{"id":14305,"date":"2022-05-26T10:35:57","date_gmt":"2022-05-26T10:35:57","guid":{"rendered":"https:\/\/docs_v3.dataforseo.com\/v3\/?page_id=14305"},"modified":"2025-05-08T13:59:27","modified_gmt":"2025-05-08T13:59:27","slug":"databases-bing-full_database","status":"publish","type":"page","link":"https:\/\/docs.dataforseo.com\/v3\/databases-bing-full_database\/","title":{"rendered":"databases\/bing\/full"},"content":{"rendered":"

[vc_row][vc_column][vc_column_text]<\/p>\n

Unified Search Bing Database<\/h2>\n

\u200c\u200c 
\nFull Bing Database is a combination of the Advanced Bing SERP Database and Bing Keyword Database. <\/p>\n

The Advanced Bing SERP Database encompasses millions of Bing search result pages with extra SERP features, such as featured snippets, knowledge graphs, etc.<\/p>\n

Bing Keyword Database encompasses millions of search terms enriched with related data from Bing: search volume history, current search volume, CPC, and competition.<\/p>\n

This database is available in JSON format only.<\/p>\n

Click here to download a database sample for the US location, English language.<\/a><\/p>\n

You can also download the full list of supported locations<\/a> in the CSV format (last updated 2026-04-06).<\/p>\n

\t

\n\t\t
\n\t\t\t
\n\t\t\t\t\n\t\t\t\t\t<\/use>\n\t\t\t\t<\/svg>\n\t\t\t<\/div>\n\t\t\t
Pricing<\/div>\n\t\t<\/header>\n\t\t
\n\t\t\t

The cost depends on the size and location parameters of the specific database.
\nThe cost can be found on the Bing Databases<\/a> page.<\/p>\n\t\t<\/div>\n\t<\/article>\n\t[vc_column_text]<\/p>\n

