs-rank-group\" target=\"_blank\" rel=\"noopener noreferrer\">in our help article.<\/a><br \/>\n<strong>Pixel ranking.<\/strong> This novel approach to rank tracking refers to the distance between the result snippet and the top of the SERP page. You can get this data by incorporating the <code>calculate_rectangles<\/code> parameter into your POST requests in <a href=\"\/v3\/serp\/google\/organic\/live\/advanced\/?php\" target=\"_blank\" rel=\"noopener noreferrer\">Google Organic SERP Advanced.<\/a> Learn more about pixel ranking <a href=\"https:\/\/dataforseo.com\/help-center\/pixel-ranking-in-serp-api\" target=\"_blank\" rel=\"noopener noreferrer\">in our help article.<\/a><\/p>\n<p>The returned results are specific to the indicated keyword, search engine, <a href=\"\/v3\/serp\/google\/languages\/\" target=\"_blank\" rel=\"noopener noreferrer\">language<\/a> and <a href=\"\/v3\/serp\/google\/locations\/\" target=\"_blank\" rel=\"noopener noreferrer\">location<\/a> parameters. We emulate set location and search engine with the highest accuracy so that the results you receive will match the actual search results for the specified parameters at the time of task setting. You can always check the returned results accessing the <code>check_url<\/code> in the Incognito mode to make sure the received data is entirely relevant. Note that user preferences, search history, and other personalized search factors are ignored by our system and thus would not be reflected in the returned SERP results.<\/p>\n<p>You can indicate the following device and OS types that you would like to receive SERP results for when setting a task:<\/p>\n<div style=\"width: 95%; margin-left: auto; margin-right: auto;\">\n<ul>\n<li><strong>Mobile<\/strong>. Available OS types: iOS, Android;<\/li>\n<li><strong>Desktop<\/strong>. Available OS types: Windows, macOS.<\/li>\n<\/ul>\n<\/div>\n<p><strong>Note:<\/strong> Google News\/Images are currently available for <code>desktop<\/code> only. You can indicate the following OS that you would like to receive SERP results for when setting a task: Windows, macOS.<br \/>\n\u200c<\/p>\n<h3>Google SERP functions<\/h3>\n<p>Google SERP API provides search engine results with three functions: Regular, Advanced and HTML.<\/p>\n<p><strong>The Regular function<\/strong> is supported in Google Organic SERP only and provides top 10 organic and paid search results for the specified keyword, search engine, and location. Note that this endpoint does not provide a complete overview of featured snippets and other extra elements of SERPs. Please, use the Advanced function if your project requires a detailed depiction of SERPs or Google Maps\/News\/Images data.<\/p>\n<p><strong>The Advanced function<\/strong> is supported across all Google SERP API search engine types and provides a complete overview of search results.<\/p>\n<p><strong>The HTML function<\/strong> provides a raw SERP HTML page for the specified keyword, search engine, and location. It is supported in all Google SERP API search engine types (except Google Maps, Events, Search by Image).<br \/>\n\u200c<\/p>\n<h3>Methods<\/h3>\n<p>The cost of using Google SERP endpoints depends on the selected method and priority of task execution. Available methods and priorities are described below.<\/p>\n<p>DataForSEO has two main methods to deliver SERP results: Standard and Live.<\/p>\n<p>If your system requires delivering instant results, <strong>the Live method<\/strong> is the best solution for you. Unlike the Standard method, this method doesn\u2019t require making separate POST and GET requests to the corresponding endpoints.<\/p>\n<p>If you don\u2019t need to receive data in real-time, you can use <strong>the Standard method<\/strong> of data retrieval. This method requires making separate POST and GET requests, but it\u2019s more affordable. Using this method, you can retrieve the results after our system collects them.<\/p>\n<p>\u200cAlternatively, you can specify <code>pingback_url<\/code> or <code>postback_url<\/code> when setting a task, and we will notify you on completion of tasks or send the results to you respectively. Note that if you use the <code>postback_url<\/code> field, you should also indicate the function that will be applied for data retrieval: <code>regular<\/code>, <code>advanced<\/code> or <code>html<\/code>. Learn more on our <a href=\"https:\/\/dataforseo.com\/help-center\/pingbacks-postbacks-with-dataforseo-api\" target=\"_blank\" rel=\"noopener noreferrer\">Help Center.<\/a><\/p>\n<p>If you use the Standard method without specifying <code>pingback_url<\/code> or <code>postback_url<\/code>, you can receive the list of id for all completed tasks using the <strong>&#8216;Tasks Ready&#8217;<\/strong> endpoint. It is designed to provide you with the list of completed tasks, which haven&#8217;t been collected yet. Then, you can retrieve the results using the <strong>\u2018Task GET\u2019<\/strong> endpoint.