Description of the fields in the database:<\/strong><\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
Field name<\/th>\nType<\/th>\nDescription<\/th>\n<\/tr>\n<\/thead>\n
keyword<\/code><\/td>\nstring<\/td>\nsearch query<\/em>
\nUTF-8 encoding applies<\/td>\n<\/tr>\n
location<\/code><\/td>\ninteger<\/td>\nlocation code<\/em>
\nunique identifier of the corresponding location
\nyou can receive the list of available locations with their location_code<\/code> by making a GET request to
\nhttps:\/\/api.dataforseo.com\/v3\/dataforseo_labs\/locations_and_languages<\/code>
\nexample:
\n2840<\/code> corresponds to the United States<\/code><\/td>\n<\/tr>\n
language<\/code><\/td>\nstring<\/td>\nlanguage code<\/em>
\nunique identifier of the language available for the corresponding location
\nyou can receive the list of available locations with their language_code<\/code> by making a GET request to
\nhttps:\/\/api.dataforseo.com\/v3\/dataforseo_labs\/locations_and_languages<\/code>
\nexample:
\nen<\/code> corresponds to English<\/code><\/td>\n<\/tr>\n
spell<\/code><\/td>\nstring<\/td>\nautocorrection of the search engine<\/em>
\nif the search engine provided results for a keyword that was corrected, we will specify the keyword corrected by the search engine and the type of autocorrection<\/td>\n<\/tr>\n
spell_type<\/code><\/td>\nstring<\/td>\ntype of autocorrection<\/em>
\npossible values:
\ndid_you_mean<\/code>, showing_results_for<\/code>, no_results_found_for<\/code>, including_results_for<\/code><\/td>\n<\/tr>\n
keyword_info<\/code><\/strong><\/td>\nobject<\/td>\nkeyword data for the returned keyword<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 search_volume<\/code><\/td>\ninteger<\/td>\naverage monthly search volume rate<\/em>
\nrepresents either the approximate number of searches for the given keyword idea on google.com or google.com and partners, depending on the user\u2019s targeting<\/td>\n<\/tr>\n
\u00a0 \u00a0 competition<\/code><\/td>\nfloat<\/td>\ncompetition<\/em>
\nrepresents the relative amount of competition associated with the given keyword;
\nthe value is based on Google Ads data and can be between 0 and 1 (inclusive)
\nnote: competition<\/code> will have values for the United States location only<\/td>\n<\/tr>\n
\u00a0 \u00a0 cpc<\/code><\/td>\nfloat<\/td>\ncost-per-click<\/em>
\nrepresents the average cost per click (USD) historically paid for the keyword
\nnote: cpc<\/code> will have values for the United States location only<\/td>\n<\/tr>\n
\u00a0 \u00a0 time_update<\/code><\/td>\nstring<\/td>\ndate and time when keyword data was last updated<\/em>
\nin the ISO 8601<\/a> format: \u201cYYYY-MM-DDThh:mm:ss.sssssssZ\u201d
\nexample:
\n2020-09-12T00:07:43.0733218Z<\/code><\/td>\n<\/tr>\n
\u00a0 \u00a0 history<\/code><\/td>\nobject<\/td>\nmonthly searches<\/em>
\nrepresents the (approximate) number of monthly searches on the returned keyword in the given location for the past 4 years<\/td>\n<\/tr>\n
serp_info<\/code><\/strong><\/td>\nobject<\/td>\nSERP data available for the returned keyword<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 check_url<\/code><\/td>\nstring<\/td>\ndirect URL to search engine results<\/em>
\nyou can use it to make sure that we provided exact results<\/td>\n<\/tr>\n
\u00a0 \u00a0 items_count<\/code><\/td>\ninteger<\/td>\nthe number of results returned in the serp<\/code><\/strong> array<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 keyword_difficulty<\/code><\/td>\ninteger<\/td>\ndifficulty of ranking in the first top-10 organic results for a keyword<\/em>
\nindicates the chance of getting in top-10 organic results for a keyword on a logarithmic scale from 0 to 100;
\ncalculated by analysing, among other parameters, link profiles of the first 10 pages in SERP;
\nlearn more about the metric in this help center guide<\/a><\/td>\n<\/tr>\n
\u00a0 \u00a0 se_results_count<\/code><\/td>\ninteger<\/td>\ntotal number of results in SERP<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 time_update<\/code><\/td>\nstring<\/td>\ndate and time when SERP data was last updated<\/em>
\nin the ISO 8601<\/a> format: \u201cYYYY-MM-DDThh:mm:ss.sssssssZ\u201d
\nexample:
\n2020-09-12T00:07:43.0733218Z<\/code><\/td>\n<\/tr>\n
\u00a0 \u00a0 previous_updated_time<\/code><\/td>\nstring<\/td>\nprevious to the most recent update of SERP data<\/em>
\nin the ISO 860<\/a>1 format: \u201cYYYY-MM-DDThh:mm:ss.sssssssZ\u201d
\nexample:
\n2020-09-12T00:07:43.0733218Z<\/code><\/td>\n<\/tr>\n
\u00a0 \u00a0 item_types<\/code><\/td>\narray<\/td>\ntypes of search results in SERP<\/em>
\ncontains types of search results (items<\/code>) found in SERP.
\npossible item types:
\nanswer_box<\/code>, carousel<\/code>, events<\/code>, featured_snippet<\/code>, hotels_pack<\/code>, images<\/code>, jobs<\/code>, local_pack<\/code>, map<\/code>, organic<\/code>, paid<\/code>, people_also_ask<\/code>, people_also_search<\/code>, questions_and_answers<\/code>, recipes<\/code>, related_searches<\/code>, shopping<\/code>, top_stories<\/code>, video<\/code>\n<\/td>\n<\/tr>\n
\u00a0 \u00a0 serp<\/code><\/strong><\/td>\narray<\/td>\ncontains data on the SERP elements found for the returned keyword<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 <\/a>\u2018organic\u2019 element in SERP’ <\/strong><\/td>\n<\/td>\n<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 title<\/code><\/td>\nstring<\/td>\ntitle of the result in SERP<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 pre_snippet<\/code><\/td>\nstring<\/td>\nincludes additional information appended before the result description in SERP<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 description<\/code><\/td>\nstring<\/td>\ndescription of the results element in SERP<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 breadcrumb<\/code><\/td>\nstring<\/td>\nbreadcrumb in SERP<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 images<\/code><\/td>\narray<\/td>\nimages of the element<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 type<\/code><\/td>\nstring<\/td>\ntype of element = ‘images_element<\/strong>‘<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 alt<\/code><\/td>\nstring<\/td>\nalt tag of the image<\/i><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 url<\/code><\/td>\nstring<\/td>\nrelevant URL<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 image_url<\/code><\/td>\nstring<\/td>\nURL of the image<\/em>
\nthe URL leading to the image on the original resource or DataForSEO storage (in case the original source is not available)<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 is_image<\/code><\/td>\nboolean<\/td>\nindicates whether the element contains an\u00a0image<\/code><\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 is_video<\/code><\/td>\nboolean<\/td>\nindicates whether the element contains a video<\/code><\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 is_featured_snippet<\/code><\/td>\nboolean<\/td>\nindicates whether the element is a featured_snippet<\/code><\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 extended_snippet<\/code><\/td>\nstring<\/td>\nincludes additional information appended after the result description in SERP<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 amp_version<\/code><\/td>\nboolean<\/td>\nAccelerated Mobile Pages<\/em>
\nindicates whether an item has the Accelerated Mobile Page (AMP) version<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 rating<\/code><\/td>\nobject<\/td>\nthe item’s rating <\/em>
\nthe popularity rate based on reviews and displayed in SERP<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 rating_type<\/code><\/td>\nstring<\/td>\nthe type of <\/i>rating<\/i>
\nhere you can find the following elements: Max5<\/code>, Percents<\/code>, CustomMax<\/code><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 value<\/code><\/td>\ninteger<\/td>\nthe value of the rating<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 votes_count<\/code><\/td>\ninteger<\/td>\nthe amount of <\/em>feedback<\/i><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 rating_max<\/code><\/td>\ninteger<\/td>\nthe maximum value for a rating_type<\/code><\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 highlighted<\/code><\/td>\narray<\/td>\nwords highlighted in bold within the results description<\/code><\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 links<\/code><\/td>\narray<\/td>\nsitelinks<\/em>
\nthe links shown below some of Google’s search results
\nif there are none, equals null<\/code><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 type<\/code><\/td>\nstring<\/td>\ntype of element = ‘link_element<\/strong>‘<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 title<\/code><\/td>\nstring<\/td>\ntitle of the result in SERP<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 description<\/code><\/td>\nstring<\/td>\ndescription of the results element in SERP<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 url<\/code><\/td>\nstring<\/td>\nsitelink URL<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 domain<\/code><\/td>\nstring<\/td>\ndomain in SERP<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 main_domain<\/code><\/td>\nstring<\/td>\nmain domain in SERP without subdomains<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 url<\/code><\/td>\nstring<\/td>\n relevant absolute URL in SERP<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 relative_url<\/code><\/td>\nstring<\/td>\nrelative URL from SERP<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 is_malicious<\/code><\/td>\nboolean<\/td>\nindicates whether the element is marked as malicious<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 faq<\/code><\/td>\nobject<\/td>\nfrequently asked questions<\/em>
\nquestions and answers extension shown below some of Google’s search results
\nif there are none, equals null<\/code><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 type<\/code><\/td>\nstring<\/td>\ntype of element = ‘faq_box<\/strong>‘<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 items<\/code><\/td>\narray<\/td>\nitems featured in the faq_box<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 type<\/code><\/td>\nstring<\/td>\ntype of element = ‘faq_box_element<\/strong>‘<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 title<\/code><\/td>\nstring<\/td>\nquestion related to the result<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 description<\/code><\/td>\nstring<\/td>\nanswer provided in the drop-down block<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 links<\/code><\/td>\narray<\/td>\nlinks featured in the faq_box_element<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 type<\/code><\/td>\nstring<\/td>\ntype of element = ‘link_element<\/strong>‘<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 title<\/code><\/td>\nstring<\/td>\nlink anchor text<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 description<\/code><\/td>\nstring<\/td>\nlink description<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 url<\/code><\/td>\nstring<\/td>\nlink URL<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 type<\/code><\/td>\nstring<\/td>\n type of element\u00a0=\u00a0‘organic’<\/strong><\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 is_new<\/code><\/td>\nboolean<\/td>\nnew element<\/em>
\nindicates whether the element is new compared with the previous version of the database<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 is_up<\/code><\/td>\nboolean<\/td>\nelement went up<\/em>
\nindicates whether the element went up in SERP compared with the previous version of the database<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 is_down<\/code><\/td>\nboolean<\/td>\nelement went down<\/em>
\nindicates whether the element went down in SERP compared with the previous version of the database<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 previous_rank_absolute<\/code><\/td>\ninteger<\/td>\nprevious absolute rank in SERP<\/em>
\nabsolute position among all the elements in SERP previous to the most recent update<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 extended_people_also_search<\/code><\/td>\narray<\/td>\nextension of the organic element<\/em>
\nextension of the organic result containing related search queries
\nNote:<\/strong> extension appears in SERP upon clicking on the result and then bouncing back to search results<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 cache_url<\/code><\/td>\nstring<\/td>\ncached version of the page<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 price<\/code><\/td>\nobject<\/td>\npricing details<\/em>
\ncontains the pricing details of the product or service featured in the result<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 current<\/code><\/td>\nfloat<\/td>\ncurrent price<\/em>
\nindicates the current price of the product or service featured in the result<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 regular<\/code><\/td>\nfloat<\/td>\nregular price<\/em>
\nindicates the regular price of the product or service with no discounts applied<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 max_value<\/code><\/td>\nfloat<\/td>\nthe maximum price<\/em>
\nthe maximum price of the product or service as indicated in the result<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 currency<\/code><\/td>\nstring<\/td>\ncurrency of the listed price<\/em>
\nISO code of the currency applied to the price<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 is_price_range<\/code><\/td>\nboolean<\/td>\nprice is provided as a range<\/em>
\nindicates whether a price is provided in a range<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 displayed_price<\/code><\/td>\nstring<\/td>\nprice string in the result<\/em>
\nraw price string as provided in the result<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 related_search_url<\/code><\/td>\nstring<\/td>\nURL to a similar search<\/em>
\nURL to a new search for the same keyword(s) on related sites<\/a><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 related_result<\/code><\/td>\narray<\/td>\nrelated result from the same domain<\/em>
\nrelated result from the same domain appears as a part of the main result snippet<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 type<\/code><\/td>\nstring<\/td>\ntype of element = ‘related_result<\/strong>‘<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 xpath<\/code><\/td>\nstring<\/td>\nthe XPath<\/a> of the element<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 domain<\/code><\/td>\nstring<\/td>\nrelevant domain<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 title<\/code><\/td>\nstring<\/td>\ntitle of the result in SERP<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 url<\/code><\/td>\nstring<\/td>\n relevant URL in SERP<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 cache_url<\/code><\/td>\nstring<\/td>\ncached version of the page<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 related_search_url<\/code><\/td>\nstring<\/td>\nURL to a similar search<\/em>
\nURL to a new search for the same keyword(s) on related sites<\/a><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 breadcrumb<\/code><\/td>\nstring<\/td>\nbreadcrumb in SERP<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 is_image<\/code><\/td>\nboolean<\/td>\nindicates whether the element contains an\u00a0image<\/code><\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 is_video<\/code><\/td>\nboolean<\/td>\nindicates whether the element contains a video<\/code><\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 description<\/code><\/td>\nstring<\/td>\ndescription of the results element in SERP<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 pre_snippet<\/code><\/td>\nstring<\/td>\nincludes additional information appended before the result description in SERP<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 extended_snippet<\/code><\/td>\nstring<\/td>\nincludes additional information appended after the result description in SERP<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 images<\/code><\/td>\narray<\/td>\nimages of the element<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 type<\/code><\/td>\nstring<\/td>\ntype of element = ‘images_element<\/strong>‘<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 alt<\/code><\/td>\nstring<\/td>\nalt tag of the image<\/i><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 url<\/code><\/td>\nstring<\/td>\nrelevant URL<\/i><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 amp_version<\/code><\/td>\nboolean<\/td>\nAccelerated Mobile Pages<\/em>
\nindicates whether an item has the Accelerated Mobile Page (AMP) version<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 rating<\/code><\/td>\nobject<\/td>\nthe item’s rating <\/em>
\nthe popularity rate based on reviews and displayed in SERP<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 rating_type<\/code><\/td>\nstring<\/td>\nthe type of <\/i>rating<\/i>
\nhere you can find the following elements: Max5<\/code>, Percents<\/code>, CustomMax<\/code><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 value<\/code><\/td>\ninteger<\/td>\nthe value of the rating<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 votes_count<\/code><\/td>\ninteger<\/td>\nthe amount of <\/em>feedback<\/i><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 rating_max<\/code><\/td>\ninteger<\/td>\nthe maximum value for a rating_type<\/code><\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 price<\/code><\/td>\nobject<\/td>\npricing details<\/em>
\ncontains the pricing details of the product or service featured in the result<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 current<\/code><\/td>\nfloat<\/td>\ncurrent price<\/em>
\nindicates the current price of the product or service featured in the result<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 regular<\/code><\/td>\nfloat<\/td>\nregular price<\/em>
\nindicates the regular price of the product or service with no discounts applied<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 max_value<\/code><\/td>\nfloat<\/td>\nthe maximum price<\/em>
\nthe maximum price of the product or service as indicated in the result<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 currency<\/code><\/td>\nstring<\/td>\ncurrency of the listed price<\/em>
\nISO code of the currency applied to the price<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 is_price_range<\/code><\/td>\nboolean<\/td>\nprice is provided as a range<\/em>
\nindicates whether a price is provided in a range<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 displayed_price<\/code><\/td>\nstring<\/td>\nprice string in the result<\/em>
\nraw price string as provided in the result<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 highlighted<\/code><\/td>\narray<\/td>\nwords highlighted in bold within the result’s description<\/code><\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 about_this_result<\/code><\/td>\nobject<\/td>\ncontains information from the ‘About this result’ panel<\/em>
\n‘About this result’ panel<\/a> provides additional context about why Google returned this result for the given query;
\nthis feature appears after clicking on the three dots next to most results<\/td>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 type<\/code><\/td>\nstring<\/td>\ntype of element = ‘about_this_result_element<\/strong>‘<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 url<\/code><\/td>\nstring<\/td>\nresult’s URL<\/em>\n<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 source<\/code><\/td>\nstring<\/td>\nsource of additional information about the result<\/em>\n<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 source_info<\/code><\/td>\nstring<\/td>\nadditional information about the result<\/em>
\ndescription of the website from Wikipedia or another additional context<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 source_url<\/code><\/td>\nstring<\/td>\nURL to full information from the source<\/code><\/em>\n<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 language<\/code><\/td>\nstring<\/td>\nthe language of the result<\/em>\n<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 location<\/code><\/td>\nstring<\/td>\nlocation for which the result is relevant<\/em>\n<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 search_terms<\/code><\/td>\narray<\/td>\nmatching search terms that appear in the result<\/em>\n<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 related_terms<\/code><\/td>\narray<\/td>\nrelated search terms that appear in the result<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 time_stamp<\/code><\/td>\nstring<\/td>\ndate and time when the result was published<\/em>
\nin the UTC format: “yyyy-mm-dd hh-mm-ss +00:00”
\nexample:
\n2019-11-15 12:57:46 +00:00<\/code><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 about_this_result<\/code><\/td>\nobject<\/td>\ncontains information from the ‘About this result’ panel<\/em>
\n‘About this result’ panel<\/a> provides additional context about why Google returned this result for the given query;
\nthis feature appears after clicking on the three dots next to most results<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 type<\/code><\/td>\nstring<\/td>\ntype of element = ‘about_this_result_element<\/strong>‘<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 url<\/code><\/td>\nstring<\/td>\nresult’s URL<\/em>\n<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 source<\/code><\/td>\nstring<\/td>\nsource of additional information about the result<\/em>\n<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 source_info<\/code><\/td>\nstring<\/td>\nadditional information about the result<\/em>
\ndescription of the website from Wikipedia or another additional context<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 source_url<\/code><\/td>\nstring<\/td>\nURL to full information from the source<\/code><\/em>\n<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 language<\/code><\/td>\nstring<\/td>\nthe language of the result<\/em>\n<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 location<\/code><\/td>\nstring<\/td>\nlocation for which the result is relevant<\/em>\n<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 search_terms<\/code><\/td>\narray<\/td>\nmatching search terms that appear in the result<\/em>\n<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 related_terms<\/code><\/td>\narray<\/td>\nrelated search terms that appear in the result<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 is_web_story<\/code><\/td>\nboolean<\/td>\nindicates whether the element is marked as Google web story<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 timestamp<\/code><\/td>\nstring<\/td>\ndate and time when the result was published<\/em>
\nin the UTC format: “yyyy-mm-dd hh-mm-ss +00:00”
\nexample:
\n2019-11-15 12:57:46 +00:00<\/code><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 rank_info<\/code><\/td>\nobject<\/td>\npage and domain rank information<\/em>\n<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 page_rank<\/code><\/td>\ninteger<\/td>\npage rank<\/em>
\npage_rank<\/code> is calculated based on the method for node ranking in a linked database – a principle used in the original Google PageRank algorithm;
\nlearn more about the metric and how it is calculated in this help center article<\/a><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 main_domain_rank<\/code><\/td>\ninteger<\/td>\nmain domain rank<\/em>
\nmain_domain_rank<\/code> is calculated based on the method for node ranking in a linked database – a principle used in the original Google PageRank algorithm
\nlearn more about the metric and how it is calculated in this help center article<\/a><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 position<\/code><\/td>\nstring<\/td>\nthe alignment of the element in SERP<\/em>
\ncan take the following values:
\nleft<\/code>, right<\/code><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 xpath<\/code><\/td>\nstring<\/td>\nthe XPath<\/a> of the element<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 traffic_cost<\/code><\/td>\nfloat<\/td>\nestimated cost of converting organic search traffic into paid<\/em>
\nrepresents the estimated monthly cost of running ads for the keyword that a given URL ranks for
\nthe metric is calculated as the product of organic etv<\/code> and paid cpc<\/code> values and indicates the cost of driving the estimated volume of monthly organic traffic through PPC advertising in Google Search<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 rank_group<\/code><\/td>\ninteger<\/td>\ngroup rank in SERP<\/em>