<\/p>\n<p>You can send up to 2000 POST and GET API calls per minute in total, with each POST call containing no more than 100 tasks. Contact us if you would like to raise the limit. \u200c<\/p>\n<p>Visit\u00a0<a class=\"c-link\" href=\"https:\/\/dataforseo.com\/help-center\/best-practices-low-volume-serp-api-payload\" target=\"_blank\" rel=\"noopener noreferrer\" data-stringify-link=\"https:\/\/dataforseo.com\/help-center\/best-practices-low-volume-serp-api-payload\" data-sk=\"tooltip_parent\">DataForSEO Help Center<\/a>\u00a0to get practical tips for request handling depending on your SERP API payload volume.<\/p>\n<h3>Priorities and cost<\/h3>\n<p>The Live method delivers results in real-time, and accordingly, the cost of requests made using this method will be the highest.<\/p>\n<p>The Standard method has two different priorities that stand for the relative speed of task execution and have different prices:<\/p>\n<p>1. Normal priority;<br \/>\n2. High priority.<\/p>\n<p><strong>Note:<\/strong> there are several paid parameters that increase the cost of the task:<\/p>\n<div style=\"width: 55%; margin-left: 30px;\">\n<ul>\n<li><code>calculate_rectangles<\/code><\/li>\n<li><code>load_async_ai_overview<\/code><\/li>\n<li><code>people_also_ask_click_depth<\/code><\/li>\n<li>search operators in <code>keyword<\/code> &#8211; <em>\u2018allinanchor:\u2019, \u2018allintext:\u2019, \u2018allintitle:\u2019, \u2018allinurl:\u2019, \u2018define:\u2019, \u2018filetype:\u2019, \u2018id:\u2019, \u2018inanchor:\u2019, \u2018info:\u2019, \u2018intext:\u2019, \u2018intitle:\u2019, \u2018inurl:\u2019, \u2018link:\u2019, \u2018related:\u2019, \u2018site:\u2019<\/em><\/li>\n<li><code>depth<\/code> above the default value<\/li>\n<\/ul>\n<\/div>\n<p>If you use paid parameters, the final cost of the task for the selected method and priority will be multiplied by the product of prices of all paid parameters you used. In short, the final cost of the task is calculated based on the formula below.<\/p>\n<p style=\"margin-left: 28px;\"><strong>cost= B * C * K * (D\/default value)<\/strong><\/p>\n<p style=\"margin-left: 28px;\">B=base price of the selected method and priority<br \/>\nC=2, if <code>\"calculate_rectangles\": true<\/code>, or <code>\"load_async_ai_overview\": true<\/code><br \/>\nK=5, if <code>keyword<\/code> contains additional search operators<br \/>\nD=<code>depth<\/code> value rounded up<\/p>\n<p>The cost can be calculated on the <a title=\"Pricing\" href=\"https:\/\/dataforseo.com\/pricing\/serp\/serp-api\" target=\"_blank\" rel=\"noopener noreferrer\">Pricing<\/a> page. To learn more about the cost of all SERP API methods, priorities, and additional parameters, please refer to <a href=\"https:\/\/dataforseo.com\/help-center\/serp-api-cost-explained\" target=\"_blank\" rel=\"noopener noreferrer\">this help article<\/a>.<\/p>\n<p>You can test Google SERP API for free using DataForSEO <a href=\"\/v3\/appendix\/sandbox\/\">Sandbox.<\/a><br \/>\n[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<blockquote><p>Instead of \u2018login\u2019 and \u2018password\u2019 use your credentials from https:\/\/app.dataforseo.com\/api-access<\/p><\/blockquote><\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_column_text] Google SERP API: Overview SERP API provides search results for the specified keyword, search engine, location, language, device type and OS Google SERP API provides search results based on the selected search engine type. The following is the list of available search engine types: Google Organic Google AI Mode Google Maps Google Local Finder [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template.php","meta":{"apibase_doc_request_yaml":"","apibase_doc_request_additional_yaml":"","apibase_doc_response_yaml":"","footnotes":""},"class_list":["post-1473","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/docs.dataforseo.com\/v3\/wp-json\/wp\/v2\/pages\/1473","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/docs.dataforseo.com\/v3\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/docs.dataforseo.com\/v3\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/docs.dataforseo.com\/v3\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/docs.dataforseo.com\/v3\/wp-json\/wp\/v2\/comments?post=1473"}],"version-history":[{"count":78,"href":"https:\/\/docs.dataforseo.com\/v3\/wp-json\/wp\/v2\/pages\/1473\/revisions"}],"predecessor-version":[{"id":23673,"href":"https:\/\/docs.dataforseo.com\/v3\/wp-json\/wp\/v2\/pages\/1473\/revisions\/23673"}],"wp:attachment":[{"href":"https:\/\/docs.dataforseo.com\/v3\/wp-json\/wp\/v2\/media?parent=1473"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}