\nposition within a group of elements with identical type<\/code> values
\npositions of elements with different type<\/code> values are omitted from rank_group<\/code><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 rank_absolute<\/code><\/td>\ninteger<\/td>\nabsolute rank in SERP<\/em>
\nabsolute position among all the elements in SERP<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 etv<\/code><\/td>\nfloat<\/td>\nestimated traffic volume<\/em>
\nestimated organic monthly traffic to the domain
\ncalculated as the product of CTR (click-through-rate) and search volume values of the keyword a given URL ranks for<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 <\/a>\u2018paid\u2019 element in SERP’<\/strong><\/td>\n<\/td>\n<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 title<\/code><\/td>\nstring<\/td>\ntitle of the result in SERP<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 domain<\/code><\/td>\nstring<\/td>\nfull domain in SERP of the Ad element<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 description<\/code><\/td>\nstring<\/td>\ndescription of the results element in SERP<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 breadcrumb<\/code><\/td>\nstring<\/td>\nbreadcrumb of the Ad element in SERP<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 url<\/code><\/td>\nstring<\/td>\nrelevant absolute URL of the Ad element in SERP<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 main_domain<\/code><\/td>\nstring<\/td>\nmain domain in SERP without subdomains<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 relative_url<\/code><\/td>\nstring<\/td>\nrelevant relative URL of the Ad element in SERP<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 highlighted<\/code><\/td>\narray<\/td>\nwords highlighted in bold within the results description<\/code><\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 extra<\/code><\/td>\nobject<\/td>\nadditional information about the result<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 ad_aclk<\/code><\/td>\nstring<\/td>\nthe identifier of the ad<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 description_rows<\/code><\/td>\narray<\/td>\nextended description<\/em>
\nif there is none, equals null<\/code><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 links<\/code><\/td>\narray<\/td>\nsitelinks<\/em>
\nthe links shown below some of Google’s search results
\nif there are none, equals null<\/code><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 type<\/code><\/td>\nstring<\/td>\ntype of element = ‘ad_link_element<\/strong>‘<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 title<\/code><\/td>\nstring<\/td>\ntitle of the element<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 url<\/code><\/td>\nstring<\/td>\nURL link<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 description<\/code><\/td>\nstring<\/td>\ndescription of the link element in SERP<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 ad_aclk<\/code><\/td>\nstring<\/td>\nthe identifier of the ad<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 type<\/code><\/td>\nstring<\/td>\n type of element\u00a0=\u00a0‘paid’<\/strong><\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 is_new<\/code><\/td>\nboolean<\/td>\nnew element<\/em>
\nindicates whether the element is new compared with the previous version of the database<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 is_up<\/code><\/td>\nboolean<\/td>\nelement went up<\/em>
\nindicates whether the element went up in SERP compared with the previous version of the database<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 is_down<\/code><\/td>\nboolean<\/td>\nelement went down<\/em>
\nindicates whether the element went down in SERP compared with the previous version of the database<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 previous_rank_absolute<\/code><\/td>\ninteger<\/td>\nprevious absolute rank in SERP<\/em>
\nabsolute position among all the elements in SERP previous to the most recent update<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 price<\/code><\/td>\nobject<\/td>\npricing details<\/em>
\ncontains the pricing details of the product or service featured in the result<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 current<\/code><\/td>\nfloat<\/td>\ncurrent price<\/em>
\nindicates the current price of the product or service featured in the result<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 regular<\/code><\/td>\nfloat<\/td>\nregular price<\/em>
\nindicates the regular price of the product or service with no discounts applied<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 max_value<\/code><\/td>\nfloat<\/td>\nthe maximum price<\/em>
\nthe maximum price of the product or service as indicated in the result<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 currency<\/code><\/td>\nstring<\/td>\ncurrency of the listed price<\/em>
\nISO code of the currency applied to the price<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 is_price_range<\/code><\/td>\nboolean<\/td>\nprice is provided as a range<\/em>
\nindicates whether a price is provided in a range<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 displayed_price<\/code><\/td>\nstring<\/td>\nprice string in the result<\/em>
\nraw price string as provided in the result<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 rank_info<\/code><\/td>\nobject<\/td>\npage and domain rank information<\/em>\n<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 page_rank<\/code><\/td>\ninteger<\/td>\npage rank<\/em>
\npage_rank<\/code> is calculated based on the method for node ranking in a linked database – a principle used in the original Google PageRank algorithm;
\nlearn more about the metric and how it is calculated in this help center article<\/a><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 main_domain_rank<\/code><\/td>\ninteger<\/td>\nmain domain rank<\/em>
\nmain_domain_rank<\/code> is calculated based on the method for node ranking in a linked database – a principle used in the original Google PageRank algorithm
\nlearn more about the metric and how it is calculated in this help center article<\/a><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 position<\/code><\/td>\nstring<\/td>\nthe alignment of the element in SERP<\/em>
\ncan take the following values:
\nleft<\/code>, right<\/code><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 xpath<\/code><\/td>\nstring<\/td>\nthe XPath<\/a> of the element<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 traffic_cost<\/code><\/td>\nfloat<\/td>\nestimated cost of converting organic search traffic into paid<\/em>
\nrepresents the estimated monthly cost of running ads for the keyword that a given URL ranks for
\nthe metric is calculated as the product of organic etv<\/code> and paid cpc<\/code> values and indicates the cost of driving the estimated volume of monthly organic traffic through PPC advertising in Google Search<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 rank_group<\/code><\/td>\ninteger<\/td>\ngroup rank in SERP<\/em>
\nposition within a group of elements with identical type<\/code> values
\npositions of elements with different type<\/code> values are omitted from rank_group<\/code><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 rank_absolute<\/code><\/td>\ninteger<\/td>\nabsolute rank in SERP<\/em>
\nabsolute position among all the elements in SERP<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 etv<\/code><\/td>\nfloat<\/td>\nestimated traffic volume<\/em>
\nestimated organic monthly traffic to the domain
\ncalculated as the product of CTR (click-through-rate) and search volume values of the keyword a given URL ranks for<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 <\/a>\u2018carousel\u2019 element in SERP’<\/strong><\/td>\n<\/td>\n<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 title<\/code><\/td>\nstring<\/td>\ntitle of the result in SERP<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 items<\/code><\/td>\narray<\/td>\nadditional items present in the element<\/em>
\nif there are none, equals null<\/code><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 type<\/code><\/td>\nstring<\/td>\ntype of element = ‘carousel_element<\/strong>‘<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 title<\/code><\/td>\nstring<\/td>\ntitle of the item<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 subtitle<\/code><\/td>\nstring<\/td>\nsubtitle of the item<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 type<\/code><\/td>\nstring<\/td>\n type of element\u00a0=\u00a0‘carousel’<\/strong><\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 position<\/code><\/td>\nstring<\/td>\nthe alignment of the element in SERP<\/em>
\ncan take the following values:
\nleft<\/code>, right<\/code><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 xpath<\/code><\/td>\nstring<\/td>\nthe XPath<\/a> of the element<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 traffic_cost<\/code><\/td>\nfloat<\/td>\nestimated cost of monthly search traffic<\/em>
\nrepresents the estimated cost of paid monthly traffic based on etv<\/code> and cpc<\/code> values<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 rank_group<\/code><\/td>\ninteger<\/td>\ngroup rank in SERP<\/em>
\nposition within a group of elements with identical type<\/code> values
\npositions of elements with different type<\/code> values are omitted from rank_group<\/code><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 rank_absolute<\/code><\/td>\ninteger<\/td>\nabsolute rank in SERP<\/em>
\nabsolute position among all the elements in SERP<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 etv<\/code><\/td>\nfloat<\/td>\nestimated traffic volume<\/em>
\nestimated organic monthly traffic to the domain;
\ncalculated as the product of CTR (click-through-rate) and search volume values of the keyword a given URL ranks for<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 <\/a>\u2018answer_box\u2019 element in SERP’<\/strong><\/td>\n<\/td>\n<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 text<\/code><\/td>\narray<\/td>\ntext<\/em>
\nif there is none, equals null<\/code><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 links<\/code><\/td>\narray<\/td>\nsitelinks<\/em>
\nthe links shown below some of Google’s search results
\nif there are none, equals null<\/code><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 type<\/code><\/td>\nstring<\/td>\ntype of element = ‘link_element<\/strong>‘<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 title<\/code><\/td>\nstring<\/td>\ntitle of the link<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 description<\/code><\/td>\nstring<\/td>\ndescription of the results element in SERP<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 url<\/code><\/td>\nstring<\/td>\nURL link<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 type<\/code><\/td>\nstring<\/td>\n type of element\u00a0=\u00a0‘answer_box’<\/strong><\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 position<\/code><\/td>\nstring<\/td>\nthe alignment of the element in SERP<\/em>
\ncan take the following values:
\nleft<\/code>, right<\/code><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 xpath<\/code><\/td>\nstring<\/td>\nthe XPath<\/a> of the element<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 traffic_cost<\/code><\/td>\nfloat<\/td>\nestimated cost of monthly search traffic<\/em>
\nrepresents the estimated cost of paid monthly traffic based on etv<\/code> and cpc<\/code> values<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 rank_group<\/code><\/td>\ninteger<\/td>\ngroup rank in SERP<\/em>
\nposition within a group of elements with identical type<\/code> values
\npositions of elements with different type<\/code> values are omitted from rank_group<\/code><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 rank_absolute<\/code><\/td>\ninteger<\/td>\nabsolute rank in SERP<\/em>
\nabsolute position among all the elements in SERP<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 etv<\/code><\/td>\nfloat<\/td>\nestimated traffic volume<\/em>
\nestimated organic monthly traffic to the domain
\ncalculated as the product of CTR (click-through-rate) and search volume values of the keyword a given URL ranks for<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 <\/a>\u2018related_searches\u2019 element in SERP<\/strong><\/td>\n<\/td>\n<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 items<\/code><\/td>\narray<\/td>\nadditional items present in the element<\/em>
\nif there are none, equals null<\/code><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 type<\/code><\/td>\nstring<\/td>\n type of element\u00a0=\u00a0‘related_searches’<\/strong><\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 position<\/code><\/td>\nstring<\/td>\nthe alignment of the element in SERP<\/em>
\ncan take the following values:
\nleft<\/code>, right<\/code><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 xpath<\/code><\/td>\nstring<\/td>\nthe XPath<\/a> of the element<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 traffic_cost<\/code><\/td>\nfloat<\/td>\nestimated cost of monthly search traffic<\/em>
\nrepresents the estimated cost of paid monthly traffic based on etv<\/code> and cpc<\/code> values<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 rank_group<\/code><\/td>\ninteger<\/td>\ngroup rank in SERP<\/em>
\nposition within a group of elements with identical type<\/code> values
\npositions of elements with different type<\/code> values are omitted from rank_group<\/code><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 rank_absolute<\/code><\/td>\ninteger<\/td>\nabsolute rank in SERP<\/em>
\nabsolute position among all the elements in SERP<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 etv<\/code><\/td>\nfloat<\/td>\nestimated traffic volume<\/em>
\nestimated organic monthly traffic to the domain
\ncalculated as the product of CTR (click-through-rate) and search volume values of the keyword a given URL ranks for<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u2018people_also_search\u2019 element in SERP<\/strong><\/td>\n<\/td>\n<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 title<\/code><\/td>\nstring<\/td>\ntitle of the result in SERP<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 items<\/code><\/td>\narray<\/td>\nadditional items present in the element<\/em>
\nif there are none, equals null<\/code><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 type<\/code><\/td>\nstring<\/td>\n type of element\u00a0=\u00a0‘people_also_search’<\/strong><\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 position<\/code><\/td>\nstring<\/td>\nthe alignment of the element in SERP<\/em>
\ncan take the following values:
\nleft<\/code>, right<\/code><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 xpath<\/code><\/td>\nstring<\/td>\nthe XPath<\/a> of the element<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 traffic_cost<\/code><\/td>\nfloat<\/td>\nestimated cost of monthly search traffic<\/em>
\nrepresents the estimated cost of paid monthly traffic based on etv<\/code> and cpc<\/code> values<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 rank_group<\/code><\/td>\ninteger<\/td>\ngroup rank in SERP<\/em>
\nposition within a group of elements with identical type<\/code> values
\npositions of elements with different type<\/code> values are omitted from rank_group<\/code><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 rank_absolute<\/code><\/td>\ninteger<\/td>\nabsolute rank in SERP<\/em>
\nabsolute position among all the elements in SERP<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 etv<\/code><\/td>\nfloat<\/td>\nestimated traffic volume<\/em>
\nestimated organic monthly traffic to the domain
\ncalculated as the product of CTR (click-through-rate) and search volume values of the keyword a given URL ranks for<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 <\/a>\u2018local_pack\u2019 element in SERP<\/strong><\/td>\n<\/td>\n<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 title<\/code><\/td>\nstring<\/td>\ntitle of the result in SERP<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 description<\/code><\/td>\nstring<\/td>\ndescription of the results element in SERP<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 phone<\/code><\/td>\nstring<\/td>\nphone number<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 is_paid<\/code><\/td>\nboolean<\/td>\nindicates whether the element is an ad<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 rating<\/code><\/td>\nobject<\/td>\nthe item’s rating <\/em>
\nthe popularity rate based on reviews and displayed in SERP<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 rating_type<\/code><\/td>\nstring<\/td>\nthe type of rating<\/i>
\nhere you can find the following elements: Max5<\/code>, Percents<\/code>, CustomMax<\/code><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 value<\/code><\/td>\ninteger<\/td>\nthe value of the rating<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 votes_count<\/code><\/td>\ninteger<\/td>\nthe amount of <\/em>feedback<\/i><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 rating_max<\/code><\/td>\ninteger<\/td>\nthe maximum value for a rating_type<\/code><\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 domain<\/code><\/td>\nstring<\/td>\ndomain in SERP<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 main_domain<\/code><\/td>\nstring<\/td>\nmain domain in SERP without subdomains<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 url<\/code><\/td>\nstring<\/td>\nrelevant absolute URL in SERP<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 relative_url<\/code><\/td>\nstring<\/td>\nrelative URL from SERP<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 type<\/code><\/td>\nstring<\/td>\n type of element\u00a0=\u00a0‘local_pack’<\/strong><\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 is_new<\/code><\/td>\nboolean<\/td>\nnew element<\/em>
\nindicates whether the element is new compared with the previous version of the database<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 is_up<\/code><\/td>\nboolean<\/td>\nelement went up<\/em>
\nindicates whether the element went up in SERP compared with the previous version of the database<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 is_down<\/code><\/td>\nboolean<\/td>\nelement went down<\/em>
\nindicates whether the element went down in SERP compared with the previous version of the database<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 previous_rank_absolute<\/code><\/td>\ninteger<\/td>\nprevious absolute rank in SERP<\/em>
\nabsolute position among all the elements in SERP previous to the most recent update<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 rank_info<\/code><\/td>\nobject<\/td>\npage and domain rank information<\/em>\n<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 page_rank<\/code><\/td>\ninteger<\/td>\npage rank<\/em>
\npage_rank<\/code> is calculated based on the method for node ranking in a linked database – a principle used in the original Google PageRank algorithm;
\nlearn more about the metric and how it is calculated in this help center article<\/a><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 main_domain_rank<\/code><\/td>\ninteger<\/td>\nmain domain rank<\/em>
\nmain_domain_rank<\/code> is calculated based on the method for node ranking in a linked database – a principle used in the original Google PageRank algorithm
\nlearn more about the metric and how it is calculated in this help center article<\/a><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 position<\/code><\/td>\nstring<\/td>\nthe alignment of the element in SERP<\/em>
\ncan take the following values:
\nleft<\/code>, right<\/code><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 xpath<\/code><\/td>\nstring<\/td>\nthe XPath<\/a> of the element<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 traffic_cost<\/code><\/td>\nfloat<\/td>\nestimated cost of converting organic search traffic into paid<\/em>
\nrepresents the estimated monthly cost of running ads for the keyword that a given URL ranks for;
\nthe metric is calculated as the product of organic etv<\/code> and paid cpc<\/code> values and indicates the cost of driving the estimated volume of monthly organic traffic through PPC advertising in Google Search<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 rank_group<\/code><\/td>\ninteger<\/td>\ngroup rank in SERP<\/em>
\nposition within a group of elements with identical type<\/code> values
\npositions of elements with different type<\/code> values are omitted from rank_group<\/code><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 rank_absolute<\/code><\/td>\ninteger<\/td>\nabsolute rank in SERP<\/em>
\nabsolute position among all the elements in SERP<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 etv<\/code><\/td>\nfloat<\/td>\nestimated traffic volume<\/em>
\nestimated organic monthly traffic to the domain
\ncalculated as the product of CTR (click-through-rate) and search volume values of the keyword a given URL ranks for<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 <\/a>\u2018featured_snippet\u2019 element in SERP<\/strong><\/td>\n<\/td>\n<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 title<\/code><\/td>\nstring<\/td>\ntitle of the result in SERP<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 featured_title<\/code><\/td>\nstring<\/td>\nthe title of the featured snippets source page<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 description<\/code><\/td>\nstring<\/td>\ndescription of the results element in SERP<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 table<\/code><\/td>\nobject<\/td>\nresults table<\/em>
\nif there are none, equals null<\/code><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 table_header<\/code><\/td>\narray<\/td>\ncolumn names<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 table_content<\/code><\/td>\narray<\/td>\nthe content of the table<\/em>
\none line of the table in this element of the array<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 type<\/code><\/td>\nstring<\/td>\n type of element\u00a0=\u00a0‘featured_snippet’<\/strong><\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 domain<\/code><\/td>\nstring<\/td>\nfull domain in SERP of the Ad element<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 main_domain<\/code><\/td>\nstring<\/td>\nmain domain in SERP without subdomains<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 url<\/code><\/td>\nstring<\/td>\nrelevant absolute URL of the element in SERP<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 relative_url<\/code><\/td>\nstring<\/td>\nrelative URL of the element in SERP<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 is_new<\/code><\/td>\nboolean<\/td>\nnew element<\/em>
\nindicates whether the element is new compared with the previous version of the database<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 is_up<\/code><\/td>\nboolean<\/td>\nelement went up<\/em>
\nindicates whether the element went up in SERP compared with the previous version of the database<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 is_down<\/code><\/td>\nboolean<\/td>\nelement went down<\/em>
\nindicates whether the element went down in SERP compared with the previous version of the database<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 previous_rank_absolute<\/code><\/td>\ninteger<\/td>\nprevious absolute rank in SERP<\/em>
\nabsolute position among all the elements in SERP previous to the most recent update<\/td>\n<\/tr>\n		\u00a0 \u00a0 \u00a0 \u00a0 images<\/code><\/td>\narray<\/td>\nimages of the element<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 type<\/code><\/td>\nstring<\/td>\ntype of element = ‘images_element<\/strong>‘<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 alt<\/code><\/td>\nstring<\/td>\nalt tag of the image<\/i><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 url<\/code><\/td>\nstring<\/td>\nrelevant URL<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 timestamp<\/code><\/td>\nstring<\/td>\ndate and time when the result was published<\/em>
\nin the UTC format: “yyyy-mm-dd hh-mm-ss +00:00”
\nexample:
\n2019-11-15 12:57:46 +00:00<\/code><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 rank_info<\/code><\/td>\nobject<\/td>\npage and domain rank information<\/em>\n<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 page_rank<\/code><\/td>\ninteger<\/td>\npage rank<\/em>
\npage_rank<\/code> is calculated based on the method for node ranking in a linked database – a principle used in the original Google PageRank algorithm;
\nlearn more about the metric and how it is calculated in this help center article<\/a><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 main_domain_rank<\/code><\/td>\ninteger<\/td>\nmain domain rank<\/em>
\nmain_domain_rank<\/code> is calculated based on the method for node ranking in a linked database – a principle used in the original Google PageRank algorithm
\nlearn more about the metric and how it is calculated in this help center article<\/a><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 position<\/code><\/td>\nstring<\/td>\nthe alignment of the element in SERP<\/em>
\ncan take the following values:
\nleft<\/code>, right<\/code><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 xpath<\/code><\/td>\nstring<\/td>\nthe XPath<\/a> of the element<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 traffic_cost<\/code><\/td>\nfloat<\/td>\nestimated cost of monthly search traffic<\/em>
\nrepresents the estimated cost of paid monthly traffic based on etv<\/code> and cpc<\/code> values<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 rank_group<\/code><\/td>\ninteger<\/td>\ngroup rank in SERP<\/em>
\nposition within a group of elements with identical type<\/code> values
\npositions of elements with different type<\/code> values are omitted from rank_group<\/code><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 rank_absolute<\/code><\/td>\ninteger<\/td>\nabsolute rank in SERP<\/em>
\nabsolute position among all the elements in SERP<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 etv<\/code><\/td>\nfloat<\/td>\nestimated traffic volume<\/em>
\nestimated organic monthly traffic to the domain
\ncalculated as the product of CTR (click-through-rate) and search volume values of the keyword a given URL ranks for<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 <\/a>\u2018top_stories\u2019 element in SERP<\/strong><\/td>\n<\/td>\n<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 items<\/code><\/td>\narray<\/td>\nadditional items present in the element<\/em>
\nif there are none, equals null<\/code><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 type<\/code><\/td>\nstring<\/td>\ntype of element = ‘top_stories_element<\/strong>‘<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 source<\/code><\/td>\nstring<\/td>\nsource of the element<\/i>
\nindicates the source of information included in the top stories element<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 domain<\/code><\/td>\nstring<\/td>\ndomain in SERP<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 title<\/code><\/td>\nstring<\/td>\ntitle of the result in SERP<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 date<\/code><\/td>\nstring<\/td>\nthe date when the page source of the element was published<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 url<\/code><\/td>\nstring<\/td>\nURL<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 timestamp<\/code><\/td>\nstring<\/td>\ndate and time when the episode was added<\/em>
\nin the format \u201cyear-month-date:minutes:UTC_difference_hours:UTC_difference_minutes\u201d
\nexample:
\n2019-11-15 12:57:46 +00:00<\/code><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 type<\/code><\/td>\nstring<\/td>\n type of element\u00a0=\u00a0‘top_stories’<\/strong><\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 position<\/code><\/td>\nstring<\/td>\nthe alignment of the element in SERP<\/em>
\ncan take the following values:
\nleft<\/code>, right<\/code><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 xpath<\/code><\/td>\nstring<\/td>\nthe XPath<\/a> of the element<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 traffic_cost<\/code><\/td>\nfloat<\/td>\nestimated cost of monthly search traffic<\/em>
\nrepresents the estimated cost of paid monthly traffic based on etv<\/code> and cpc<\/code> values<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 rank_group<\/code><\/td>\ninteger<\/td>\ngroup rank in SERP<\/em>
\nposition within a group of elements with identical type<\/code> values
\npositions of elements with different type<\/code> values are omitted from rank_group<\/code><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 rank_absolute<\/code><\/td>\ninteger<\/td>\nabsolute rank in SERP<\/em>
\nabsolute position among all the elements in SERP<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 etv<\/code><\/td>\nfloat<\/td>\nestimated traffic volume<\/em>
\nestimated organic monthly traffic to the domain
\ncalculated as the product of CTR (click-through-rate) and search volume values of the keyword a given URL ranks for<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 <\/a>\u2018map\u2019 element in SERP<\/strong><\/td>\n<\/td>\n<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 title<\/code><\/td>\nstring<\/td>\ntitle of the result in SERP<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 url<\/code><\/td>\nstring<\/td>\nURL of the result in SERP<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 type<\/code><\/td>\nstring<\/td>\n type of element\u00a0=\u00a0‘map’<\/strong><\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 position<\/code><\/td>\nstring<\/td>\nthe alignment of the element in SERP<\/em>
\ncan take the following values:
\nleft<\/code>, right<\/code><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 xpath<\/code><\/td>\nstring<\/td>\nthe XPath<\/a> of the element<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 traffic_cost<\/code><\/td>\nfloat<\/td>\nestimated cost of monthly search traffic<\/em>
\nrepresents the estimated cost of paid monthly traffic based on etv<\/code> and cpc<\/code> values<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 rank_group<\/code><\/td>\ninteger<\/td>\ngroup rank in SERP<\/em>
\nposition within a group of elements with identical type<\/code> values;
\npositions of elements with different type<\/code> values are omitted from rank_group<\/code><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 rank_absolute<\/code><\/td>\ninteger<\/td>\nabsolute rank in SERP<\/em>
\nabsolute position among all the elements in SERP<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 etv<\/code><\/td>\nfloat<\/td>\nestimated traffic volume<\/em>
\nestimated organic monthly traffic to the domain;
\ncalculated as the product of CTR (click-through-rate) and search volume values of the keyword a given URL ranks for<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 <\/a>\u2018video\u2019 element in SERP<\/strong><\/td>\n<\/td>\n<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 items<\/code><\/td>\narray<\/td>\nadditional items present in the element<\/em>
\nif there are none, equals null<\/code><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 type<\/code><\/td>\nstring<\/td>\ntype of element = ‘video_element<\/strong>‘<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 source<\/code><\/td>\nstring<\/td>\nsource of the element<\/i>
\nindicates the source of the video<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 title<\/code><\/td>\nstring<\/td>\ntitle of the result in SERP<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 url<\/code><\/td>\nstring<\/td>\nURL<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 timestamp<\/code><\/td>\nstring<\/td>\ndate and time when the result was published<\/em>
\nin the UTC format: “yyyy-mm-dd hh-mm-ss +00:00”
\nexample:
\n2019-11-15 12:57:46 +00:00<\/code><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 type<\/code><\/td>\nstring<\/td>\n type of element\u00a0=\u00a0‘video’<\/strong><\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 position<\/code><\/td>\nstring<\/td>\nthe alignment of the element in SERP<\/em>
\ncan take the following values:
\nleft<\/code>, right<\/code><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 xpath<\/code><\/td>\nstring<\/td>\nthe XPath<\/a> of the element<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 traffic_cost<\/code><\/td>\nfloat<\/td>\nestimated cost of monthly search traffic<\/em>
\nrepresents the estimated cost of paid monthly traffic based on etv<\/code> and cpc<\/code> values<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 rank_group<\/code><\/td>\ninteger<\/td>\ngroup rank in SERP<\/em>
\nposition within a group of elements with identical type<\/code> values;
\npositions of elements with different type<\/code> values are omitted from rank_group<\/code><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 rank_absolute<\/code><\/td>\ninteger<\/td>\nabsolute rank in SERP<\/em>
\nabsolute position among all the elements in SERP<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 etv<\/code><\/td>\nfloat<\/td>\nestimated traffic volume<\/em>
\nestimated organic monthly traffic to the domain
\ncalculated as the product of CTR (click-through-rate) and search volume values of the keyword a given URL ranks for<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 <\/a>\u2018people_also_ask\u2019 element in SERP<\/strong><\/td>\n<\/td>\n<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 items<\/code><\/td>\narray<\/td>\nadditional items present in the element<\/em>
\nif there are none, equals null<\/code><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 type<\/code><\/td>\nstring<\/td>\ntype of element = ‘people_also_ask_element<\/strong>‘<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 title<\/code><\/td>\nstring<\/td>\ntitle of the result in SERP<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 xpath<\/code><\/td>\nstring<\/td>\nthe XPath<\/a> of the element<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 expanded_element<\/code><\/td>\narray<\/td>\nexpanded element<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 featured_title<\/code><\/td>\nstring<\/td>\ntitle<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 url<\/code><\/td>\nstring<\/td>\nrelevant URL <\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 domain<\/code><\/td>\nstring<\/td>\ndomain in SERP<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 title<\/code><\/td>\nstring<\/td>\ntitle of the result in SERP<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 description<\/code><\/td>\nstring<\/td>\ndescription of the results element in SERP<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 table<\/code><\/td>\nobject<\/td>\nresults table<\/em>
\nif there are none, equals null<\/code><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 table_header<\/code><\/td>\narray<\/td>\ncolumn names<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 table_content<\/code><\/td>\narray<\/td>\nthe content of the table<\/em>
\none line of the table in this element of the array<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 type<\/code><\/td>\nstring<\/td>\ntype of element = ‘people_also_ask_expanded_element<\/strong>‘<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 timestamp<\/code><\/td>\nstring<\/td>\ndate and time when the result was published<\/em>
\nin the UTC format: “yyyy-mm-dd hh-mm-ss +00:00”
\nexample:
\n2019-11-15 12:57:46 +00:00<\/code><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 type<\/code><\/td>\nstring<\/td>\n type of element\u00a0=\u00a0‘people_also_ask’<\/strong><\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 position<\/code><\/td>\nstring<\/td>\nthe alignment of the element in SERP<\/em>
\ncan take the following values:
\nleft<\/code>, right<\/code><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 xpath<\/code><\/td>\nstring<\/td>\nthe XPath<\/a> of the element<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 traffic_cost<\/code><\/td>\nfloat<\/td>\nestimated cost of monthly search traffic<\/em>
\nrepresents the estimated cost of paid monthly traffic based on etv<\/code> and cpc<\/code> values<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 rank_group<\/code><\/td>\ninteger<\/td>\ngroup rank in SERP<\/em>
\nposition within a group of elements with identical type<\/code> values;
\npositions of elements with different type<\/code> values are omitted from rank_group<\/code><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 rank_absolute<\/code><\/td>\ninteger<\/td>\nabsolute rank in SERP<\/em>
\nabsolute position among all the elements in SERP<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 etv<\/code><\/td>\nfloat<\/td>\nestimated traffic volume<\/em>
\nestimated organic monthly traffic to the domain;
\ncalculated as the product of CTR (click-through-rate) and search volume values of the keyword a given URL ranks for<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 <\/a>\u2018images\u2019 element in SERP<\/strong><\/td>\n<\/td>\n<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 title<\/code><\/td>\nstring<\/td>\ntitle of the result in SERP<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 url<\/code><\/td>\nstring<\/td>\nrelevant URL <\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 items<\/code><\/td>\narray<\/td>\nadditional items present in the element<\/em>
\nif there are none, equals null<\/code><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 type<\/code><\/td>\nstring<\/td>\ntype of element = ‘images_element<\/strong>‘<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 alt<\/code><\/td>\nstring<\/td>\nthe alt tag of the image<\/i><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 url<\/code><\/td>\nstring<\/td>\nURL<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 image_url<\/code><\/td>\nstring<\/td>\nURL of the image<\/em>
\nthe URL leading to the image on the original resource or DataForSEO storage (in case the original source is not available)<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 related_image_searches<\/code><\/td>\narray<\/td>\ncontains keywords and images related to the specified search term<\/em>
\nif there are none, equals null<\/code><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 type<\/code><\/td>\nstring<\/td>\ntype of element = ‘related_image_searches_element<\/strong>‘<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 title<\/code><\/td>\nstring<\/td>\ntitle of the element<\/i>
\nindicates keyword that may be used with the specified term to refine image search<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 alt<\/code><\/td>\nstring<\/td>\nalt tag of the featured image<\/i><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 url<\/code><\/td>\nstring<\/td>\noriginal URL of the featured image<\/em>
\nthe URL leading to the image on the original resource<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 image_url<\/code><\/td>\nstring<\/td>\nURL to the compressed featured image<\/em>
\nthe URL leading to the image on DataForSEO storage<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 type<\/code><\/td>\nstring<\/td>\n type of element\u00a0=\u00a0‘images’<\/strong><\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 position<\/code><\/td>\nstring<\/td>\nthe alignment of the element in SERP<\/em>
\ncan take the following values:
\nleft<\/code>, right<\/code><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 xpath<\/code><\/td>\nstring<\/td>\nthe XPath<\/a> of the element<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 traffic_cost<\/code><\/td>\nfloat<\/td>\nestimated cost of monthly search traffic<\/em>
\nrepresents the estimated cost of paid monthly traffic based on etv<\/code> and cpc<\/code> values<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 rank_group<\/code><\/td>\ninteger<\/td>\ngroup rank in SERP<\/em>
\nposition within a group of elements with identical type<\/code> values;
\npositions of elements with different type<\/code> values are omitted from rank_group<\/code><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 rank_absolute<\/code><\/td>\ninteger<\/td>\nabsolute rank in SERP<\/em>
\nabsolute position among all the elements in SERP<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 etv<\/code><\/td>\nfloat<\/td>\nestimated traffic volume<\/em>
\nestimated organic monthly traffic to the domain;
\ncalculated as the product of CTR (click-through-rate) and search volume values of the keyword a given URL ranks for<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 <\/a>\u2018shopping\u2019 element in SERP<\/strong><\/td>\n<\/td>\n<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 title<\/code><\/td>\nstring<\/td>\ntitle of the result in SERP<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 items<\/code><\/td>\narray<\/td>\nadditional items present in the element<\/em>
\nif there are none, equals null<\/code><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 type<\/code><\/td>\nstring<\/td>\ntype of element = ‘shopping<\/strong>_element<\/strong>‘<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 title<\/code><\/td>\nstring<\/td>\ntitle of the result in SERP<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 price<\/code><\/td>\nobject<\/td>\nprice<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 current<\/code><\/td>\nfloat<\/td>\ncurrent price<\/em>
\nindicates the current price of the product or service featured in the result<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 regular<\/code><\/td>\nfloat<\/td>\nregular price<\/em>
\nindicates the regular price of the product or service with no discounts applied<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 max_value<\/code><\/td>\nfloat<\/td>\nthe maximum price<\/em>
\nthe maximum price of the product or service as indicated in the result<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 currency<\/code><\/td>\nstring<\/td>\ncurrency of the listed price<\/em>
\nISO code of the currency applied to the price<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 is_price_range<\/code><\/td>\nboolean<\/td>\nprice is provided as a range<\/em>
\nindicates whether a price is provided in a range<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 displayed_price<\/code><\/td>\nstring<\/td>\nprice string in the result<\/em>
\nraw price string as provided in the result<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 source<\/code><\/td>\nstring<\/td>\nsource of the element<\/i>
\nindicates the source of information included in the \u2018shopping\u2019 element<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 description<\/code><\/td>\nstring<\/td>\nthe description of the results element in SERP<\/i><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 marketplace<\/code><\/td>\nstring<\/td>\nmerchant account provider<\/em>
\ncommerce site that hosts products or websites of individual sellers under the same merchant account
\nexample:
\nby Google<\/code><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 marketplace_url<\/code><\/td>\nstring<\/td>\nrelevant marketplace URL<\/em>
\nURL of the page on the marketplace website where the product is hosted<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 type<\/code><\/td>\nstring<\/td>\n type of element\u00a0=\u00a0‘shopping’<\/strong><\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 position<\/code><\/td>\nstring<\/td>\nthe alignment of the element in SERP<\/em>
\ncan take the following values:
\nleft<\/code>, right<\/code><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 xpath<\/code><\/td>\nstring<\/td>\nthe XPath<\/a> of the element<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 traffic_cost<\/code><\/td>\nfloat<\/td>\nestimated cost of monthly search traffic<\/em>
\nrepresents the estimated cost of paid monthly traffic based on etv<\/code> and cpc<\/code> values<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 rank_group<\/code><\/td>\ninteger<\/td>\ngroup rank in SERP<\/em>
\nposition within a group of elements with identical type<\/code> values
\npositions of elements with different type<\/code> values are omitted from rank_group<\/code><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 rank_absolute<\/code><\/td>\ninteger<\/td>\nabsolute rank in SERP<\/em>
\nabsolute position among all the elements in SERP<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 etv<\/code><\/td>\nfloat<\/td>\nestimated traffic volume<\/em>
\nestimated organic monthly traffic to the domain;
\ncalculated as the product of CTR (click-through-rate) and search volume values of the keyword a given URL ranks for<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 <\/a>\u2018jobs\u2019 element in SERP<\/strong><\/td>\n<\/td>\n<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 title<\/code><\/td>\nstring<\/td>\ntitle of the result in SERP<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 url<\/code><\/td>\nstring<\/td>\nURL of the result in SERP<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 items<\/code><\/td>\narray<\/td>\nadditional items present in the element<\/em>
\nif there are none, equals null<\/code><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 type<\/code><\/td>\nstring<\/td>\ntype of element = ‘jobs_element<\/strong>‘<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 title<\/code><\/td>\nstring<\/td>\ntitle of the result in SERP<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 description<\/code><\/td>\nstring<\/td>\nsnippet<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 author<\/code><\/td>\nstring<\/td>\nauthor<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 job_posted_time<\/code><\/td>\nstring<\/td>\nthe time when the job was posted<\/i><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 contract_type<\/code><\/td>\nstring<\/td>\ncontract type<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 salary<\/code><\/td>\nstring<\/td>\nsalary<\/i><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 url<\/code><\/td>\nstring<\/td>\nURL<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 timestamp<\/code><\/td>\nstring<\/td>\ndate and time when the result was published<\/em>
\nin the UTC format: “yyyy-mm-dd hh-mm-ss +00:00”
\nexample:
\n2019-11-15 12:57:46 +00:00<\/code><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 type<\/code><\/td>\nstring<\/td>\n type of element\u00a0=\u00a0‘jobs’<\/strong><\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 position<\/code><\/td>\nstring<\/td>\nthe alignment of the element in SERP<\/em>
\ncan take the following values:
\nleft<\/code>, right<\/code><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 xpath<\/code><\/td>\nstring<\/td>\nthe XPath<\/a> of the element<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 traffic_cost<\/code><\/td>\nfloat<\/td>\nestimated cost of monthly search traffic<\/em>
\nrepresents the estimated cost of paid monthly traffic based on etv<\/code> and cpc<\/code> values<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 rank_group<\/code><\/td>\ninteger<\/td>\ngroup rank in SERP<\/em>
\nposition within a group of elements with identical type<\/code> values;
\npositions of elements with different type<\/code> values are omitted from rank_group<\/code><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 rank_absolute<\/code><\/td>\ninteger<\/td>\nabsolute rank in SERP<\/em>
\nabsolute position among all the elements in SERP<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 etv<\/code><\/td>\nfloat<\/td>\nestimated traffic volume<\/em>
\nestimated organic monthly traffic to the domain;
\ncalculated as the product of CTR (click-through-rate) and search volume values of the keyword a given URL ranks for<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 <\/a>\u2018events\u2019 element in SERP<\/strong><\/td>\n<\/td>\n<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 type<\/code><\/td>\nstring<\/td>\n type of element\u00a0=\u00a0‘events’<\/strong><\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 url<\/code><\/td>\nstring<\/td>\nURL of the result in SERP<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 title<\/code><\/td>\nstring<\/td>\ntitle of the result in SERP<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 items<\/code><\/td>\narray<\/td>\nadditional items present in the element<\/em>
\nif there are none, equals null<\/code><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 type<\/code><\/td>\nstring<\/td>\ntype of element = ‘events_element<\/strong>‘<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 title<\/code><\/td>\nstring<\/td>\ntitle of the item<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 snippet<\/code><\/td>\nstring<\/td>\nsnippet of the element<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 url<\/code><\/td>\nstring<\/td>\nevents_element<\/code> URL<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 position<\/code><\/td>\nstring<\/td>\nthe alignment of the element in SERP<\/em>
\ncan take the following values:
\nleft<\/code>, right<\/code><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 xpath<\/code><\/td>\nstring<\/td>\nthe XPath<\/a> of the element<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 traffic_cost<\/code><\/td>\nfloat<\/td>\nestimated cost of monthly search traffic<\/em>
\nrepresents the estimated cost of paid monthly traffic based on etv<\/code> and cpc<\/code> values<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 rank_group<\/code><\/td>\ninteger<\/td>\ngroup rank in SERP<\/em>
\nposition within a group of elements with identical type<\/code> values;
\npositions of elements with different type<\/code> values are omitted from rank_group<\/code><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 rank_absolute<\/code><\/td>\ninteger<\/td>\nabsolute rank in SERP<\/em>
\nabsolute position among all the elements in SERP<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 etv<\/code><\/td>\nfloat<\/td>\nestimated traffic volume<\/em>
\nestimated organic monthly traffic to the domain;
\ncalculated as the product of CTR (click-through-rate) and search volume values of the keyword a given URL ranks for<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 <\/a>\u2018events\u2019 element in SERP<\/strong><\/td>\n<\/td>\n<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 type<\/code><\/td>\nstring<\/td>\n type of element\u00a0=\u00a0‘events’<\/strong><\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 url<\/code><\/td>\nstring<\/td>\nURL of the result in SERP<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 title<\/code><\/td>\nstring<\/td>\ntitle of the result in SERP<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 items<\/code><\/td>\narray<\/td>\nadditional items present in the element<\/em>
\nif there are none, equals null<\/code><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 type<\/code><\/td>\nstring<\/td>\ntype of element = ‘events_element<\/strong>‘<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 title<\/code><\/td>\nstring<\/td>\ntitle of the item<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 snippet<\/code><\/td>\nstring<\/td>\nsnippet of the element<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 url<\/code><\/td>\nstring<\/td>\nevents_element<\/code> URL<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 position<\/code><\/td>\nstring<\/td>\nthe alignment of the element in SERP<\/em>
\ncan take the following values:
\nleft<\/code>, right<\/code><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 xpath<\/code><\/td>\nstring<\/td>\nthe XPath<\/a> of the element<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 traffic_cost<\/code><\/td>\nfloat<\/td>\nestimated cost of monthly search traffic<\/em>
\nrepresents the estimated cost of paid monthly traffic based on etv<\/code> and cpc<\/code> values<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 rank_group<\/code><\/td>\ninteger<\/td>\ngroup rank in SERP<\/em>
\nposition within a group of elements with identical type<\/code> values;
\npositions of elements with different type<\/code> values are omitted from rank_group<\/code><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 rank_absolute<\/code><\/td>\ninteger<\/td>\nabsolute rank in SERP<\/em>
\nabsolute position among all the elements in SERP<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 etv<\/code><\/td>\nfloat<\/td>\nestimated traffic volume<\/em>
\nestimated organic monthly traffic to the domain;
\ncalculated as the product of CTR (click-through-rate) and search volume values of the keyword a given URL ranks for<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 <\/a>\u2018recipes\u2019 element in SERP<\/strong><\/td>\n<\/td>\n<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 type<\/code><\/td>\nstring<\/td>\n type of element\u00a0=\u00a0‘recipes’<\/strong><\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 items<\/code><\/td>\narray<\/td>\nadditional items present in the element<\/em>
\nif there are none, equals null<\/code><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 type<\/code><\/td>\nstring<\/td>\ntype of element = ‘recipes_element<\/strong>‘<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 title<\/code><\/td>\nstring<\/td>\ntitle of the item<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 url<\/code><\/td>\nstring<\/td>\nrecipes_element<\/code> URL<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 domain<\/code><\/td>\nstring<\/td>\ndomain in SERP<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 source<\/code><\/td>\nstring<\/td>\nsource of the element<\/i>
\nindicates the source of information included in the top stories element<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 description<\/code><\/td>\nstring<\/td>\nsnippet of the element<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 time<\/code><\/td>\nstring<\/td>\nthe total time it takes to prepare the dish<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 rating<\/code><\/td>\nobject<\/td>\nthe item’s rating<\/em>
\nthe popularity rate based on reviews and displayed in SERP<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 rating_type<\/code><\/td>\nstring<\/td>\nthe type of <\/i>rating<\/i>
\nhere you can find the following elements: Max5<\/code>, Percents<\/code>, CustomMax<\/code><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 value<\/code><\/td>\ninteger<\/td>\nthe value of the rating<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 votes_count<\/code><\/td>\ninteger<\/td>\nthe amount of <\/em>feedback<\/i><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 rating_max<\/code><\/td>\ninteger<\/td>\nthe maximum value for a rating_type<\/code><\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 position<\/code><\/td>\nstring<\/td>\nthe alignment of the element in SERP<\/em>
\ncan take the following values:
\nleft<\/code>, right<\/code><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 xpath<\/code><\/td>\nstring<\/td>\nthe XPath<\/a> of the element<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 traffic_cost<\/code><\/td>\nfloat<\/td>\nestimated cost of monthly search traffic<\/em>
\nrepresents the estimated cost of paid monthly traffic based on etv<\/code> and cpc<\/code> values<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 rank_group<\/code><\/td>\ninteger<\/td>\ngroup rank in SERP<\/em>
\nposition within a group of elements with identical type<\/code> values
\npositions of elements with different type<\/code> values are omitted from rank_group<\/code><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 rank_absolute<\/code><\/td>\ninteger<\/td>\nabsolute rank in SERP<\/em>
\nabsolute position among all the elements in SERP<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 etv<\/code><\/td>\nfloat<\/td>\nestimated traffic volume<\/em>
\nestimated organic monthly traffic to the domain;
\ncalculated as the product of CTR (click-through-rate) and search volume values of the keyword a given URL ranks for<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 <\/a>\u2018hotels_pack\u2019 element in SERP<\/strong><\/td>\n<\/td>\n<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 type<\/code><\/td>\nstring<\/td>\n type of element\u00a0=\u00a0‘hotels_pack’<\/strong><\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 title<\/code><\/td>\nstring<\/td>\ntitle of the result in SERP<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 date_from<\/code><\/td>\nstring<\/td>\nstarting date of stay<\/em>
\nin the format \u201cyear-month-date\u201d;
\nexample:
\n2019-11-15<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 date_to<\/code><\/td>\nstring<\/td>\nending date of stay<\/em>
\nin the format \u201cyear-month-date\u201d;
\nexample:
\n2019-11-17<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 items<\/code><\/td>\narray<\/td>\ncontains results featured in the ‘hotels_pack’ element of SERP<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 type<\/code><\/td>\nstring<\/td>\n type of element\u00a0=\u00a0‘hotels_pack_element’<\/strong><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 title<\/code><\/td>\nstring<\/td>\ntitle of the place<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 url<\/code><\/td>\nstring<\/td>\nrelevant URL<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 desription<\/code><\/td>\nstring<\/td>\ndescription of the place in SERP<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 domain<\/code><\/td>\nstring<\/td>\ndomain in SERP<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 rating<\/code><\/td>\nobject<\/td>\nthe item’s rating <\/em>
\nthe popularity rate based on reviews and displayed in SERP<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 rating_type<\/code><\/td>\nstring<\/td>\nthe type of rating<\/i>
\nhere you can find the following elements: Max5<\/code>, Percents<\/code>, CustomMax<\/code><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 value<\/code><\/td>\nfloat<\/td>\nthe value of the rating<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 votes_count<\/code><\/td>\ninteger<\/td>\nthe amount of <\/em>feedback<\/i><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 rating_max<\/code><\/td>\ninteger<\/td>\nthe maximum value for a rating_type<\/code><\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 price<\/code><\/td>\nobject<\/td>\nprice of booking a place for the specified dates of stay<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 current<\/code><\/td>\nfloat<\/td>\ncurrent price<\/i>
\nindicates the current price of booking a place for the specified dates of stay<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 regular<\/code><\/td>\nfloat<\/td>\nregular price<\/i>
\nindicates the regular price of booking a place for the specified dates of stay<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 max_value<\/code><\/td>\nfloat<\/td>\nthe maximum price<\/i>
\nthe maximum price of booking a place for the specified dates of stay<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 currency<\/code><\/td>\nstring<\/td>\ncurrency of the listed price<\/i>
\nISO code of the currency applied to the price<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 is_price_range<\/code><\/td>\nboolean<\/td>\nprice is provided as a range<\/i>
\nindicates whether a price is provided in a range<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 displayed_price<\/code><\/td>\nstring<\/td>\nprice string in the result<\/i>
\nraw price string as provided in the result<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 is_paid<\/code><\/td>\nboolean<\/td>\nindicates whether the element is an ad<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 position<\/code><\/td>\nstring<\/td>\nthe alignment of the element in SERP<\/em>
\ncan take the following values:
\nleft<\/code>, right<\/code><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 xpath<\/code><\/td>\nstring<\/td>\nthe XPath<\/a> of the element<\/em><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 traffic_cost<\/code><\/td>\nfloat<\/td>\nestimated cost of monthly search traffic<\/em>
\nrepresents the estimated cost of paid monthly traffic based on etv<\/code> and cpc<\/code> values<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 rank_group<\/code><\/td>\ninteger<\/td>\ngroup rank in SERP<\/em>
\nposition within a group of elements with identical type<\/code> values<\/em>
\npositions of elements with different type<\/code> values are omitted from rank_group<\/code><\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 rank_absolute<\/code><\/td>\ninteger<\/td>\nabsolute rank in SERP<\/em>
\nabsolute position among all the elements in SERP<\/td>\n<\/tr>\n
\u00a0 \u00a0 \u00a0 \u00a0 etv<\/code><\/td>\nfloat<\/td>\nestimated traffic volume<\/em>
\nestimated organic monthly traffic to the domain;
\ncalculated as the product of CTR (click-through-rate) and search volume values of the keyword a given URL ranks for<\/td>\n<\/tr>\n
extra<\/strong><\/code><\/td>\narray<\/td>\nadditional information about the keyword<\/em>
\nin this case, will equal null<\/code><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

\u200c\u200c[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n

The database in JSON contains data structured like in the example below:<\/p><\/blockquote>

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